M A R K E T I N G R O A D M A P
PRESENTING YOUR HOME ON A GLOBAL SCALE
INITIAL PROPERTY ROLL OUT
MARKETING PLAN WHEN YOUR PROPERTY GOES LIVE
ASSESS METRICS AND MOVE INTO SECOND PHASE MARKETING
TWO WEEK CHECK IN 30 DAY MARK
YOUR PROPERTY HAS BEEN ON FOR 30 DAYS, WHAT S NEXT?
When your property first goes live on the market, our marketing efforts ensure maximum exposure to attract qualified buyers. We leverage top platforms like Zillow, Redfin, and Homes.com, as well as targeted YouTube and featured property ads on WSJ and Mansion Global, to get your listing in front of the right aud ence
EXCELLENCE UNMATCHED
83.5 M unique monthly views on Wall Street Journal
164,000 unique monthly views on Mansion Global
250 Just Listed Post Cards views in the first 7 days with a geographically targeted social media ad views in the first 7 days with a targeted YouTube ad 1,000+ approximate views on a custom property website 5,000
4,800
& Facebook post (organic)
property website
e-blasts to the KJT network of over 7,000
Syndication to top real estate platforms and media outlets
If your property hits the two-week mark on the market, we implement a secondary marketing push to position your property with a fresh perspective
We launch a robust social media strategy that leverages the strengths of Facebook, Instagram, and other platforms to create "snackable" content that immediately engages and captivates potential buyers. By pairing these compelling posts with highly targeted ads, we ensure that your property gains extensive exposure and stands out in a crowded digital landscape. 9 paid ads have been launched for your property, targeting specific demographics based on website traffic
Re-Launch Email Campaign
Targeted Email List: Send a refreshed email to the following segments:
Previous buyers or prospects who showed interest but didn’t convert.
Local high-net-worth individuals and investors.
Agents in the area with clients who might be interested.
Our targeted email campaign achieves an impressive open rate of 35%, well above the industry average of 20%. This indicates a strong interest in the property from the recipients, showing that the subject lines and content were compelling and relevant.
The CTR for our campaigns average around 10%, indicating that recipients were actively engaging with the email content. This includes clicking through to view the property details on the website or scheduling a showing, which shows that the messaging was persuasive and prompted action.
For those who click through to the property listing, the average time spent on the site was 42 seconds, indicating high-quality traffic and engagement with the listing. This also shows that the email content piqued interest enough for users to explore the details further. Additionally, 56% of users are finding the property on Google, indicating our paid ads are performing well.
Reassessment & Visibility Boost
Objective: Refresh exposure and address initial feedback.
1. Market and Property Analysis
Review comparable properties again new listings, pendings, and recent solds.
Analyze showing feedback for trends (price resistance, condition issues, etc )
Reassess positioning: Is it priced competitively? Are photos and description compelling?
2 Listing Enhancements
Refresh MLS photos – reorder or replace key shots for a new look
Reword the description to highlight overlooked features or lifestyle benefits.
Add virtual tour (if not already included) or update with new walkthrough footage.
3. Digital & Email Campaign Push
Create a “New Look, New Price?” teaser email blast to your database.
Feature the listing in the next team newsletter with updated messaging.
Boost the property on Instagram/Facebook for 14 days with a refreshed reel and new copy targeting relevant buyer demographics.
4. Agent Engagement
Host a Broker Open or Twilight Tour with refreshments to re-engage the agent community
Text/email top agents who’ve sold similar homes to invite them personally
