Notice also that this research hypothesis specifies a direction in that it predicts that the singing group will recognize more letters than the pronouncing group. This is not always the case. Research hypotheses can also specify a difference without saying which group will be better than the other. In general, it is considered a better hypothesis if you can specify a direction. Finally, note the deductive reasoning principle of the scientific method when we test hypotheses. If our theories and ideas are the truth we can devise controlled experiments and find evidence to support them. This gives considerable credence to our theories. If we work the other way, and gather data first and then try to work out what happened (inductive reasoning) we could be faced with a large number of competing theories all of which could be true or not true. This is sometimes called posthoc theorizing and is a common way in which people explain events in their world. But we have no way of knowing which one is correct, we have no way of ruling out the competing reasons and we usually end up with choosing the one that fits best with our existing biases. Inductive reasoning does have a role in exploratory research in order to develop initial ideas and hypotheses, but in the end the hypotheses have to be tested before they can have scientific credence. In research, an investigator is able to either support or reject a hypothesis. If a hypothesis is rejected, it will lead an investigator to new hypothesis to explain the phenomenon in question. If a hypothesis is continually supported, it may evolve into a theory (Leedy and Ormrod, 2001). A hypothesis could be stated as a null hypothesis or alternate hypothesis. Examples of these statements are given here below.Anull hypothesis is a statement that shows no relationship between variable. For example there is no relationship between parents IQ and Child’s IQ.An alternate hypothesis is a statement that predicts a relationship between two variables. For example there is relationship between children’s IQ and the children’s IQ. 1.7Variables Any factor that can take on different values is a scientific variable and influences the outcome of experimental research. Gender, color and country are all perfectly acceptable variables, because they are inherently changeable. Most scientific experiments measure quantifiable factors, such as time or weight, but this is not essential for a component to be classed as a variable. As an example, most of us have filled in surveys where a researcher asks questions and asks you to rate answers. These responses generally have a numerical range, from ‘1 – Strongly Agree’ through to ‘5 – Strongly Disagree’. This type of measurement allows opinions to be statistically analyzed and evaluated. There are many types of variable but the most important for the vast majority of research methods, are the Dependent and Independent Variables. The key to designing any experiment is to look at what research variables could affect the outcome. A researcher must determine which variable needs to be manipulated to generate quantifiable results. The independent variable is the core of the experiment and is isolated and manipulated by the researcher. The dependent variable is the measurable outcome of this manipulation, the results of the experimental design. For many physical experiments, isolating the independent variable and measuring the dependent is generally easy. If you designed an experiment to determine how 4