SPECIAL REPORT
HOT 100
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NEALY FARSHADI Senior Vice President, Strategic Client Relations Brown & Riding
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ealy Farshadi has been steadily climbing the ladder at Brown & Riding. How? “One of my top priorities is that the client is happy and willing to refer us to their colleagues – something more important to us than just winning the deal,” she says. “After observing a countless number of transactions and surveys, I’ve learned that an unhappy client can often be traced back to not fully understanding the client’s expectation.” In 2020, Farshadi earned the title of principal and senior vice president, in charge of managing Brown & Riding's client feedback survey program, new client appointments, RFPs and other client-related activities. She worked her way up from production assistant in the casualty department in 2013 to practice group coordinator with the administrative and operations team in 2014 to SVP of strategic client relations in 2020. Farshadi’s contributions to Brown & Riding have been critical, enabling the executive management team to act on client input more effectively. “I have the inside scoop on what our clients value,” she says. “I get to hear firsthand what our clients want, so when we’re looking to implement a change in procedure, I can try to put myself in their shoes in order to understand what their needs are or how it would affect them.”
