HRM 11.06 Supplement

Free with HRM Issue 11.6

annual guide to

serviced apartments 2011 Featuring: + Facilities that tip the balance + Getting the best deals

ANNUAL GUIDE NEWS SINGAPORE

New kid on the block Royal Plaza on Scotts is now venturing into serviced residences. Located in the heart of Singapore’s bustling Orchard area, adjacent to the hotel, 8 on Claymore is the latest serviced residence in town. The 85-unit property is also the flagship serviced residence under Summit Residences of the Preferred Hotel Group.

Senior staff members would appreciate the penthouse unit. It sits on the 25th floor adjacent to the scenic Sky Garden and offers breath-taking views of the Marina area and iconic Marina Bay Sands.

In addition to its prime location and luxury, 8 on Claymore also boasts the

fastest Internet connection on the island, at 176 mbps.

CHINA & HONG KONG

PARIS

Oakwood grows new developments

Ascott says oui to France

CapitaLand’s wholly-owned subsidiary, The Ascott, has acquired prime properties in Paris for 65 million euros (S$118.4 million).

Oakwood has launched the Oakwood It has acquired 100% shareholding in SNC Costes K, which owns the prime Apartments Mid Levels East Hong Kong.

Hotel K, and an adjacent vacant residential property in Paris.

Located in the most sought-after After the acquisition is completed, Ascott will combine and transform the residential area of Hong Kong – mid freehold properties into a premium serviced residence to be named Ascott Arc de levels – the property on Kennedy Road is Triomphe Paris. a 5-minute walk from Pacific Place and When it begins operations in June 2011, the new 106-unit serviced residence will the Admiralty MTR be the first one to open in France under the exclusive station, and in the Ascott brand. vicinity of a grand The residence is within walking distance to selection of dining and many leisure and tourist attractions, including the entertainment options of Arc de Triomphe, Eiffel Tower and Theatre National the Wan Chai district. de Chaillot. With several metro stations and bus Cost per flat sold by serviced apartments Oakwood has also stops in the property’s vicinity, guests will enjoy provider Ovolo Group expanded in China. convenient access to various destinations in Paris.

Oakwood Residence Funder Chengdu is the serviced apartment provider’s fifth property, with 237 spacious and SINGAPORE contemporary-styled apartments.

The new property is strategically located at Renmin Road South along the Tongzilin Area with easy access to public transportation, foreign consulates, executive offices, restaurants Frasers Hospitality reccently opened and entertainment its first Gold-Standard Fraser facilities.

Residence property in Singapore.

Along with Located at a prime locale in expanding its physical Orchard Road, Fraser Residence assets, Oakwood has Orchard offers 72 serviced residences become the first ranging from one-bedroom apartments serviced apartment brand to a five-bedroom penthouse. in the Asia Pacific region Designed as a sanctuary from the to develop a unique business bustle, it offers a quiet mobile application for environment that is ideal for extended For enquiries or reservations, contact guests to get acquainted with corporate stays. Opening rates start 6270 0800 or email: reservations.singapore@ their neighbourhood. from $7500. frasershospitality.com

HK$8.3 MILLION TO HK$12 MILLION

Gold-Standard residence opens

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Orchard Scotts Residences

It’s a Great Way to Live Orchard Scotts Residences still stands at the pinnacle of luxury serviced apartments

Launched less than three years ago, the Orchard Scotts Residences rose above competition as a breakthrough in high-end cosmopolitan living in Singapore. Since then, it has garnered recognition and acknowledgement amongst critics, designers and consumers alike.

The Excellence at Orchard Scotts Residences

In late 2009, Orchard Scotts Residences was awarded the FIABCI Prix d’Excellence in the Residential Category. A jewel in the Far East Hospitality portfolio, Orchard Scotts Residences is the largest landscaped city residential development in Asia, comprising three towers that occupy a quarter of the sprawling 2.5-hectare grounds.

The Art at Orchard Scotts Residences

Orchard Scotts Residences has filled a void in artful developments, as a dramatic urban masterpiece by internationally-acclaimed architectural firm – Arquitectonica of Miami, USA. It is a green sanctuary with luxurious landscaped grounds set against a lush verdant backdrop of soothing water features, complete with cascading curtains of water and zen koi ponds. Every item in the luxuriously furnished apartments was handpicked by KKS international, one of the world’s most renowned interior designers.

The Pleasures at Orchard Scotts Residences

Orchard Scotts Residences stages itself as a luxurious world-class accommodation, complete with top-notch services and superb recreational lifestyle facilities. Residents of Orchard Scotts Residences will enjoy a 24-hour concierge service, a full array of personalised services and exclusive privileges. This includes luxurious offerings such as butler, valet, childcare, housekeeping and home management services.

205 beautifully furnished suites and penthouses are luxuriously furnished with modern amenities, and quality finishes with branded fittings ensure a comfortable and pleasurable stay.

Guests can delight in the use of The Chef’s Table, which is a function space equipped with two large, hotel-styled kitchens fully fitted for oriental and international cooking. Two opulent dining rooms are also available for exclusive private parties, staffed by a personal chef. In addition, The Chateau is a specially designed wine cellar for guests to store their vintage wines or prized collections.

Facilities at Orchard Scotts Residences include four swimming pools, outdoor Jacuzzis, two tennis courts, a basketball court, a state-of-the-art gymnasium and The Urban Retreat’s expansive indoor and outdoor spa pavilions. Not leaving the little ones out, The Family Oasis is a 6,000-square-foot children’s play club designed for every kid’s delight.

The dedicated team at Orchard Scotts Residences regularly crafts guest programmes to help residents settle in and get orientated with their new neighbours.

Located in the prime area of vibrant Orchard Road and within close proximity to Newton MRT station, the prestigious Orchard Scotts Residences maintains its standing as a haven for world-class excellence – coupled with unmatched hospitality, services and facilities. + Orchard Scotts Residences 5 Anthony Road, Singapore 229954 + Web: www.fareasthospitality.com + For bookings and enquiries please call (65) 6428 8600 or email reservations@fareast.com.sg

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Come stay

a while

Multinational companies are deploying more key staff across Asia, with many assigned to Singapore as a regional base for business. However, setting up a home away from home can be challenging. HRM examines what HR should look for in a serviced apartment provider to provide maximum benefit to both expatriate and company

By Sumathi V Selvaretnam

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A resident speaks Joe Doty, an American consultant with technology services firm Cubic Applications, chose Lanson Place Winsland as his residence for one overriding reason – its 24/7 business centre – as he often works late into the night with colleagues based overseas. He uses the business centre’s fax machines, computers and printers. “If something doesn’t work, the concierge who is on duty 24/7, is able to service it,” he says. Doty also cites his apartment’s central location at Somerset and the availability of parking within the building as other reasons he chose to stay there.

Joe Doty

relocating their employees and families to Singapore due to the Japan earthquake.

A 2010 report by Savills Research shows that there are some 50 serviced apartments offering 4,600 units across Singapore. With so many options to choose from, how do you decide which one best fits the needs of expatriate employees and company requirements?

Top requisites

Fraser Suites River Valley

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ingapore is rapidly becoming a hotspot for expatriate relocation, with many companies sending staff on short- to long-term assignments. In 2010, the city-state was named as one of the best places to work in Asia by the IMD World Competitiveness Yearbook. This growing popularity is fuelling increased demand for serviced apartments.

Service providers that HRM spoke to attest to this increased demand, reporting an average occupancy rate of between 80 to 90 % this year.

Market trends also show that companies are deploying project groups for shorter durations of between three to six months. In recent months, some service providers like Frasers Hospitality have also been receiving short-term accommodation requests from companies who have been temporarily

A well-located apartment is of utmost importance to the busy executive. Most prefer dwellings close to the city centre in prime areas such as Shenton Way, Tanjong Pagar, Keppel Bay, Sentosa, Orchard and Newton.

However, some serviced apartment providers are creating new developments in the city fringe and suburban areas, according to Savills. For serviced apartments offer example, Frasers Place Fusionpolis, which opened in 2009, caters to expatriates working in the biomedical, infocomm and media hub of Buona Vista’s one-north. units across Singapore Apart from being close to their place of work, expatriates also expect their homes to be in close proximity to key amenities such as international schools, medical facilities and supermarkets, says Tonya Khong, General Manager, Singapore, Frasers Hospitality.

Other popular amenities that guests look out for include wireless internet access, a 24-hour business centre, cable TV channels as well as shuttle bus

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A place for your pooch Pets are often treated like family members and many expatriates want to take their furry friends with them. Some serviced apartments like Lanson Place Winsland welcome pets into their communities.

“The majority of these are cats and dogs but we had before on two separate occasions parrots” says its Director of Sales, Raymond Loh. While there are no restrictions on the size and number of pets in the apartment, most residents have a maximum of two pets, Loh says. The only requirement is that the pets must be house-trained.

Lanson Place Winsland is also located near open spaces that are ideal for daily walking of pets.

services to nearby bus stops and train stations. Some serviced apartments, like Lanson Place Winsland Residences, even offer food delivery from nearby restaurants.

Helping the entire family settle in is also a major part of the big move. With this in mind, many serviced apartments offer a variety of family-friendly arrangements. Children who arrive at any Fraser serviced apartment receive a welcome goody bag, a kid’s towel and children’s cutlery set. Baby cots and babysitting arrangements can also be arranged upon request.

To help children settle in, Frasers also runs a kids’ club featuring movie screenings, charity drives and educational trips.

Value-added services

Serviced apartment providers are constantly trying

Orchard Scotts Residences

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to distinguish themselves from the competition.

Savills reports that a number of high-end service players have come into the market offering higher service standards.

The Pan Pacific Serviced Suites, for example, offer bath and pillow menus, packing and unpacking services as well as a 20-metre mineral water swimming pool. Apartments at the Ascott Raffles Place are kitted out with Bose home entertainment systems and Gaggenau kitchen appliances.

Helping guests settle in is also part of the superior service experience. Orchard Scotts Residences offers guest programmes where residents are invited to exclusive teatime or cocktail sessions with the Residence Managers, and on special occasions, dinners at restaurants. “These sessions are very well received, giving residents the chance to socialise, share experiences or even find a yoga buddy,” says Raphael Saw, Chief Operating Officer, Far East Hospitality.

Far East Hospitality’s Village brand of serviced apartments creates a friendly local experience for its guests, who can pick up a village walking guide – a booklet with maps and places of interest – to explore unique areas. For instance, residents of Central Square Village Residences are in close proximity to bustling Chinatown. “To further help our guests integrate into the life in Singapore, we organise signature events like Roti Prata tasting or cooking demonstrations,” Saw says.

Guests at Frasers serviced apartments can choose from a host of organised sports and recreational activities such as golf tournaments, soccer matches and scuba diving courses. It also offers other activities like cooking, pottery, hair dressing and flower arranging classes. Residents also get to mingle at monthly themed nights. “We encourage and foster interaction among residents, making their stay enjoyable, their adaptation to a new country smooth and their assimilation to a new culture, stress-free,” Khong says.

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Sante Fe

easy We make it

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t Santa Fe, we are devoted to making every customer experience exceptional for each and every service we offer. That is how we developed a world-renowned reputation for unsurpassed customer service and quality. Our focus is on truly listening to our customers and shaping our services to exactly meet their unique needs. Santa Fe has organized a wide array of useful and practical services for the 21st century expatriate on the move in the global economy.

Over 30 years, Santa Fe has grown from a single office into an industry leader providing professional moving, relocation and records management services through 120 offices in 50 countries with the joint forces of the new Santa Fe Group which includes the acquisitions of Wridgways and Interdean.

Santa Fe covers the world. Whether through our own network of offices or via our partners, we stick to one simple philosophy in delivering services globally: “Best in Class.”

Our model ensures we are working with the best in class provider in each city globally. This choice to work with the best companies around the world is one of our greatest strengths, and our clients benefit from their proven quality.

A meticulous approach to everything we do means we take control of each step of service delivery to assure exceptional quality for our customers throughout the relocation process. Santa Fe has embraced quality programs and systems like no other in our industry.

We are the only relocation company to hold three ISO accreditations, including ISO 9001 (Quality), ISO 14001 (Environment), ISO 2700 (Data Protection and Information Security), and the FAIMISO (FIDI Accredited International Mover).

We pride ourselves on combining passion and performance for stress-free and effective relocations. We are your HR partner every step of the way – a single source solution making the global employee a reality. The Santa Fe Advantage: A more comprehensive array of in-house developed services, all with our distinct culture of service excellence and friendliness.

Santa Fe makes it easy We make it easy with 120 offices in 50 countries to serve you!

For the last thirty years our customers have relied upon Santa Fe to provide a relocation service of unrivalled quality and ease. We’ve seen this as a challenge to continually improve. Now we’re offering even more fresh initiatives, new locations, new website and a new corporate mission dedicated to making relocation easy. Talk to us for your single source solution in Asia, Australia and the Middle East.

We make it easy Phone: (65) 6398 8588 www.santaferelo.com

Do visit our website for more information + Tel: 6398 8588 + Email: sales@santafe.com.sg + Web: www.santaferelo.com

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Visa and Immigration

Moving Services

Real Estate Services

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The Nomad Group

Hospitality group spreads its wings T

he Nomad Group is a young and vibrant brand that is gaining market recognition and growing rapidly in Malaysia as well as abroad. Positioning itself as an integrated provider in the hospitality sectors, its array of Serviced Offices, Hotels and Serviced Residences are aimed at a new breed of mobile and savvy business/leisure travellers desiring efficient yet innovative work and living spaces.

Our innovative Serviced Offices and Hotels/ Residences are all located in prime locations.

The Nomad Offices

If you are looking for flexible and innovative solutions for your office space requirements, The Nomad Offices offer just that. They are ready for immediate use with flexible leases and flexible space planning, all at affordable prices. The Nomad Offices have To find out more about our product offerings, made notable inroads in the please visit www.thenomad.com.my or region with a presence in contact us at: Malaysia, Thailand, Vietnam, + The Nomad Hotels Indonesia, Singapore and the (T) +603-4251 3833 Philippines. Our serviced offices (E) resvn@thenomadsucasa.com are strategically located in major + The Nomad Serviced Residences business hubs bearing sought(T) +603-2092 3232 (E) sales.bangsar@thenomad.com.my after, prestigious addresses. + The Nomad Serviced Offices Convenience is key, as (T) +603-9207 9723 transportation and other (E) sales@thenomadoffices.com amenities are within walking

distance. The Nomad offices are fully equipped and furnished, with 24/7 connectivity and excellent services.

The Nomad Hotels

At The Nomad SuCasa All Suite Hotel, we make you feel right at home. Regardless of the hustle and bustle of the city, you will feel perfectly relaxed enjoying the city at your door steps. It is nestled along the famous Embassy Row at Jalan Ampang and a walking distance from the Petronas Twin Towers and Suria KLCC. Medical centres and international schools are within your reach making your stay on enjoyable and convenient experience.

Tanjung Bungah Beach Hotel in Penang with its private stretch of white sandy beach offers both sea and hill views. The Hotel promises to pamper and please you with the comfort of our hotel rooms, fitness center, swimming pool, kiddies club, outdoor Jacuzzi, water sport facilities and seafront restaurant.

Novotel Kuala Lumpur City Centre, is conveniently situated in the heart of Kuala Lumpur’s shopping and business districts. The hotel, managed by France-based Accor is a short walk from Petronas TwinTowers, Suria KLCC, the famed Bukit Bintang Walk and Pavilion Kuala Lumpur Shopping Mall.

All rooms and suites at Novotel Kuala Lumpur City Centre are contemporary in design, offering guests greater comfort and functionality, appealing both to business and leisure travelers alike.

The Nomad Residences

The Nomad Bangsar Serviced Residences is a sanctuary located in one of the most exclusive residential and entertainment districts in Kuala Lumpur. If you enjoy a lifestyle of elegance and excitement, you will find no better place than our exclusive Serviced Residences. Made up of 66 well-appointed suites, every consideration has been given to ensure that our guests have ample space to call their own.

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Shama

Connecting expats onto the social fast-track

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SBC Bank International recently published the results of its third Expat Explorer Survey, which zoomed in on the apprehensions that expats felt ahead of relocation as well as the concerns that they dealt with on a day-today basis, after the move.

The survey found that expats’ No.1 worry centered on the re-establishing of a social life (41%) after once familiar support networks had been left behind at home. Ranked second was the feeling of loneliness and missing of friends (34%), particularly among those who had not moved with their families.

To Shama, a lifestyle provider with boutique serviced apartments that epitomise comfort, style and luxury, these survey findings come as no surprise. An intuitive understanding of guest aspirations has long underpinned the astonishing success of Shama which, as one of the ONYX Hospitality Group’s key brands, is strategically networked across Hong Kong, Shanghai, Dalian and Bangkok.

Shama’s “No Boundaries” program offers an unrivalled concierge service that privileges residents with everything from membership at

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private clubs and gyms to discounts at the trendiest eateries and retail outlets. ‘No Boundaries’ is packed full of local insider tips and recommendations to keep residents’ abreast of the latest social buzz.

Each new tenant is also treated to an extended ‘hoodtour’ to meet their new neighbors and receive a heads-up on what hidden gems the locality has to offer. To further encourage community bonding, Shama provides an assortment of exclusive facilities which, depending on property, include common breakfast/hang out areas with tea, coffee and refreshments on-tap all day. Shama properties also feature tropical rooftop gardens with BBQs and Wi-Fi internet access; common spaces for practicing yoga and meditation; and play areas that engage children safely while parents socially connect.

All of these valued-added services are exquisitely offered by staff recruited for their natural affinity towards hospitality. They are trained to provide timely solutions that are both practical and innovative, and always remember and respect each resident’s personal preferences. Needless to say, Shama’s apartments are superbly located within each city’s commercial and/or exclusive residential districts. They are in close proximity to cultural and entertainment venues, and have easy access to shopping and transport links. Each residence is furnished to levels unmatched elsewhere in quality, and are supremely functional while also fashionably upscale.

For a serviced apartment network that intimately understands expatriates and their needs, look for us in your city’s liveliest locations.

To experience Shama living, please contact + Tel: (852) 3100 8555 + Email: info@shama.com + Website: www.shama.com

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The Club at Capella Singapore

Truly Home Away From Home S

et in a tropical oasis on Sentosa Island, The Club at Capella Singapore is not only one of the most exclusive and serene long-stay addresses in town, it also offers unrivalled convenience and accessibility – it is just 10 minutes from the CBD, shopping and entertainment districts.

For the young ones, scenic and family-friendly Palawan beach is just down a pathway, offering exciting recreational activities such as beach volleyball, wave riding, cycling, rollerblading and kayaking alongside a relaxing beach environment.

Long stay accommodation options at The Club are 72 sea-facing suites and penthouses of one to four-bedrooms, flexibly arranged for single executives, professional couples and families.

Most exclusively, there are nine manors that are in a class of their own with private pools and expansive bathrooms with outdoor showers.

Staying at The Club at Capella Singapore essentially represents a lifestyle choice. Hailed as one of Singapore’s most spacious hotel properties, the surroundings of the resort is symbolic of dreamscape living. In addition to gaining access to a private clubhouse with swimming pool, tennis court, gym, playground and guest lounge, long-staying guests of The Club enjoy full access to the hotel facilities just a stone’s throw away.

The Club exudes world-class design and amenities. Award-winning architect Lord Norman Foster designed the resort around a colonial manor. The interiors were conceptualised by Jaya Ibrahim, a long-time favourite of Aman resorts founder Adrian Zecha.

In soothing and sophisticated earth tones, units are stylishly furnished with spacious walk-in wardrobes and top-of-the-range amenities; from fully equipped Miele kitchens and Bose home entertainment systems to Apple iPod docks and Sony 46-inch high definition flat screen televisions in living rooms and all bedrooms.

Wireless internet and cable televisions are complimentary.

Long staying guests also enjoy customised concierge services that cater to their every whim

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and desire. From babysitting services while you enjoy a romantic night out to the planning of a private party completed with an exclusive Capella chef preparing dinner, The Club at Capella never fails to impress. This is topped off with personalised housekeeping services and a dedicated troop of hotel service staff who never fail to charm with their smiles every time they welcome you home.

A sanctuary of beauty and relaxation, The Club at Capella Singapore embraces the principles of recognising each guest’s personal preference whilst providing exclusivity and unparalleled amenities, which are the hallmarks of the Capella experience. Minutes away from the city and its bustling financial, shopping and dining districts, The Club at Capella Singapore offer long staying guests a heavenly island respite catered to your every whim and desire. + For more information, please contact our Club Executive at Tel: +65 6591 5015 or email theclub.singapore@capellahotels.com

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Lanson Place

The Guest Experience should be

“Home More than Home” F

ounded in 1995, Lanson Place is a serviced residence and boutique hotel provider with operations in Hong Kong, Beijing, Shanghai, Singapore and Kuala Lumpur. It is a wholly owned subsidiary of Wing Tai Properties Limited, a publicly listed company in Hong Kong (HKEx stock code: 369).

Lanson Place offers luxury living in the heart of Asia’s most exciting cities. Its prestigious addresses provide much more than just a Lanson Place’s eight properties are: home for busy + Lanson Place Winsland Residences executives- they are 167 Penang Road, Singapore 238462 places that make you + Lanson Place Ambassador Row Residences feel alive. With 1 Jalan Ampang Hilir, 55000 Kuala Lumpur, Malaysia impeccable service + Lanson Place Kondominium No.8, 6 Jalan Ampang Hilir, 55000 Kuala Lumpur, Malaysia and attention to every tiny detail, each + Lanson Place Bukit Ceylon Residences (Scheduled to open in 2012) residence places equal + Lanson Place Hotel emphasis on comfort, 133 Leighton Road, Causeway Bay, Hong Kong style and sophistication. + Lanson Place Jin Qiao Residences It is a privileged No. 18, Lane 399 Zao Zhuang Road, Pudong New District, lifestyle for the Shanghai 200136, China discerning few. + Lanson Place Jinlin Tiandi Residences With eight unique No. 3, Lane 168 Xingye Road, Luwan District, properties in five Shanghai 200020, China Asian hubs, including + Lanson Place Central Park Residences a boutique hotel, Tower 23, Central Park, 6 Chaoyangmenwai Avenue, Chaoyang District, Beijing 100020, China each is a calming oasis located close to the central business district, shopping and entertainment areas. It offers the service and

Lanson Place Winsland Residences, Singapore

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convenience of a five-star hotel, along with the privacy and seclusion of a private home.

Lanson Place’s properties are noted for their high level of residential comfort, elegant yet understated style and personalised service from committed teams of professionals. The brand’s boutique hotel, Lanson Place Hotel (Hong Kong) has won an extensive list of awards for its décor as well as its high standards of service. The group's latest property, Lanson Place Jin Qiao Residences located in Pudong New District, Shanghai, offers 206 units and was appointed to be the Shanghai World Expo’s Official residences to its popular surroundings as well a location that promotes Lifestyles Of Health And Sustainability (LOHAS). Beijing’s Lanson Place Central Park Residences and Shanghai Puxi’s Lanson Place Jinlin Tiandi Residences are both market leaders in terms of interior design and plentiful amenities.

Lanson Place Ambassador Row Residences and Lanson Place Kondominium No. 8 Residences are two prestigious addresses near Kuala Lumpur’s Golden Triangle covering its commercial hub, KLCC and the prime residential and embassy district. Scheduled to open in the second half of 2012, Lanson Place Bukit Ceylon is poised to set a new standard for luxury residential living. In Singapore, Lanson Place Winsland Residences offers a green, open living environment that is an oasis of cool right in the middle of the city centre, just a few steps away from Orchard Road, the main shopping and commercial boulevard.

Lanson Place Hotel, Hong Kong

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Frasers Hospitality

Inspired Living for frequent travellers around the world F

rasers Hospitality Pte Ltd is the award-winning global serviced residence arm of Fraser & Neave Limited, a major Singapore conglomerate.

It was established in 1998 with the opening of its two flagship properties in Singapore. Today, 13 years on, the Fraser collection comprises 49 properties in over 28 key gateway cities around the world. Fraser Suites, Fraser Place and Fraser Residence each target focused market segments of mid and longer-term guests. Together, the brands uphold the same vision of setting the gold standard for serviced accommodation living.

In 2009, Frasers Hospitality made the move to tap on the emerging frequent traveller market by launching Modena, a refreshing and energised approach to short and mid-term accommodation aimed at meeting the needs and aspirations of today’s “road warriors”.

2011 will see Frasers open a dozen new properties worldwide in cities including Jakarta, Suzhou, Chengdu, New Delhi, Doha, Istanbul and Budapest. The momentum will pick up in 2012 when Frasers opens a further 13 properties.

“More important than the physical expansion of our properties and facilities, our ‘eyes’ are on maintaining and growing standards around the world,” said Choe Peng Sum, CEO of Frasers Hospitality. “Our goal is to grow aggressively but in a measured manner so that we can uphold the goldstandard services that Frasers is known for,” he said. + www.frasershospitality.com

Frasers Hospitality to add another 25 properties over the next two years Frasers Hospitality Pte Ltd (Frasers) will add another 25 new properties and manage a total of 64 properties across 37 cities by the end of 2012.

The progressive expansion plan kicked off with the recent opening of the group’s fourth property in Singapore, Fraser Residence Orchard.

Fraser Residence Orchard, Singapore

Fraser Suites Le Claridge, Paris

Fraser Suites Edinburgh

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Ascott Raffles Place Singapore

Where history meets luxury A

paragon of cultured living adorns Singapore’s financial cityscape--Ascott’s premier flagship serviced residence, Ascott Raffles Place Singapore, offers luxurious living on the doorstep of the island’s economic heart.

The heritage building is just a short walk from Raffles Place, Marina Bay Financial Centre and the Marina Bay Sands integrated resort.

Planning a weekend getaway?

Be swept away by the romance of a bygone era amidst the pampering comforts of Ascott Raffles Place Singapore. Experience the perfect getaway in the heart of bustling Singapore with attractive weekend packages* from just S$238++ daily at our luxurious Studio Premier apartments.

Select our Weekend Escapade Package to enjoy daily breakfast for two persons and broadband internet access. Or be pampered with a relaxing bath prepared just for you, complete with a complimentary bottle of wine and chocolates with the romantic Weekend Indulgence Package.

Ascott Raffles Place Singapore is an architectural and historical gem that ruled Singapore’s cityscape as Southeast Asia’s tallest building in the 1950s. Today, this iconic landmark has been artfully transformed into a modern hospitality masterpiece that integrates the hallmarks of this heritage conservation building with contemporary aesthetics and lifestyle features.

Interiors are given a unique and sensitive interpretation by leading hospitality interior design company Hirsch Bedner Associates.

They have blended timeless sophisticated design with heritage elements such as the original 15-storey Cutler mail chute.

Each residence is beautifully adorned with contemporary paintings while authentic Bizassa tiles form an artful mural in the bathroom—all details finessed for your personal enjoyment.

The elegant residences are endowed with premium fittings and a finely-equipped Gaggenau kitchen.

When business beckons, you will find a suite of fully-equipped boardrooms, video conferencing facilities, WiFi connectivity and full secretarial support at your convenience.

Relax and recharge with a leisurely swim in our stylish swimming pool or luxuriate at the rooftop Jacuzzi.

At Ascott Raffles Place Singapore, we have redefined how you define your space. Because life is about living.

+ For enquiries and reservations, please call (65) 6736 9800 or visit www.the-ascott.com * Available for weekend stays (Fridays and Saturdays) up till 31 December 2011. Conditions apply.

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NOW DEFINING GLOBAL LIVING IN SINGAPORE

Our Serviced Residences in Singapore Ascott Raffles Place • Citadines Mount Sophia Somerset Bencoolen • Somerset Grand Cairnhill • Somerset Liang Court • Somerset Orchard

From the spacious exclusivity and refinement of Ascott to the vibrancy of independent city-living at Citadines, or the pampering touches for the family at Somerset, there is an Ascott serviced residence designed to make you feel at home. Because life is about living.

For further information call our central reservations at (65) 6272 7272 or visit www.the-ascott.com The Ascott Limited is a member of CapitaLand. It is the largest global serviced residence owner-operator in Asia Pacific, Europe and the Gulf region, managing the Ascott, Citadines and Somerset brands in over 70 cities across more than 20 countries.

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Serviced apartments in Asia are going out of their way to help new expatriates and their families settle in.

HRM looks at some of the latest developments and what serviced apartments have to offer

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By Priya de Langen

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n a report, 2010 Hydrogen Global Professionals on the Move Report, 94% of employees stated that they were already developing their careers outside their own countries – or were willing to do so in the future. With more professionals on the move for work globally and more companies establishing operations in Asia, it is important to help new expatriates integrate to ensure a smooth transition.

A welcoming team celebration, onboarding activities and even out-of-the-office social gatherings can help expatriates settle in. Some organisations also have family days, where employees and their families can meet and establish new friendships. Many organisations house their expatriate employees and their families in serviced apartments, among other accommodation options. Serviced apartment providers also help expatriates and their families to help them integrate with the local culture through various networking events and activities.

Personalised experience

Serviced apartments provide a ‘home-awayfrom-home’ ambience and offer a personalised experience for expatriate residents and their families, according to serviced apartment providers.

Ascott Limited, serviced apartment provider with operations in more than 20 countries, accommodates a large clientele of expatriate guests locally in its six serviced residences in prime locations under the brand names of Ascott, Citadines and Somerset.

“Residents at our properties are mainly expatriates and their families, says Tan Boon Khai, Regional General Manager of Singapore and Malaysia, the Ascott Limited. “They are here for project assignments or have relocated, and they stay for months and sometimes years. At Ascott, we focus on making our residents feel right at home by providing them with a truly unique and memorable home-away-from-home experience.”

Nomad Group is another well-known serviced apartment provider that has serviced residences in Bangsar, Kuala Lumpur and Malaysia. Nomad Group management and staff know their residents personally, says N. K.Yeoh, Group General Manager, Serviced Residences, The Nomad Group, Bhd. “Staff members can easily get to know the residents easier and faster compared to hotel guests as they normally stay between three to four months. There are much more opportunities for the staff to connect to residents and also offer help to the expat families to integrate better with local cultures,” says Yeoh.

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“We focus on making our residents feel right at home by providing them with a truly unique and memorable home-awayfrom-home experience” Tan Boon Khai, Regional General Manager – Singapore and Malaysia, the Ascott Limited

Cultural immersion and networking opportunities

Besides providing personalised services, serviced apartments provide a wide variety of activities that help residents network with each other and provide expatriates with the opportunity to experience local cultures.

Ascott Limited’s Tan says that the groups’ serviced apartments help residents settle in through programmes including local culture workshops, city tours and get-togethers to celebrate local festivals. “This also forms a platform where they can meet and mingle with each other, as well as with our service residence staff,” says Tan, who adds that residence managers also organise visits to local attractions such as famous eateries to enjoy local cuisines.

Recently, residents and staff from the Citadines and Somerset properties had a Christmas get-together with 50 underprivileged children from TOUCH community services.

Residents of Ascott Limited properties with children from TOUCH community

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The residents gave cash donations and bought the children gifts.

Tan adds that management helps expatriate families by providing them with information about schools in Singapore for their children.

Yeoh says that the management of Nomad serviced residences in Bangsar arranges at least four to five events per year, such as potluck gatherings at the poolside to build management-resident relationships, while orientation programmes are also held for newly arrived families. Also in the wings are “expatriate societies to have their occasional coffee gatherings”.

Other serviced apartment providers are using online media to help their foreign residents interact. Oakwood Asia Pacific has several apartments across the region including China, the Philippines and Thailand. It has introduced an ‘Oakwood Neighbourhood’ iPhone app for residents to download, which features shops, restaurants and other amenities in the vicinity as well as neighbourhood tips.

P.G. Matthew, Managing Director of Oakwood Asia Pacific, says that Oakwood apartments have also been running cocktail parties to help facilitate interaction among residents of the property. Oakwood employees also help residents become familiar with local amenities, services, night spots and shops.

Oakwood Asia Pacific believes it is important to help residents settle in from the start. “Oakwood is taking integration into a neighbourhood and culture one step further through an Oakwood Neighbourhood campaign. This campaign will include properties across Asia running different activities such as neighbourhood orientation schedules,” Matthew says.

Moreover, Oakwood helps its residents connect with the local business community, as in the case of Oakwood Premier Joy-Nostalg Center in Manila, by allowing local businesses set up mini-stalls and interact with guests.

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Crown Singapore

Crown Singapore partners with American Club for

Cancer Support H

elping local communities in need has been part of Crown’s culture for decades. This is driven by the inherently global and human nature of Crown’s relocation business and by the personal passion of its Chairman Jim Thompson. The company has provided services, funds and volunteers to a broad range of causes around the globe. Today, taking action to help local communities is one of the companies’ four fundamental corporate commitments.

Crown Singapore was one of the American Club’s sponsors for the annual tennis charity event in Singapore. This year’s beneficiary was the Children’s Cancer Foundation (CCF). The event took place over 4 days and raised a total of S$ 53,458.52 for the CCF. There were many fun tennis-related activities on and outside the courts.

cv2009SG_May_pr012_1.indd 1

Crown donated many items and prizes for the games stall, from Leon the Lion plush toys to kids’ bags. Many of the young club’s members were having fun and enjoying the Crown Goodies. More information on the organisation can be found at http://www.ccf.org.sg/aboutus/patron.html + Crown Worldwide Pte Ltd 36 Pioneer Road, Singapore 628504 + Tel: 68616818 + Fax: 68622840 + Email: singapore@crownrelo.com

29/05/2009 12:12:18 PM

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Oakwood Asia Pacific

Oakwood knows your neighborhood O

akwood Asia Pacific, a trusted provider of furnished and serviced apartments, is continuing to grow across Asia and plans to open two new properties in Hong Kong and Chengdu, China. Oakwood Apartments Mid Levels East, Hong Kong is located in the most sought-after residential area of Hong Kong, and Oakwood Residence Funder Chengdu is the first Oakwood property in the Szechuan province. These are significant steps for Oakwood as it expands its presence across more cities and countries worldwide.

The Oakwood property in Hong Kong features one apartment per floor for ultimate privacy and exclusivity, extravagant views, entertainment systems, Wi-Fi, daily housekeeping and a fully equipped kitchen for guests to enjoy. The property also has a perfect location- it is just a 5-minute walk from Pacific Place, the Admiralty MTR station and is in the vicinity of dining and entertainment options of the Wan Chai district.

Oakwood Residence Funder Chengdu is strategically located at Renmin Road South along the Tongzilin Area with easy access to public transportation, foreign consulates, executive offices, restaurants and entertainment facilities. The 237 spacious apartments feature a contemporary design and offer refined service with a personalised touch.

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This is complemented by a host of modern amenities and facilities suitable for executives or families seeking short and long term accommodation.

Oakwood is dedicated to make guests feel as comfortable as possible during their stay at any of their properties. To take this a step further, the ‘Oakwood Neighborhood’ concept aims to help guests better integrate with their community and their neighborhood. The Oakwood Neighborhood campaign involves property-based initiatives specifically designed to help guests settle into their new homes with Oakwood. This includes customised neighborhood tours, preparing the apartment with items from the guests’ homes or helping with school arrangements for children.

Another key component of the integration process is the Oakwood Neighborhood iPhone app that provides guests with insider tips and knowledge at their fingertips. Featuring shops, restaurants and bars as well as local schools, banking facilities, transportation and hospitals, the app allows users to become instantly familiar with their immediate surroundings – instead of exploring it like a stranger.

Users can look forward to receiving recommendations on a neighborhood’s best-kept secrets exclusive only to those in the know, profiles and pictures of each Oakwood property and being connected to a mobilefriendly booking engine where real-time bookings can be completed. Free for download at www. oakwoodasia.com/neighborhood or from iTunes, users can begin to enjoy the convenience and flexibility that a typical Oakwood experience offers.

With more than 3,000 Oakwood associates worldwide, nearly 25,000 operating apartments and over 4,000 currently under development Oakwood continues to meet any need and delivers with reliability clients can trust. + Oakwood Asia Pacific Ltd 200 Newton Road #04-01, Newton 200, Singapore 307983 + Tel: (65) 6336 6900 Fax: (65) 6336 8300 + E-mail: brand@oakwoodasia.com + Web: www.oakwoodasia.com

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Let me tell you a secret Imagine exploring the city like you are back home.

You know which stall serves the best noodles in town or even the most popular bar to unwind after a long day's work.

Oakwood welcomes you to a community where members exchange secrets of the city on the Oakwood Neighborhood iPhone app.

Start sharing now.

www.oakwoodasia.com/neighborhood

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Goodwood Park Hotel

Welcome to asia pacific’s

distinguished heritage hotel G

oodwood Park Hotel is a celebrated institution in hospitality circles and truly one of the most enduring pioneers of the tourism industry. Built in 1900, the hotel began life as the Teutonia Club – an exclusive enclave for the expatriate German community in Singapore. For over 111 years, she withstood the ravages of time and survived two World Wars.

Today, Goodwood Park Hotel is Asia Pacific’s distinguished heritage hotel. Much of her original beauty has been faithfully restored and her majestic air artfully accentuated with fluted columns, delicate woodworks, decorative plasterwork and graceful archways. Through the years, she has gained recognition for her exquisite elegance, legendary charm and tradition of excellence, with her Grand Tower gazetted a national monument in 1989.

The hotel is situated at the top of a small hill, surrounded by lush landscaped gardens, providing a quiet retreat for her discerning guests even with the hustle and bustle of the city on her doorstep. There are 233 tastefully appointed rooms and suites complete with the comfort of contemporary

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amenities, two outdoor swimming pools, a fitness centre, beauty and spa services, five distinctive restaurants, a bar and a deli.

Conveniently located in the heart of the shopping and entertainment hub of Orchard and Scotts Road, the hotel is 10 minutes from the main banking and business district; making it an ideal choice for both leisure and business travellers.

The hotel has also been improved and upgraded continuously to place her among the world’s best, and is proud to have played host to many well-known dignitaries and personalities from all over the world.

Relive the opulence of a colonial era at Goodwood Park. With an illustrious tradition of unparalleled hospitality, luxurious accommodation and renowned cuisine, a stay in this hotel is nothing short of unforgettable. + Goodwood Park Hotel 22 Scotts Road, Singapore 228221 + Tel: (65) 6737 7411 + Room Reservations: (65) 6730 1811 / 1844 + Website: www.goodwoodparkhotel.com

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Great World Serviced Apartments

Something for everyone

U

ndoubtedly the most popular serviced apartments in Singapore since its opening in 1997, Great World Serviced Apartments has consistently been the residence of choice for thousands of expatriates, travellers and Singaporeans (including their cats, dogs and other pets!) alike looking for the ideal place to stay. For many it is a home away from home, for others a transient abode and for some, a permanent home.

Ideally located in the prime River Valley residential district on the edge of the Singapore River, the Great World Serviced Apartments lies squarely between Orchard Road (Singapore’s main shopping district) and the Central Business District. It is also easily accessible to major roads and expressways.

Great World Serviced Apartments offers penthouses and apartment with balconies from the 31st to the 34th floor. Exquisitely furnished, residents on these floors can entertain friends over a BBQ against the backdrop of spectacular views of Singapore. Penthouse units are available as two, three or four bedroom-apartments. Size

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ranges from 1100 sq ft to 2200 sq ft. Penthouse balconies feature Jacuzzi spa pools.

Each apartment is fitted with the essentials of a home. All you have to do is check in with your suitcase and your new home is already fully functional. Features in each apartment include two colour televisions, an entertainment system and DVD player, two separate telephone lines (both with DID direct access numbers and voice-mail messaging), a hairdryer, and an electronic personal safe.

There’s a place for everyone at Great World Serviced Apartments, pets included! In addition, you’ll enjoy the pinnacle of a relaxed lifestyle associated with living in a resort. Recreational facilities include an outdoor Jacuzzi, steam room, a near Olympic-sized swimming pool, a brand new gymnasium, Pool Lounge, Kidz Lounge, children’s wading pool, tennis court, tennis practice wall and basketball half-court.

Residents also enjoy the convenience of shopping at the Great World City Shopping Centre, a mall with a variety of shops and the right mix of tenants – all these right at their doorstep!

+ Great World Serviced Apartments + Tel: (65) 6722 7000 + Sales: (65) 6722 7766 + Web: www.greatworld.com.sg

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Your local connection

in the heart of the city P

ARKROYAL Serviced Suites Singapore is conveniently located to connect you to business and leisure amenities within minutes. Just hop onto the MRT train, which is within walking distance, and you will be on your way to the CBD and shopping, dining and entertainment centres in no time.

A stay at PARKROYAL Serviced Suites Singapore promises to be unforgettable, with 90 suites and apartments that are designed specifically with extended-stay travellers in mind.

Every room is spacious yet intimate, providing you with the right mix of style, comfort and functionality. And on top of all that, every unit offers inspiring panoramic views of the city skyline or the sea. After work, unwind with a book or watch a movie on the LCD television and home entertainment system.

To relax and rejuvenate, take a dip at the resort-style swimming pool or pamper yourself at the world-class St Gregory wellness spa.

Guests also have the option of working up a sweat in the well-equipped gym and aerobics studio or participate in other activities such as yoga and aerobics.

Daily chores are made easier as every floor comes with a conveniently located self-service laundrette. Personal washing machines and dryers are also available in 2-bedroom suites. To complete the refined living experience, a stylish kitchenette allows you to prepare your favourite home-cooked meals or try your hand at cooking some local dishes. You can always speak to the concierge for some easy recipes to get you started.

The concierge team is always ready to share their extensive knowledge of the city to help you fit in like a Singaporean. You can rely on them to make recommendations on how you can enjoy authentic local experiences and get under the skin of Singapore during your stay. Night or day, there’s no better place to visit than the Bugis area for some of the best local delicacies in town. For a spot of shopping, visit Suntec City, a megamall with hundreds of shops to satisfy even the most discerning shopaholic.

At PARKROYAL Serviced Suites Singapore, we are your local connection to the heart of the city. + Book your stay now at parkroyalservicedsuites.com + PARKROYAL Serviced Suites Singapore 7500A Beach Road, #01-345/346, The Plaza, Singapore 199591 + Tel: +65 6296 2511 + Email: enquiry.prssin@parkroyalhotels.com

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8 on Claymore

Don’t just stay in Singapore

Live in it 8

on Claymore is the latest serviced residence in town, with 85 well-appointed units, located in the heart of Singapore’s bustling Orchard area. It is an ideal location for single travellers or families to be in, explore the city, and discover the best restaurants, shops, entertainment, schools and medical facilities just within steps. Moreover, its prime location provides convenient access to businesses across the island.

Each studio, two-bedroom, three-bedroom and penthouse apartment is cleverly designed and furnished to redefine space for contemporary urban living where style and functionality meet. The minimalist concept uses simple, clean architectural lines and neutral palettes which are aesthetically pleasing to the eyes of discerning travellers.

The comprehensive studio, equipped with a washer, dryer and kitchen facilities, is perfect for single travellers or road warriors. Configured with a king size bed, two twin beds and two bathrooms, two-bedroom apartments are ideal for families with children. Enjoy intimate gatherings with the open kitchen concept which allows room for hosting family and friends. Three-bedroom

apartments come with a spacious living room, a dining room area and individual bathrooms attached to each bedroom. The penthouse sits on the 25th floor adjacent to the scenic Sky Garden and offers breathtaking views of the Marina area and the iconic Marina Bay Sands.

Residents will be greeted by a uniformed butler who will provide a personalised orientation session and tour of the serviced residence and its facilities. Butlers will intuitively provide assistance to make the stay a breeze. Residents feel right at home, with a thoughtful welcome hamper that offers essential items to help them settle in. Some of the services which residents enjoy include daily breakfast served at the resident’s lounge and round-the-clock room service. Complimentary high-speed internet which is currently the fastest available in Singapore, at 176 mbps, connects guests to the rest of the world.

The distinct combination of high tech and high touch services provide a remarkable experience.

Guests stay entertained with a variety of 91 cable channels when they stay indoors. The pool area provides a resort-style sanctuary amidst metropolitan living, conjoining lifestyle elements such as open air deck, cabanas and a barbeque area. The gym contains state-of-the-art Technogym equipment, enabling residents to get revitalising full body workouts.

8 on Claymore is the flagship serviced residence under Summit Residences of the Preferred Hotel Group. The serviced residence is managed by Royal Plaza on Scotts, a 5-star award-winning hotel which is located adjacent to the serviced residence. 8 on Claymore offers more than just a stay; it offers the perfect space for modern living. + 8 on Claymore 8 Claymore Hill, Singapore 229572 + Tel: +65 6737 8388 + Fax: +65 6737 8688 + Email: info@8onclaymore.com.sg + Web: www.8onclaymore.com.sg

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