y o b i u q i h C m i t a F y B
y. e l r e b a & Kim
Chiquiboy
The
. n e r d l i h c
Children wardrobe: 15% sportswear. 75% casual. 10% special occasion.
Shop wardrobe: 7% sportswear. 90% casual. 3% special occasion.
. m o m e h T
This woman would buy things in Chiquiboy because it’s better to buy clothes from a brand like this, cheap and its not a disaster if the children destroys a piece of clothing. But they also shop there because of their budget limit. The store has a lot of fun colors and prints that this young girl would love.
The
. a m d n a r g
This woman is buying for her grandchildren our someone that is related and have kids. She is looking for clothes to this young boy/girl but her values and her idea of how clothes should be is actually more from her. but still compromising by the esthetic and the lifestyle of the child. She likes to buy things for children, like a lot of grandmas.
Distribution analyses: Location: Is it relevant that Chiquiboy is located outside the metro station on the big street? Chiquiboy is located in a good neighborhood, lots of children around because of the schools. And there are for sure parents that needs to take the metro so they chose a good location. So how can they improve‌internet perhaps for the active mum, and why not in different languages on the website
€12,90
€7,90
€29,90
Window display: Colorful, the spring/summer display gives you a happy feeling and you know what they are offering, the light is more focused on the whole image then the fabrics. Interior: Not well organized, quite messy, its open but looks small because of the choice of placement in the storeshaped, place for children, colorful, natural light, there not changing every season the shop because it’s quite natural without photos or anything. Store communication: Magazine, logo and nice staff
€15,90
€
€7,90 €29,90 €15,90
€7,90
€7,90
Ikk’s
Massimo
Kiddy's Class Chiquiboys
Price
Trendy
Brand Massimo Kiddy’s class Ikk’s Chiquiboy
Clothing
Accessories Nightwear
Fragrance Underwear
Value
Ikk’s
Chiquiboy
Kiddy’s class
Massimo
Brand
10
9
8
8
Product
9
6
7
7
Price
8
6
8
8
Distribution
8
6
6
6
Promotion
5
0
0
5
Lines Ikk’s Massimo Kiddy’s class Chiquiboy
Basic
Sport
Casual
Ceremony
Idealogy Chiquiboy wants to be a local store selling products to a family with a budget. So the costumers know what they can get at Chiquiboy What are their ideology? Lifestyle,classy,playful and Chiquiboy is just beeing children Kiddy’s class, Ikks,and Massimo are higher then Chiquiboy in price, more trendy and they promote themselves. Chiquiboy doesn’t promote at all
Is the company coherent our not ? What we missed was that the company was among to target as a local brand which means that they are good located. But the company still just offer casual clothing. And the company has adapt to the society
Conclusion: • Maybe it’s better for this brand to be in a department store or on different places in Barcelona because there is only one shop in barcelona. It would be good for the family who wants tp shop everything at the same place. • But we also have to have in mind that Gran de gracia is a good place for the local people • More occasion wear. • They have to separate the clothing and the colors because it’s too busy in the shop now.