Winners of the Certificate National A-04
KidZania continues collecting accolades that recognize its quality, innovation and social commitment in several of the countries where it operates.
Kinezis Has Found its Home National A-02
Our new "Healthertainment” project has finally secured a venue!
KidZania Invited to IAAPA Board State B-06
The international Association of Amusement Park and Attractions, announced the new members that will make up its Board in 2020.
KidZania, March 2020
2019 YEARBOOK Year 20 / Number 12 k i d z a n i a
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KidZania Proudly Celebrates its 20 Year Anniversary Xavier Lopez Ancona Presidency
20 years ago, KidZania, formerly known as "La Ciudad de los Niños" in Spanish, opened its first edutainment facility at Santa Fe Shopping Center in Mexico City. Its Origins September 1st, 2019. Mexico City, Mexico. The founders of this innovative Mexican concept identified two important aspects: the lack of quality entertainment options for children, and kids’ innate interest for role-playing. The simple, yet powerful idea, of incorporating roleplaying activities at a city designed especially for children that combines learning and fun, became the main pillar of the KidZania Concept.
The first 20 years KidZania has crossed cultures, borders and languages. It currently operates in 22 countries with 29 founded KidZania Cities and 11 more in different stages of development, including Metropolises like: KidZania Amman, KidZania Chicago, KidZania Giza, KidZania Hong Kong, KidZania Johannesburg, KidZania Nagoya, KidZania New York, KidZania Paris, KidZania Riyadh, KidZania Surabaya and KidZania Toronto. KidZania's concept is easy to export since children all over the world love to create, explore and collaborate with others. These common interests are perfectly aligned with our proposal that combines entertainment and learning in equal parts.” And 20 more years to come… Innovation has been a key ingredient of the KidZania concept since its inception, and on the eve of our 20th Anniversary, we are getting
ready to launch new role-playing activities that incorporate the jobs of the future. These new establishments incorporate professions like coding, robotics, animation, drone piloting, astronaut training, augmented and virtual reality. It is estimated that 50% of the jobs that children will perform when they grow-up still don’t exist; however, they can start developing some of the skills they will need in the future through this exciting, fun and educational activities.
KidZania Abu Dhabi is Officially Founded Hernan Barbieri Ministry of State
A new facility of the global edutainment concept opened its borders to visitors at Abu Dhabi’s Yas Mall.
KidZania Opens its 27 th Facility in Doha! Hernan Barbieri Ministry of State
KidZania Doha joins the Nation as the 27th facility around the globe, marking 20 years of KidZania brand igniting the hearts of children. M a y 2 nd, 2 0 1 9 . D o h a , Q a t a r. K i d Z a n i a , o n e of the world’s fastest g r o w i n g k i d s ’ i n teractive educational entertainment
Hosted by radio presenter Kris Fade, the foundation ceremony highlighted the contribution of KidZania to develop an authentic entertainment and learning environment for children, families and schools. Special music and dance performances, anthems, flag
raising and the lighting of the Eternal Spirit monument were some of the elements included in this moving and exciting foundation. The ceremony also featured representatives from Emaar Entertainment, Industry Partners and members from several KidZania States and Central Government. The foundation ceremony was followed by the customary ribbon cutting event the subsequent day, where KidZania Abu Dhabi opened its borders to UAE kids and families.
The foundation ceremony of the new KidZania City occurred in the facility on April 30th, with the presence of local government authorities, Industry Partners, representatives from the different KidZania Franchises around the world, company’s collaborators and media. During the light-hearted ceremony, that was entirely run by kids featuring the talents of Qatar, Sheikh
Abdullah Bin Ahmed Al Thani-Chairman of Sharaka Holdings & Qatar Entertainment (Tasali), Ric Fearnett - KidZania Doha Governor, Dr. Ger Graus OBE - KidZania Global Director of Education and Xavier Lopez Ancona - KidZania President, who spoke about how the KidZania concept brings learning and entertainment together to strategically teach children values through roleplaying activities prepared to deliver hands-on experience, which could not be easily replicated and absorbed in a traditional classroom.
KidZania Dallas Opens its Borders to Tourism Hernan Barbieri Ministry of State
KidZania Dallas opened to the public for the first time in the United States on November 23rd, 2019 at Stonebriar Centre in Frisco, Texas.
October 1st, 2019. Abu Dhabi, United Arab Emirates. Located at Yas Mall, KidZania Abu Dhabi, the newest Metropolis of the Nation, was buzzing with excitement as the interactive city specially designed for children celebrated its Foundation Day.
brands, announced the grand opening of KidZania Doha in Qatar, in the heart of Aspire Park.
November 23rd, 2019. Frisco, Texas. City of Frisco’s Mayor Pro Tem John Keating, E2W Chairman Gevork Sarkisyan, KidZania USA Governor Greg Stevens, KidZania Dallas’ Mayor Mike Laudizio and KidZania Team Members joined KidZania’s Founder Xavier
Lopez Ancona for a ribbon cutting in front of a selective group of city officials, media representatives, social media and influencers. Current industry partners for this facility include: BIC; Columbia Records/Jam Jr.; Essilor of America; MOOYAH Burgers, Fries & Shakes; Pepsi Co.; Pie Five Pizza; Planet Fitness; 7-Eleven, Inc.; SMU (Southern Methodist
University); Spotify; Takis; Texas Health Resources; Turner Construction; and WFAA, North Texas’ ABC affiliate. Operated by E2W LLC, upcoming KidZania USA openings include KidZania Chicago at Oakbrook Mall in Fall 2020, and KidZania New York at American Dream Mall in Spring 2021.
Section A-02
NATIONAL
President´s Letter Xavier Lopez Ancona Presidency
As we look back on the major events of 2019, I want to ZanK every and each one of you for all the achievements accomplished over the past 12 months. December 31st 2019. Mexico City, Mexico. The current international scenario, environmental problems, the inequality that fostered protests in countries like Chile and Hong Kong, but also the technological innovations that took place this year, make our mission to get children ready to create a better world more current than ever. Fostering values, the development of skills and reinforcement of knowledge among kids is extremely relevant, and that is how KidZania can give back. The KidZania Nation reached important milestones like celebrating the 20° anniversary of “La Ciudad de los Niños”, now KidZania Santa Fe, signing Hong Kong and Jordan as our 26th and 27th territories worldwide. KidZania Doha, KidZania Abu Dhabi and KidZania Dallas opened their borders to tourists. Moreover, KidZania Surabaya and KidZania Johannesburg will be founded in the 2020 allowing us to continue being one of the fastest growing edutainment concepts in the world. Also this year, Kinezis our healthertainment concept has found its home in Mundo-E, shopping mall located in the northern part of Mexico City. This project that will mix entertainment and physical activity for children aged 0 to 99 will be tested in Mexico and then exported abroad. 20 years ago, KidZania Santa Fe was our flagship facility, the one that started it all; and now the first Metropolis of our Nation will be the first one to be fully equipped with the KidZania 4.0 model and become a spearhead in terms of innovation for the next 20 years.
March 2020
Kinezis Found its Home in Mundo E Gilberto Guido Ministry of Culture
Our new “Healthertainment” Project has finally secured a venue in Mexico City! The first Kinezis will be located at Mundo E shopping center, a very well positioned mall at the northwestern part of Mexico City.
This first Kinezis will have a footprint of 5,276 square meters and a total construction area of 12,570 square meters. With four interior levels, Kinezis will go up to a height of 18.5 meters. Kinezis will feature the latest trends in fitness and wellness where technology will assist visitors to have a unique experience. Adrenaline experiences such as rope courses, climbing walls and horizontal ziplines will complement the offer to have an attractive product for visitors from all ages!
KidZania 4.0 New Software Suite is Launched Main Logo
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their peers, to publish a personal classified ad and to be informed of everything that is going on around their facility and the KidZania nation.
Eduardo Guevara Ministry of Technology
After 2.5 years of development and a couple more months of tuning up, the new facility operations software platform is a reality.
One Ink
All of the new facilities joining the nation will open with FourZ, and we will start migrating the ones that are currently operating with a planned roadmap based on implementation capacity and readiness. ZOFTWARE SUIT
Collaborators App Knockout Color FourZ Operating Software G et t ing K idZ ania to o ur We named it FourZ at it is part of collaborators wherever they are, is the KidZania 4.0 but also because part of what we want to accomplish it is intended to give force to our by building a global KidZania Visitors, our Collaborators, our Franchises and our Business. On March 2019, KidZania Guadalajara was the first facility in the nation to go-live with this new system, followed by KidZania Dallas in November 2019; while KidZania Santa Fe and KidZania Software Color Palette Surabaya are still in the FourZ implementation process.
ZOFTWARE SUIT
We are really looking forward to sharing with you all the innovations and new activities that will be part of KidZania Santa Fe. We are confident that these improvements will revamp our concept, reach a broader audience, and enrich the KidZania experience for our visitors and collaborators in the upcoming years. Our people are our most valuable asset. ZanKs to all of you for being part of this journey! ZanKs for your commitment, passion and hard-work, which has allowed us to bring our concept to life in all the territories where we operate. We are excited about what the next 20 years will bring to our Nation. I invite you to continue giving your best to keep creating unforgettable experiences for our visitors; while encouraging children to become exemplary citizens that can create a positive change in our communities.
Collaborators App. This App will have four main sections:
The FourZ development won’t stop adding new functionality. As we move forward with new facilities using the system, we will continue making improvements and enhancements, not only to turn it into a facilitator for our operation, but also to offer a better service to our visitors and collaborators, while becoming a more efficient business.
• Me: Contains scheduling, shuffling and labor requests • Team: Recognitions, Opportunities, Announcements • Metropolis: Performance, Events, Feedback, News • Nation: Awards, Foundations, Anniversaries With this App, our collaborators will be able to interact with their manager to make requests, to send KongratZ and recognitions to
Ticket Online Our new Ticket Online Front-End makes it easier for our Visitors to buy tickets. We decided to create a homologated admissions-purchase experience for our visitors to simplify the sales process, and also as an intuitive one that guides them step-by-step. This front-end follows the KidZania 4.0 look and feel and was created to work with kidZOFT
Plain Logo
and FourZ in order to service as many facilities as possible for a Zimple, Zhort and Ztandarized user experience, 3 out of our 5 Z’s. This new front-end is already working in English, Spanish and Arabic, but it is easily configurable for any language or reading orientations in our Nation. Visitors at KidZania Abu Dhabi, KidZania Cuicuilco, KidZania Dallas, KidZania Doha, KidZania Dubai, KidZania Guadalajara and KidZania Monterrey are already navigating on this new online sales experience. Our plan is to add more facilities to this platform, so they can start enjoying this 4.0 online sales experience.
March 2020
When I Grow up… Children from 11 Countries Share their Professional Aspirations L ucero L opez KidZania Census Bureau
Doctor, police and teacher are among children’s top professional choices across 11 countries
18,565 children from 6 to 15 years old who visited 14 KidZania Metropolises between January 2018 and August 2019 were interviewed regarding their professional aspirations. Gender is a determining factor when it comes to choosing a profession, even from a young age.
Cairo, Egypt was the only city where occupations like engineer was included among children’s top 3 preferences. Nonetheless, Moscow in Russia stood out for having a totally different top 3 in comparison to other cities, including professions like pilot, banker and designer.
The top 10 professions in all regions included mostly “traditional” professions like police officer, teacher, veterinarian, and soccer player; while doctor was the most mentioned choice across countries.
Children’s answers were also analyzed by age and gender, showing only significant differences by the latter. This difference reveals a very interesting finding: children develop gender stereotypes from a young age and maintain them as they grow up.
Section A-03
B·KidZanian: New CMS & Updates Rafael Dives Ministry of CitiZenship
With over a 1.5 million CitiZens worldwide, the B-KidZanian program welcomed three more Metropolises.
Family violence, environmental problems and poverty are among the top 3 concerns for children in Latin America, Africa, Europe and Asia; according to research conducted by KidZania
Children voice their concern about global issues Through the KCB Tool, more than 15,000 boys and girls from 6 to 14 years old, who visited KidZania in Bangkok, Cairo, Cuicuilco, Guadalajara, Istanbul, Kuala Lumpur, Monterrey, Mumbai, New Delhi NCR, San Jose, Santa Fe, Sao Paulo, Santiago and Singapore, were interviewed
regarding their awareness of global problems that might affect children. Only 43% of the interviewees acknowledged the existence of issues that may have an impact on them. When analyzed by age, this percentage increased among older children; probably due to a greater exposure to external factors, like media. Aw a r e n e ss a b o u t wo r ld issues across cities was quite uneven. While children in the Americas registered an awareness between 55% and 70%, only 6% of kids in Bangkok acknowledged that there are problems that might affect them.
In order to improve and enhance the experience of CitiZens and their parents inside and outside KidZania, a new B-KidZanian CMS platform was launched in KidZania Doha, KidZania Abu Dhabi and KidZania Dallas. This new website is already embedded in KidZania’s official site, easing the access to all the information, benefits and fun that CitiZens worldwide might need. As the number of CitiZens increases, KidZania will continue working to offer new surprises and features that can enrich the experience of being official CitiZens of the funniest Nation around the world.
Among those children that identified the existence of global issues, the top 10 problems they identified are listed in the infographic to the left.
Birthday Parties 4.0 are Introduced Paola Sandoval Ministry of Tourism
Our new concept for birthday parties has renewed experiences for our guests.
The birthday kids will live the experience of being models with their friends in the runway, be pampered in a Zpa or in a barbershop, become the champions of the KidZania’s Football World Cup, be the Ztars of an incredible magic show, prepare and decorate their own birthday cake or conduct
awesome experiments as creative scientists. Our new community rooms will allow us to provide our guests a private space to take their lunch and birthday cake. This community rooms will also help us for the Akademy and Summer Camps.
Section A-04
March 2020
Social Network KidZania Receives Global Accolades New Followers Patricia Velasco Ministry of Communications
Sonia Kuri Ministry of Communications
Our digital channels kept a steady pace of growth, aligned with the new content trends in social networks. Platform
2019
2018
YoY Increase (%)
3,093,368
3,044,888
2%
690,688
548,357
26%
210,424
224,061
-6%
79,994
64,276
24%
KidZania Webpages Updates In 2019, KidZania reached important achievements in the digitization process that was set a few years ago. The successful migration to the new CMS that several of our franchises implemented in alignment with our Global Website. This new page reflects a novel design and improvements in the ways of presenting information and content for all our stakeholders.
Also, our Global Website now can be consulted in 7 different languages including Arabic, English,
KidZania continues collecting accolades that recognize its quality, innovation and social commitment in several of the countries where it operates. As in previous years, many KidZania Metropolises were awarded with the coveted Certificate of Excellence granted by TripAdvisor. This accolade recognizes those entertainment and leisure properties that stand out for providing a great service and obtaining consistent good reviews from its visitors.
Ministry of Education
But without a doubt, one of the most important highlights of this year was achieved with the launch of a new Front-End Ticket Online version in close collaboration with KidZania Mexico. This project will be able to provide an alternative of standardization to our franchises for the look & feel of their ecommerce platforms, with the advantage that in future phases, it will include options for redemption of promo codes, automated birthday parties and corporate events quotes, food combos, retail and paZZport sales.
· KidZania Bangkok · KidZania Delhi NCR · KidZania Dubai · KidZania Jakarta · KidZania Koshien · KidZania Lisbon · KidZania Monterrey · KidZania Mumbai · KidZania Santiago · KidZania Tokyo Along the year, KidZania also received recognitions like: Socially Responsible
Company for the 13th year in a row by the Mexican Center of Philanthropy; Best Mexican Companies for the 9th year in a row; Best Edutainment Center in Dubai by Time Out Kids Awards; Excellence in Edutainment in India by Mid-Day Excellence in Education; Best Sales Performance in Istanbul by Sales Network; and Best Edutainment/Playscape in Dubai by the MENA & North Africa Leisure & Attractions Council; among others.
KidZania Allies with Educational Institutions DR. Ger Graus OBE
Ja p a n e s e , K o r e a n, Portuguese, Russian and Spanish according to the regions in which KidZania has presence.
In 2019, the proud winners of the TripAdvisor Certificate of Excellence include:
KidZania has been invited to be part of three remarkable initiatives aimed at analyzing, changing and improving the educational landscape in different regions of the world.
of Junior Achievement Worldwide’s Global Council. Junior Achievement (JA) is an NGO devoted to inspiring and preparing young people to succeed in a global economy, and for the past 100 years it has reached more than 10 million young people across more than 120 countries. By being part of this Global Council, KidZania will be able to collaborate in the creation of pathways for youth education that foster work readiness, entrepreneurship and self-reliance.
These invitations are a great acknowledgement for KidZania and represent important steps towards its recognition as an authority in terms of learning.
that educators and learners can fulfil their potential. As part of this goal, it has also created a Global Advisory Council made up of key leaders and stakeholders in education worldwide.
Education, part of the Dubai Future Councils program launched by Sheikh Hamdan bin Mohammed Al Maktoum, Dubai Crown Prince, which aims to build key sectors in this city for the next 50 years.
Invited by Jose Papa, Bett Chairman, KidZania will now be part of this council and contribute to develop a united voice to create a global education agenda that fosters children’s aspirations and skills, while preparing them to the changing working environment they’ll face in the future.
The Dubai Future Council for Education, which Dr. Ger Graus will be joining, will be presided by Dr. Abdulla Al Karam, Chairman of the Board of Directors of the Knowledge & Human Development Authority (KHDA). This working group will explore ways of enhancing the education
Dubai Future Council of Education
experience in Dubai and will also develop innovative educational models that can enable next generations to become change agents that can tackle future challenges.
Bett Global Advisory Council Junior Achievement Worldwide’s Global Council As of March 1st, 2019, Dr. Ger Graus, KidZania’s Director of Education, will be part
Considered UK’s leading crosssector education community, Bett’s mission is to bring together people, ideas, practices and technologies so
Kid Z a n i a w i l l a l s o b e represented by Dr. Graus at the Dubai Future Council of
20th Anniversary Campaign Carla Alcaraz Ministry of Communications
As part of the celebrations of KidZania’s 20th Anniversary, a commemorative communication campaign was developed. This 1-year plan that started in September 2019 and will continue until August 2020, will highlight 4 key messages: strengthen KidZania global relevance, position KidZania as a learning enhancer, share kids knowledge and showcase our corporate social responsibility actions.
These objectives will be achieved through a series of different materials:
Printed Publications
• 20th Anniversary Commemorative Book A special publication that showcases our constituencies and our history. • KidZania Journal 20-Year Chronicle A unique edition that summarizes KidZania’s most relevant milestones year by year, from 1998 to 2019. • 2020 Travel Guide Biannual editorial publication with the history, structure and highlights from the KidZania Nation. • KidZania History Timeline Graphic representation of key events that have been part of KidZania’s history.
• Press Releases Features on topics like KidZania’s history and growth, social responsibility actions, etc., that can be shared with local media outlets
Digital Publications
• Thoughts about KidZania Series of quotes from renowned authorities in the learning and business sectors. • Facts about KidZania Kool and interesting facts about our company. • Infographics Appealing visual materials showcasing the results from our research projects.
STATE
March 2020
KidZania Welcomes Hong Kong as its Newest State Miguel A. Linares Ministry of Exterior
Through the operator Karnival TP-KZ Limited from the New World Development Group (NWD), Hong Kong joins the KidZania Nation as its 26th State worldwide.
Jordan Joins the KidZania Nation! Miguel Angel Linares Ministry of Exterior
concept to this new territory. NWD has a vast experience in the luxury, fashion and entertainment industries, with over 5,200 points of sale in over 50 countries; which makes it the ideal partner for this endeavor. With an expected opening in 2023, KidZania Hong Kong will be located at the Skycity District Mall next to the Hong Kong International Airport. Besides KidZania, this large development will offer a wide variety of entertainment options like Lego Discovery Center, Peppa Pig World, Sea Life, Project Thor and The Void.
Section B-05
Located at Amman, Mecca Mall will bring a new world of edutainment for children.
KidZania Hong Kong will have a footprint of 5,424 m2, a total construction area of 10,826 m2, and an estimated annual attendance of 380,000 visitors.
With a total population of over 4 million people, Amman is Jordan’s economic, political and cultural center. Now, this vibrant city will now expand its edutainment offer by hosting one of the most innovative family entertainment centers in the world: KidZania. Edrak for Edutainment Projects Development and Al Adiyat Real Estate Development Company were the partners selected to open the KidZania Metropolis in Amman at Mecca Mall’s newest extension.
This new Metropolis will allow children residing in Amman to enjoy this amazing edutainment concept and discover a wide variety of professions through the magic of role-playing activities. I’m delighted with this partnership and looking forward to collaborate with the team at Mecca Mall.” Moreover, Hernan Barbieri, KidZania's Minister of State, mentioned: “KidZania Amman will be our 9th Metropolis in the Middle East, thus increasing
our presence in this thriving region. We are excited about the opportunity of bringing our quality edutainment concept to more children, who can later become positive change agents in their communities and contribute to the creation of a better world.” With an estimated cost of 10 million USD and a 12-month construction period, the first of its kind edutainment center in Jordan will span over an area of 5,000 sqm at Mecca Mall’s newest extension.
Regarding this partnership, Mr. Ahmed Habib, CEO of Edrak for Edutainment Projects, commented: “We are pleased to continue expanding our relationship with KidZania, first in Egypt and now in Jordan. With a population of over 7.4 million in a territory of 1,104 square-kilometers, Hong Kong is one of the most densely populated cities in the world. Now, Hong Kong will join the KidZania Nation through Karnival TP – KZ Limited from the New World Development Group (NWD); operator selected to bring the KidZania
KidZania United Kingdom Announces New Ownership Xavier Lopez Ancona Presidency
For the past few years, KidZania has been developing an international growth and consolidation strategy, focusing on further strengthening our performance in key markets around the world.
The acquisition of KidZania Un i t e d K i n g d o m b y Edutainment Operations Limited, holding company owned and operated by KidZania, was the first step of this plan. London is a cosmopolitan, vibrant city, and one of the most iconic markets; reason why this territory is so important for KidZania’s global strategy. With this acquisition, KidZania aims to
take KidZania London to an even greater financial stability and become a benchmark not only in its region, but in the entire Nation. We look forward to working with our team in KidZania London to ensure that this Metropolis continues to deliver the unparalleled experience that its customers have come to expect and take it one step further.
KidZania Egypt Changes its Ownership Hernan Barbieri Ministry of State
With a new top management team, KidZania Egypt will continue to offer an unparalleled edutainment experience to its visitors In July 2019, Ahmed Habib and Zena Sallam were appointed as the new owners of Edrak for Edutainment Projects Development Co., partner company in Egypt in charge of growing and de v e l o p i n g K i d Z a n i a’s innovative experience-based learning concept in that territory. As part of these placements, Mr. Ahmed Habib became Governor of KidZania Egypt; reinforcing his commitment to get children ready for a better world.
Section B-06
March 2020
KidZania Kabinet Welcomes New Members Xavier Lopez Ancona Presidency
In 2019, KidZania expanded its Kabinet with 3 outstanding additions.
Paola Sandoval
Fernando Gomez
Patricia Velasco
Minister of Tourism
Minister of Economy
Minister of Communications
Paola started her career in La Ciudad de los Niños (LCDLN) in 2000, where she stayed for 8 years. She joined the Papalote Museo del Niño and then, in 2011, moved to Transportes LIPU. Since October 2019, she rejoined KidZania as Group Sales Global Director.
Fernando joined KidZania as Minister of Economy (CFO) in August 2019. He has an extensive experience in audit and finance departments in renowned companies like KPMG, Resistol, HAVAS Group, Asdeporte and Cultura Colectiva.
Patricia joined the Nation in 2016 overseeing Marketing for Central Government and this year she joined the Kabinet as Marketing Global Director. She has an extensive experience in the entertainment industry. Her previous collaborations include companies like 20th Century Fox and Nintendo.
KidZania to Be Part of IAAPA’s Board in 2020
Jim Pattison Jr., president of Ripley Entertainment, has been elected as second vice chair for 2020. Moreover, the current board of directors selected 11 new board members for next year.
Xavier Lopez Ancona, president of KidZania, will be part of the Facility Member Directors of the 2020 IAAPA Board, along with 4 other C-suite executives from PortAventura Entertainment, Wonderwood, Chimelong Group Co., Ltd., and Hershey Park.
Rose Marie Sotela CEO KidZania Costa Rica, February 2019
Mandar Natekar CBO KidZania India, March 2019
Zeina Dagher CEO KidZania UAE, April 2019
Jorge Tagle CEO KidZania Chile, July 2019
Matthew Luckett CEO KidZania Russia, September 2019
Lolita Ngobeni CFO KidZania South Africa, October 2019
Natalia Znakharenko CEO KidZania Russia, November 2019
Wayne Lim Mayor KidZania Singapore, November 2019
Ric Fearnett Governor KidZania United Kingdom, December 2019
KidZania Merchandising Increases its Offerings Nationwide
Regarding his recent appointment as Facility Member Director, Lopez Ancona stated: “I’m honored to be part of IAAPA’s global board. Being a Facility Member Director is a great responsibility and a unique opportunity to share successful ideas and practices among IAAPA Members to find solutions that will benefit
KSLP brand-new collection has successfully been sold at 23 out of 29 operating Metropolis. the sector in general, drive profit and help to further provide a superb service to visitors worldwide.”
From June 10 th-12 th, Marketing, Group Sales and Industry Partners teams from 12 KidZania States gathered in Egypt to explore kool ideas, develop initiatives and discuss opportunities and challenges ahead through workshops as well as reviewing yearto-date results .
December 31st, 2019. Hong Kong, Hong Kong. With a sales increase of 21% in comparison with 2018, spokespeople
from KSLP mentioned they are confident that the whole Nation will benefit from the sales increase boosted by these collections soon. KidZania Merchandising pieces sold in 2019 grew 54% compared to 2018, while revenues grew 56% compared to the previous year.
KSLP has steadily developed new products to face the increase in product demand at KidZania Shops and National Stores. That’s why, in 2019, KSLP added 95 items to the already existing 120 products in 2018, and a similar number will be included in the 2020 collection.
Each one of the elected board members represents a particular stakeholder perspective that will advocate for IAAPA and the amusement industry, while setting the strategic direction for the association.
KidZania’s 3rd Commercial Zummit Took Place in Cairo! Patricia Velasco Ministry of Communications
KidZania welcomes new Governors and key positions around the world.
Peter Park Ministry of Commerce
Patricia Velasco Ministry of Communications
The International Association of Amusement Parks and Attractions, IAAPA, announced the appointment of new key positions that will make up its Members Board in 2020.
KidZania States Welcome New Leaders in Key Positions
This time, the team in KidZania Cairo, held the event and without leaving fun aside, all attendees enjoyed both, fruitful sessions and dynamic and entertaining team building activities. ZanKs to the collaboration of KidZania Cairo, the global commercial team and Foreign Affairs members, this Commercial Zummit edition obtained an overall rating of 4.5 out of 5 in terms of Experience, making it the highest ranked Commercial Zummit so far.
METROPOLIS
March 2020
Surabaya is Getting Ready to Welcome a New KidZania Metropolis! Hernan Barbieri Ministry of State
On April 23rd, 2019, KidZania Surabaya hosted a press conference to officially present the 2nd KidZania Metropolis in Indonesia.
inc l u d i n g H e r d i y a n A r i Wiguna, Linda Gustina and Kerry Riza shared further details about this project among Industry Partners, local government authorities and school representatives, as well as media and influencers at a launching event in the premises of Grand Sungkono Lagoon Mall.
Section C-07
KidZania Jakarta is Recognized as Best Metropolis Award 2019 Alexandra Eguiluz Institute for Ztandards Observance
KidZania’s Top Management Zummit was the perfect stage to recognize the winner of this prestigious accolade. Among representatives of several KidZania States and Central Government representatives, KidZania Jakarta was recognized as KidZania´s Best Metropolis Award 2019. By receiving this award, KidZania Jakarta is acknowledged as the Best Metropolis among the ten eligible facilities that received the IZO:K Certification 2019.
Moreover, as part of their pre-launching stage, KidZania Surabaya also hosted an event for current and
KidZania Surabaya will be ready to welcome its first visitors by the second quarter of 2020, and receive 260,000 annual visitors at the Grand Sungkono Lagoon Mall.
potential Industry Partners on December 11th, where they had the opportunity to get more acquainted with the KidZania concept, the differentiating factors of the brand and take a VIP tour around the construction site.
With KidZania’s airplane fuselage and construction site as a backdrop, KidZania Surabaya’s key executives
This award acknowledges leadership, strategic planning, talent management, customer satisfaction, corporate social responsibility, compliance, operations and outstanding performance during 2018.
KidZania Santa Fe to Reopen with New & Unique Features Gilberto Guido Ministry of Culture
KidZania Johannesburg to Open in 2020 Hernan Barbieri Ministry of State
KidZania Johannesburg is getting ready to open its borders to tourism in 2020. Also known as Jozi, Joburg and Egoli, Johannesburg is the largest city in South Africa, one of the largest urban areas in the world and often described as Africa’s economic powerhouse due its continuously modern and prosperous development.
Improvements and new features will allow us to revamp our concept and reach a broader audience.
KidZania Johannesburg has signed agreements with 24 Industry Partners and will be located at Fourways Mall, expecting an attendance of 430,000 annual visitors. To commemorate its first two decades of operation, KidZania Santa Fe, the facility formerly known as “La Ciudad de los Niños” that started it all in 1999, temporarily closed its doors in May to undergo a significant remodeling process to incorporate all the innovations encompassed in KidZania 4.0; model rooted in our interest in remaining current and relevant, through innovation and quality.
Improvements and new features will allow us to revamp our concept, reach a broader audience, and enrich the KidZania experience for our visitors and collaborators in the upcoming years. Some of these improvements include: · New role-playing establishments · Improved party rooms · Brand-new software · Better accesibility · Advanced lighting · Expanded Back of House
KidZania Santa Fe is expected to reopen with a big relaunching event by Q1 2020. There is no doubt that this major renewal will pave the way for many more years of unforgettable experiences and constant innovation.
Section C-08
March 2020
KidZania Giza to be Located Down the Street from the Pyramids Miguel Angel Linares Minister of Exterior
Located on the west bank of the Nile, with a population of 8.8 million people and almost the same number of tourists per year.
Giza is the home of iconic landmarks like the Great Pyramids, the Great Sphinx and the Grand Egyptian Museum. Now, this city will have a brand-new attraction that will bring lots of fun and learning to children aged 1 to 14… KidZania!
Patricia Velasco Ministry of Communications
Being the 2nd KidZania facility in the Greater Cairo area, KidZania Giza will also be operated by Edrak for Edutainment Projects
Development Co. This facility will have an estimated footprint of 5,000 m2 and will be located at Palm Parks Compound in Sheik Zayed City, Egypt.
KidZania Fosters STEM Learning Gilberto Guido Ministry of Culture
With the launch of our new schoolvisits programs, we are starting the year 2020 with a new offering: KidZania STEM.
As Mr. Ahmed Habib, Governor of KidZania Egypt mentioned: “With an expected attendance of 250,000 annual visitors and due to its strategic location, KidZania Giza will reach a wider market in the region, bringing our edutainment concept to more children, families and schools.”
Ten KidZania Metropolises to Receive the IZO:K Certification 2019 Alexandra Eguiluz Institute for Ztandards Observance
This new program aims to develop our visitor’s future skills, and to promote science and engineering careers. As part of our commitment with Mexico, we developed materials for our local teachers to get to know STEM and how to apply it both inside and outside of the classroom. Our STEM program was born to take advantage of the aspirational environment that we provide, and to plant the seed on our future engineers and scientists!
KidZania Celebrates Iconic Anniversaries!
The Institute for Ztandards Observance (I.Z.O) grants the IZO:K Certification to the KidZania facilities that complies with at least 80% of the established Ztandards.
Technology Partners Arrive to KidZania
Ten Metropolises will receive the IZO:K Certification during the Top Management Zummit 2020 to be held in Mexico City, including: • KidZania Cairo • KidZania Cuicuilco • KidZania Delhi NCR • KidZania Istanbul • KidZania Jakarta • KidZania Monterrey • KidZania Mumbai • KidZania Santa Fe • KidZania Sao Paulo • KidZania Tokyo
KidZania Koshien and KidZania Lisbon celebrated their first decade of operations among a series of parties and special events.
Joining the cheer, KidZania Istanbul hosted special activities to commemorate their 5th anniversary with kids from different NGOs, who had the opportunity of enjoying a day filled with fun role-playing activities, while exploring new and exciting professions. All these facilities have brought the KidZania essence to their territories and have inspired both girls and boys to become exemplary citizens, as they grow up to be positive change agents in their communities.
Th e I ZO : K Ce r t i f i c a t ion recognizes those KidZania Metropolises that exceed expectations regarding leadership, strategic planning, talent management, customer satisfaction, corporate social responsibility, compliance, operations and outstanding performance during 2018 achieving at least 80% of compliance of Ztandards.
Gustavo Román Ministry of Industry
On its efforts to keep updated, renewed, interesting and fun, KidZania opened a new industry sector within several Metropolises.
Brands like Nintendo, Nissan, Microsoft and Spotify are currently collaborating with KidZania as part of their interest in promoting learning through cutting edge technology.
Nintendo - Game Factory: KidZania Koshien, KidZania Lisbon, KidZania London, KidZania Tokyo
Nissan - Innovation Center: KidZania Cuicuilco, KidZania Guadalajara, KidZania Monterrey,
Microsoft - Innovation Lab:
Spotify - Podcast Studio: KidZania Dallas
KidZania Kuwait
KidZania Santa Fe
March 2020
Rodrigo Rivera KidZania Intelligence Agency
With 29 operating facilities in 22 countries, KidZania reached over 9 million visitors during 2019. Families continue to represent the biggest percentage of our visitors followed by schools.
Section C-09
COMMUNITY Section D-10
March 2020
KidZania Celebrates its 20th Anniversary Among Current and Former Collaborators Carlos Guerra Ministry of Labor
This year is very special for KidZania because we celebrate 20 years of creating great learning experiences for our visitors all around the world.
Everyone had the chance to reunite and celebrate with their coworkers and together remember the milestones KidZania has reached over the years. A lot of hugs, laughs and good memories were mixed with a delicious buffet that included dishes from the different regions where KidZania operates.
KidZania Shares its Experience with Business & Universities Patricia Velasco Ministry of Communications
KidZania is a true believer in exchanging experiences, not only for our visitors, but for our allies and fellow colleagues in the business, entertainment and leisure sectors as a way of encouraging collaboration within the corporate world.
We a r e a l s o co n s t a n t ly collaborating with different universities in Mexico, the USA , the UK , Canada and China sharing KidZania’s case study with students and aspiring entrepreneurs. Some of the prestigious educational institutions we
collaborated with during 2019 include: Northwestern Kellogg School of Management, London Business School, Tulane University, Xiamen University, Tecnologico de Monterrey, Anahuac University, ITAM and IPADE.
Business Conferences:
University Conferences:
Under this belief, KidZania has participated in several business conferences in Mexico and abroad, sharing our point of view in terms of international growth, entrepreneurship, business and CSR strategies in forums like Enactus "Global & Local Perspectives for CEOs", IAAPA "Latin American Congress", Deloitte's "Use Capital Operation to Achieve Sustainable Profit and Growth"; and "Expanding to New Markets", organized by the government of Guanajuato.
University of KidZania, a Learning Experience
All of this wouldn´t be possible without our collaborator’s engagement and due to their commitment with our vision and essence. In order to ZanK them and to celebrate together the amazing path we have been walking along for 20 years, we had an incredible party on August 31st.
KidZania Cuicuilco received 500 hundred current and former collaborators, whose contribution has helped to build KidZania and make it a great Nation. Rooted in a “KidZania around the World” concept, we received our guests with international cocktails and a great photo opportunity w i t h cos tume s fro m different countries.
Fernanda Birlain University of KidZania
University of KidZania focuses on fulfilling its main objective of guaranteeing the acquisition of knowledge and skills of all collaborators. The University of KidZania is evolving with the business and has begun the digitalization of the learning process. The first step is focused on assuring that the knowledge acquired by all collaborators throughout our nation is unified. Therefore, today Big screens around the facility allowed us to see pictures from our 20-year history. After that, everyone enjoyed a fun and upbeat concert at the stadium, where we all danced and sang, and the good energy exploded. From that moment on, it was all smiles.
KidZania's basic courses are in an e-learning modality encouraging self-learning. With this on mind, the University will continue developing e-learning courses and exchanging the knowledge.
A n o t he r a d va n t a g e i s that learning experience generated by the University will be more effective because the face-to-face sessions will focus on specific work processes for each position, taking greater advantage of the interaction of the Students and our Faculty. This learning experience will help develop better professionals, who can generate KidZania-oriented strategies that will support its continuous evolution and improvement.
March 2020
KidZania Collaborates with OECD Patricia Velasco Ministry of Communications
KidZania partnered with the Organization for Economic Cooperation and Development (OECD) as part of the “NiñaSTEM Pueden” (STEM Girls Can) initiative.
To better understand children’s perceptions about the world of work and money, KidZania conducted its annual CongreZZ with kids between 7 and 12 years old.
2019 and 2020.
Through the initiative “Inspiring Remarkable Futures”, KidZania allied with World Vision.
This CongreZZ edition conducted in KidZania Cuicuilco, KidZania Delhi NCR, KidZania Dubai, KidZania Kuala Lumpur, KidZania Monterrey, KidZania Mumbai, KidZania Santa Fe and KidZania Singapore focused on learning about children’s general understanding of financial knowledge and the world of work.
This global NGO works towards attaining that children in Mexico live free of poverty, while inspiring kids to become responsible and committed members of their communities. KidZania and World Vision hosted a special event at KidZania Cuicuilco to raise funds to bring water to deprived communities in
Kids are aware that work will be their main source of income once they grow up, which is why even now they are starting to plan their future as workers. Children believe that the more interested or passionate they are about a job, the greater chances they’ll have of being successful.
KidZania and World Vision Inspire Children Patricia Velasco Ministry of Communications
Mexico; alongside SKabeche, Mexican vloggers, World Vision ambassadors. Also, as part of this alliance, hundreds of children from underprivileged areas had the opportunity to visit KidZania Cuicuilco, KidZania Guadalajara and KidZania Monterrey for free.
KidZania Brazil and UNICEF Work Together for a Better World Patricia Velasco Ministry of Communications
KidZania Sao Paulo has collaborated with UNICEF Brazil since 2015.
Through the role-playing activity of “Support Agency for Children”, children who visit KidZania Sao Paulo get a glimpse of the outstanding work that UNICEF conducts in Brazil. As J u a n I g n a c i o C a l v o , C h i e f Resource Mobilization & Partnerships of UNICEF Brazil, mentioned: “Together we have developed a space tailored-made to showcase UNICEF’s work. This experience has been positive for both children and adults, and through this activity we have been able to add hundreds of people to our program in Brazil: “Friends of Children UNICEF”.
What Do Work and Money Mean to Children? Lucero Lopez KidZania Census Bureau
The main objective of this project is to promote interest for STEM subjects among girls and break gender stereotypes regarding women’s involvement in these sectors. As part of this alliance, new sessions of this initiative will be held at the four KidZania Mexico facilities throughout
Section D-11
Children aged 7 to 12 from Kuala Lumpur, Singapore, Mexico City, Monterrey, Dubai, Delhi and Mumbai participated at KidZania’s CongreZZ 2018 and shared their opinions regarding the world of work, as well as the use and value of money. The way children in different countries establish their relationship with money is mostly defined by their age and life stage. As children grow up money stops being perceived as an abstraction and becomes something tangible. Children aged 9 to 12 start noticing the role that money plays in social dynamics, and collateral topics that may be related to it. Children are fully aware of the role that money may have in a society. However, since this is an abstract concept for them, their first approach to money is practical; when they see someone use it. In overall, children (generation Z) confront their financial reality. However, they perceive the financial world as a complex social construction. Nonetheless, it was identified that those kids that are in touch with money have a more ‘controlled’ mindset in financial terms.
KidZania, Towards Becoming a Key Player in Learning DR. Ger Graus OBE
Ministry of Education
From Moscow to Santiago, and from London to Dubai, KidZania participated in renowned international education forums and conferences. Highlighting the importance of getting to know children, and taking learning outside the four walls of a traditional classroom. KidZania is a firm believer in the pedagogical approach of experiencebased learning.
As it has been mentioned before, “Children can only aspire to what they know exists”, thus, it is extremely relevant to expose kids to a variety of experiences since a young age, no matter if they attend a public or a private school.
Managing money helps them develop attitudes like: -Recognizing the value of earning ‘their money’ by working -Having a clearer idea of what to do with the money they own -Trying to make "better purchases-expenditures" -Avoid making excessive expenses -Expressing a greater security and confidence when discussing their savings Also, it was identified that this phenomenon could also be reinforced when children interact with a representation of money, as in the case of kidZos at KidZania. The confidence gained by being in control of their earnings makes children more familiar with the management, abstraction, and planning they can translate into their real-world experience.
t h e v o i c e o f o u r n at i o n
Xavier Lopez Ancona President
Esteban Lopez Ancona Chancellor
Francisco Ares Valdes Chancellor
Miguel Angel Luna Chancellor
Carlos Guerra
Minister of Labor
Eduardo Guevara
This is the message we have been been spreading in forums like Bett, WISE, Sales Network Talks, Happy Child Summit, Early Childhood Forum, GESS Education Conference, Reggio Children Presentations, CIIE at Tecnológico de Monterrey, among others. During 2019, we attended 30 conferences and education forums in Asia, Europe, Middle East and the Americas; and we have exciting things planned for the year ahead.
Minister of Technology
Fernando Gomez
Minister of Economy
Gilberto Guido
Minister of Culture
Hernan Barbieri Minister of State
Jorge Guisasola Minister of Interior
Paola Sandoval
Minister of Tourism
Patricia Velasco Minister of Communications
Editors Carla Alcaraz
Ministry of Communications
Miguel Vergara
Ministry of National Identity
Graphic Design Ruben Ramirez
Ministry of National Identity
Daniela Marin
Ministry of National Identity
ZanKs... people that have helped us spread our mission and our achievements. Your collaboration and support has made it possible. ...to all the
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