As we wrap up the first quarter of 2025, I’m proud to share a few highlights from what has been an inspiring start to the year. Here at the Michigan Fitness Association, we’ve hit the ground running, united in our goal to advance the fitness industry and promote healthier lives across our state.
One of our standout efforts in Q1 was the push for Round 2 of the Health & Wellness Enhancement Grant. With the application window closing on February 28, 2025, we saw an incredible response from fitness businesses statewide. Your innovative proposals to enhance community wellness have been truly motivating, and our team is now hard at work reviewing submissions. We’re on track to announce recipients later this spring, with funds set to roll out this summer. Thank you to everyone who applied—this initiative is a testament to the creativity and commitment within our network.
Advocacy has also been front and center this quarter. We’ve made significant strides in elevating the role of fitness professionals in Michigan’s healthcare landscape, engaging with legislators and stakeholders to champion policies that support our industry. Your stories and insights have fueled these efforts, and I’m excited to see how our collective voice shapes the future.
Is there a particular topic you would like to see covered in MiFitNews? Please let us know! Contact MFA today.
Looking ahead, we’re building on this momentum to make 2025 a landmark year for fitness in Michigan. Stay engaged, share your feedback, and let’s keep pushing forward together. Here’s to continued success and vitality!
CALL FOR MFA BOARD NOMINATIONS
Have you been wondering how you can become more involved in the MFA? Have you wondered how the MFA makes its decisions? Have you been looking for new ways to give back to the fitness industry? The answer to all of these questions is to serve on the MFA Board of Directors.
Nominations are now open for the MFA Board of Directors positions. This is a fantastic opportunity for you to participate in the important work the organization is undertaking on behalf of the fitness industry. The MFA will consider candidates for four Board of Directors seats whose terms expire at the end of 2025 or are open now due to vacancy. Per the MFA bylaws, nominations will be accepted until November 1st. After the nominations process concludes, the MFA will prepare a ballot and announce the election. Those elected will take office immediately upon election.
All MFA members are eligible to be nominated. Please consider this opportunity to participate in your organization. Contact Derek Dalling at derek@kdafirm.com for more information.
Artificial intelligence (AI) is revolutionizing industries worldwide, and fitness centers are no exception. Gym owners can streamline administrative tasks, enhance member experiences, and optimize operations by integrating AI. This paper offers information for fitness business owners wishing to modernize their facility and investigates how AI is applied in fitness centers.
HOW AI IS TRANSFORMING FITNESS CENTERS
One of AI’s most powerful applications in fitness centers is personalized training programs. Customized workout plans are created by AI-driven fitness apps and software that examine a member’s fitness level, goals, and development. These adaptive programs guarantee that workouts remain challenging and efficient, keeping members involved and motivated in their fitness paths. (Athletic Business, n.d.).
AI also plays a crucial role in improving member engagement. Many gyms now use artificial-intelligence-powered virtual assistants, chatbots, and creative recommendation systems to offer customized support. Through user behavior analysis, AI can propose wellness programs, dietary guidelines, and exercise schedules, improving the whole gym experience (EGYM, n.d.).
From an operational standpoint, AI-driven tools automate scheduling, equipment maintenance, and administrative tasks consequently transforming gym management. This lowers staff labor expenses and frees them to concentrate more on customer service. Tracking attendance trends, class popularity, and member retention rates helps predictive analytics and is also very important for gyms making data-driven decisions to enhance their offerings (Keepme, n.d.).
Additionally, AI is making strides in real-time coaching and feedback. Many fitness centers are integrating AI-powered virtual trainers that provide real-time form correction, performance tracking, and injury prevention. These tools help members receive expert guidance even when human trainers aren’t available, bridging the gap between personal training and independent workouts ( Virtuagym, n.d.).
IMPLEMENTING AI IN YOUR FITNESS CENTER
Examining the particular needs of your facility is the first step towards integrating AI. Finding places where AI can be most influential—such as member involvement, operational effectiveness, or equipment maintenance—will guide the choice of tools. Selecting AI solutions that align with the gym’s goals and are user-friendly for staff and members is essential for a smooth transition. Additionally, training employees to use AI tools effectively ensures maximum benefits and a seamless member experience. Regular monitoring and adaptation of AI applications allow gyms to refine their strategies and keep up with evolving technology.
UNDERSTANDING AI
AI studies computer systems intended for tasks that require human intelligence, such as learning, problem-solving, and decision-making. AI examines data in the fitness sector to produce tailored experiences, increase effectiveness, and project trends. Gyms can use automation and machine learning as AI develops to create more clever, creative fitness spaces.
CONCLUSION
Rapidly changing the fitness sector, AI lets fitness centers maximize operations, personalize experiences, and increase efficiency. AI technologies will help gym owners remain competitive and improve the member experience in a more digital world. Artificial intelligence is paving the way for the future of fitness, whether through AI-driven workout plans, operational automation, or real-time coaching.
Joe Ross is a partner with CR Marketing. He can be reached at cr@crmarketing.biz
CLICK TO CANCEL RULE
The FTC’s “Click-to-Cancel” rule, finalized on October 16, 2024, aims to simplify the cancellation process for recurring subscriptions, ensuring that it is as easy to cancel as it is to sign up. Most of the final rule’s provisions will go into effect 180 days after it is published in the Federal Register which mean compliance begins May 14, 2025.
The Commission’s updated rule will apply to almost all negative option programs in any media. The rule also will prohibit sellers from misrepresenting any material facts while using negative option marketing; require sellers to provide important information before obtaining consumers’ billing information and charging them; and require sellers to get consumers’ informed consent to the negative option features before charging them.
Key provisions include:
• misrepresenting any material fact made while marketing goods or services with a negative option feature;
• failing to clearly and conspicuously disclose material terms prior to obtaining a consumer’s billing information in connection with a negative option feature;
• failing to obtain a consumer’s express informed consent to the negative option feature before charging the consumer; and
• failing to provide a simple mechanism to cancel the negative option feature and immediately halt charges.
The FTC has developed the following fact sheet summarizing the changes to the rule.
HEALTH & WELLNESS ENHANCEMENT GRANT UPDATES
The Round 2 application process for the MFA Health and Wellness Enhancement Grants closed on February 28, 2025. Since that time the MFA Grant Committee and staff have been hard at work reviewing the applications, determining eligibility, and gathering additional information. Following are important updates.
1. Several applications were incomplete so the MFA has been emailing these fitness businesses to gather the missing information. The deadline to submit missing or incomplete information is May 2nd. If materials are not submitted to MFA by that time, applicants will be removed and denied a Round 2 grant. If you have questions about your application or need to submit additional information,
contact Erin Theis at etheis@kdafirm.com
2. Beginning in May, the MFA will evaluate the remaining eligible applicants. Round 2 Grant Agreements will be emailed to all those that will receive a grant. The agreement will outline what is included in the grant and the amount of the grant. All grantees will need to return their agreements by the end of May. Any agreement not returned will result in forfeiture of funds.
3. By the end of June the MFA plans to have grant checks issued, endorsed, and mailed to grantee businesses. Please note that MFA will only mail grantee checks once. Any checks returned to MFA will require the grantee to visit the MFA office in Lansing to pick up the check in-person.
The FTC’s “Click to Cancel” Rule
This rule is helping the FTC get money back to people who are misled, and addressing common problems:
⊲ Sellers who don’t tell the truth or leave out necessary information.
⊲ People who get billed when they didn’t agree to pay.
⊲ Sellers who make it hard — or impossible — to cancel.
Under the FTC’s amended Negative Option Rule:
✓ Important information must be truthful, clear, and easy to find.
✓ People have to know what they’re agreeing to before they sign up.
✓ Sellers have to be able to show that people knew what they agreed to before they signed up.
✓ There always has to be a way to cancel that’s as quick and easy as it was to sign up.
• Sign up online? Click to cancel.
• Signed up in person? Cancel online or over the phone.
✓ Violators can be liable for redress and civil penalties.
The rule takes full effect 180 days after publication in the Federal Register.
SMART FINANCIAL MANAGEMENT FOR FITNESS BUSINESS SUCCESS
BY DONALD JORDAN OWNER, F45 TRAINING
Running a fitness business requires more than just passion and expertise in health and wellness; it demands a strategic and disciplined approach to financial management. From choosing the right location to optimizing pricing strategies and managing payroll, every financial decision plays a pivotal role
in the success or failure of a fitness enterprise. Understanding the different business models—boutique fitness studios versus big-box gyms—can help owners navigate financial challenges effectively.
INVESTING IN THE FITNESS INDUSTRY
Investors should assess whether they want a hands-on or passive role. Boutique fitness studios require strong branding, exceptional customer service, and community engagement, making them ideal for entrepreneurs passionate about fitness and customer experience. Big-box gyms, with their scalable
models and predictable revenue streams, appeal more to investors looking for a long-term real estate play rather than direct involvement in daily operations.
STRATEGIC FINANCIAL PLANNING
Every fitness business should start with a comprehensive financial plan, detailing startup costs, monthly expenses, and revenue projections. Cash flow management is crucial, particularly for boutique studios that have higher per-square-foot costs but rely on a loyal customer base. Big-box gyms, with higher initial investments in equipment and space, must ensure they have sufficient capital reserves to sustain operations until memberships reach profitable levels.
And it is crucial to capture all costs. The fitness industry typically pays higher insurance rates than other businesses. We pay for music licensing, commercial music streaming services, booking and credit card processing software, marketing, advertising, storage and items that many other businesses do not have—it is crucial to include them in your business plan and cash flow model.
Having an emergency fund that covers at least 3-6 months of expenses can prevent financial crises. Many fitness businesses fail due to a lack of planning for seasonal fluctuations, unexpected rent increases, or slow membership growth.
CHOOSING THE RIGHT LOCATION AND RENT CONSIDERATIONS
Location is a critical factor for fitness businesses, influencing customer acquisition, membership retention, and operational costs. Boutique fitness studios thrive in high-traffic, high-income areas where customers prioritize experience and are willing to pay a premium for specialized classes and services. In contrast, big-box gyms often succeed in more suburban or commercial zones with ample square footage and parking, targeting cost-conscious members who value accessibility and affordability.
The golden rule for rent is that it should not exceed 10-15% of projected revenue. However, boutique studios may push this to 20% if they can command high membership fees and class pricing. Big-box gyms, given their scale and real estate-driven model, focus on securing favorable long-term leases with fixed increases to manage costs over time.
PRICING STRATEGIES FOR PROFITABILITY
Pricing should be based on the value provided and market positioning. Boutique studios can implement premium pricing due to their curated experience, specialized classes, and commu-
nity-driven approach. Offering tiered memberships, personal training packages, and retail upsells can further maximize revenue.
Big-box gyms, operating on volume-based models, must balance affordability with add-on services. They often use lower membership fees as a loss leader, profiting from personal training, group classes, and amenities like pools and saunas. Their pricing strategy relies on locking in long-term memberships and minimizing churn.
PAYROLL: SERVICE VS. SCALE
Payroll structures vary significantly between boutique studios and big-box gyms.
• Boutique Fitness: Staff are the core of the business, as members are paying for an experience rather than just access to equipment. Instructors and trainers should be high-quality and well-compensated, making payroll a significant expense (often 40-50% of revenue). Owners must balance premium pay rates with class pricing to maintain profitability.
• Big-Box Gyms: Payroll is lower as a percentage of revenue (typically 20-30%), with much of the business relying on automation (e.g., self-check-ins) and minimal staff. The primary revenue drivers are membership volume and personal training sales, meaning a strong sales team is crucial to profitability.
MANAGING OVERHEAD AND EXPENSES
Controlling operational costs is a key factor in financial stability. Common overhead expenses include utilities, insurance, equipment maintenance, and marketing. Boutique studios should focus on maximizing per-member revenue through personal training, merchandise sales, and special events. Big-box gyms must keep equipment costs in check, leverage economies of scale, and negotiate favorable supplier contracts.
WHEN TO EXPAND OR CLOSE
Expansion should be driven by strong financial indicators, such as consistent profitability, high retention rates, and demand exceeding current capacity. A second location should only be considered if the first is operating at full capacity with predictable cash flow.
Conversely, closing a struggling location should be a consideration if rent is too high relative to revenue, churn rates are increasing, or competition is eroding market share. Many fitness businesses fail because owners expand too quickly without a solid foundation.
FRANCHISE VS. INDEPENDENT OWNERSHIP
The decision to buy into a franchise or start an independent fitness business depends on risk tolerance, capital availability, and desired control.
Franchises provide brand recognition, marketing support, and established business systems, reducing startup risks. However, they come with high initial fees, ongoing royalties, and less operational flexibility.
Independent gyms offer more control and higher profit potential but require strong business acumen, branding, and marketing efforts to compete effectively.
KEYS TO SUCCESS
• Strong Financial Planning: Maintain a clear budget and realistic projections.
• Effective Pricing Strategy: Balance affordability with profitability.
• Smart Payroll Management: Boutique studios must invest in top talent, while big-box gyms need strong sales structures.
• Member Retention Focus: Prioritize customer experience to reduce churn.
COMMON PITFALLS LEADING TO FAILURE
• Overpaying for Rent: Locking into an expensive lease without sufficient revenue.
• Poor Cash Flow Management: Underestimating operating expenses or relying too heavily on new member sign-ups.
• Rapid Expansion Without Stability: Opening new locations before reaching financial stability in the first.
• Failure to Differentiate: Competing on price alone without a strong value proposition.
CONCLUSION
Financial management is the backbone of a successful fitness business. Whether operating a boutique studio or a big-box gym, strategic financial decisions determine long-term viability. By choosing the right location, optimizing expenses, implementing effective pricing strategies, and knowing when to expand or pivot, fitness entrepreneurs can build a profitable and sustainable business in an evolving industry.
Donald A. Jordan is the owner of three F45 Training facilities in Michigan which he decided to open after becoming a loyal customer overseas. Jordan was also the founder and Managing Director of Ocean Advisory & Consulting W.L.L., an investment advisory firm based in Doha, Qatar. Jordan is currently a managing director with New York based Castle Placement, LLC, a FINRA regulated broker dealer. He is also directly involved in a wide array of investment banking and financial advisory activities including private equity, structured finance, real estate finance and funds management.
Jordan served as Vice President and Senior Counsel of Comerica Incorporated and its bank subsidiary Comerica Bank. He was responsible for a wide array of international legal activities for the bank holding company and its affiliates and provided business and legal advice in the areas of corporate finance, banking, syndications, loans, warrant enhancements, workout/restructurings, tax planning, utilization of government guarantee programs, captive insurance, regulatory compliance, litigation management and other areas.
MFA LEGISLATORS OF THE YEAR AWARDS
State Representative Ann Bollin has been a great friend and outspoken advocate for the fitness industry since she arrived in Lansing. The MFA is not the only one to recognize her leadership; earlier this year Representative Bollin was appointed as the House Appropriations Chair, one of the most powerful positions in Lansing. This legislative powerbroker sees a new role for MFA members in improving Michigan residents’ health. And she walks the walk! When the MFA film crew entered her office to film the award presentation, she made everyone do an eye-hand coordination workout. Check out the video here.
The MFA recognized State Senator Kevin Hertel for his attempts to make fitness memberships eligible expenses in the
Michigan health exchange. Senator Hertel’s work at the Capitol highlights the critical link between physical activity and preventative healthcare. His dedication aligns closely with the Michigan Fitness Association’s mission to foster healthier, more active communities across the state.
The MFA applauds the continued efforts of policymakers like Appropriations Chair Ann Bollin and Senator Kevin Hertel.
Michigan Fitness Association Annual Conference
Bridging the Gap in Healthcare and Fitness OCTOBER 15,
Michigan Athletic Club, East Lansing
BUILDING HEALTHY COMMUNITIES INITIATIVE
Do you work with children or youth programs? Do you have young athletes in your fitness center? Are physical education teachers part of your network? If so, then the MFA encourages you to share the following information with local schools. The MFA wants to help share this information to help kids lead healthier lives.
To help you connect further on the Building Healthy Communities Initiative, you can reach out to:
Shannon Carney Oleksyk, MS, RD
Blue Cross Blue Shield of Michigan | Social Mission 232 S. Capitol Avenue | Mail Code: L10C | Lansing, MI 48933
Office: 517.325.4595 | soleksyk@bcbsm.com
MICHIGAN MOVES DAY AT THE CAPITOL
Hundreds of Lansing-Area Students to Get Moving at the Capitol to Highlight Michigan’s Youth Health Crisis
On Thursday, May 8th, more than 300 students from Lansing-area public schools will take over the Michigan State Capitol Lawn for the Michigan Moves Day at the Capitol—a celebration of physical activity and a call to action to address declining youth health across the state.
Hosted by the Michigan Moves Coalition, this vibrant event gives 3rd to 5th grade students a chance to engage in fun, interactive movement activities led by the SHAPE Michigan Physical Education Teachers of the Year. From movement challenges to motivational sessions, the day will emphasize the critical role that physical activity plays in helping kids thrive—in school, in health, and in life.
Behind the fun, however, is a serious message. In Michigan, nearly 1 in 3 children are considered overweight or obese, and fewer than 1 in 4 meet the national guidelines for daily physical activity. These trends put children at higher risk for chronic diseases and mental health challenges, while also contributing to lower academic performance and reduced overall well-being.
EVENT DETAILS
Location: Michigan State Capitol Lawn
Date: Thursday, May 8, 2025
Time: 9:00 AM – 12:00 PM
“This is more than a field trip—it’s a statement,” says Mike Stack of the Michigan Moves Coalition. “If we want a healthier future for our children and our state, we have to prioritize movement as part of every child’s day, every single day.”
The event also shines a spotlight on the work of the Michigan Moves Coalition to advance policies and programs that support physical activity access for all Michiganders—starting with our youngest citizens.
For more information, contact Mike Stack at stack@mimoves.org or visit www.mimoves.org.
PRECAUTIONS TO CONSIDER FOR YOUR GYM
Operators of fitness centers must take many hazards into account—both for their employees and the patrons using their facility. To combat the hazards for employees, the Occupational Safety and Health Administration (OSHA) has implemented a Bloodborne Pathogens regulation (29 CFR 1910.1030) to help protect workers from the transmission of bloodborne diseases within certain occupations. Fitness facility owners and managers must comply with the rules of this regulation in addition to taking the necessary measures to protect patrons from illness and injury.
EMPLOYEE EXPOSURES
Workers typically fall within three different exposure categories based on their routine duties. They are as follows:
• Employees who routinely do tasks involving blood, bodily fluids or tissues such as cleaning up after a bloody nose. This may include athletic trainers, custodians or lifeguards.
• Employees whose normal routine does not involve exposure to blood, bodily fluid or tissues, but who may be required to assist in a task that involves exposure. This may include fitness center employees, service workers or coaches.
• Employees whose routine duties do not include tasks involving exposure. These employees are not called upon to assist in medical care or first aid, such as administrative staff.
All employees who have a reasonable chance of coming in contact with blood, bodily fluid or tissues should receive training, as outlined by the Bloodborne Pathogens OSHA standard. This training should cover (at minimum):
• Explanation of the OSHA standard
• Symptoms of bloodborne pathogens
• Modes of transmission
• Your facility’s exposure control plan
• Methods of recognizing exposure tasks involving blood
• Use of personal protective equipment (PPE), engineering controls and safe work practices
• Vaccination options
• Emergency incident procedures
• Evaluation and accident investigations
• Signage and labeling
PRECAUTIONS TO CONSIDER FOR EMPLOYEES
In addition, take the following considerations into account to protect your employees:
• Instruct employees to consider all contact with body fluids to be potentially infectious. This may include: vaginal secretions, semen, cerebrospinal fluid, synovial fluid, pleural fluid, pericardial fluid, peritoneal fluid, amniotic fluid, saliva or any other body fluid that is contaminated with blood.
• To decontaminate surfaces and equipment, use a solution with at least 10 percent chlorine bleach. Decontaminate surfaces immediately upon contact with fluids.
• Decontaminate equipment and inspect said equipment before allowing patrons to use again.
• Employees should wash their hands or other exposed skin with soap and water or flush mucous membranes with water as soon as possible following an exposure incident.
• Employees should wash their hands immediately after removing PPE. PPE should also not leave the work area.
• Place PPE in a designated area while it is stored, washed, decontaminated or discarded.
• Torn, punctured and contaminated PPE should be discarded and replaced immediately upon discovery.
• Employees should not eat, drink, smoke, apply cosmetics or handle contact lenses in work areas where potential exposure may occur.
• Medical waste should be placed in sturdy containers that are constructed to prevent leakage during handling, storage, transportation or shipping. The containers should be labeled and color-coded properly.
• If an employee is exposed to blood, bodily fluids or tissues, the affected person should go immediately to a hospital for further evaluation and potential treatment. The incident should be documented in both the employee’s personnel file and on an incident report. The employee’s direct supervisor should also be notified as soon as possible.
• Incident reporting should be commonplace for all tasks that involve exposure. The following should be noted:
• Route of exposure and how it occurred
• Source of body fluid
• Severity of exposure
• Follow-up medical care (if any)
• Written documentation from the treating physician regarding the physical status of the exposed employee
PRECAUTIONS TO CONSIDER FOR PATRONS
Owners and operators of fitness centers should also take the following precautions into consideration with regard to their
patrons. This will ensure their safety and waive potential liability in the event of an accident:
• Provide a detailed handbook of fitness center rules for each member of the facility and require that individuals sign an acknowledgement statement for the handbook.
• Require members to have a physician’s approval before using the facility.
• Require members to sign a release of liability statement before using the facility equipment.
• Document all incidents involving patrons, regardless of the severity.
• Do not allow new members to use equipment before attending an orientation session.
INSURANCE COVERAGES TO CONSIDER
These coverages will provide protection against many fitness center exposures:
• Workers’ Compensation—for employee injuries occurring during the course of employment. Your state’s workers’ compensation statute should be reviewed to determine if an injury in an employee-sponsored fitness center is a covered injury.
• General Liability—When hiring an independent contractor to operate in an employer-sponsored facility, make sure the contractor has a certificate of insurance with a general liability limit of at least $1 million with incidental medical malpractice coverage and adds the employer as an additional insured. If a professional healthcare provider (such as a physical therapist) is working in the facility, he or she would require medical malpractice coverage, not just incidental coverage. The contractor’s insurance should also be primary coverage.
• Occurrence Policy—Coverage for incidents occurring previously, such as a patron hurting themselves on your equipment and complaining of the problem several years later.
• Professional Liability—Coverage for negligence on the part of your employees acting on your behalf. This may include dieticians, athletic trainers or physical therapists.
• Business Income and Extra Expense Coverage—If your facility needs to close for a period of time due to a fire, flood or other problem, this coverage allows you to relocate your facility temporarily so you do not lose your valued members.
There are other coverages to consider that may be specific to your fitness facility.
Article prrovided by Ron Jackson Insurance. For more information, visit www.ronjacksonins.com or call 269-345-8577.
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B l u e C r o s s B l u e S h i e l d o f M i c h i g a n & B l u e C a r e N e t w o r k h e a l t h ,
d e n t a l a n d v i s i o n i n s u r a n c e
D e a r b o r n G r o u p L i f e & D i s a b i l i t y I n s u r a n c e
P o o l e d E m p l o y e r R e t i r e m e n t P l a n
L i f e S e c u r e A c c i d e n t & H o s p i t a l R e c o v e r y C o v e r a g e
D i s c o u n t T u i t i o n a t D a v e n p o r t U n i v e r s i t y
T u t o r i n g & S c h o o l W o r k S u p p o r t p r o v i d e d b y S y l v a n
S T A Y C O M P L I A N T
A s k A n E x p e r t H o t l i n e ( L e g a l , H R & C y b e r s e c u r i t y I s s u e s ) b y
T a y l o r | E n g l i s h , t h e A m e r i c a n S o c i e t y o f E m p l o y e r s & S e n s C y
P a y r o l l S o l u t i o n s p o w e r e d b y T h e A h o l a C o r p o r a t i o n
P r e m i u m O n l y P l a n s & F l e x i b l e S p e n d i n g A c c o u n t s b y K u s h n e r & C o .
E R I S A C o m p l i a n c e S e r v i c e s b y K u s h n e r & C o .
C O B R A A d m i n i s t r a t i o n S e r v i c e s
F r e e S u m m a r y P l a n D e s c r i p t i o n ( f o r m e m b e r s e n r o l l e d i n a n S B A M -
s p o n s o r e d h e a l t h p l a n )
D i s c o u n t e d w o r k p l a c e p o s t e r s , e m p l o y e e h a n d b o o k s , p r e -
e m p l o y m e n t s c r e e n i n g & e m p l o y e e t r a i n i n g
S A V E M O N E Y O N E X P E N S E S
F e d E x S h i p p i n g , P r i n t i n g & C o p y D i s c o u n t s
O f f i c e S u p p l y d i s c o u n t s p o w e r e d b y D B I , I n t e g r i t y B u s i n e s s
S o l u t i o n s & O f f i c e E x p r e s s ( O E X )
M e r c h a n t S e r v i c e s t h r o u g h U p P a y m e n t
D e b t C o l l e c t i o n b y C B M S e r v i c e s
S B A M E n e r g y S o l u t i o n s
B E P R O T E C T E D
A c c i d e n t F u n d W o r k e r s ' C o m p e n s a t i o n C o v e r a g e
C y b e r s e c u r i t y S e r v i c e s b y S e n s C y
R i s k A s s u r e C y b e r R i s k S c a n n i n g T o o l
A l l s t a t e I d e n t i t y P r o t e c t i o n
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S m a l l B u s i n e s s C e r t i f i c a t i o n
O w n e r 2 O w n e r n e t w o r k i n g e v e n t s
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S u b s c r i p t i o n t o S m a l l B u s i n e s s W e e k l y a n d L a n s i n g W a t c h d o g ,
S B A M ' s m e m b e r e - n e w s p u b l i c a t i o n s
S B A M A d v o c a c y & G r a s s r o o t s N e t w o r k
A c c e s s t o o n l i n e r e s o u r c e s
BOARD OF DIRECTORS
President ................................................................................... Bryan Reif
Vice President .............................................................. Alyssa Tushman
Secretary ........................................................................... Michael Stack
Treasurer............................................................................. Henry Dabish
Director Donald Jordan
Director ............................................................................ Michael Dabish
Director Elaine Economou
STAFF
Executive Director ............................................................ Derek Dalling
Event Director ........................................................... Lauren Concannon
Finance Director .................................................................... Erin Dalling
Member Services Coordinator Erin Theis
Creative & Communications Director ......................... Melissa Travis
Administrative Assistant Brooklyn Heath
Public Education Manager ....................................................... Joe Ross
Lobbyist ........................................................................................ Jim Ryan
MiFitNews is published quarterly by the Michigan Fitness Association, 629 W. Hillsdale St., Lansing, MI 48933. Michigan Fitness Association (MFA) is a membership organization that represents the fitness industry in Michigan. Our mission is to unite, protect, and promote the interests of health and fitness businesses in the State of Michigan. Opinions expressed by guest writers do not necessarily reflect the views of the MFA. MFA’s position on key issues will be clearly stated. MiFitNews accepts unsolicited manuscripts but reserves the right to edit due to space limitations. Editorial submissions must be typewritten and sent via email to derek@kdafirm.com.
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Board of Directors Meeting .....................................May 28
Northville
MFA Impact Award Voting Begins ........................... June 2
Board of Directors Meeting ..................................... June 16 Zoom
Board of Directors Meeting ...................................... July 21 Zoom
Board of Directors Meeting ............................... August 20 Northville
Board of Directors Meeting ......................... September 15 Zoom
Annual Conference ............................................. October 15 East Lansing ADVERTISING
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• Our quarterly publication reaches the desks of over 275 fitness professionals throughout the state
• Our members spend millions of dollars annually on products and services relating to their wellness facilities
• Previous MFA communications have an average open rate of 74%
