M A R K E T I N G R O A D M A P
PRESENTING YOUR HOME ON A GLOBAL SCALE
ELEVATING EXPOSURE:
OUR MULTI-PLATFORM SOCIAL MEDIA STRATEGY
ENGAGING CONTENT, STRATEGIC TARGETING
We launched a robust social media strategy that leverages the strengths of Facebook, Instagram, and other platforms to create "snackable" content that immediately engages and captivates potential buyers. By pairing these compelling posts with highly targeted ads, we ensure that your property gains extensive exposure and stands out in a crowded digital landscape. 9 paid ads have been launched for your property, targeting specific demographics based on website traffic
EFFECTIVE EMAIL ENGAGEMENT
DIRECT IMPACT, MEANINGFUL FOLLOW- UP
Re-Launch Email Campaign
Targeted Email List: Send a refreshed email to the following segments:
Previous buyers or prospects who showed interest but didn’t convert.
Local high-net-worth individuals and investors.
Agents in the area with clients who might be interested.
Open Rate:
Our targeted email campaign achieved an impressive open rate of 35%, well above the industry average of 20%. This indicates a strong interest in the property from the recipients, showing that the subject lines and content were compelling and relevant.
Click-Through Rate (CTR):
The CTR for this campaign was 10%, indicating that recipients were actively engaging with the email content. This includes clicking through to view the property details on the website or scheduling a showing, which shows that the messaging was persuasive and prompted action.
Time on Site:
For those who clicked through to the property listing, the average time spent on the site was 42 seconds, indicating high-quality traffic and engagement with the listing. This also shows that the email content piqued interest enough for users to explore the details further. Additionally, 56% of users are finding the property on Google, indicating our paid ads are performing well.
INTERNATIONAL LUXURY ALLIANCE
The Alliance is an elite network of over 60+ real estate professionals from 36 key markets in the U.S. and abroad who are working with ultra-high-net-worth individuals. Combined, this group closes over $9 billion annually and has an average sales price of $4 2 million
The International Luxury Alliance is made up of agents from the Coldwell Banker® network, Corcoran, and Hamptons International.
We have promoted your property to the International Luxury Alliance, an elite network of more than 75 real estate professionals from 48 key markets in the U.S. and abroad who specialize in ultra-high-net-worth buyers This influential group, which is advertised to luxury real estate buyers in The Wall Street Journal closes more than $11.96 billion annually combined and has an average sale price of $4.59 million.
ADDITIONAL FOLLOW-UP AND ENGAGEMENT
Automated Follow-up: We have set up an automated email sequence for anyone who views the property or signs up for updates. Include details about the property, unique features, and exclusive offers to keep them engaged.
Personalized Outreach: We are following up with qualified buyers directly via email, phone, or even text. Provide more tailored content based on their interests, such as updated price, upcoming events, or new home improvements.