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10 MOST IMPORTANT ELEMENTS TO CHECK IN SEO

INTRODUCTION

If you’re still stuck on the same old SEO practices, it’s time to wake up, and figure out what’s up in 2019. Explore an updated SEO checklist which is essential to make a website SEO friendly and helpful to increase online presence by keeping your website on the top of search results.

CREATE UNIQUE & INFORMATIVE CONTENT

Unique, informative and engaging content which point towards the excellent website performance, i.e. more engagement, more visitors, and huge revenue. Whereas, copied content can be the reason of website penalization by Google which can adversely affect your SEO ranking. So perform a duplicate content check to ensure that your website’s text is not copied from anywhere else which can be easily done with tools like Copyscape.

PRODUCTIVE KEYWORDS:

Your website might have great content, but missing targeted keywords that can attract visitors from search engine which may cause lack in relevant traffic and potential customers. Targeted keyword research is also a fundamental component of an SEO Check. Figure out relevant keywords and then target website’s pages according to those keywords. Now keep an eye on the results which those keywords are delivering.

UNIQUE META DESCRIPTIONS & TITLES

Same title and description for more than one website’s page is a bad SEO practice as it can confuse search engine spiders who assure that you are trying to spam search engines to get better ranking. An SEO health check, makes sure that a website is free from duplicate title and description issues. Check “HTML Improvement Section” in webmaster tool to identify meta and title errors such as duplicate, to long, or too short.

REMOVE BROKEN LINKS Broken links send users to non-existent web pages. They are bad for site’s credibility and reputation which shows a bad impact on SEO. So make sure to get rid of all broken links as it not only improves your website’s SEO efficiency, but also ensures that your site visitors’ experience is always at its best.

HEADING TAGS Use keywords in the heading tags. Make sure to use the most relevant keywords in the <h1>tag. For better results, it is essential to have <h1> tag on website’s every page but never use more than one <h1> tag on single page. Instead you can use other header tags i.e. <h2> – <h6> tags

MAKE YOUR WEBSITE MOBILE FRIENDLY

Same title and description for more than one website’s page is a bad SEO practice as it can confuse search engine spiders who assure that you are trying to spam search engines to get better ranking. An SEO health check, makes sure that a website is free from duplicate title and description issues. Check “HTML Improvement Section” in webmaster tool to identify meta and title errors such as duplicate, to long, or too short.

CANONICAL ISSUE If a website is accessible with both www and non-www versions of the URL, then search engine will consider them as different sites with both the versions and create the problem of duplicate content. Check your site for canonical issue and resolve this issue by implementing a 301 redirect or by setting the preferred domain on Google webmaster.

SITE SPEED CHECK Site load speed also plays an important role in SEO ranking. Thus, it is crucial for businesses to pay attention to their siteâ&#x20AC;&#x2122;s load speed, especially for those who have large audience on mobile devices. For better SEO results, website load time should be less than 5s. Tools to check website speed and load time: Google Page Speed Insights, GTmetrix

SCHEMA MARKUP

One of the latest revolutions in SEO process is schema markup which helps to boost your website in SERPs. Schema markup helps search engine to identify what your content is about and display your results in a way that leads to the greater click through rate. Use Googleâ&#x20AC;&#x2122;s Structured Data Markup Helper Tool to create the schema for web pages.

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