Hunter Pomerantz and Austin Pomerantz
TEAM PLAYERS SM alumni launch college sport memorabilia company BY DREW MOSER
Two Sport Management alumni are helping collegiate athletes turn their old athletic gear and personal items into memorabilia for fans. Jason Lansing (SM ‘21) and Austin Pomerantz (SM ‘21) are the co-founders of The Players Trunk, an online store that gives college athletes a platform to monetize game-worn gear, collectibles, merchandise, and even personal experiences. Lansing and Pomerantz started The Players Trunk with former University of Michigan Men’s Basketball team members Charles Matthews and Zavier Simpson to help them sell their game and practice jerseys, shorts, and footwear. They previously tried to sell the gear on Instagram, but found the process cumbersome and ineffective.
| MOVEMENT | FALL 2021
Fast-forward to July 2020, when Lansing and Pomerantz realized they could turn their side gig into a legitimate business.
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“We didn’t want to be the kids who were just binging Netflix shows or playing Fortnite all day during the pandemic. We wanted to do something meaningful and productive,” Pomerantz said.
