IT'S A KIDSWORLD OCTOBER 2018 EDITION

It’s A

A Buyer’s Reference Guide

October/November 2018 Double Issue Volume 58

RETAIL REVIEW

One on One with Marcia’s Attic for Kids

Fashion Snoops

COLOR Report

Kids Kloset SPRING / SUMMER 2019

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New York Ilene Oren & Company IleneOrenShop.com (212) 563-5020 Los Angeles Shayna Masino Sales shaynamasinosales.com (213) 689-4950

T2Love.com CoziiUSA.com

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Contact customercare @ therosegardenny.com T (212) 564-5100 minoti.com

From the Publisher

WHAT’S YOUR TREND?

130 Rio Vista Drive, Norwood, NJ 07648 Phone/Fax: 201.969.1600 Email: caryn.kidsworld@gmail.com Publisher/CEO Caryn Salomon Vice President/Controller David Salomon

Dear Readers, The most recent trade shows gave us a true, vibrant glimpse into what we can expect from all of our favorite brands for the upcoming SS19 selling season.

We saw a plethora of the best of trends from the best brands who were able to highlight their products at the first time ever Kidsworld Trend Exhibit “UNICORN NATION” front and center at the NY Children’s Club. Most prominently showing and still trending strong are all things unicorn. From sequined unicorn jackets, unicorn bathrobes and unicorn accessories galore manufacturers and retailers alike have definitely jumped onto the unicorn train.

editorial intern Shayna Isabelle Salomon Art Direction/Magazine Layout Christine Joy Décary ParallelBranding.com

If you would like to receive a digital copy of It’s A Kidsworld or would like info on how to showcase or be featured in our pages please contact Caryn at caryn.kidsworld@gmail.com

Whether it’s unicorns, flamingos or llamas that you’re after, one thing is for sure, consumers are clamoring for it and cannot get enough of it all. View all these top trends and more highlighted inside the pages of It’s A Kidsworld. Also don’t miss our exclusive interview with Trang Lio, owner of renowned Marcia’s Attic for Kids store in Englewood, NJ. Trang shares with It’s A Kidsworld how she keeps this generations old store successful and her customers coming back for more.

Happy shopping!

Caryn Salomon Publisher/CEO It’s A Kidsworld

kidsworldmagazine @its_a_kidsworld

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On the cover Dress by: Minoti Photography by: Nathan Blaney Hair & Makeup by: Heather Polyi

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News

snipits

Accessorize Me

Dainty Girl Accessories is a girls’ accessories and clothing brand, based in Montreal, Canada. This new brand caters specifically to girls ages 0-14. They pride themselves in carrying the hottest and most trendy fashion items. Their vibrant line offers fabulous, fun-fashion accessories such as trendy handbags, adorable hair accessories, sunglasses to die for, and jewelry “on fleek”. Whimsical tutu skirts are a big part of their collection as well. Dainty Girl accessories also offers “can’t-live-without” clothing pieces that are sure to please any little fashionista! They are UNICORN obsessed!, and carry anything and everything in the wildly popular unicorn theme. It has practically taken over their entire collection. Dainty Girl always carries unicorn onesies, bathrobes, purses, jewelry, tutu skirts, hair accessories and even a totally awesome unicorn sequin jean jacket! One thing’s for sure, Dainty Girl Accessories has got its finger on the pulse of what’s happening in girls’ fashion right now. They truly know what girls like!

For more information please visit DaintyGirlAccessories.com

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News

snipits

Athleisure Wear Comfort with Style Los Angeles based brand MOD Girl was inspired by the desire to create the brand new concept of “Athleisure Wear” for the modern girl. With a background in cheerleading, designer Kristina Hastings combined her passion for fashion with the experience of working with girls of all ages and created MOD Girl. Hastings number one goal is to make tween girls feel empowered by giving them an opportunity to express themselves by wearing clothing they feel comfortable and confident in. All MOD Girl collections include many prints and solids in styles that range from loose fitting to tight, there is something special for every girl. MOD Girl is known for their mature prints and grown-up like styles such as open back tanks and mesh leggings. MOD Girl is also known for quality in fabric and is proud to be made and manufactured in the USA. Athleisure Wear is a growing trend in the tween market and we are only at the beginning stages. To keep up with this trend MOD Girl has partnered up with the number one tween accessory line American Jewel and have opened showrooms in Atlanta and Dallas. Come see their SS’19 collection October 16-20 at Atlanta Apparel and October 24-27 in Dallas at KIDSWORLD.

For ore information please visit ActiveMod.com

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News snipits

Three Bears Accessories Not Just for Bows “The new brand reflects the company’s evolving mission to broaden its accessory offerings and appeal to a wider customer base.” — Diane Denholm Three Bears Hair Bows, a provider of children’s hair accessories and jewelry for boutiques and gift shops, recently announced the business’ rebrand to Three Bears Accessories. The rebrand represents an expanded business direction and will include a new name, logo and domain. The company will continue to offer sculpted ribbon hair clips, headbands and jewelry aimed at the ten and under set, while broadening its product base to provide an expanded variety of accessories and to appeal to the tween and teen markets.

Nearly two years after purchasing Three Bears Hair Bows, a company founded over six years ago in St. Johns County, Florida, co-owners Diane Denholm and Kristen Hyatt are set to effectuate this change. The owners say the move has been planned for some time and was initiated last year with the acquisition of Eliza Kate Headbands, which augmented the company’s hair accessory offerings and expanded product appeal to a slightly older audience. New product roll-outs are planned over the coming year, as well as a streamlining of current product groups.

Three Bears Accessories currently offers three coordinating lines designed to perfectly accessorize little girls with hair bows, headbands, jewelry and, most importantly, smiles!

Three Bears Hair Bows: This collection of sculpted grosgrain ribbon hair bows suits a wide range of needs and preferences and outfits girls for the every day and for every holiday and special occasion.

Eliza Kate Headbands: Eliza Kate Headbands offers stylish, easy, happy hair control, with over 60 headband styles in a variety of bright, happy colors, prints and weaves. What sets Eliza Kates apart from other headbands is not just the fun ribbon and unique, hand-woven designs, but also the comfort of the headbands.

Little Gems Jewelry: This sparkly-fun line of necklaces and bracelets is for girls (ages three and up) who love a little glitz and glam. The jewelry is handmade in-house, using bright, chunky beads and pendants in a variety of combinations, colors and styles certain to add just the right amount of pop to any outfit.

For more information please visit ThreeBearsAccessories.com 12 | It’s a Kidsworld

www.MySweetBamboo.com (760) 336-9495 It’s a Kidsworld | 13

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Rosie Burno sales@daintygirlaccessories.com Telephone: (514) 927-0100 Facebook: https://m.facebook.com/pages/ category/Accessories/daintygirl_ accessories-891083577761302/ Instagram: @daintygirl_accessories

DaintyGirlAccessories.com

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Retailer Review

Marcia’s Attic for Kids IT’S A KIDSWORLD sits with Trang Lio owner/partner of Englewood, New Jersey’s Marcia’s Attic Kids to find out what keeps this generations old and very popular children’s store flourishing.

fashion game and bring in the trendiest and most current styles in clothing as well as accessories. We carry shoes as well. Its a one stop shop here at the attic.

What was the inspiration for opening your store? How did it start it? How many years are you in business? Marcia Hecker, (now my businfess partner), started the business in 1973. Believe it or not, her first store was actually in an attic above a restaurant on 9W in Fort Lee. We have been dressing generations of families.

It is not unusual for a mother to come in and say “I got my first birthday dress at Marcia’s Attic over 30 years ago and now I am buying a first birthday dress for my own daughter”. It’s delightful to hear that!

What are some of the most important categories for your store? What are the best selling items? We sell everything from baby to teen, boys and girls. Our best-selling items include one of a kind denim jackets to custom made apparel.

Lets not forget, we stay on top of the

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Is any of your merchandise personalized? What are some of the typical occasions that people come to you for gifts? Yes, we carry a great assortment of personalized items. From newborn gifts such as personalized blankets to personalized camp gear and everything in between.

Other personalized/custom order baby gifts include: hooded towels, blankets, jackets and accessories. We do a large business with party favors there’s complimentary gift wrap along with a discount for party favor orders.

They can be as small as 5 or as big as 500 (yes, we did a 500 pc party favor order).

We also deliver so no worries if you can’t make it in to pick up.

How involved are you in social media?

How important is social media to your company? Social media is very important in today’s world so we are very up to speed with that. We have internal social media experts as well as a team on the outside to help us with all this. We post new arrivals on Instagram and Facebook so that our customers know what’s new. We also have out of state customers who

use our instagram to shop. We also love to see and post pictures of our fashionistas in their Marcia’s Attic attire.

How have you managed to keep your company updated and relevant? We follow all the latest trends, shop the market often and listen to what our customers have to say. We try to find them what they want, even if they don’t know they want it yet.

How have you seen your business change over the years? We have added to and modified our offerings based on the wants and needs of our customer base, as well as the financial climate.

Any news about new merchandise or special events? We are very excited to offer Bella Dahl children for the spring season. Sometimes our mommies like to dress their kids like mini me’s. Bella Dahl is one of those lines that are appropriate and also have the“cool”factor. They join other adult lines who have gone “little” like Rails, Chaser, DL 1961 to name a few. With the holiday coming up so fast, we have booked a few trunk shows to help with the holiday shop. For example: we have “Mother Rockers” coming in

We follow all the latest trends, shop the market often and listen to what our customers have to say.

on Oct. 18th. They will be showing their custom made fur lined sweatshirts and jackets. These pieces can be personalized.

How has your store evolved over the years? How do you hope to see it evolve in the future? We offer very personalized service to our customers. We keep lists of birthday gifts so items for parties are not duplicated, run packages out to cars, do curbside pickup and even deliver to the homes. These are just a few of the services we provide. If they are busy we make at home appointments as well. Nothing is too much for us to do for our customers!

How do you market to your customers?

How do you find new customers?

We rely largely on word of mouth. Happy customers are our best advertisement.

Who are your main buyers/customers?

We h av e 3 c u s t o m e r p r o f i l e s .

1- One is the person who comes in for every baby gift they need to buy. They know a gift from Marcia’s Attic for a new baby is very special.

2- The second customer is that grandma who wardrobed her own kids at the attic and now wants to do the same for her grandchildren. 3- The third is the young hip mom who wants all the latest fashion and trends under one roof.

Where do you see brick and mortar stores in the future? There is an opportunity for brick and mortar stores. The opportunity is customer service and knowing the importance of a customer. The on-line retailers have no interaction with the customers and no opportunity to create that personal bond.

How do you think you would be able to expand in the next couple of years?

Perhaps with accessories. This is a big part of our business but honestly, we’d need more space!!!

How do you get traffic to your store?

We call our customers on a daily basis so let them know what has arrived.

They also keep up to date on the social media venues.

Follow Us on Instagram @marciasatticforkids

Buyer: Susan Silverstein Manager : Lisa Littman

How do you manage sizing? We buy all sizes and if we are sold out of a size, we try to special order it for our customers.

How do you control your inventory?

We have a pos system and a financial planning system which helps us maintain control over our inventory.

How do you participate in Black Friday? It varies from year to year but always with something special.

Do you have full time employees? How do you manage payroll? Yes, we have full time employees as well as several part timers. Most of the full timers have been with us for many years.

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magazine

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MaRCH/apRIL 2019 DOuBLE ISSuE Fall/Winter 2019 Back to School Outerwear Feature Tween Trends Denim 101

auGuSt/SEptEMBER 2019 DOuBLE ISSuE Spring/Summer 2020 Preview Swim Report Footnotes

OCtOBER/NOvEMBER 2019 DOuBLE ISSuE Spring/Summer 2020 Swim Holiday Wear Special Occasion

Bonus distriBution at all major tradeshows: Children’s Club NY, Playtime, Children’s Club Las Vegas, Great Event Shoe Show and all Regional Marts

Ask us about our email blast and reach over 6,000 buyers nationwide!

To book your space or for info please email caryn.kidsworld@gmail.com *Editorial subject to change 20 | It’s a Kidsworld

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Color Trend Report

Fall/Winter 2019/20

Color Forecast — by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals.

REVERIE

Mysterious, ethereal and haunting, Reverie is frozen in time and remiscent of storybook dreams. Inspired by beautiful decay, dried flowers and preserved fruits, it pulls from eras past. Flowing gowns, ballerina-inspired ensembles and heirloom quality details accentuate sheer balloon sleeves, high necks and antique fabrics. It is conservative, yet decadent with pearls, heavy beading and tulle rosettes creating high drama.

Egg

MOON PARIS

LIVLY Petit by Sofie Schnoor

EGG Wheat 22 | It’s a Kidsworld

Bella and Emma

Petit by Sofie Schnoor

PIONEERTOWN

It is all about the small town local and simple pleasures. Pioneertown explores the arts and crafts community with re-purposed vintage and heirloom quality with an adventurous spirit.

Patchwork, bandana and winter floral patterns abound while denim is softened by crochet, lace and textured wools. Victorian, feminine details include high necks, ruffles and pearl buttons. An earthy palette is punctuated by pink and berry bursts.

TAKE FLIGHT MUM OF SIX

Vintage victories inspire Take Flight as patriotic touches on classic pieces are highlighted by an active-inspired twist.

Parachute nylon and classic tweed meet. Aviator elements on traditional silhouettes include playful patches and prints inspired by aviation.

The Great British Baby Company

Hust and Claire

Oeuf

Donsje

EGG

Florence Eiseman

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Color Trend Report Barcarola The Small Gatsby

Iglo Indi

Mr. Uky

Desigual

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Velveteen

Spirituality and sisterhood create a communal experience in Second Sight, a story that explores the extrasensory world and gives meaning to occurences with no scientific explanation. In this undefined realm that goes beyond the five senses, we look to the ‘60s, a pivotal decade when social norms were questioned, taboos were explored and rules were broken. Inspired by the alternative communities of like-minded people who thrived in this counterculture decade, the apparel is quirky, bohemian-crafty and shrouded in a bit of mysterious magic. Semisurreal prints and patterns adorn rich crystal and jewel-hued garments. Silhouettes are comfortable but luxurious in their construction and details. Appeasing the senses, the clothing is rich in color, soft to touch and appeasing to the eye with delicate beading, radiant stones and mesmerizing patterns.

La Stupenderia

SECOND SIGHT

DISTRICT

Highlighting the renewal of urban spaces, District explores the revival of classic items with an active twist to tailored pieces.

Finding new ways to wear classic items, sweatshirt fleece, nylon and sporty ribbed knit, the aesthetic features industrial and sporty details with printed piping, striped knit drawstring and D-I-Y touches. Bold graphics are inspired by street art and merch.

Florence Eiseman

NOESER

BOBOLI

MIXED TAPE

Ypi

Think back to strip mall madness, the almost-preinternet days and hanging at the mall. Mixed Tape is ‘90s grunge re-imagined with sporty elements. Pieced plaids, bold color blocking and logos everywhere, the look is baggier with an oversized fit, unexpected colors and nostalgic graphics.

BOBOLI Snurk

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Color Trend Report Raspberry Plum

NORRLAND

Velveteen Monnalisa

N21

The northernmost, least populated region of Sweden, Norrland conjures images of expansive forest, extreme winter climes and breathtaking night skies. This is the backdrop for our near-future world--deep in the Nordic woods where striking, modern structures dot the snowy canvas in a telling contrast of untouched nature and the modern world. And while technology has altered almost every aspect of our everyday life, our relationship to clothing has remained relatively unchanged. This narrative honors both the drive for change and the nostalgia for time-honored fabrics to calm and protect. Tech and cozy combine on durable, functional apparel that both comforts and fits seamlessly with our daily needs. Nordic pastels create a soothing palette inspired by wintry landscapes, northern skies and modern monochrome.

La Stupenderia

Mr Uky

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Mr Uky

LEVITTOWN

Named after the cookie-cutter, suburban communities of the 1950s, the Levittown narrative represents the underbelly of the American dream. Created as an oasis from congested city life, these developing communities were made available to war veterans wanting to start afresh and retreat to the suburbs.

With homes being built assembly style at lightning speeds (each home included a lawn, picket fence and modern appliances), young families fled apartment living for space and solace in the country. But behind this white picket fence illusion was the reality that these homes were only available for white families, consciously creating segregated communities. The Levittown narrative explores gentrification, the erosion of both city life and small towns and the harsh reality behind the screen of suburban bliss. Inspired by mid-century clothing, Levittown views classic Americana with a modern lens. Tweed-like pants are done in a jogger silhouette, varsity jackets updated in colorful shearling and ribbed basics sport retro patterns. Faded washes, jagged hems and pieced-patched effects speak to life’s hardships while the color palette pulls from both pastoral and industrial influences with retro pops.

DIAL UP

Monnalisa

Nostalgic for the ‘90s, Dial Up rewinds to the almost pre-internet days. Defined by a myriad of trends--from pop music to pogs--it was a time when anything goes, for at least a short period of time. This story pays homage to this transient and random era with bold colors, patterns and silhouettes that combine the unexpected for an unexpectedly fresh result.

Expect clashing color mixes, random graphic placements and pattern mixing on clean, straightforward silhouettes.

Kidz Art Desigual

Iglo and Indi

Visit www.FashionSnoops.com to learn more It’s a Kidsworld | 27

Shayna’s Shoutout

Hey guys, it’s Shayna and I am back with another fashionable tween from Creskill, New Jersey.

Twelve year old Peter Dokas has always had a love for fashion. When he was only five years old he realized his passion for fashion. It all started when he first saw photos from the Met Gala and critiqued outfit choices of the celebrities with his mom. For Peter, fashion is a way he is able to express himself in the sense of showing how unique, outgoing, and creative he can be. He stays in tune with the latest trends by watching YouTube videos of people going on shopping sprees and showcasing their looks. This helps him stay in the loop of the newest and most current trends. Peter likes to show off and share his cool looks through his Instagram. Make sure to check out the Q & A to keep up with the latest trends from one kid’s perspective!

XOXO Shayna Salomon

Would you prefer to wear summer outfits or winter outfits?

Summer outfits, because I like a look with light colors. Whites and oranges are typical colors I like to wear during the summer.

For school how long does it take you to plan your outfits?

Usually, I pick my outfit out the night before school, that way I don’t have to rush in the morning. It takes me about 10 minutes.

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Kids Kloset —By Shayna Salomon

Peter Dokas Age: 12 Cresskill, New Jersey

What and who is your inspiration for your style?

I would have to say Scott Disick. I like how usually he pairs just a plain hoodie or a long sleeve t-shirt with ray bans, ripped jeans and high tops. That’s my kind of look, casual and simple yet trendy and comfortable.

How do you find out about the new trends?

I find out about new fashion trends by checking Instagram daily and see what celebs are wearing at the time. That informs me with what is in style and what brands or clothing lines are trending.

Do you read or watch anything fashion related to know what is in style?

I watch videos on YouTube that talk about the best and worst dressed celebrities at events or red carpets. I also follow vogue on Instagram which shows me the latest trends or styles.

Do you consider yourself a trendsetter?

Personally, I would consider myself a trendsetter but a follower as well. I like to come up with new ideas and styles, but am also inspired by other people’s fashion ideas too.

“I like to come up with new ideas and styles, but am also inspired by other people’s fashion ideas too.”

What kind of accessories do you wear with your outfits, if any?

I wear multiple accessories with my outfits including watches, sunglasses, wallets and hats. I have raybans which I wear a lot to events, nights in the city, etc. In addition, I love wearing small white visors backwards. It brings out my sense of fashion in a unique yet cool and trendy way.

Do other countries fashion influence your style?

Yes, for sure France. Especially Paris as most fashion influencers from there wear small glasses with different colors and heavy fur jackets.

What is your favorite store to shop at and why?

Although I do most shopping online, my favorite store to shop at would have to be Express. It has everything you can imagine and it’s just my style! I really love the shoes they have. That would have to be my favorite type of clothing at Express.

How often do you go shopping?

Usually, I shop online just because it has a better variety and it’s more convenient.

But, if I do go shopping I go for the four seasons or back to school.

How would you describe your style?

My style changes very frequently.

It depends on what mood I’m in or what I feel like wearing. If I’m in the mood for something summery, I would wear something associated with summer.

If I’m in the mood for something fally, I would wear something associated with fall. It doesn’t matter the season!

Do your shoes get chosen before or after your outfit?

I choose my shoes after picking out my outfit. I wear them depending on what my outfit is.

Do any of your friends inspire you for your fashion choices?

A little, but not very much. Famous fashion influencers definitely inspire me a lot more.

Do you have a special outfit that you like to wear all the time?

No, I have many different outfits that I wear. I don’t wear the same outfit very frequently.

Do your outfits change from the weekends to the weekdays?

For sure! My outfits on the weekdays are usually more casual than my weekend outfits.

When you go out do you wear nicer clothing and try harder with your outfit choices or do you just throw on whatever you see?

I would never just throw on whatever I see! I pick out my outfits very thoroughly no matter where I go out! But obviously, I would take more time on my outfit if I’m going to city perhaps rather than school.

What is your go to outfit?

My go to outfit is a t-shirt, jeans, white high tops, sunglasses and a wallet. I would wear it anywhere!

What stores do you shop at?

I shop at Express, Nordstrom, Vans, Adidas, DXL and more!

Have you ever been to a fashion show before?

Unfortunately, no. But I hope to get the opportunity to go to one soon!

Has your style changed increasingly over the years?

Yes, I used to be a lot fancier with my outfit choices. Now, I’m definitely more casual and easy going.

Do you like to wear only name-brand clothing or will you wear anything?

I would wear anything! As long as I like it and it is associated with my style.

Do you think the new trends differ from the West Coast to the East Coast?

No, I do not because both the East and West Coast see the same trends on social media, magazines and more.

What is the trendiest style right now?

Personally, I do not think there is a style that is the trendiest. There are so many different fashion influences that come up with their own trendy and creative ideas.

What advice can you give other stylish people like you?

To always be creative, outgoing, and wild with your outfit choices. And of course, don’t spend too much time on caring about what other people think!

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Proud designers of

10+

years

We make brands look awesome!

Look book design • Ad graphics • Catalogue design • FREELANCE PRICING Get your free estimate @ ParallelBranding.com It’s a Kidsworld | 31

It’s A

Show Scenes

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makes the rounds at NY Trade Show for August 2018 market and enjoy our first ever special trend exhibit

Unicorn Nation presented by

It’s a Kidsworld | 33

Fashion Hot Picks

It’s A Kidsworld Features this Season’s Best Finds

Teeny Tiny Optics

T2Love

Mailbu Sugar Lanoosh

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Princess Daliana

Sweet Bamboo

iScream

Wee Ones

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Market your brand exclusively to 6,000 retailers through the It’s A Kidsworld email blasts!

YouR pRoduct.

YouR bRand.

YouR waY!

For up to date information & trend reports on the children’s market follow us

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The “IT” List

Where to find it Brand

Contact

Size Range / Product

Phone

Adams & Company Realty

David Levy

Premier Children’s Building

212.679.5500

Children’s Club / UBM

Customer Service

Trade Show

212.759.8055

Dainty Girl Accessories

Rosie Burno

Accessories 0-12

514.927.0100

Iscream

Amy Anderson

Sizes 6 - 16

888.559.2634

Lanoosh

wholesale@lanoosh.com

Girls 2 - 14

844.526.6674

Malibu Sugar

Jil Garcia

Girls 4 - teen

310.883.8385

Minoti

Ellie Mulhearn

Baby/children’s clothing, accessories, shoes

44.1617285566

MOD Active + MOD Girl

Kristina Hastings

Girls 6x - 16 Tweens & Teens

480.432.2113

Princess Daliana

Rebecca Yan

Communion dress, christening gown, flower girl dress 650.550.0652 newborn - 24m (baby) size 2 - 16 (girl)

Sweet Bamboo

Wendy Besio

Products range from Newborn to 10 years

760.336.9495

T2Love

Terri Kuoch

Tween active wear sizes 2 - 14

818.477.1379

Teeny Tiny Optics

Alice Lando

Children’s Sunglasses

1.888.833.6984

Three Bears Accessories

Diane Denholm

Premium hair bows, clips, headbands, jewelry and other accessories / baby - tween

703.216.2539

Wee Ones

Miles Faust

Premium hair bows, headbands, clips and other fashionable accessories / babies - teens

1.800.258.9996

For more information on how to get on the “IT LIST”, please email caryn.kidsworld@gmail.com

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