It’s A
A Buyer’s Reference Guide
January/February 2014 Volume 39
Camp Connection
Fashion Snoops Report
Spring 2015
Trade Show Calendar Inside
It’s a Kidsworld | 3
4 | It’s a Kidsworld
It’s a Kidsworld | 5
6 | It’s a Kidsworld
It’s a Kidsworld | 7
PuBLisHer’s LeTTer
Caryn Salomon Publisher/CEO It’s A Kidsworld
Writes A time to celebrate! Dear Readers, Ringing in the New Year means different things to each of us. For me, it’s not only the time to celebrate what’s to come for the New Year but also a time to reflect back on the past year and celebrate all that has been accomplished. This year in particular is a bit nostalgic for me both personally and in business. It’s A Kidsworld will be celebrating its 10 year anniversary as a leading resource in the market that I love. Reflecting back, I remember so clearly the desire to create and establish a trade venue that would have an impact on the industry and bring both new and recognized manufacturers together with their first customer... the buyer. Seeing the transition and growth of what we were 10 years past to where we are now, I cannot help but smile and want to celebrate the triumph of bringing to life an idea, a passion and a commitment I made to myself and the children’s industry many years ago. So, to all my readers and partners I thank you for bringing It’s A Kidsworld to where it is today. Remember to celebrate all of your own achievements and let’s make this 2014 year one to remember.
130 Rio Vista Drive, Norwood, NJ 07648 Phone/Fax: 201.969.1600 Email: caryn.kidsworld@gmail.com publiSher/Ceo Caryn Salomon viCe preSiDent/Controller David Salomon europeAn Contributing eDitor Janet Jacobs trenD reporting/Color ForeCASting Fashion Snoops Art DireCtion/mAgAZine lAyout Parallel Branding www.parallelbranding.com
Happy shopping!
Like us on Facebook www.facebook.com/kidsworldmagazine Follow us on Instagram www.instagram.com/its_a_kidsworld
if you would like to receive a digital copy of it’s A Kidsworld please email me at caryn.kidsworld@gmail.com 8 | It’s a KIdsworld
on the Cover Outfit by: Persnickety Designer: Corinne Rickenbach Photography by: Frosted Productions, Amber Bauerle
celebrates it’s
10
th
Thank you to our partners and advertisers! We will continue to strive to always bring our readers new, relevant, and captivating content to help inspire and grow your business.
Help us Celebrate 10 Years of Success!
Showcase in our Anniversary Issue: August/September Market Phone: (201) 969-1600 | Email: caryn.kidsworld@gmail.com
It’s a Kidsworld | 9
NEWS
snipits
Popular Fashion Line Expands its Line California based Isobella & Chloe is expanding its already vast and very popular brand. The company plans to introduce a wider knit program that will accommodate young ladies, size 7-14 this season. The program will build upon a sassier, stronger, and more sophisticated look that will showcase its loyal customer base’s maturing style. “We want to continue to be able to provide our budding girls with outfits that will help them define their identities with signature Isobella & Chloe looks. Styles will be conservative enough, as well as price point, to be ‘mother-approved’ and hip enough for young ladies to love.” The knit program will challenge conventional boundaries on color combos and stylistic cuts just enough to be fresh while maintaining an accessible and reliable look. With their soft and luxurious knits, this program will truly accommodate the active lifestyle of the Isobella & Chloe bustling youth without sacrificing comfort for fashion! For more information please visit IsobellaAndChloe.com
Need help with your advertisiNg? Whether new product looking to nail its identity, or well-established brand ready to refresh its marketing tools, we can help! With a reputation for professional, meticulous, and creative work, with 15 years of experience in the fashion industry, our creative team will provide unparalleled service.
Proud designer of
It’s A
Together we can make your brand stand out from the crowd and get you more sales!
Magazine
t. 514.578.4134 www.parallelbranding.com 10 | It’s a Kidsworld
neWs
snipits
Hibou clothing… fashion with a flair Fun, playful, colorful, unique clothing with style is what this California based brand strives to create. Hibou Clothing is a French/American inspired line made in the USA for boys and girls ranging from 3 months to 7 years. Their main focus is creating comfortable, trendy styles using kid friendly materials. With each season Hibou sets out bringing fun, new twists to the clothing market by mixing fabrics and colors. “The children of today need durable and comfortable clothing that allows them to be themselves while looking adorable,” states Janna Page owner of Hibou. “We go to great lengths to provide just that with Hibou Clothing. We hope that you will love our line as much as we love creating it.” for more information please visit Hibouclothing.com
It’s a KIdsworld | 11
NEWS
snipits
SAG, International Excellence Specialty Apparel Group is a children’s fashion apparel company recently formed to launch international and developing brands into North America. The founders have a wealth of experience in manufacturing and selling to the children’s upscale market. With their knowledge they will be expanding the reach of top international brands into the mainstream US marketplace. Specialty Apparel Group is pleased to announce the current launch of Freshbaked Australia into the North and South American markets. Freshbaked is a well-established kids company in Australia that designs and manufactures Girls 2-12, Boys 2-20 and Baby casual and sportswear. Freshbaked offers a full collection of apparel ranging from knit and woven tops, bottoms and dresses. Price points range from $30 to $50 retail in woven and knit tops and bottoms. Specialty Apparel Group will also re-launch the specialty brand Reina Mora, a Puerto Rican based Girl’s designer dress collection. Best known for their high-end printed and woven fabrics as well as faux furs, Reina Mora is sure to invigorate the girls dress market with new and exciting collection for Fall 2014. Reina Mora price points range from $75 to $150 retail. For more information visit sagnyc.com or reinamorapr.com
12 | It’s a Kidsworld
It’s a Kidsworld | 13
Trend Report
Spring 2015
| By Anna Cutrona and Tanya Lucadamo, Trend Editors, Fashion Snoops
> Newborn Animal Farm
It’s a fun day at the farm where bunnies roam the fields and petting zoos encourage play with animals. Silhouettes with panels featuring animal faces keep this theme lighthearted while playful screens with ducks and cows remind us how friendly these creatures are.
Fendi
Ej Sikke Lej little good dall
Knot
Desert Fest
Pico Nido
Fun times at desert festivals inspire this theme with its breezy fabrics and lively baja prints. A warm, festive color palette consisting of sand, dusty pink, clay and rust reddish tones are popped out with hints of yellow and orange while indigo blue grounds them out. Details like embroidery borders on collars and desert style tunic plackets help bring this look together.
Trussardi
Sporty Tot
In this active theme, athletic style silhouettes come in sporty yet comfy fabrics like nylon and French terry. A sporty color palette of neutrals like heather grey and white are mixed in with hints of pop colors. Meanwhile, varsity style graphics remind us that it’s game on! MARINIERI
TUMBLE N DRY
Eva and Oli
14 | It’s a Kidsworld
Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.
Corporate Office Cheryl Grossman | 416-789-2638 ext 308 | cherylg@tendertyme.com New York / Northern Jersey Joe Palant | 516-935-2480 / 516-972- 3017 | jlpalant@optonline.com MidAtlantic | Carol Siegel 215-782-9853 / 1-800-219-9994 | saleslady1@aol.com SouthEast / SouthWest | Larry Lucas Inc. 404-688-2847 | larry@larrylucasinc.com
It’s a Kidsworld | 15
Trend Report
Spring 2015
| By Tanya Lucadamo, Trend Editor, Fashion Snoops
> Infant/Toddler Girls Philipp Plein Petite
no added sugar
Cyber Safari
Philipp Plein Petite
We’re back to the jungle and back to the future with this futuristic safari theme for Girls. A natural color palette of green, tan, and brown hues are amped up with gold, silver, and rose metallics. Jungle themed graphics sit in with shiny animal patterns, while silhouettes are encompassed by basic and utility inspired styles. Shiny materials such as metallic mesh and lame` play a balancing act with classic twills and knits that offer up quilting and paneling details for a futuristic twist.
Parrot
Paesaggino
Starfish
Lucky Fish
Structured Blossom
The little mermaid is granted her wish to walk the land and wander around a seaside town. Her newfound freedom is celebrated in the Starfish theme, creating a look that is part mermaid, part nautical, and part bohemian. The color palette consists of shades of blue from lagoon to navy with lively pops of cherry and coral. Silhouettes like high low skirts and jumpsuits create an easy breezy feel, while sequin and embellishment details add a bit of sparkle for a nit of a magical feel. Materials are kept comfortable with classic knits and poplin, while crochet fabrics add a bohemian texture. Sea life pals stay close by with nautical graphics, while dye effects evoke a sense of wonder and amazement. Accessories consist of sandals, straw hats, and starfish themed jewelry.
Quis quis
Little miss prim and proper wants to celebrate Spring and go out for a fun walk in the garden in this Structured Blossom theme. She wants to match with the flowers, so a bright and pretty color palette consisting of shades of pink, canary yellow, and meadow green is only right. Much like the theme name, silhouettes have a structured aspect with styles like boxy tunics, bubble skirts, and skinny capris. Garments are livened up by contrast trim, bright 3D floral appliques and rosette details, while materials like cotton pique and tweed serve as sturdy canvases that help keep silhouette shape. Accessories include flower headbands and leather flats with floral appliques on the toes. Miss Blumarine
16 | It’s a Kidsworld
Illudia
Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.
It’s a Kidsworld | 17
Trend Report
Spring 2015
| By Anna Cutrona, Trend Editor, Fashion Snoops
> Infant/Toddler Boys Name It
ciff
Roberto Cavalli
Jungle Book
The season’s jungle team is reignited with a playful spirit where whimsical cartoon graphics play a major role. Inspired by the Jumanji movie set for release in 2015, this fantasy trend features perennial safari jackets and shirts paired with clam diggers and cargo bottoms. Exotic animal graphics, updated camouflage and natural textures come together in a parade of vivid colors.
LEA LELO
Lost Boys
The Lost boys are adventurous inhabitants of Neverland. They live in tree houses and caves and are at war with the pirates. Inspired by Disney’s Peter Pan movie set for release next year, this magical theme unites tunic styles with baggy bottoms, tailored vests, shadow prints, sparkles and pirate graphics.
LEA LELO
PETITE PARADE
BOBOLI CONDOR
New Wave Nautical
Springs nautical trend takes on a 90’s flair. The lineup is infused with bold patterns and stripes, featuring classic navy and white shades as well as vivid summertime hues. Blazers, button-down shirts layered tees and easy-wearing knits along with photo real, scenery, boats, editorial and sketchy style graphics carry a new wave influence accented with scarves suspenders, pins, crests and contrast details.
TUMBLE N DRY
18 | It’s a Kidsworld
Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.
It’s a Kidsworld | 19
Trend Report
Spring 2015
| By Tanya Lucadamo, Trend Editor, Fashion Snoops
> 4-6x Girls Desigual
Parrot
Absurd Pop
Spring Summer 15 takes a more absurd (and pop art) spin to last season’s kitschy trend. Bold and simple prints mix in with comical pop graphics, while a bright color palette comes into play with primary colors being the stars. Materials are kept comfortable as bright, energetic graphics and prints do most of the work. Silhouettes are kept basic as they serve as canvases for this graphic driven theme. Accessories are wild and outrageous coming in pop colors and fun and comical shapes.
Fun and fun
Fun and Fun
Athletic Femme
Fun and Fun
This season’s Athletic Femme theme is great for young girls for its comfort factor with a girly twist. Athletic materials like heathered french terry and mesh jersey are given a feminine quality as they sit in with girly details like lace, satin, and sequins. The traditional athletic color palette of neutral hues are combined with pretty pinks and peaches for this season’s active theme.
Twin Set
Mimisol
Miss Blumarine
Monet’s Garden
The paintings of Claude Monet inspired this subtle garden theme. Floral prints work harmoniously with blue and green hues to give an impression of a garden rather than bluntly showcasing flowers. Silhouettes are girly and playful ranging from flowing dresses to embellished tops with taffeta shorts. Tonal floral appliques and lace dress up this look, while the natural green and blue colors remind us to stop and smell the flowers.
Barcarola
20 | It’s a Kidsworld
Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.
It’s a Kidsworld | 21
Trend Report
Spring 2015
| By Anna Cutrona, Trend Editor, Fashion Snoops
> 4-6x Boys IL GUFO
LOUD APPAREL
Absurd Pop
In a movement to be original and innovative, designers are attempting to push the boundaries of fashion with outlandish looks. Influenced by the Pop Art and youth and pop music phenomenon of the 1950s and 60s, the look captures our attention with daring graphics, quirky cuts and bold color combinations.
PETITE PARADE
CIFF KIDS
Il Gufo
Baja Boho
Baja Boho embodies the spirit of Mexico with touches of bohemian flavour. The trend promises a modern mixture of dramatic colors, rich patterns like blanket stripes and baja prints, sumptuous embellishments along with cozy silhouettes, patchwork and color blocking. Every piece is based on minimalistic design with vintage touches.
CIFF BOYS
BIMBALINA
LOSAN
Urban Traveler
Traveling hipsters head off around the world where road trips, vintage cars, street signs cruising, maps and compasses team up with loud checks, camp shirts, retro polo’s, bomber jackets, colorful bottoms, and bright accessories in an energetic color story.
BIMBALINA
22 | It’s a Kidsworld
Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.
It’s A
REACH OVER 13,000 KEY BUYERS AND INCREASE YOUR BUSINESS! SHOWCASE IN THE MARCH 2014 ISSUE FEATURING: Fall / Winter Back To School Footwear Update Trend Report caryn.kidsworld@gmail.com | 201.969.1600
It’s a Kidsworld | 23
Trend Report
Spring 2015
| By Tanya Lucadamo, Trend Editor, Fashion Snoops
> Tween Girls Mayoral
Desert Rose
The city girl heads southwest and becomes the rose of the desert in this Spring 15 theme. A warm color palette with desert colored neutrals showcases rosey colors that come in both bright and dusty forms. This theme lends itself to harder pieces like sweater dresses and moto jackets while graphics like tapestry flowers and gorgeous baja prints enhance these pieces. Accessories include straw hats and ankle boots.
Twin Set IKKS
Fun and fun
Gypset
“We all have a little gypsy in us” is the motto of this Spring Summer 15 theme. Key items include flowing silhouettes like the high low skirt and boho blouse, while crocheted tops and dresses add nice dimensional layers. The color palette is a soothing balance of earthy neutrals and pretty hues of pinks, oranges, and blues. Embellishments such as ornamental embroideries, tassels, and fringe conjure up a bohemian feel. Floral headbands, flowing scarves, and braided bracelets finish up this free spirited look.
Fun and fun
Twin set
Parrot
Tropicalia
Philipp Plein Petite
The Tropicalia theme calls out a dressier side of the tropics. Amazonian flowers and plants cascade along satin fabrics giving off an elegant twist to this island theme. Silhouettes are comfortable, yet dressed up as seen in blazers with matching shorts and loose fitting satin pants. The color palette has some obvious hues of pinks, oranges, and greens mixed in with rich blues and purples. Accessories to top off this look include straw hats and sandals. Pan con Chocolate
24 | It’s a Kidsworld
Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.
It’s a Kidsworld | 25
Trend Report
Spring 2015
| By Anna Cutrona, Trend Editor, Fashion Snoops
> Tween Boys BOBOLI
BOBOLI
MAYORAL
Fishing Trip
Last season’s winter camp trend develops into a fishing theme as designers clearly had an aquatic direction in mind. Focusing in on the idea of the ocean, the theme incorporates plenty of wave, fish and expedition prints paired with colored plaids and checks. Exposed pockets, fabric panels, floral patchwork linings, multi pocketed vests, rolled cuffed trousers and color blocked jackets are reeled in with fishing and straw hats, rubber boots, back packs and espadrilles.
BARCAROLA
BARCAROLA
Great Gatsby
The roaring twenties meets up with a definite undercurrent from the fifties in The Great Gatsby. Inspired by an era where fashion was characterized by three piece suits, tuxedo styles and tailored vests. This sophisticated and elegant theme also features crisp contrast collar and monogramed shirts, pleated and higher waist slacks alongside linen blends, gabardine, suiting fabrics, pin stripes and vintage black and white photography. Accessories include neck ties, pocket squares, oxford and brogue shoes topped off with homburg, fedora, trilby and bowler hats.
QUIS QUIS
Monster Skate
Monster skate dips into the skate culture for inspiration. A continuation of last season’s Monster story, the collection is infused with loose tees, baggy bottoms, sneakers and funky hats while cartoon visuals, street rebels, paint platter and one object color are stand out graphics in an offbeat color story.
FUN AND FUN PETITE PARADE BOBOLI
26 | It’s a Kidsworld
Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.
It’s a Kidsworld | 27
CaMP ConneCTion
Camping it up... with Summer Style
| Text by Janet a. Jacobs
Highlighting the hottest seasonal essentials for the summer camp crowd. It’s a toss-up as to who looks more forward to summer camp, parents or their children. Both groups have lots to anticipate with today’s selection of exciting camp related apparel and accessories. Once considered a regional market for New York, New Jersey and Connecticut, this specialized and lucrative category has now expanded beyond the tri-state area into many other regions throughout the country. From young girl and boy campers to teen-age camp counselors, these fashion-savvy shoppers want the trendiest, most colorful, most fun new items to pack in their travel bags. And a fresh supply is ready to meet the ever-growing demand. Having been involved in camp-geared collections for fifteen years, Confetti & Friends is among the pioneers of this category. Owner Laura Martin says,” Camp is such a great experience for kids. My daughter, who is now twenty one years old, went to camp and I think that helped her to make an easy adjustment to college. Camp living teaches kids how to take care of themselves.” As for today’s biggest trends, Martin mentions candy as a very popular theme for graphic motifs. The enticing range of fun merchandise covered in bright and delicious candy-themed prints is irresistible to girls and their parents. Confetti & Friends “Bunk Junk” division of made-for-camp apparel and accessories includes highly creative selections of summer fun items such as autograph pillows for friends to sign, matching sock and laundry bags, coordinating shower and shoe bags, and much more. Confetti & Friends also does a strong business with jewelry, hair accessories and a selection of “Color War” items. Martin says, “For me, camp time is the best time of the year! Kids and parents look forward to this time,
26 | It’s a KIdsworld
so it’s a fun time to shop…and for me it’s definitely fun to design for!” showaflops are stepping up as musthave flip-flops which combine fashion with serious function. Many camps require hygienic foot coverings for showers, pools and gym areas. Showaflops offers protection in three ways: a unique drainage hole to aerate the flip-flops; an antimicrobial agent which helps protect from bacteria and fungus; and slipresistant gripping soles which are great for walking on slippery tile floors and slick surfaces of any kind. Says Evelyn Bernfeld, president of the amusingly named Flop Operations,”The swim teams love Showaflops as well! We are as comfortable as we are fashionable and that’s why people wear Showaflops outdoors to the pool, to the beach or a day of shopping.” For fashionable design direction, Bernfeld says,”Our flops have gotten cooler and more fun with each season. Our colors get brighter, our patterns more fun and this year we even added a ‘faux stud’ strap for the real fashionistas.” Some of the hottest new styles for campers include a camouflage printed flip-flop for boys and teens, a new “ombre smiley” print and a fun “XOX” style which has been very popular. This unique combination of practicality and fun fashion make Showaflops indispensable for many camp activities.
Confetti & Friends
Showaflops
Malibu Sugar
Launched this year, staci-Nary specializes in camp related items, especially stationery – a seemingly retro trend with surprising relevance for today’s e-mail environment. Says founder Staci Koch ”The stationery has been amazing! Stores took in samples and they kept calling back to order more every week.” The style of designs can be described as “Kitschy-cute” and Staci-nary seems to know just what girls like, such as design motifs of cupcakes, make-up, lipstick, trendy store names and icons related to social media. “Camps encourage writing letters…they are helping to bring back the old pen and paper,”says Koch. In today’s age of high-tech communication, it’s a fresh experience for both parents and kids to express themselves on the written page. Stacy-nary also does a brisk business with holiday and birthday cards. Going beyond the printed page, Stacinary has a great selection of gift items that no kid will want to leave home without. Whimsically decorated plastic travel bags are filled with make-up, while others carry all the essentials for nail polish and decoration. The bags are personalized with the girl’s name or the name of their camp, applied with a water-proof sticker. A nice touch: gift bags that will go with the kids on the bus to camp are filled with magazines, candy and small arts and crafts projects. Boy campers are not neglected: Stacinary offers travel bags for boys containing comb, tooth-brush, hair gel and nail clippers. Many of the boy’s items are “Color War”related for the camp’s popular intramural competitions. For girls, Stacinary is especially excited about the new “banana”hair clip, which will be packaged according to the camp’s specific colors.
Staci-Nary
Malibu sugar has seen a steady growth in the camp category during their three years in business. Says company founder Jill Garcia, “Camp is one of our strongest categories.” A look at the company’s ultra-colorful, fun collection makes it easy to understand why girls are happy to pack Malibu Sugar pieces into their camp travel bags. The outstanding characteristics of this line are the unique fabrics used throughout the collection: all-nylon seamless Spandex that is seamless due to being knit on special machines instead of cut and sewn. This technique creates clothes that are extremely soft, comfortable and kinetic, which makes them great for camp-time activities. “We’re known for our bright, fun colors that are so popular for summer,” says Garcia.“Our items are great for layering, which is perfect for camp.” Garcia says the most popular musthave styles for camp are definitely the “boy” shorts and tee shirts which can be ordered in the camp’s specific“Color-War” shades. Although Malibu Sugar styles are not specifically personalized, they’re available with slogans such as “Go Blue “and “Go Red.” Because of the seamless construction and stretchy fabrics used, the line is offered in a tween size that is made to fit all sizes 7-14. For next season, look for newness seen in embellishment, such as sparkling trims which spell out camp sayings and mottos. Malibu Sugar also offers accessories such as beanies and baseball caps. These camp-ready items are available in the same neon-bright colors as the line’s coordinating sportswear. Butterflies and Zebras focuses on fun items for the tween girl camp set. Owner Shari Horowitz explains,“I started to ask buyers what they wanted for this market. They said that they wanted a package deal, something parents can buy and send to their girls.” This information led to the creation of “care packages”— fun assortments of apparel and accessories
packaged in kitschy , clever new ways. One such package comes in a pizza box that is customized with the specific camp’s name.“These are disposable items,” says Horowitz.“The camp business is a quick in-and -out business. Our market is very specific.”Geared to girls sized 7-16, many of the line’s styles are one size to fit all. Top-selling items include cotton/Spandex ”boy”shorts, the bandeau or tube top and a spaghetti strap camisole top. Printed sayings give this apparel a special “camp only” touch.” I Love Camp” and “Live 10 for 2” (referring to the long-awaited two months of the year that’s camp time) are among the most popular slogans. Accessories such as bracelets and headbands are perfect items to add to the packages. Butterflies and Zebras is now collaborating with 100% Gumdrop accessories to make bracelets coordinating to the collection. These exciting new trends in camp wear may well make homesickness a thing of the past. Parents might find that the toughest part of summer’s end is getting the kids to pack up and come home!
It’s a KIdsworld | 27
28 | It’s a Kidsworld
It’s a Kidsworld | 29
Trade Show Calendar > January-July 2014 <
January 12-14
January 24-26
CHILDREN’S CLUB Pier 92, 12th Ave at 55th Street New York City Tel: 212.759.8055 www.enkshows.com/childrens
FIMI Valencia, Spain www.fimi.es
January 12-15 LA Kids Market 110 East 9th Street, 6th Floor Los Angeles, CA 90079 Tel: 213.630.3600 californiamarketcenter.com/kids
January 25-27 PLAYTIME PARIS Paris, FRANCE Organizer PICAFLOR SARL Tel: +33 1 43 72 75 37 www.playtimeparis.com
January 26-27
The Chicago Gift Market The Merchandise Mart, Chicago Tel: 312.527.7561 www.shopchicagomarket.com
Bubble London Business Design Centre 52 Upper Street, Islington London N1 0QH Tel: +44 (0) 1484 846069 www.bubblelondon.com
January 16-18
January 30 - February 3
Pitti Bimbo 76 Fortezza da Basso viale F. Strozzi 1, Florence www.pittimmagine.com
Atlanta Apparel Market AmericasMart Atlanta, GA Tel: 404.220.3000 www.americasmart.com
January 16-22
January 20-22 United Boston Children’s Wear Show 75 McNeil Way Dedham, MA Tel: 781.407.0055 www.unitedbostonchildrenswear.com
January 31 - February 4 North Branch Kids Show 1229 N. North Branch St. 3rd Floor Chicago, IL www.northbranchkids.com

January 23-26
February 1-3
Dallas Apparel & Accessories Market Dallas KidsWorld Market 2100 Stemmons Freeway Dallas, TX 75207 Tel: 214.744.7444 www.dallasmarketcenter.com
KIDZ at STYLEMAX 222 Merchandise Mart Plaza Suite 470 Chicago, IL 60654 Tel: 312.527.7759 www.kidzatstylemax.com
30 | It’s a Kidsworld
Itâ&#x20AC;&#x2122;s a Kidsworld | 31
Trade show Calendar
February 1-6
February 17-19
New York International Gift Show NY NOW Jacob K. Javits Convention Center / Pier 94 Tel: 800-272-SHOW (7469) www.nynow.com
KIDShow Las Vegas Bally’s Las Vegas Tel: 908.232.0867 www.kidshow.cc
February 9-10
Florida’s Kids Expo War Memorial, Ft. Lauderdale, FL Tel: 954.659.9100 / 888.262.5009 www.pciexpos.com
Mid-Atlantic Children’s Apparel Sales Organization (MACASO)
Doubletree Suites Hotel Plymouth Meeting, PA Tel: 215.782.9853 TheMACASOShow@aol.com
February 10-14 Kids Market NYC 34 W 33rd Street, New York, NY www.nykidsmarket.net
February 18-20 MAGIC Las Vegas Convention Center, Las Vegas, NV Tel: 818.593.5000 www.magiconline.com
February 18-20
February 11-12
International Swimwear Activewear Market Association (ISAM)
Kids Shoe Association Show Los Angeles, CA www.ksalosangeles.com
Location: Las Vegas, NV Tel: 818.566.4044 www.isamla.com
February 15-18
THE CHILDREN’S CARAVAN JACKSON MISSISSIPPI Jackson Convention Center 105 E. Pascagoula Street Jackson, Mississippi 39201
The Children’s Show At Deerfield Embassy Suites Deerfield, IL Tel: 248.478.1732 www.midwestchildrensapparelgroup.com
February 16 -17 THE CHILDREN’S CARAVAN NEW ORLEANS Crown Plaza Hotel 2829 Williams Blvd Kenner, La 70062
February 16-19 Toy Fair Jacob Javits Convention Center New York www.toyfairny.com
February 17-20 WSA@MAGIC Location: Las Vegas, NV www.wsashow.com
32 | It’s a Kidsworld
February 18-19
February 18-20
February 20-21 Midwest Children’s Apparel Group: The Indy Children’s Show
Embassy Suites North, Indianapolis, IN Tel: 847.945.4500 www.midwestchildrensapprelgroup.com
February 23-24 THE CHILDREN’S CARAVAN LAFAYETTE, LOUISIANA Hotel Acadiana 1801 West Pinhook Road Lafayette, Louisiana 70508
February 23-25 Midwest Children’s Apparel Group: The Livonia Children’s Show Embassy Suites, Livonia, MI Tel: 847.945.4500 www.midwestchildrensapprelgroup.com
Itâ&#x20AC;&#x2122;s a Kidsworld | 33
Trade show Calendar
February 23-26 United Boston Children’s Wear Show 75 McNeil Way Dedham, MA Tel: 781.407.0055 www.unitedbostonchildrenswear.com
February 23-25 Mid-Atlantic Children’s Apparel Sales Organization (MACASO)
Embassy Suites - BWI Linthicum, MD Tel: 215.782.9853 TheMACASOShow@aol.com
February 24-26 The Children’s Great Event Shoe Show The Marriott Teaneck Teaneck, NJ Tel: 718.769.4251 www.tcgess.com
February 25-27 PLAYTIME TOKYO Belle Salle Shibuya Garden Tokyo, Japan Organizer PICAFLOR JAPAN CO. LTD Tel: +81 (0) 3 3793 0057
February 26-27 THE CHILDREN’S CARAVAN LITTLE ROCK, ARKANSAS Verizon Arena 1 Verizon Way North Little Rock Arkansas 72114
March 8-10 PLAYTIME NEW YORK 23 Wall Street, NY 1000523 Tel: +1 212 563 7301
March 8-10 Northwest Kids Show Location: DoubleTree by Hilton Seattle, WA www.nwkidsshow.com
34 | It’s a Kidsworld
March 9-11 CHILDREN’S CLUB Javits Center, New York City Tel: 212.759.8055 www.enkshows.com/childrens
March 16-19 LA Kids Market 110 East 9th Street 6th Floor Los Angeles, CA 90079 Tel: 213.630.3600 californiamarketcenter.com/kids
March 16-19 United Boston Children’s Wear Show 75 McNeil Way, Dedham, MA Tel: 781.407.0055 www.unitedbostonchildrenswear.com
March 23-24 KIDShow MIAMI MACC Center, Double Tree Hotel, Miami, FL Tel: 908.232.0867 www.kidshow.cc
March 24-28 Kids Market NYC 34 W 33rd Street, New York, NY www.nykidsmarket.net
March 26-29 Dallas KidsWorld Market 2100 Stemmons Freeway, Dallas, TX 75207 Tel: 214.744.7444 www.dallasmarketcenter.com
April 3-7 Atlanta Apparel Market AmericasMart, Atlanta, GA Tel: 404.220.3000 www.americasmart.com
April 5-7 KIDZ at STYLEMAX 222 Merchandise Mart Plaza - Suite 470 Chicago, IL 60654 Tel: 312.527.7759 www.kidzatstylemax.com
It’s a Kidsworld | 35
Trade show Calendar
April 5-8 The Children’s Show At Deerfield, Embassy Suites Deerfield, IL Tel: 248.478.1732 www.midwestchildrensapparelgroup.com
April 28-29 United Boston Children’s Wear Show 75 McNeil Way Dedham, MA Tel: 781.407.0055 www.unitedbostonchildrenswear.com
April 5-9 North Branch Kids Show 1229 N. North Branch St.-3rd Floor Chicago, IL www.northbranchkids.com
April 6-8 The Chicago Market The Merchandise Mart, Chicago Tel: 312.527.7561 www.shopchicagomarket.com
April 9-11 PERU MODA Lima – Peru www.perumoda.com
36 | It’s a Kidsworld
May 28-31 Dallas KidsWorld Market 2100 Stemmons Freeway Dallas, TX 75207 Tel: 214.744.7444 www.dallasmarketcenter.com
June 5-8 Atlanta Apparel Market AmericasMart Atlanta, GA Tel: 404.220.3000 www.americasmart.com
June 8-11
July 19-22
LA Kids Market 110 East 9th Street 6th Floor Los Angeles, CA 90079 Tel: 213.630.3600 californiamarketcenter.com/kids
Swim Show Miami Beach Convention Center Miami, FL Tel: 305.262.4556 www.swimshow.com
June 17-19 Licensing International Las Vegas www.licensingexpo.com
To submit trade show information please email caryn@markitdirect.com
July 15-18
*Show dates for all listings are subject to change
EIMI Bucaramanga, Colombia Tel: 305.374.3144 www.proexport.com.co
Itâ&#x20AC;&#x2122;s a Kidsworld | 37
EMAIL ALERTS Market your brand exclusively to 8000 retailers through the KIDSWORLD EMAIL ALERTS! YOUR product YOUR brand YOUR way! · · · · ·
Daily Blasts Pre and Post Market Stay Top of Mind to Buyers Reinforce your brand image instantly Cost Effective Marketing Drive Industry Traffic to your Website, Social Media and Trade Show Booth
CALL NOW to schedule YOUR email blast... slots are filling up fast!
(201) 969-1600 caryn.kidsworld@gmail.com
38 | It’s a Kidsworld
CoMPanY ProFile
t n
Teeny Tiny optics Celebrates 20 Years! designer-style sunglasses at affordable prices raises eye protection awareness among parents
M
arin, California based Teeny Tiny Optics, Inc. (TTO) celebrates twenty years offering comfortable, designer-style children’s sunglasses at affordable prices. Founded by Alice Lando in 1993, the TTO line has grown from a dozen styles in 3 sizes to over 65 styles in 5 sizes ranging from baby to teen. “We’re lucky to enjoy relationships with loyal retailers; many of whom we’ve worked with for more than a decade,“ said Alice Lando, “After 20 years, I still get excited planning and designing each year’s new styles.” TTO will be celebrating its milestone birthday until June with special promotions for retailers. Trends in frames this year include round, aviator, double bridge, and cat eyes. Also important are embellishments, animal prints and colored mirrored lenses. TTO will be showing the 20th Anniversary Collection at the ENK Children’s Club in New York City in January as well at many regional shows throughout the U.S. Although most parents insist their children wear sunscreen, eye protection is just starting to reach public consciousness. “With consistent reinforcement, children get used to having lotion slathered all over them,”continued Lando.“But parents give up trying to keep their child in sunglasses because they are unaware of the dangers.” Too much sun exposure on the eyes can cause a variety of health hazards such as cataracts, photokeratitis[HM3] (sunburn to the eye) as well as cancer of the eye and surrounding skin. 80% of eye damage is done to the eyes before the age of 18. By making kids’ sunglasses high quality, stylish and affordable, TTO hopes to make eye protection a fun habit for both parents and kids alike. “Our glasses look good enough to pose for ‘selfies’. We just want the kids to keep them on for whole the day while at the beach,” said Lando.
For more information on Teeny Tiny optics and their special 20 year anniversary promotions please visit: TeenyTinyoptics.com Twitter.com/TeenyTinyoptics Facebook.com/TeenyTinyoptics
It’s a KIdsworld | 39
FASHION Hot Picks >>> It’s A Kidsworld features this season’s best finds
Wee Ones
T2Love
Persnickety
40 | It’s a KIdsworld
hoT looK
Young Broke & Fabulous
Huggalugs
Haute Baby
Tots Fifth Avenue
Itâ&#x20AC;&#x2122;s a KIdsworld | 41
It List
Where to find it Brand
Contact
Size Range / Product
Phone
ABC Children’s Show
Sarah Kokernot
Baby & Kids Trade Show
210.691.4848
Adams & Company Realty
David Levy
Premier Children’s Building
212.679.5500
Butterflies & Zebras
Shari Horowitz
Seamless tanks S-XL, lifestyle, camp, dresses
914.330.3056
Dallas Market Center
Meredith Hite
Regional Mart
214.760.2883
Dignity U Wear
Karin Bunell
Non profit charity for kids
888.364.1305
EIMI
Customer Service
Colombian Trade Show
305.374.3144
ENK / Children’s Club
Stanley Kaye
NY Children’s Trade Show
212.759.8055
Fresh Cupcake/SAG
Aaron Kassin
Sportswear, Baby, Girls 2-12, Boys 2-20
646.606.2032
Good For You Girls
Kimberly Grustas
Natural Skincare
860.489.9912
Great Event Shoe Show
Allen Blum
Footwear Trade Show
718.769.4251
Haute Baby / Purrfect
Linda Jeffcott
Girls 12 months - 10 years
713.334.9006
Hibou Clothing
Janna Page
3 months through 7 years
714.960.4522
Huggalugs/Maxwynne Inc
Carol Lavinthal
Legwarmers, hats, pettiskirts, babies & kids
425.868.3195
Isobella and Chloe / Best of Chums
Emily Fong
Newborn-16, dresses, infant gifts
626.457.8823
Little Things Mean A Lot
Stan Howell
Christening Gowns, Specialty Clothing
801.756.7908
Persnickety Clothing Company
Jaime Bills
Dresses, skirts, tops, pants, jackets, accessories, 12mo - 12yrs
801.658.0400
Peru Moda
Monica Chavez
Peruvian Trade Show
511.616.7400
Playtime
Clare Posnack
NY Trade Show
212.410.9355
Reina Mora/SAG
Aaron Kassin
Girls designer dresses
646.606.2032
T2Love
Terri Kuoch
Tween active wear sizes 2-14
415.927.3535
Teeny Tiny Optics
Alice Lando
Children’s sunglasses 0-12 years
213.248.1777
Tots Fifth Avenue / Rose Textiles
Cheryl Grossman
Infantwear 0-24 months
416.789.3638 x308
YFB Mini by Young Broke & Fabulous
Madeline Lazarus
Girls lifestyle size 6-14
323.235.8777
Wee Ones
Miles Faust
Premium hair bows, headbands, clips and other fashionable accessories / babies - teens
1.800.258.9996
Brands highlighted in pink reflect new advertisers to It’s A Kidsworld! For more information on how to get on “THE LIST”, please email Caryn@markitdirect.com 42 | It’s a Kidsworld
Itâ&#x20AC;&#x2122;s a Kidsworld | 43
44 | Itâ&#x20AC;&#x2122;s a Kidsworld