SECTOR: CREATIVE INDUSTRIES (FILM, MUSIC & CRAFT)
representing eight South African cultures, namely, Zulu, Sotho, Pedi, Swazi, Ndebele, Venda, Tsonga, Xhosa. The goal of NTOMBENHLE DOLLS™ is to provide little girls with a play doll which they can see themselves in and therefore start the process of redefining the definition of beauty in South African girls. The dolls can be played with by all races, as we see with white dolls. They help foster tolerance, understanding and friendship between children from different cultural backgrounds. KHALALA™: How big is your organization? What is your primary role in the company? Describe what might be a typical week or day MOLEMO: I am the only director in the company but I am assisted by Tsholofelo Dietsiso who helps me with the logistics as that is her field of expertise. Our days are really mostly relaxed as we plan what needs to be done so that we are not rushed in trying to deliver the dolls. We also work with an amazing courier company that handles our deliveries. Very often, I make deliveries myself on days when the workload is not too heavy. This is crucial for my business as I get to interact with clients who are consuming my brand. I get instant feedback and this is fundamental for organizational growth and success. KHALALA™: Which channels do you use to sell the dolls? MOLEMO: In this modern world of technology, the internet is probably one of the biggest and most significant inventions to have come about. We would be foolish to ignore it as a channel with a substantial route to market. Beside direct customer purchases, that’s the route we are using to distribute the dolls. It’s much easier and cheaper to setup compared to a physical store. There is no loss to theft, DECEMBER 2015 KHALALA™ | 54