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It’s A

A Buyer’s Reference Guide

January/February 2015 Volume 43


Susanna Paliotta

Trade Show Calendar

New Kids In TowN

Retailer Review It’s a Kidsworld | 3

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Bound By The Crown Couture 401-301-5480

A Comfortable Couture Clothing Line

Reps Welcome

It’s a Kidsworld | 5

froM THe PuBLisHer

130 Rio Vista Drive, Norwood, NJ 07648 Phone/Fax: 201.969.1600 Email:

New Year... New Opportunity “If opportunity doesn’t knock, build a door!” — Milton Berle dear readers, as the New Year dawns, new hopes and bright expectations for the coming months arise. Now is the time to progress enthusiastically with positive thoughts and ideas as we gear up for a new season. i would like to start off 2015 by wishing everyone a very happy, prosperous New Year. Looking forward let us keep our eyes open for all opportunities that are presented to us. Big or small, if taken advantage of they may open a door to better, bigger business. inside the pages you will read about a great example of this. Susanna paliotta who stars on the Bravo series “game of Crowns” used the exposure created by her new show to launch her exclusive line “Bound by the Crown”. Buoyed by the marketing opportunities created by Bravo’s audience, she and her daughter isabella realized their dream of starting a children line. please take YoUr opportunity to find new brands and read up on the newest products for camp 2015 and of course the latest fashion trends for the year inside the pages of It’s A Kidsworld.

PubliSher/Ceo Caryn Salomon ViCe PreSiDent/Controller David Salomon euroPean Contributing eDitor Janet A. Jacobs trenD rePorting/Color ForeCaSting Fashion Snoops art DireCtion/magaZine layout Christine Décary

happy shopping... and start building your door of opportunity!

Caryn Salomon publisher/Ceo it’s a Kidsworld

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if you would like to receive a digital copy of it’s A Kidsworld please email me at

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on the CoVer Dress: NANCY VUU Photographer: NANCY VUU Production & Design

Phone: (914) 330-3056 Ilene Oren Showroom 260 West 39th Street | 3rd floor NY, NY 10018 Phone: (212) 563-5020

It’s a Kidsworld | 7

NEWS snipits

SISTERS... Agree2Disagree

After designing for the Contemporary Women’s world, Marissa Senzon and Lauren took a chance and explored the tween market. With positive feedback from their customers that younger girls wanted the same edgy and modern look, the two ran to begin designing and Agree2Disagree was born. Their design inspiration is pulled directly from Lauren’s girly style and Marissa’s edgy style. Being sisters who have very different styles, they agree and they disagree. One thing they agreed on was the love for their new line, Agree2Disagree. Styles include tank tops, t-shirts, shorts, jumpsuits, sweatshirts and sweatpants. Spring 2015 is very camp driven such as the “1234 we want color war!” and “5678 we don’t want to wait” sweatshirts. “Many buyers gravitated towards these because it reminded them of their days at camp, it was such a great topic of conversation,” states the designers. Agree2Disagree also brought in a loungewear collection with many fun prints and comfortable bodies. “We felt as if the tween market was missing a loungewear section and we wanted to present it in a fun, exciting way that every girl would feel special in,” says Lauren. When asked whom their competitors are Marissa always says “we don’t want to compete with any other brands. We want to be in our own class and be that line that every girl wants and every girl wishes they designed.” For more information please visit

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isobella & chloe introduces Bold new dancewear

Isobella & Chloe extends its popular line of comfortable girls’ knit outfits with its new dancewear collection this Fall 2015. The cotton collection consists of basic slab tunics and an array of bold and colorful leggings, sold separately. As a huge proponent of strong and active lifestyle, Isobella & Chloe’s President Emily Fong says of the line’s addition, “Our athletic collection allows girls to play and move in supreme style. We are dressing girls to be comfortable, bold, and strong.” Fong continues, “When we designed the line, we aimed to create strong lines that highlight the strength that one would find in a dancer’s pose. We call our new collection Dancewear, but this quality knitwear is really for every girl who embraces life’s movement and fluidity. In a world that is moving faster, both mothers and daughters find themselves rushing between school, social functions, and their many extracurricular activities. There is a demand for stylish clothes that allows for a wide range of movement and activity.” The Dancewear Collection’s leggings and pants consist of stripes, bright colors, and bold cuts that balance perfectly with its simpler slab tunics. Tops and bottoms are sold separately, so both retailers and consumers can have the flexibility to mix-and-match their outfits according to how they see fit. Collection is available in sizes 2T-14.

Looking for strong manufacturer to produce exclusive one of a kind children’s line. Seeking long term partnership for mass production. Please contact Karryn Russo 973.272.8186

for more information please visit

It’s a KIdsworld | 9

NewS snipits

Giving Back - dedo kids

Moving forward with their second collection, dedo kids, has set the bar quite high for the line. Fun, stylish, kid-loving designs, with attention to detail and quality are all key to their brand identity. Offering girls apparel, sizes ranging from 2T to 6X, dedo kids focuses mainly on casual apparel with touches of dress-up pieces. With a decade worth of industry experience, designer Asma Iqbal has been able to combine her two greatest passions – designing children’s apparel and giving back. Phonetically pronounced dhay-dho, meaning “to give” in the Urdu and Hindi languages, dedo kids collaborates with children’s non-profit organizations donating their time and a portion of production clothing. They believe supporting children in need is of the greatest importance. The dedo kids Fall/Winter 2015 collection has a dark base with pops of bright colors, metallics & fun graphics. They show a love for fabric mixing, including polka dot fur, metallic lace, and leopard print with gold foil, giving this collection a sense of whimsical opulence. for more information please visit

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New York Ilene Oren & Company (212) 563-5020 Los Angeles Shayna Masino Sales (213) 689-4950

It’s a Kidsworld | 11

NEWS snipits

Pretty Pretty Rebel Rocking it in Childrenswear

Since the creation of Pretty Pretty Rebel in 2012, Leah Delfiner has been painting the fashion industry pink. With her energy, crazy patterns, and punk rock bravado, Leah has become a show-stopping designer. Both models and her clients alike have appreciated Leah’s motto of, “just have fun”. With models dancing down the runway in bright colors and prints it should come as no surprise that Leah always manages to show the fashion world that she is here to stay; her brand is well on its way to leaving a big, bright impression on the fashion industry. In late 2014, Pretty Pretty Rebel announced its explosive entrance into the children’s wear market. They are an American made children’s wear clothing brand inspired by rock and roll music, and featuring bright colors, and wild imagination. Her mission is to bring fun and functional clothing to young girls ages 2-10 who are sassy wild children who love glitter, guitars and who live loud fun lives. Using only high quality fabrics that are easy to maintain with fun and funky prints and designs that give girls the unique and exciting wearing experience of a budding rock star. In the beginning of 2015, she will add onesies and newborn outfits to the line! For more information please contact


TAKE 9! Spring/Summer Fashion Event — What’s Your Fashion Destination? May 16-17, 2015

East Coast Starz is a fashion and modeling event that celebrates the unique qualities in every girl that makes them a star! Join them MAY 16-17, 2-15 for Take 9 Spring/Summer Show and get your fashionista on the glowing pink runway! The event will be held at the Hanover Marriott in Whippany, New Jersey. The weekend will bring girls together from across the country to take the STARZ CHALLENGE as a team to win couture, photo shoots, pink Hummer limo trips and life changing opportunities! East Coast Starz allows children between the ages of 2-17 to discover and bring out their inner star qualities so they can shine brighter on the outside. They build self-confidence in children and pave their road to success. They bring in top NYC agents, managers and scouts to sign new talent and start careers. They invite designers and stars to talk to the girls, inspiring them that dreams can come true. “We believe that the runway builds confidence, and strengthens a child’s self-esteem in her most important formative years”, says Stacie Fitzgerald, Co Founder of Starz. “Additionally, our program provides a venue for girls to share common interests and lifelong friendships.” For more information please visit

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When Bravo Celeb Susanna Paliotta and Mini Entrepreneur Isabella Barrett teamed up with noted ready wear designer Toni Lyn Spaziano they had a clear vision for kids fashion “Comfortable Couture”. As Isabella puts it in her own words “Kids like it cause its comfortable, moms like it cause its couture”.


hat ever their secret is, it seems to be working. with an impressive line of celebrity clients, to showing the collection at Mercedes Benz Fashion week next to Michael Costello, its clear BBTC is the new player in kids clothing. BBTC launched its first collection January 19th at Styleweek Northeast to rave reviews. The providence Journal stated “its nice to see the return of classic fabrics to kids clothing.” By February BBTC had won its first design of the Year award by Style it Up and Co-designer isabella Barrett went national with the brand. By March both Susanna and isabella had their sites set on Mercedes Benz NYFw which proved to be a good move. in June that vision came true and gave them an international platform. attendees to the BBTC show included The Miss Universe organization, pop Legends allure, house wives of NJ stars and NBC TV Stars. with all of the hype, Susanna admits,“showing clothes is great but selling them is better”, and it was time to create collection #2. Susanna states “i learned to keep your brand at its highest demand if you want both kids and parents to relate to it. So with out pause we launched our matching Mommy & Me Collection at resort wear passion for Swim august 2014.” Clients really responded to the Mommy and Me looks so our vision moving forward is to add one adult look to each of our most popular pieces. Co-Founder Susanna paliotta says she has always had a passion for the Kennedy era and remembers not just watching icons like Jackie Kennedy and audrey hepburn but also her mother emily dress in classic tweed jackets to silk dresses. Susana states “it was a great era for clothing and i wanted that for my daughter. i remember as a child weather we were going to Church or the Supermarket i was dressed to the nines, from cap socks and hat to my favorite the hand muffs; which i think was invented so we would always have our hands put away” Susanna laughs. “The problem was i couldn’t find that same style of classic clothing and quality in today’s market. But after a chance meeting with designer Toni Lyn Spaiziano who shared the same vision i knew we had something special and could fill the void in the kids apparel market place.” Susanna states, “we feel so honored that our first year we got all these opportunities , we also learned what worked and what didn’t and i think it will make us a better brand for years to come.” For more information please visit: It’s a KIdsworld | 13

MAKE 2015 MORE PROFITABLE! Showcase your brand and reach key buyers and decision makers for market.

March Fall/Winter 2015 Eurowatch Footwear Wrap Up Trend Report August/September DOUBLE ISSUE Spring/Summer 2016 Preview Footwear Feature Retailer Review Swimwear October Spring/Summer 2016 Color Forecasting Eurowatch Special Occasion Trend Report For more information please contact OURBABYCHINADOLL Photography *Editorial content subject to change

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It’s a Kidsworld | 15

Trend Report

Spring/Summer 2016

| By Ania Witkowski and Nicole Yee, Trend Editors, Fashion Snoops

> Newborn

Country Kitchen

Simple, sweet and with a touch of nostalgia, this pastoral theme features unfussy silhouettes, natural materials and clean and classic patterns like gingham and subtle stripes. Overalls, bubble one pieces and apron-inspired sundresses are key.







Uni ChiC

Gender-neutral apparel for infant and toddler continue to gain momentum. Fluid silhouettes, minimal embellishments and unisex prints create sophisticated, yet practical items for baby yogis.








Vintage Charmer

Exuding a homespun feel, timeless pieces for baby and toddler are re-created in updated color palettes. Heirloom-quality items feature textured knits on classic baby bubble one pieces and A-line dresses for a homage to the Old World.


AMEL 16 | It’s a Kidsworld







Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto to learn more.

It’s a Kidsworld | 17

Trend Report

Spring/Summer 2016

| By Ania Witkowski and Nicole Yee, Trend Editors, Fashion Snoops

> Infant/Toddler Girls


The ubiquitous theme for Spring/Summer is re-imagined with new tropical paradise motifs. Vibrant flowers bloom, toucans fly and fruits ripen on sundresses and tops. Prints and details create imaginative silhouettes like pineapple-inspired skirts.









Eccentric kitty themes introduce humor with inventive graphics and cat-like details. Bow ties, dot patterns and spectacles underscore this quirky story.








Bold colors, retro silhouettes and ‘60s-inspired geo patterns pay tribute to Mod. Shift dresses, daisy prints and primary color palettes create an optimistic story of a bygone era for a new generation.

ABY ALBAB 18 | It’s a Kidsworld

and ANDY






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It’s a Kidsworld | 19

Trend Report

Spring/Summer 2016

| By Ania Witkowski and Nicole Yee, Trend Editors, Fashion Snoops

> Infant/Toddler Boys

Cali Cool

Graphic-heavy and colorful, this surfside theme sports whimsical illustrations, hand-drawn-inspired typography and beach-y graphics on worn-in tees, swim shorts and cabana-striped woven shirts.





Garage Band Rockers

Rebellious and edgy, this rocker story gets gritty with distressed denim, intentional rips and tears and ominous graphics. Denim vests, overalls and sweats take a punk turn in darker hues like black and grey.




n Dry




The nostalgia of the ‘50s is re-envisioned in technicolor with preppy patterns, retro silhouettes and graphics with a dash of humor. Baseball jackets, woven shirts and tees are taken back in time with retro color palettes and graphic motifs.

and ANDY 20 | It’s a Kidsworld





Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto to learn more.

It’s a Kidsworld | 21

Trend Report

Spring/Summer 2016

| By Ania Witkowski and Nicole Yee, Trend Editors, Fashion Snoops

> 4-6x Girls

Road Tripper

Infused with nostalgic prints and silhouettes, the denim-heavy story features heritage-inspired items with a hint of country from faded denim vests to full patchwork skirts.



Fun and


Sport Sophisticate

Activewear continues to influence Girls with a chic spin for S/S 15. Tailored sweatpants, silk baseball jackets and coordinated printed suits bring a luxe look to otherwise casual silhouettes.





Urban Tropics

Tropical is infused with a city spin as baggier silhouettes, athletic details and edgier prints and patterns create a grittier aesthetic.

Boboli 22 | It’s a Kidsworld




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(646) 422-7500 It’s a KIdsworld | 23

Trend Report

Spring/Summer 2016

| By Ania Witkowski and Nicole Yee, Trend Editors, Fashion Snoops

> 4-6x Boys

Urban Explorer

Gritty, edgy and rebellious, this skater-meets-punk story blends the best of street style.

Fun and





Minimalist Sport

Easy-to-layer, everyday silhouettes become more stream-lined with minimal prints and graphics and monochromatic colors for a sophisticated touch.

Fun and






Road Tripper

Infused with nostalgic prints and silhouettes, the denim-heavy story features heritage-inspired items for a rugged, Americana aesthetic.

Fun and 24 | It’s a Kidsworld


Il Gufo


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It’s a Kidsworld | 25

Trend Report

Spring/Summer 2016

| By Ania Witkowski and Nicole Yee, Trend Editors, Fashion Snoops

> Tween Girls


A ‘90s slant meets a Pop Art punch for Tween Girls. Holograms, metallics and plastics add interest to sporty, layering items like leggings, tank dresses and drawstring pants. Bold graphics in vibrant colors tell compelling stories.

Fun and

Fun Marc

by Marc


Fun and



A leading story for Women’s, the hippie, boho movement is revived with the freedom of the ‘60s. Mixed prints, festival-inspired graphics and eclectic mix and match are inspired by the inner flower child. Silhouettes range from flowing maxi dresses to mini dresses. Denim, fringe and crochet are key.



Fun and


Joe Paul


A ubiquitous theme for Spring, tropical motifs are re-imagined with an urban spin. Baggier fits, athletic silhouettes and edgier prints create newness. Uptrending from Women’s, island references merge with a local village familiarity.

Desigual 26 | It’s a Kidsworld




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It’s a Kidsworld | 27

Trend Report

Spring/Summer 2016

| By Ania Witkowski and Nicole Yee, Trend Editors, Fashion Snoops

> Tween Boys

Leisure League

Sporty silhouettes get a luxe treatment with minimalist details, monochromatic shades and athletic, breathable materials.

Fun and



arrett Neil B

City Artist

Vibrant graphics update loose tees as shapes become increasingly boxy while colorful statement pants add a tween-friendly touch.






Rock Rebel

Designers strike a rebellious note with leather details, fitted leather motorcycle jackets and men’s suiting details.

Fun and 28 | It’s a Kidsworld





Of Sweden

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IT’S A KIDSWORLD: · Reaches over 13,000 key buyers during your market time... opening new doors for your brand · Sends a full magazine e-blast to 6000 buyers nationally... reaching buyers you don’t · Has bonus distribution at all major trade shows and markets... reaching the shows you don’t Has OVER 25,000 CONSUMER HITS on our online publication For more information please contact Caryn Salomon: (201) 969-1600

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Retailer review

New Kids in Town  —By Janet A. Jacobs

Five new children’s wear stores bring fresh faces and vibrant excitement to neighborhoods as diverse and far-flung as Manhattan’s Upper West Side, Louisville, Kentucky, as well as various points in-between. The return of the independently owned store is a clear sign of an upturn in the national economy. Today’s new store founders are sharply focused on a strategy for success, offering fullconcept environments that meet the needs of their specific locations and demographics. Each of the new stores profiled here generates something new and unique in their local retail scenes, offering a special ambience that helps create an enjoyable shopping experience. Located on the Upper West Side of Manhattan, Dot offers a fun and friendly shopping experience for girls. The store is bright and airy, with colorful displays and the“Dot”logo cleverly used as part of the décor. Owner Pam Giffin is as enthusiastic about the store’s locale as she is about its content—a unique mix of carefully selected clothes and accessories for school, party and play.“This is a great neighborhood to be a part of,” says Pam,“the community is welcoming and supportive.” With nearby store competition in the baby wear area, Pam wisely focuses on sizes 2-16. The store’s merchandise is divided into categories and size ranges. Pam explains, “Older girls like having their own world to shop in. We have a large selection of party dresses, which is all about the experience of shopping for a special event. That’s why we like to keep it separate.” Some of the best selling dress collections for Dot include Un Deux Trois, Zoe, Stella M’Lia and Dehry Kids, all from France. Many of the most popular dress styles are relatively simple, so they can be accessorized in different ways and worn to various events. One best selling dress is a fit-and-flared silhouette from Un Deux Trois. “I ordered it in three colors,” says Pam. “You can change the look by adding jewelry, a belt or a fun cardigan sweater.” She also lists Blush as a great dress line that is “easy and fun but still youthful.” Sleepwear and gift items are displayed together, such as flannel pajamas from Munki Munki, loungewear from Up Past 8, plush robes with super-colorful prints and fur-lined slippers decorated with modern motifs such as hash tags and peace sign daisies. The front of the store offers smaller, well-priced accessories such as socks, neon beanies, brightlycolored wallets, gloves and sunglasses. Pam says,“When I was planning the store’s design, I purposely left it neutral,” which makes a soothing contrast to the colorful product mix. In general, the strongest age range at Dot is sizes 6-14. For spring she anticipates that prints will continue to be very popular, especially bold prints seen on leggings and swimwear. Girls of all ages are showing a definite preference for soft, comfortable

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fabrics in such items as leggings and tee shirts. Pam mentions the Erge collection as one that’s “really soft and really cute,” while textured knit tops by Finger in the Nose combine soft fabrics with French chic. Pam is helped by her past experience as a buyer for Saks department store, where she learned much about buying, merchandising and the financial aspects of running a store. However, she says,“I always wanted my own store. I love the interaction with the girls and their parents.” She shops the ENK Children’s Club show for new lines, and writes orders in New York sales showrooms such as Ali’s Market and Ilene Oren. Pam stays on top of her clients’ fast-changing tastes by interaction on Dot’s social media sites.“Social media is huge, and it has to be constant,” says Pam. “You have to keep up with what the girls want.”She strives to find the right balance between what girls want and what their parents want—a challenging task! Judging by Dot’s first year in business, she’s doing that very successfully. November 1st, 2014 saw the opening of “The Garden State’s”first organic children’s store, Hudson St. Organic Baby and Kids in Montclair, New Jersey. Within the sophisticated and savvy neighborhood of Montclair, many residents are glad to have the opportunity to purchase all-organic products for their children and gifts. Co- owners/partners Nikki Mammano and Heather McCormick are justifiably proud of their new “baby”, and their enthusiasm is contagious.“We’re not trying to scare anyone, we’re just offering a safer choice,” Nikki and Heather agree. “People walk in the store and thank us for opening. Ten years ago most people were not ready for the concept of Whole Foods. Today this type of organic food store is extremely popular. It’s going to be the same for children’s clothing.” Nikki is particularly concerned with the purity of fabrics. “My children always had organic mattresses. I knew they were putting their faces into the mattress, breathing it in, and that chemicals can be absorbed through the skin. And those flame retardant fabrics used for sleepwear in the USA… so many carcinogens! In Europe these fabrics are not allowed.” The store occupies a bright, spacious corner location with a welcoming, easy-going atmosphere. Unlike the subdued and sometimes even dreary selections of organic clothes years past, today’s organic collections offer a wonderful range of rich colors and playful touches. Heather says, “The first organic lines I discovered were Janey Baby and Baby Soy.” Janey Baby represents the Jane Goodall Foundation, and naturally all items feature artwork of animals, such as onesies with painterly graphics from naturalist and conservator Goodall’s books. A percentage of Janey Baby sales are donated to help the foundation. Among the store’s other organic clothing lines are Origini, from India; Kickee Pants, made of super-soft 100% bamboo, which is great for kids with skin problems; Brooklyn-based Winter Water Factory, highlighting artistic screen prints inspired by 1970’s wallpaper designs; the Kate Quinn collection of stylish knit and woven items; and a strong selection from the popular Finn & Emma line. Accessories and other categories offered include shoes by Bobox, which contain no lead and are

Hudson St. Organic Baby and Kids

It’s a Kidsworld | 29

This little piggy

scientifically designed to fit properly, crib sheets, swaddling blankets, diaper bags, bibs, nursery shawls, toys, and more—all made of materials that are completely safe and chemical-free. Nikki and Heather strive to make Hudson St. Organic a comfortable and fun place to congregate, as well as to shop. The store offers special day events such as customized shoe sizing services offered by children’s shoe expert Jennifer Lee, story-telling sessions, and a ”hand-me-down” system to recycle customer’s organic clothing, giving proceeds to the Montclair Food Pantry. A spacious baby-changing area, give-away organic lollipops and free organic tea all add to the store’s friendly, welcoming aura, proving that shopping for safe, organic products certainly doesn’t have to be boring. When GingerBean opened its doors in September, 2014, owner/manager Linda Kingsbury realized a long time dream to have her own store that began when she was a dress design student. “I’ve always wanted to do this,” said Linda. “However, I’m not the risk-taker in the family.” That is why she waited until so many key factors of success came together before launching GingerBean. First was selecting the right store location-- a high-visibility, high end shopping area of Hendersonville, Tennessee. Next was creating the special ambience that makes shopping at Ginger Bean a unique experience.”I tried to search out things that are really different. I carry a really good mix of lines, some traditional and some trendy—a full range of different looks. I want Ginger Bean to be a one-stop store,” says Linda. Selecting décor to create the right mood for the store was a key focus for Linda. Best described as “modern vintage”, it combines vintage retro looks with modern elements to give it a unique twist. The store’s merchandise is entirely colorcoordinated, with clothing and other items such as blankets, bibs and accessories arranged together with same-color items. “It’s all right here, organized and neat, with information clearly marked on the hangar. It’s a different way to display, it’s easy to shop and people love it!” Linda remarks. The merchandise mix at GingerBean is equally eclectic. Sizes range from Preemie to 16 in girl’s wear and Preemie to 12 for boys.“For Spring, I’ll have the biggest selection of lines for girls’ sizes 7-16 in the area,” says Linda.“When I go to market

30 | It’s a Kidsworld

I search out things that are different. My clients are generally not traditional people. They’re looking for something special.” Carefully selected from lines found at the Atlanta Americas Mart, Summer Place Showroom, Janet Hunter Hawkins and Teacup Tots showrooms, some of the store’s top selling brands include Kate Mack/Biscotti, Katie Rose, Lemon Loves Lime, Persnickety, Jak & Peppar, Mustard Pie, Isabella & Chloe, Le Za Me, Ruffle Butts, Tea, Kalliope Kids and more. For boys, GingerBean will carry Tailor Vintage, Zutanos, Kickee Pants, Le Top, Rugged Butts, Tea and others. For spring, Linda is enthusiastic about incoming nautical groups and“beach looks” featuring neutral and sand colors. Ginger Bean keeps up with social media by posting each day on Facebook, Pinterest and Instagram. They also send regular e-mail blasts for store sales and events. However it is the creative atmosphere, color-organized product displays and original mix of merchandise that make shopping at Ginger Bean such a delightful experience. Heather Silvis, owner of This Little Piggy in Aberdeen, North Carolina, knew she had a unique opportunity when opening the store in November, 2014.“There are a lot of people living here in Aberdeen, but there’s only one other children’s boutique and one maternity store in town,”she says.“And there are no major retail competitors such as Babies R Us or Target stores here. The closest shopping center is forty minutes away!” The store is located in the historic downtown area, housed in a charmingly renovated old building that had not been occupied for ten years. Because the store’s rent is reasonable, Heather is able to keep her merchandise price points at affordable levels. Favorable prices are not the only advantage of this new children’s wear venue. Heather offers a diverse selection of lines to meet the varied tastes of her customers. “There are a lot of socially-conscious, ‘crunchy granola’ moms,” explains Heather.“I carry many small brands owned by stay-at-home moms. “We feature the Bella Tunno collection, which offers the Big Initiative Program, connecting one needy person in America to a meal for every Bella Tunno product that’s sold. I think it’s important to give back.”The store’s merchandise mix comes from many parts of the world. The Pebble collection, a fair trade company operating out of Bangladesh is featured,

as are HABA toys from Germany and Little Frog baby wraps from Poland. Starting in February, the store will hopefully carry Kissy Kissy baby clothes made of top quality Peruvian Pima cotton. Heather is also eagerly anticipating the arrival of The Three Sisters collection, which she finds extremely popular and well-priced. This Little Piggy maintains an active Facebook page, with new posts every day and “Daily Deals” offered for special merchandise. Heather uses the Internet to research the best prices offered on items she carries, and then matches her price points to those available on-line. Although the store has been open only one month, she’s already had to re-order blankets from Cuddle Couture. “I’m getting lots of good feedback on them, “says Heather. “The quality is lovely, super-soft. They’re made of Minky fabric and are trimmed with a satin ruffle.”These great gift items come in sizes for everyone from babies to adults. When asked about regional preferences of her area, Heather quickly answers,“Hair bows! In the South, girls love their hair bows.” Naturally This Little Piggy carries a big assortment of adorably- styled bows. FRESH Boutique 4 Girls opened on November 1st, 2014 in Westport Village, an outdoor mall located in Louisville, Kentucky. Westport Village caters to families and singles alike, combining great shopping with restaurants and special events. FRESH immediately became a popular new destination for mall visitors, enticing shoppers with up-to-the minute trendy merchandise. Says owner Shelly Breier, ”FRESH specializes in tween girls. We carry apparel, accessories, shoes and gifts

for girls ages 7-16, including a selection of designer brands that were not available before in Louisville, Kentucky.”Asked about some of the best selling brands for FRESH, Shelly says,” We do very well with Pinc Premium, Vintage Havana, BlankNYC, Malibu Sugar, Kiddo, Splendid, Ella Moss and Sally Miler. These designers have it all figured out in terms of style paired with comfort. All of the clothes are super soft, which is of upmost importance to tween girls.” FRESH keeps a direct line of communication open to clients through social media. Although the store has been open only a short time, they already have a great following on Facebook and Instagram. FRESH is also on Twitter and will be branching out to Pinterest soon. Although Shelly plans to launch the FRESH website in early 2015, she believes it is still preferable to be able to shop in person, especially for this age group. “Shopping for tweens on-line can be difficult for sizing and comfortability. It’s nice for our customers to have the option to come in to try on the clothes and shoes,” she says. When asked about her predictions for upcoming new tends in spring 2015, Shelly says emphatically, “Two words: Pom-poms and pineapples! Well, I guess that’s technically three words. Comfort will be trending for this demographic. Flowing harem pants, maxi dresses and tunics will be very in, while Aztec, tropical prints and tribal themed prints will be all the rage.”There is no doubt that Fresh Boutique 4 Girls will be offering the most popular seasonal trends and sought-after collections for the selective, style-conscious shopper.


Husdon St. Baby and Kids

Gingerbean GingerBeanboutique/info

This Little Piggy ThisLittlePiggyBabyandKids/info

FREsh boutique 4 girls

FRESH Boutique 4 Girls It’s a Kidsworld | 31

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CALL NOW to schedule YOUR email blast... slots are filling up fast! (201) 969-1600 32 | It’s a Kidsworld 215.906.4907

It’s a Kidsworld | 33

trade show calendar January-July 2015 January 2015 January 6-13 Atlanta Gift & Home Market AmericasMart 240 Peachtree St. NW, Atlanta, GA 30303 January 11-13 ENK Children’s Club Pier 94 711 12th Avenue New York, NY 10019

January 11-14 LA Kids Market California Market Center 110 East 9th St., Los Angeles, CA 90079 January 12-15 Hong Kong Baby Fair January 17-19 FIMI

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Trade show Calendar January 19-21 United Boston Children’s Wear Show 75 McNeil Way #302 Dedham, MA 02026 (781) 407-0055 January 21-24 Dallas Apparel & Accessories Market | Dallas KidsWorld Market (Apparel, Gift, Accessories, Toy) 2100 Stemmons Freeway Dallas, TX 75207 (214) 744-7444 January 22-24 Pitti Immagine Bimbo Fortezza da Basso Viale F. Strozzi 1, Florence January 28-29 Kids Shoe Association Los Angeles Doubletree by Hilton Hotel Los Angeles – Westside 6161 West Centinela Ave., Culver City, CA 90230 January 29-February 2 Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 January 31-February 2 KIDZ at STYLEMAX 222 Merchandise Mart Plaza - Suite 470 Chicago, IL 60654 (312) 527-7759 January 31-February 2 Playtime Paris Parc Floral de Paris January 31-February 4 NY Now Javits Center 655 W. 34th St., New York, NY 10001

February 2015 February 1-2 Bubble London Business Design Centre 52 Upper St., London N1 0QH, U.K. February 8-11 United Boston Children’s Wear Show 75 McNeil Way #302 Dedham, MA 02026 (781) 407-0055 February 9-13 NY Kids Market Floors 3, 9 and 12 34 West 33rd St., New York, NY 10001 February 14-17 Toy Fair Javits Center 655 W. 34th St., New York, NY 10001 February 14-17 The Children’s Show At Deerfield Embassy Suites Deerfield, IL (248) 478 1732 February 16-18 KIDShow Las Vegas Bally’s Hotel February 17-19 Playground Las Vegas Convention Center

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Trade show Calendar February 22-23 The Children’s Great Event Shoe Show The Marriott Teaneck Teaneck, NJ (718) 769-4251

the best american and international children’s brands

February 28 to March 2, 2015 Metropolitan West, New York

February 28-March 2, 2015 Playtime New York Metropolitan West 639 West 46th Street, New York, NY 10036

March 2015 March 1-3 ENK Children’s Club Javits Center 655 W. 34th St., New York, NY 10001 March 8-10 Midwest Children’s Apparel Group: The Livonia Children’s Show Embassy Suites, Livonia, MI 847.945.4500 March 9-13 NY Kids Market Floors 3, 9 and 12 34 West 33rd St., New York, NY 10001

illustration Philip Giordano

March 12-13 Midwest Children’s Apparel Group: The Indy Children’s Show Embassy Suites North, Indianapolis, IN (847) 945-4500 March 13-14 Atlanta Gift & Home Market AmericasMart 240 Peachtree St. NW, Atlanta, GA 30303

110 BranDS !

FaShion, chilDcare, acceSSorieS, giFtS, hoMe & DeSign

For trade only Pre-register now on www.playtiMenewyork.coM

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March 15-18 LA Kids Market California Market Center 110 East 9th St., Los Angeles, CA 90079

March 15-18 United Boston Children’s Wear Show 75 McNeil Way #302 Dedham, MA 02026 (781) 407-0055 March 19-23 Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 March 21-24 KIDZ at STYLEMAX 222 Merchandise Mart Plaza - Suite 470 Chicago, IL 60654 (312) 527-7759 March 21-24 The Children’s Show At Deerfield Embassy Suites Deerfield, IL (248) 478-1732

March 23-28 Dallas Apparel & Accessories Market | Dallas KidsWorld Market Dallas Market Center 2100 N Stemmons Fwy, Dallas, TX 75207

April 2015 April 13-14 United Boston Children’s Wear Show 75 McNeil Way #302 Dedham, MA 02026 (781) 407-0055 April 15-17 PERU MODA Lima – Peru

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Trade show Calendar April 29-May 1 All Baby & Childhood Education Conference Las Vegas, NV

June 2015 June 3-6 Dallas KidsWorld Market 2100 Stemmons Freeway Dallas, TX 75207 (214) 744-7444 June 7-10 LA Kids Market California Market Center 110 East 9th St., Los Angeles, CA 90079 June 9-11 Las Vegas Licensing Expo Mandalay Convention Center

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July 2015 July 7-14 Atlanta Gift & Home Market AmericasMart 240 Peachtree St. NW, Atlanta, GA 30303 July 18-21 SwimShow/LingerieShow 1901 Convention Center Dr. Miami Beach, FL 33139 (305) 596-7889

To submit trade show information please email

Show dates for all listings are subject to change

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camp connection


Camp Connection: It’s A Kidsworld showcases what’s hot in the world of camp for 2015


For summer 2015 It’s all about camp and A Bling Affair will be focusing on the hippest items including trendy flannel items that scream CAMP and cool hockey sweatshirts! A Bling Affair, Inc. is devoted to offering customers the most memorable fashions for tots, tweens and Juniors with the highest quality materials and workmanship, making each day a picture-worthy moment in your life.

Making super cool products for this years camp season. In their second year in business and making products that are great for camp and can’t be found easily... unless you shop with them. From sleep masks, shooting sleeves, fun socks, as well as stationery cards and new MOM or parent packs that you can write to you child with cool cards. Their jelly LOVE bracelets and logo rings are now in stores and they are selling fast.

We are very excited about our 2015 camp line. We have come up with great designs and body that every camper will sure to love. For this year, we are really putting our design possibilities to the test, we are utilizing Penelope Wildberry’s popular airbrush designs, but really incorporating them into the styles of each piece. The end result will be a line thats bright and colorful but fashionable as well.

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Bunk Junk is a fashion statement for sleepaway camps. designer storage, delicious autograph pillows, colorful camp towels, & the most extreme Color war accessories. we have all the sleepaway camp supplies tween and teen girls need!

don’t forget to pack your sunglasses when you go to camp! Protecting your eyes from the sun is just as important as protecting your skin!

Carrying the latest in the trends for fashion accessories, trendy jewelry, bags, watches & novelties for girls of all ages!

the leader in the accessories business for almost 40 years, is now branching out into the Camp market! introducing the Color war line of basic grosgrain bows in a rainbow of colors, a “friend” or BFF collection of peace signs and animal prints, and a unique sweet treats collection, exclusively from wee ones! the sweet treats collection consists of bows in a variety of sizes, headbands, pony tail streamers and adjustable head wraps made of unique ribbons with fun candy prints. these new products are perfect for camp, but also trend-on with girls’ apparel in the market today.”

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I    Fashion

T2Love 44 | It’s a Kidsworld

Tots Fifth Ave

Little Things Mean A Lot

Fashion Hot PicKs Kissy Kissy

Hibou Clothing

Andy & Evan

Butterflies & Zebras

It’s A Kidsworld Features this Season’s Best Finds It’s a Kidsworld | 45

The “It List”

Where to find it Brand


Size Range / Product

ABC Children’s Show

Sarah Kokernot

Baby & Kids Trade Show


Adams & Company Realty

David Levy

Premier Children’s Building


A Bling Affair

Suzanne Kellner

Customized Camp Apparel



Marissa Senzon / Lauren Miglis

Girls 7-14


Bound by the Crown Couture

Victoria or Toni

High-end girls lifestyle


Andy & Evan

Boys 0-7 years


Butterflies & Zebras

Shari Horowitz

Girls dresses and lifestyle


Children’s Club / ENK

Stanley Kaye

Trade Show


Dallas Market Center

Meredith Hite

Regional Mart


Dedo Kids

Asma Iqbal

Girls casual and dress-up apparel, sizes 2T-6X


Dignity U Wear

Karin Bunell

Non profit charity for kids


Great Event Shoe Show

Allen Blum

Footwear Trade Show


Hibou Clothing

Janna Page

3 months - 7 years


Huggalugs/Maxwynne Inc

Carol Lavinthal

Legwarmers, hats, pettiskirts, babies & kids


Isobella and Chloe / Best of Chums

Emily Fong

Newborn-16, dresses, infant gifts



Denise Raeside

Las Vegas Trade Show


Kissy Kissy / Tatianna & Co

Beth Campanella

Peruvian Pima Cotton baby clothing & accessories preemie - 4T


Little Mass

Tina Chang

Girls 2t - 12 years


Little Things Mean A Lot

Stan Howell

Christening gowns, specialty clothing


Malibu Sugar Inc.

Jil Garcia

Girls 4 - teen



Clare Posnack

Children’s Trade Show


Pretty Pretty Rebel

Leah Delfiner

2T to size 10



Terri Kuoch

Tween active wear sizes 2-14


Teeny Tiny Optics

Alice Lando

Children’s sunglasses 0-12 years


Tots Fifth Avenue

Cheryl Grossman

Infantwear 0-24 months


Wee Ones

Miles Faust

Premium hair bows, headbands, clips and other fashionable accessories / babies - teens


For more information on how to get on the “IT LIST”, please email

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