RESULTS: ZINEB EL OMARI, NAIMA OMANI, TAHIRI JOTEY
LITTLE TURKEY: KOTTBUSSER TOR Our task was to design a real place in the neighborhood of Kottbusser Tor in Berlin-Kreuzberg which bridges cultural and commercial aspects of orient and okzident. Research Poverty and drugs appeared in this neighborhood in the 60’s. That made German citizens leave it. It then hosted Turkish immigrants who searched for cheap housing even if uncomfortable. Actually, during the Cold War, the government subsidized West Berlin, which needed more manpower and hired Turkish labor workers. As the Turks were expected to work and then go back to their country of origin, nobody thought immediately about their integration. Turkish community was marginalized. Even today many Turks in Berlin have ”small” jobs and are not very well integrated into the Berlin community. Persona We chose to work on a persona who is in his twenties and has Turkish native parents: Kazim Mezut, Age : 23, Profession : server Ideation To address this issue, we designed Kotti Mall, a combination of a small shops, a cultural center and an App. It is supposed to be beautiful and clean and to mix Turkish with German culture. It has two bicultural floors (Oriental and Occidental shops and food) a garden terrace and a wall for night projections about both cultures. The digital part of Kotti Mall is a smartphone App which only works if you are using the wifi of the mall. The functionality and content has to be so unique, that people come to this place to contribute und benefit from the content provided. The main function is to switch your perspective. Every snack bar, shop and cultural offering is represented in the App. If you tell the App what you are doing, the App switches perspective and presents to you, what someone with a different cultural background would have chosen, would have done. The suggestions are a result of data being accumulated by the App. هب موقت تنك ام قيبطتلل تلق اذإ، راتخا دق ناك ام كل ضرعيو رظنلا ةهجو ريغي قيبطتلا نإف ةفلتخم ةيفاقث ةيفلخ هيدل صخش، لعف دق ناك ام. يتلا تايطعملل ةجيتن يه تاحارتقالا قيبطتلا ىدل مكارتت Unlike the world of amazon’s suggestions which are centered around yourself, you get suggestions for your alter ego from another culture and share your opinions about prices, food, music, observations and give feedback . 21