KidZania Innovations in 2018
The future of KidZania is here, learn more about what KidZania has to offer
Best Metropolis Award
National A-02
I.Z.O. recognized KidZania Mumbai as the Best Metropolis award in 2017
A Decade of Wonders
National B-05
KidZania Jakarta celebrated its first 10 years of operations
Metropolis C-09
KidZania, February 2018
Year 19 / Number 11 k i d z a n i a
n e w s
b u l l e t i n
Costa Rica Joins as the 25th State of our Nation Carlos Tejada Ministry of Foreign Affairs Ki dZ a ni a i s p leased to welcome a new State in its great Nation, as Costa Rica has joined the Spirit of KidZania to become the 25th State, being San Jose the city where the first KidZania in Central America will be located. KidZania wi l l be a fu n d amen tal piece in the development
KidZania Adds Two New Metropolis: KidZania Nagoya and KidZania Riyadh Miguel Linares Ministry of Foreign Affairs The KidZania Nation continues a steady pace of expansion with the inclusion of two new metropolis that were signed in 2017.
of Oxigeno, a mall in Costa Rica designed as a “human playground”, an ambitious project that includes a
r unning t rac k, green areas and more. Read more in section B-08
After more than a decade of operations as a State, Japan will have its third Metropolis with the addition of KidZania Nagoya, reinforcing the presence of KidZania in the Asian Region.
KidZania Proudly Presents its New Corporate Identity Miguel Vergara Ministry of National Identity
Read more in section B-08
Meet Bekha, KidZania´s New RightZKeeper Miguel Vergara Ministry of National Identity
KidZania is pleased to welcome Bekha, the new RightZKeeper of our Nation. Bekha’s entrusted with the "To Be", and she joins Urbano, Beebop, Chika, Vita and Bache as the 6th RightZKeeper of KidZania.
KidZania’s logo is an iconic image that audiences have been relating to for over 12 years, in 19 countries. However, like most valuable brands of the world, the need of a refreshment of its corporate image was identified. A s i t s 2 0 t h a n n i ve r s a r y approaches, KidZania decided to upgrade its corporate image to reflect its evolution as a global brand. By maintaining iconic elements, such as KidZania’s National Flag, the brand updated the logo that keeps its most characteristic features while communicating simplicity, versatility and timelessness.
Furthermore, Saudi Arabia i s p r o u d to st a r t t he development of KidZania Riyadh, their second Metropolis after KidZania Jeddah.
The Right "To Be" is grounded in the eternal idea of freedom: the power to act, speak and think as one wants without hindrance or restraint, and Bekha is the perfect representation of this Right.
For KidZania it was important to reinforce its commitment to kids all over the world to feature the best edutainment experience and get them Ready for a Better World®. To honor this commitment, KidZania updated its corporate image to communicate its global reach and value proposition, without leaving behind its history.
Bekha has the power to be selfdetermining, unique and free in harmony among humankind, feeling deeply inspired from legendary defenders of freedom like Martin Luther King and Malala Yousafzai. Bekha loves to surf and is a great rugby player, and her proudest moment is when she beat the "Monster Wave" at the World Surf Competition.
leverage the exposure of the company’s new brand image worldwide; while expressing all the dynamism, fun and innovation that KidZania offers in its unique concept.” The logo is now available in our Social Media accounts, our corporate website and The KidZania Journal.
Bekha´s wildest dream is to give a speech on human equity and rights at the United Nations. All kids can now rest assured that their RightZ will be absolutely cared for and remembered forever in the KidZania Nation, strengthened with this new addition to the RightZKeepers.
All KidZania visitors will be able to see the transition to this new logo in the coming months in all KidZania facilities around the world.
The new logo was unveiled by Xavier Lopez Ancona, President of KidZania, with a great ceremony in Cancun, Mexico as part of KidZania Zummit 2017, where Mayors and Governors from all KidZania States reunited to address important topics for KidZanians and tourists of KidZania.
Moreover, this new brand image comes at a crucial time, since KidZania will soon open its doors, in 13 cities in 6 new territories, which include two of the largest markets in the world, the United States and China. As stated by KidZania’s President, Xavier Lopez Ancona: “This international expansion will help to
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NATIONAL
Section A-02
February 2018
KidZania Innovations to Offer New Kool Assets then entering developed markets in different regions of the globe. However, KidZania has reached a new stage, the entrance to some of the most competitive markets in the world, such as the United States and C h i n a . T h i s experience has encouraged the development of new kool practices, business strategies and methodologies known as KidZania 4.0, which will optimize its concept and enrich the KidZania experience in the upcoming years.
Gilberto Guido Ministry of Culture
KidZania 4.0 Over the past 18 years, KidZania has gone through different growth stages, from opening its first franchise a b r o a d , to developing new content for bigger formats and
infrastructure and a new performance management system to improve facility operations and make them more efficient.
Smaller Formats
Broader Age Target As explained by Xavier Lopez Ancona, the company’s concept needed to evolve and adapt to a broader audience, hence KidZania 4.0 proposes to include activities in which adults may participate and interact with their children. Also, the RightZKeepers’ Neighborhood will be introduced as an area where toddlers, aged 0 to 5, will be able to play safely accompanied by their parents.
New Content In terms of content, KidZania will be able to improve visitors’ experience by developing new signature establishments, as well as activities related to
technology, entrepreneurship and robotics in an attempt to nurture children’s interest for STEM and new careers. This renovation of establishments will also consider introducing interactive queues and POS that will enrich the variety of activities at each facility.
KinesiZ KidZania’s expansion and evolution also involve the creation of an outdoor format, KinesiZ, devoted to promote a healthy lifestyle and provide a place where people can be active, eat healthy, be close to nature and spend time with their families. Although the final location for the first KinesiZ in Mexico City hasn’t been confirmed, variations of this concept are under development in order to fit smaller or even indoor locations.
Better Place to Work SinceKidZania’s collaborators are considered a key asset, KidZania 4.0 includes the development of a new training platform, new guidelines and a knowledge structure created to provide better service and promote collaborators’ development. Furthermore, KidZania 4.0 will also bring better
KidZania Receives Several Awards Luis Arroyo Ministry of Communications
KidZania has reached different territories all around the world and in order to continue with this expansion a smaller facility format, designed for cities with less population has been developed. This format creates growth opportunities to enter new markets, while reducing investment and costs, and encouraging visit repetition. KidZania San Jose in Costa Rica, operated by Cuestamoras, and KidZania Guadalajara, owned and operated by KidZania will be the first facilities to include this new size format and are scheduled to open by Q4 2018. Moreover, KidZania
Guadalajara, the fourth facility that will open in Mexico, will encompass all these ideas and practices that will surely e n ha n c e t he ove r a ll KidZania experience.
This year, KidZania received multiple recognitions that are testimony of the great work of our Nation to create a Better World. These are some of the accolades the company received in 2017:
President´s Letter
Xavier Lopez Ancona Presidency
Certificate of Excellence winners are:
Best Mexican Company KidZania was awarded for the 7th occasion (out of 8 years of this award) amongst the best companies in Mexico. This award recognizes good business practices, an outstanding performance, financial growth and being known as leaders in our fields. company has presence today in 24 countries”, proving the importance of working with franchises and forming a successful company in the process.
1. KidZania Bangkok 2. KidZania Cairo 3. KidZania Dubai 4. KidZania Jakarta 5. KidZania Koshien 6. KidZania Kuala Lumpur (New entry) 7. KidZania Kuwait 8. KidZania Lisbon 9. KidZania Manila (New entry) 10. KidZania Moscow (New entry) 11. KidZania Mumbai 12. KidZania Santiago 13. KidZania Sao Paulo 14. KidZania Tokyo
Recreational Attraction Standard “Excellent” KidZania Bangkok has consolidated as one of the main offers for tourism in Thailand, as they were recognized as “Excellent” at the Recreational Attraction Standard Award (2016-2018), this recognition is granted by Thailand’s Department of Tourism.
Out of 300 candidates, this award was delivered to 85 firms that work with Mexican Teams, and KidZania was recognized for approving successfully 3 evaluation criteria: eligibility, success case and counselors’ validation.
Juan Huerdo Award During the 20th edition of the National Franchise Awards organized by the the Mexican Association of Franchises (AMF), KidZania received the Juan Huerdo Award, the highest recognition given to people or organizations that have made a significant contribution to the franchise sector in Mexico and abroad. Hernán Barbieri, KidZania’s Minister of State, declared: “For us at KidZania, the franchising business model was essential for our expansion. It is a pride that a 100% Mexican
TripAdvisor Certificate of Excellence For a second year in a row, 11 KidZania facilities have been awarded with the prestigious Certificate of Excellence from TripAdvisor, an award that certifies the great qualities and service given by KidZania edutainment centers around the world. This year also sets a new record, with 3 newcomers becoming part of the selected list, and surpassing KidZania’s merits of 2016, where 14 metropolises received this recognition in total
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This award is given to establishments that provide quality service that contribute to raising the standard of tourism in Thailand. The Thailand Tourism Awards are based around the concept of conserving the environment and promoting sustainability within the industry.
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February 2018
kidZOFT 4.0 will Improve Visitor Experience Eduardo Guevara Ministry of Technology
A key aspect of the KidZania 4.0 evolution involves a major technological transformation aimed at providing an
elastic cloud/local enabled platform architecture; and implementing online and offline operation modes, KidZania’s Ministry of Technology will contribute
to enhance the daily activities of essential areas in the company. These developments will be tested throughout 2018. The first implementation is expected
extraordinary experience to visitors and staff, while h e l p i n g to t h e g r ow t h of business through the implementation of efficiency and automatization programs.
Another major technology breakthrough is the development of a global visitor app, which will provide several benefits like improving visitor experience, personalizing content for visitors, generating a focused marketing tool for all KidZania franchises that run under a unified app with a single administration tool and also integrates kidZOFT and B*KidZanian under a single CMS (Content Management System). Scheduled to be released on the second quarter
By developing a new cuttingedge facility operation platform; creating a robust,
KidZania Publishes New Guidelines Alessandra Gavito Institute for Ztandars Observance
KidZania strives to be a brand in which creativity, quality, passion, commitment and integrity are the dominant values. Each State is expected to adhere and adopt our Guidelines, which will aid in successfully developing, implementing and operating a standard KidZania concept in your local market. These Guidelines are the result of over
18 years of experience and contain the know-how and DNA of our business and concept. They have been designed to lead you through the different areas and topics of our company, emphasizing those which are key and mandatory to follow. As living documents, they may be updated whenever deemed necessary. While the guidelines in these documents are set by Central Government, it is the State Government’s responsibility to adapt them to suit prevailing laws in
by the second semester of the year and final facilities rollout in December of the same year.
Section A-03 of 2018, KidZania’s App will include before, during and after visit features. In order to enhance the KidZania experience for all visitors, new Information KioZKs will be released by Q3 2018. These improved KioZks will allow visitors to get information related to experiences, locations, customer services, promotions, establishments’ waiting lines, among other features.
All these activities will be linked to each visitor bracelet and will provide a more customized and ad-hoc experience for each visitor.
More CitiZens Join B KidZanian Rafael Dives Ministry of CitiZenship
This is the status of our CitiZens in 2017, get to know more about their behaviors through the following facts:
their respective territories (in coordination and with consent of Central Government) and to adhere to stricter standards whenever possible. Following these documents will ensure that your facility meets KidZania´s standards and will dictate the path for KidZania to become the leading educational entertainment experience for kids. ZanKs for trusting in KidZania and contributing to empowering kids to Get Ready for a Better World!
IZO:K Certification Gets a New Methodology Alessandra Gavito Institute for Ztandars Observance
A new methodology to grant the IZO:K Certification and Best Metropolis Award in the upcoming years has been developed based on international quality models such as the Malcom Baldridge Award (USA), Business Excellence (Singapore), Deming Award (Japan) and Premio Nacional de Calidad (Mexico) by the Institute for Ztandards Observance.
T h e I ZO : K Ce r t i f i c a t i o n Methodology is formed by eight categories alongside a set of indicators and Ztandards designed to guide each KidZania Facility to achieve Excellence since it illustrates the cause and effect
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relationships between the drivers of performance and the results achieved. These Ztandards are the attributes describing the key characteristics of Central Government’s expectations regarding KidZania as an overall Business. Whereas, the Best Metropolis Award will be delivered to the KidZania Facility with the highest score among the KidZania Facilities that managed to get the IZO:K Certification during a particular year.
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Section A-04
February 2018
KidZania, Where Learning and Entertainment Meet DR. Ger Graus OBE
career-awareness and also used as an inspirational tool; specially for schools from deprived areas.
Since the foundation of its first State, all metropolis within the KidZania Nation have been committed to foster a learning experience
In order to expand its impact on children’s learning, KidZania has teamed up with educators as part of a “Think-Tank”, which
Ministry of Education
that is child-centered, role-play based, creative, passionate, interactive, skill-focused, values-based, accessible, safe, realistic and above all, fun. These features have inspired children in different countries to learn and find about different careers, rather than to be taught about it. Kids at KidZania learn the skills they need to be independent and more confident, since they are given different options and are also allowed to make mistakes. Another essential ingredient of all activities at KidZania is role-playing, a form of Experiential Learning that encourages children to become active participants in their learning. By being actively involved, kids are empowered to be more curious, to discover new career options and experience the world of work from a younger age.
aims to lobby and consult with policy makers and key influencers related to education in different countries; being their ultimate goal to affect change for the better through building a creative approach to social mobility.
KidZania Research on Learning The Experiential Learning approach get kids involved in their educational process and is based on the importance of encouraging children to broaden their aspirations from
a young age. According to a study conducted by KidZania in collaboration with Havas, efforts to raise children’s aspirations come too late, which suggests that even the very young hit a glass ceiling as early as the age of 4.
The study called Barometer of Children’s Aspirations considered a sample of 270,000 kids from the three facilities of KidZania in Mexico and 61,000 kids in the United Kingdom. The findings in both countries were very insightful and quite similar despite the economic, political and social disparity between both countries. This similarity suggests that kids are somehow educated in the same way or exposed to similar stimuli from the age of 4 to 14. The results of this barometer got the attention of relevant media outlets in the United
Kingdom, like The Financial Times which even published three articles devoted to this subject.
KidZania in World Education Forums Due to the relevance of our Experiential Learning approach, representatives from our Central Government have participated in international forums and conferences related to the future of education, such as BETT (London, Middle East, Latin America, Asia), IPEN (International Positive Education Network), OECD (Organization for Economic Cooperation and Development), The Children’s Media Conference, Council of Europe, Teach First, QUDWA Conference (invitation by Crown Prince Mohammad bin Zayed bin Sultan), The Bookseller Children’s Conference and The Desmond Tutu Annual Lecture.
different countries to affect change for the better through building a creative approach to social mobility and education opportunities for kids everywhere. As Mr. Xavier López have stated: “ We need to focus on helping children to develop the skills they are going to need in the future and help them get ready for a better world.”
In several of these forums, it w as h igh l igh te d t he importance of lobbying and consulting with policy makers and key influencers related to education in
Children can only aspire to what they know exists. Therefore, school visits to KidZania are of utter importance since these can be used for
KidZania Digital Updates Luis Arroyo Ministry of Communications This year became one with many breakthroughs into the digitalization of KidZania. With the implementation of a new version of the Global Website, the company has a new design and a better way to display its information to reach our many stakeholders. This website was launched during the summer and you can experience it at www.kidzania.com to see the new face of KidZania on the Web. The website changes also led to an update for the CMS provided to franchises, with many of them migrating successfully in 2017 and more facilities to come during 2018.
Learn more about the KidZania Nation with the Insights of KidZania Census Bureau
and how KidZania impacts in the preferences of children. KidZania Cairo and KidZania Istanbul are working on similar projects that will deliver results in early 2018.
L ucero L opez KidZania Census Bureau
Speaking of changes, the KidZania Journal Online is officially in the works of getting a complete revamp in 2018, where the Nation will find many relevant news, a new design and relevant information to share the real Voice of our Nation. For more information, visit www.kzjournal.kidzania.com
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In 2017 the KidZania Census Bureau, also known as KCB worked in the implementation of many strategies to learn more about KidZania and their visitors. In Mexico´s Metropolis, KCB studied uses and habits of visitors, their customer satisfaction levels
Other efforts include the main study “The digital world of the autonomous kid and its learning effects”, where KCB found powerful insights regarding the way children relate to the digital world, autonomy, their freedom and how this can impact in their learning process. KidZania Santa Fe, KidZania Cuicuilco, KidZania Monterrey, KidZania Dubai, KidZania Mumbai and KidZania Kuala Lumpur took part in this project. The insights of this work can be found in the yearly Kidea Report, to be delivered to franchises by the end of Q1 2018.
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STATE
February 2018
KidZania Jakarta Joins B KidZanian Program Marcela Viñals Ministry of Citizenship
Section B-05
KidZania Mumbai is Recognized with the Best Metropolis Award 2017 Hernan Barbieri Ministry of State
KidZania Jakarta joined our B·KidZanian program on March 31st. The launch was successful with 10 sales on the first day. The first CitiZens and special guests where the CongreZZkids from KidZania Jakarta who were excited to become KidZanians and helped to make the launch ceremony a celebration.
During the gala dinner of the Top Management Zummit 2017 with representatives of KidZania´s Central Government and the KidZania States, the Institute for Ztandards Observance recognized KidZania Mumbai as KidZania´s Best Metropolis Award 2017. Sanjeev Kumar, KidZania´s India Governor, received the recognition from Xavier Lopez Ancona (President), Hernan Barbieri (Foreign Affairs) and Alessandra Gavito (I.Z.O.) in a night that was absolutely rewarding for all of KidZania India collaborators, this will inspire us to continue working in the search of
excellence. This award recognizes KidZania Mumbai as the best Metropolis among the twenty facilities that were eligible candidates this year. All operating facilities by the end of 2017 will be eligible for 2018 edition of the Best Metropolis Award that
acknowledges leadership, strategic planning, talent management, customer satisfaction, compliance, operations and outstanding performance.
The launch ceremony was presided by Ilham Firdaus, Major of KidZania Jakarta, accompanied by special guests and Central Government representatives. The whole implementation process was efficiently leaded by Perwita Sari who did a wonderful job and demonstrated that teamwork is the key to all endeavors enterprises. She was the responsible of having such a successful launch and operation of the loyalty program. By the end of the year, Jakarta had more than 4,000 CitiZens.
KidZania Moves Forward with its Yearly Zummits Patricia Velasco Ministry of Communications Central Government proudly facilitated different forums in which KidZania Franchises benefit from Nationwide knowledge and expertise to maximize revenue. The main objective on having these differentiated forums, is to continue to deliver Franchises Top Management with a long term vision
gathered “Marketing and Sales” managers and directors from 18 KidZania States, who shared a common interest in practical solutions for sustainable development through four main areas: marketing to drive family attendance, securing and servicing Industry Partners, maximizing Group Sales revenues and leveraging research and education with in-house resources.
and support business goals according to each market; and at the same time, start strengthening the relations among regional Commercial Teams which definitely determine the success of each business unit by correctly implementing strategies and plans to achieve these business goals. The Top Management KidZania Zummit “Moving Forward” took place in Cancun, Mexico from November 7th to 10th , with 22 KidZania States attending and focused on sharing KidZania Nationwide results
and achievements, up-coming projects such as the New Korporate Image and the global presentation of our 6th RightZKeeper: Bekha, as well as sharing high level initiatives, profitability best practices, and opportunity for one-toone meetings. The Regional Commercial Zummits held for the 1st time in KidZania Singapore and KidZania London during September,
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Section B-06
February 2018
KidZania Tourist Portrait With 24 operating facilities in 19 countries, KidZania reached over 9.2 million visitors during Rodrigo Rivera KidZania 2017. Families continue to represent the biggest percentage of our visitors followed by Intelligence Agency schools. Refer to the charts below for further details in each facility performance during 2017.
SOURCE: Ministry of National Affairs
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February 2018
KidZania´s Accumulated Attendance 1999 - 2017 Rodrigo Rivera KidZania Intelligence Agency
From 1999 to 2017, KidZania Nation has reached the milestone of 68 million visitors.
Section B-07
Social Networks New Followers Luis Arroyo Ministry of Communications
Our digital channels kept a steady pace of growth, at par with our presence around the world.
New Industry Partners Gustavo Roman Ministry of Industry During 2017, 45 new Industry Partners joined KidZania in its efforts to ignite the hearts and minds of children everywhere with experiences
that will bring kids closer to different professional activities that are a perfect mix of learning and fun. These new organizations encompass sectors such as food and beverages, automotive, personal care, electronics and mobile communications.
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Section B-08
February 2018
KidZania Riyadh, the Second Metropolis in Saudi Arabia Carlos Tejada Ministry of Foreign Affairs After the great reception of KidZania in Jeddah, Saudi Arabia will open the second KidZania facility in the Capital City of Riyadh, designated as a global city due to its important node in the global economic system; with a population of 6.5
millio n with high rates of population growth in the past years. This project will be operated by Fawaz Abdulaziz Alhokair & CO and is expected to open its doors in 2020, with a projected attendance of 350,000 visitors per year.
KidZania Journal will keep you posted on relevant news about this development in the future.
Costa Rica Joins as the 25th State of our Nation Carlos Tejada Ministry of Foreign Affairs KidZania Costa Rica will be operated by Cuestamoras Urbanismo, a very wellknown and respected Company in Costa Rica, wh i ch was fo u n d ed to create new growth opportunities in multibusiness segments. With over 100 years of existence, Cuestamoras’ culture ignites and invigorates a permanent
innovation process translates itself opportunities for all.
that into
and virtual places destined to fulfill the wellbeing of all its neighbors and visitors.
“Oxigeno” is the selected house for the upcoming KidZania in Costa Rica, it is a new mall under construction in San Francisco de Heredia, which will be the first human playground to experience unique connections and fun for all ages in Central America, slated to open by the second half of 2018.
Costa Rica joins Canada, France, Indonesia, Japan, Mexico, Qatar, Saudi Arabia South Africa, UAE and USA to the list of countries that are currently developing KidZania Metropolis, in a venture to ignite the hearts and minds of more children to Get Ready for a Better World®.
Entertainment, education, gastronomy and sho pping will materialize in physical
KidZania Nagoya will become Japan’s third KidZania Metropolis Miguel Linares Ministry of Foreign Affairs After the experience obtained over more than a decade in the operating facilities at Tokyo (2006) and Koshien (2009), KidZania’s Operator Partner in this country, has selected Nagoya as the third
destination to bring the KidZania experience to the Japanese population. Due to the rising success in the Asian Region, KidZania Nagoya is planned to be allocated in Lalaport NAGOYA KOMEI with an estimated opening date set for late 2020.
This regional shopping center will feature green areas of approximately 8,000 m2, with an outdoor space to hold events for its local community and will also feature a new shared energy saving model.
KidZania San Jose is expected to open in 2018 along with the inauguration of Oxigeno, and will have an estimated attendance of 210,000 visitors yearly.
With t hi s a d d i t i o n , K i d Z a n i a keeps consolidating as one of the fastest growing kid’s hands-on entertainment brands in the world.
KidZania Doha is Getting KidZania Guadalajara Will Open its Doors in 2018 Ready to Open in 2018 Carlos Tejada Ministry of Foreign Affairs
KidZania is set to open a new facility in Doha this 2018. The launch will also include the Boeing 737-500 aircraft, perfectly complementing the aviation section at KidZania. KidZania Doha will provide a unique learning and entertainment experience in Qatar, where children will be able to play in a replica of the real life working environment, with a vast variety of professions to try. “This year guarantees to be an exceptional period for KidZania Doha as it gears up to the launch. It is a key milestone for KidZania as it continues to expand its metropolis across the world in the quest to prepare and inspire the children of tomorrow with key learning tools to enable them to learn about the real work environment,” said Ric Fearnett, Governor at KidZania Qatar.
Carlos Tejada Ministry of Foreign Affairs
Children will also be able to experience flying of the aircraft with access to 6 state-of-the-art simulators, as well as role play cabin crew, learning how to ensure the well-being of their passengers onboard. Sheikh Nasser Bin Abdulrahman Al Thani, Tasali Board Member, commented: “KidZania brings education and entertainment together to strategically teach children values through programmes prepared to deliver hands-on experience which could not be easily
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replicated and absorbed in a traditional classroom. The concept is in line with the Qatar National Vision 2030 to build a sustainable and harmonised society as KidZania prepares the children of tomorrow, enabling the children in Qatar to fully embrace and learn about real working life and how the economy works.”
Th e f o ur t h K i d Z a n i a Metropolis in Mexico is getting everything ready for its great opening in 2018. The plane fuselage has landed in Plaza Patria and the State Government of KidZania Mexico is working hard in the construction of the City that will bring joy to thousands and thousands of children from Guadalajara, Zapopan and many other populations from Jalisco.
"with children as a base for the families, having a pillar project like KidZania makes us really happy". Founded in the 60's, Plaza Patria is one of the most traditional malls in the metropolitan region of Guadalajara, and
this expansion along with the foundation of KidZania Guadalajara will bring a new life for the mall and a broader offer to families.
This project is an essential addition to the current expansion plans at Plaza Patria; Jesus Hemuda, director for Plaza Patria, said
KidZania Doha will be located at Aspire Zone in Doha, Qatar. The prime location of KidZania Doha will complement the fundamental offer of shopping, leisure and sports of the Aspire Park, making this a destination of choice for residents and visitors alike. KidZania Doha is expecting to welcome over 220,000 visitors yearon-year.
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METROPOLIS
February 2018
KidZania Jakarta Celebrates a Decade of Wonders Miguel Linares Ministry of Foreign Affairs
A decade ago, Jakarta joined the KidZania Nation in the pursuit of a Better World, and 10 years of hard work and success serve as a testimony of their great effort in preserving KidZania beliefs and values. November 24th, 2007 was the date of foundation of this Metropolis in the State
of Indonesia, the 4th State in the KidZania Nation. KidZania Jakarta currently has 479 government collaborators. On November 24th, 2017, a big celebration was held at KidZania Jakarta, with special guests, celebrities, Industry Partners and Central Government representatives. Fellow representatives from KidZania Japan, KidZania Singapore, KidZania Malaysia and KidZania Philippines assisted too.
After 10 years of operations, KidZania Jakarta can pride itself as a State that works along with all of their collaborators and Industry Partners in achieving one goal: working and innovating upon supporting children’s learning in Indonesia.
Section C-09
13 KidZania Metropolies will be Founded between 2018 and 2021 Hernan Barbieri Ministry of State
13 Metropolies are currently under development to be founded between 2018 and 2021 in eleven different countries.
Now KidZania Jakarta averages 500,000 visitors per year, whom can pick from more than a hundred activities in 68 establishments on each visit. Here’s to another Decade of Wonders for KidZania Jakarta. KongratZ!
KidZania 4.0 Brings New Signature Program Fernanda Collado Ministry of Cultural Heritage Out with the old, in with the new! Goodbye to KidZania 3.0, welcome KidZania 4.0! 18 years, 958 weeks, 6,713 days and 161,112 hours have passed since KidZania´s concept launch. It is incredible to imagine just how far we have gone and how much we have learned throughout the years. With 24 operating Metropolis and 13 more under development, KidZania never stops working,
researching, benchmarking and thinking of different ways to continuously improve, renew and innovate our brand. A key ingredient to our success lies in our people, their passion and commitment is what truly makes our product unique; it is ZanKs to KidZania, as a team,
that we have evolved from KidZania 0.0 to KidZania 4.0. But, how exactly did KidZania 4.0 come to be? Innovation: a never ending story… that always starts with vision and leadership. And so, a story began with a world tour, something reminiscing of
Around the World in 80 days, except this tour took more than two years! Through 2014 and 2015 KidZania’s President, Mr. Xavier Lopez Ancona, travelled around the world to visit all operating KidZanias and over 240 competitive properties. The goal was to gather as much information (good practices, bad practices and new practices) to be able to renew and innovate our brand, moving forward from the KidZania 3.0 version to KidZania 4.0. The years 2016 and 2017 were focused on downloading, analyzing and documenting all this information, so that each expert team could work on redesigning KidZania’s image, experience, technology and key processes, among others. One of the results of this monumental task is KidZania’s Signature Activities Program. Based on the Presidential
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Tour findings, research and benchmarks, KidZania’s Central Government Experience team, defined a list of the top performing establishments, interactive points of sales, a n d variable p r ogram s. T h e n , w o r k e d together on improving and innovating activities, layouts, and theming designs. After a series of creative sessions, task force workshops, and loads of commitment and hard work… it is our honor to share with the Nation, KidZania’s Signature Program outcomes: Establishments:
- Improved layouts for all format types (xs,s,m,l) - Interior queues for popular establishments - Queues for hirees and applicants - Cost efficient and durable materials Interactive POS: - Higher profitability (charge in local currency instead of kidZos) - More product variety - Family participation Variable Program:
- New activities
- New attractions
- Existing activities innovations
- New plays and shows
- More fun & more learning - Efficiency (operation costs, headcount, throughput) - Broaden age targets (toddlers, children, teens, adults)
- Paid experiences - Family participation - Alignment to key Marketing strategies
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Section C-10
February 2018
KidZania will Arrive to the United States in 2019 Carlos Tejada Ministry of Foreign Affairs Continuing with its successful international expansion plan, KidZania will arrive to the United States with three facilities scheduled to open between 2019 and 2021. By being one of the largest markets in the world, the
entrance of KidZania to the United States represents a key opportunity to ignite the hearts and minds of more children and inspire them to become great global citizens. KidZania’s key partner in this territory is E2W LLC, which includes Innova Entertainment, Somerset
KidZania Dallas
Partners, and Artemis. Dallas, Chicago and New York are the selected cities to welcome KidZania and share with the American population its innovative edutainment concept.
KidZania Dallas
KidZania Chicago KidZania New York
KidZania Dallas
Oakbrook Center will house the second KidZania Metropolis in the United States with its foundation programmed for Q1 2020. This facility is expecting an attendance of 400,000 annual visitors.
American Dream Mall, the second biggest mall in the United States, will allocate KidZania New York, a development that is expected to open by 2021, and receive 800,00 annual visitors.
KidZania Dallas
KidZania Chicago
With an expected annual attendance of 460,000 visitors and scheduled to open by Q1 2019, Dallas will be the first out of these three cities to open a KidZania facility at Stonebriar Centre. KidZania Dallas has already been through one of its key milestones, the arrival of the airplane fuselage in December 2017.
KidZania Chicago
Abu Dhabi is Getting Ready to Welcome a New KidZania Metropolis Carlos Tejada Ministry of Foreign Affairs
The successful concept of KidZania is coming to Abu Dhabi, a city packed with many fun and entertainment options for residents and visitors. The renowned Yas Mall will house the second KidZania Metropolis in the UAE, and it will be operated by Emaar Entertainment.
t h e v o i c e o f o u r n at i o n
Xavier Lopez Ancona President
Esteban Lopez Ancona Chancellor
The project is currently under the final stages of design, and soon will start the building process. Maitha Al Dossari, CEO of Emaar Entertainment, said: "Since the introduction of KidZania at The Dubai Mall, this dedicated children's city has become the must-
KidZania is coming to Toronto in 2021! Carlos Tejada Ministry of Foreign Affairs
Chancellor Chancellor
Hernan Barbieri Minister of State
Sixto Uribe Minister of Finance
Gilberto Guido Minister of Culture
Eduardo Guevara Minister of Technology
KidZania Journal Editorial Staff Editors Patricia Velasco Ministry of Communications
Luis Arroyo Ministry of Communications
Carla Alcaraz Ministry of Communications
Canada is one of the most recent additions to the great list of States among the KidZania Nation, with Toronto chosen as the City that will host their first KidZania Metropolis.
South Africa became in 2015 the 21st State of the KidZania Nation, operated by Kids Fantasy South Africa Proprietary Limited and now under construction in Fourways Mall, in the same area where the Montecasino Entertainment Complex is located. KidZania Johannesburg is projected to have a total operating area of 5,306 square meters where more than 400,000 visitors per year will be able to enjoy
This project will have an estimated attendance of 470,000 visitors per year, and is expected to open its borders to tourism by 2021. KidZania Toronto ended 2017 at the earliest stages of the development process, with the final location yet to be defined, so make sure to keep an eye on the upcoming information from Canada, as we are sure they will have
Kai Johannesburg! KidZania is Coming in 2019 Carlos Tejada Ministry of Foreign Affairs
Francisco Ares Valdes Miguel Angel Luna
visit leisure and learning destination for young ones." KidZania Abu Dhabi is expected to offer 43 establishments in an area of 5,727 square meters inside the Yas Mall, it has a projected attendance of 250,000 visitors each year and its foundation is scheduled for 2019.
the 52 establishments of this KidZania Metropolis. Johannesburg is the largest city in South Africa and is one of the 50 largest urban areas in the world. Additional to local families, Johannesburg has become a transit
point for connecting flights to Cape Town, Durban, among others which has led to the development of several attractions for tourists and KidZania Johannesburg will be glad to receive them during high seasons.
a project to become a great Metropolis ready to amaze children from Toronto and other Canadian regions.
Miguel Vergara Ministry of National Identity
Graphic Design Ministry of National Identity
Fernanda Navarro Rubén Ramírez
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COMMUNITY
February 2018
KidZania Shares the Voice of Our Nation Patricia Velasco Ministry of Communications
University of KidZania to Offer New Learning Programs in 2018 Gabriela Fuentes University of KidZania
Mr. Xavier Lopez Ancona traveled around the world, sharing the voice and the ideals of our Nation, inspiring entrepreneurship and providing guidance to young students with our Ztory and success. Through a series of conferences, master classes and speeches, our President spoke about big topics on education and learning processes for children, the entrepreneurship spirit behind KidZania and inspiring experiences for students of prestigious business academies around the world.
Section D-11
The University of KidZania spent all 2017 working on developing a new plan to upgrade the educational offer for all KidZania collaborators. The plan for 2018 an onwards is to cement the bases in four main categories: Knowledge, Skills, Personal and Technical abilities. Together, these categories will complete a development cycle that boosts the growth of our collaborators. More than 90 Knowledge courses are available through the University and are assigned
to our collaborators according to their roles and learning paths, and there’s more than 60 other courses being developed to attend the Skills and Personal categories, while the Technical courses can be assigned according to specific job requirements. This ambitious program will benefit our collaborators at Central, State and Metropolitan levels of Government, thus, spreading fundamental knowledge and skills that will be useful in their daily activities.
KinesiZ is Moving Forward Miguel Vergara Ministry of National Identity
Since a holistic development is also part of having a healthy lifestyle, “healthtainment” concept, KinesiZ, is moving forward.
These different topics are fundamental for the world, specially for children, KidZania believes that they are the future and the means for a Better World.
Conceived as an outdoors health and family entertainment center, rooted in extreme adventure, KinesiZ, which stands for “movement”, will be a place where extreme sports, sustainability and cutting-edge technology will merge to offer families an alternative to be close to nature, be active and eat healthy.
Some of the events and institutions that our president participated in 2017 were:
KidZania Collaborators Reach Great Heights in Mexico Araceli Becerril Ministry of Labor
As part of KidZania´s integration and wellness programs, in 2017 “Kumbre KidZania” was launched. This was a three peak trekking challenge, where 73 collaborators from Mexico State and Central Government, defied their fears and faced different obstacles to reach the heights of three emblematic mountains in Mexico: El Nevado de Toluca, La Malinche and the Iztaccihuatl volcano.
To reach this important goal, KidZania relied on the guide and support of Ponce de Leon Expeditions, commanded by Hector Ponce de Leon, nowadays the best Mexican alpinist, that reached three times the top of the Everest and has been hired by National Geographic as a height cameraman, besides of making his debut in the movie industry with the interesting short film “Ice Calling” about his experience climbing on ice. Ponce de Leon and his team, helped to prepare the participants through specialized training programs
and two previous walks in Mexico City surroundings. This has been the year with the highest participation from KidZania´s collaborators in the traditional annual challenge, and the results make the Nation very proud. Participants had a very enriching experience contemplating four dimensions: mental, physical, emotional and spiritual; that helped them to overcome their own limits, strength their abilities and engage their values with KidZania´s mission.
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