SBC Magazine - May 2023

A Smart Mini way to grow your business.

Super low 1.1% transaction rate.

Experience the latest payment technology with Smart Mini reader.

1.1% flat rate transaction fee.1

Fast payments to help manage your cash flow, with same day settlement. 2

Flexibility to do business anywhere.

Go paperless with digital receipts.

Peace of mind with no lock-in contracts.

For more information or to apply for your Smart Mini reader, visit commbank.com.au/smart-mini

Things you should know

Eligibility criteria, fees and terms and conditions apply. As this advice has been prepared without considering your objectives, financial situation or needs, you should, before acting on the information, consider its appropriateness to your circumstances. To view our agreements, PDFs & Terms, search CommBank Merchant Agreement, or CommBank Smart Mini Term, or CommBank Financial Service Guide, or CommBank Merchant Support Hub.

1. 1.1% covers Mastercard, Visa, AMEX, eftpos, and UnionPay transactions (JCB coming soon). Additional costs may apply for all other cards. AMEX is subject to approval, available to eligible customers only. Eligibility criteria, terms and conditions apply. Please contact AMEX for more information on 1300 363 614, available weekdays 8am to 6pm Sydney time.

2. Same day settlement is available on all EFTPOS transactions made before 9.30pm (Sydney/Melbourne time) for eligible customers with a CommBank Business Transaction Account and a linked CommBank merchant facility.

FREE ENTRY TICKET

Alyssa Herr SBC’s Comms. Executive - Editor

After working as a financial and business reporter in Asia, Alyssa joined the ABF team as the magazine’s editor.

Editor’s note:

This issue delves into the ways SMEs can leverage digitalisation, exploring AI and automation technologies set to revolutionise businesses in 2023. Discover survival strategies for business owners during economic downturns and valuable tips for starting a business this year. Australia’s premier SME event, CommBank SmallBiz Week, is returning to Melbourne, featuring the highly anticipated CommBank SmallBiz Sessions and the Small Business Expo, which are free to attend.

Editor Alyssa Herr alyssa.herr@abfgroup.com.au

03 8560 6883

Lucy Ng lucy.ng@abfgroup.com.au

Head of Creative & Production

Kevin Le kevin.le@abfgroup.com.au

03 8689 9897

Account Manager Linh Bui linh.bui@abfgroup.com.au

03 8689 9895

Advertising and Partnerships Group Sales Director George Moraitis george.moraitis@abfgroup.com.au

03 8698 9892

Business Development Manager Tom Moore tom.moore@abfgroup.com.au

03 8689 9898

Event Information info@abfgroup.com.au

We thank all contributors. If you would like to contribute to ABF Magazine, please contact: info@sbcmedia.com.au

Publisher: ABF MEDIA PO Box 568 South Yarra, VIC, Australia +61 3 8560 6888 info@sbcmedia.com.au www.sbcmedia.com.au

Member of ABF Group

Limitation of liability

SBC Media accepts no liability for any errors, omissions or consequences, including any loss or damage, arising from reliance on information in this publication. The  views expressed in this publication reflect the options of the writers and are not necessarily endorsed by SBC Media. We recommend obtaining professional advice from an accredited advisor before relying on the information in this publication.

SOLDOUT

Wed 24 - Thurs 25 May | Marvel Stadium, Docklands. This Wednesday & Thursday

information, resources, and tools to grow and thrive.

Why attend?

Free to attend for a priceless experience!

Over 100+ exhibitors & 60+ speakers

Two days of networking

Attending the CommBank Small Business Expo is a must for any SME owner or manager looking to grow their business. So mark your calendars for May 24-25, 2023, and join us at Marvel Stadium in Melbourne for Australia’s largest small business event of the year.

CommBank Small Business Expo: the Perfect Showcase for SMEs

A vibrant marketplace for SMEs, providing a platform to showcase their products and services to a diverse audience. Whether you’re a new business looking to make your mark or an established business looking to expand your reach, the expo offers a unique opportunity to connect with potential customers and suppliers.

Unmatched Networking Opportunities

Networking is a crucial part of any business, but it can be challenging for SMEs to connect with the right people. At the CommBank Small Business Expo, business owners have the opportunity to meet with other entrepreneurs, industry experts, and potential suppliers and customers.

SmallBiz Sessions: Insights into Key Challenges Facing SMEs in 2023

The CommBank SmallBiz Sessions at the expo provide key insights into the challenges facing SMEs in 2023. These sessions include keynotes and panel discussions on topics such as inflation, rising costs of doing business, labour shortages, increasing cyber-attacks, and customer service.

Why Should You Attend CommBank Small Business Expo?

Attending the CommBank Small Business Expo is a must for any SME owner or manager looking to grow their business.

ATTEND FREE SMALLBIZ SESSIONS PLUS EXPO.

Free to Attend

The CommBank Small Business Expo is free to attend, making it accessible to businesses of all sizes. This means that even small businesses with limited budgets can benefit.

Expert Advice and Support

The expo features a range of experts from various industries, providing valuable advice and support to attendees. Whether you’re looking for advice on finance, marketing, or technology, the expo has something for everyone.

Stay Ahead of the Competition

By learning about the latest tools, technologies, and trends in your industry, you can ensure that your business stays competitive and relevant.

ABF VISION

SMALL BUSINESS CONNECTIONS TV

ABF Vision presents Small Business Connections; a TV program delivering targeted news content and interviews aimed at empowering and informing the small-tomedium business community on the latest trends, technology and solutions available to SMEs.

EXCLUSIVE INTERVIEWS WITH BUSINESS LEADERS &

A multi-faceted business media platform providing the latest industry insights delivered through in-person interviews with business leaders, business owners, entrepreneurs, government officials and industry experts.

BUSINESS OWNERS

Alyssa Herr | Presenter of Small Business Connections TV

Alyssa Herr is the editor of Small Business Connections Media & Magazine

Vivienne Ryan | Host of Small Business Connections TV

Vivienne Ryan is an entrepreneur, co-founder and director of media agency Gravia Media

Lord Mayor Sally Capp to open CommBank SmallBiz Week 2023

Attention all small business owners and SME professionals – CommBank SmallBiz Week is just around the corner, and we have a very special guest to kick off the festivities.

We are thrilled to announce that Lord Mayor Sally Capp will be opening SmallBiz Week 2023. She will be delivering the ceremonial opening address at CommBank Young Hero Awards dinner on May 23rd, commencing the start of the three-day event.

A true champion of small businesses and startups

Lord Mayor Sally Capp is a true champion of small businesses and startups. She has a wealth of experience in both the public and private sectors, having worked as a senior executive at KPMG, ANZ, and the Victorian Chamber of Commerce and Industry, amongst others. She was elected as the Lord Mayor of Melbourne in 2018, becoming the first woman to hold the role in over 30 years.

As an important figure in supporting the business community, the Lord Mayor Sally Capp has been a champion for young entrepreneurs and has played an unwavering role in supporting them.

We are excited to have her personally meet all of the finalists at the CommBank Young Hero Awards and can’t wait to connect her with the next generation of business leaders.

Take your SME to the next level with

SmallBizSessions

Wed 24 - Thurs 25 May | Marvel Stadium, Docklands. This Wednesday & Thursday

Are you an SME looking for help to take your business to the next level? Join us at the CommBank SmallBiz Sessions, a 2 day conference taking place during Australia’s largest Small Business Expo at Marvel Stadium, Melbourne on the 24th and 25th of May 2023.

Are You Ready to Take Your Small Business to the Next Level?

This event is completely free to attend and is packed with invaluable insights on the most critical topics affecting SMEs today from small business thought leaders.

Join Us at the CommBank SmallBiz Sessions! Gain insights to the critical issues facing small business in 2023 by attending the interactive topic sessions. This includes insights into inflation, rising costs of doing business, labour shortages, increasing cyber attacks, customer service, the future of work, AI and automated software, selling your SME, marketing and social media, funding and profitability.

Session topics focusing on critical issues facing SMEs in 2023: Inflation

Inflation is one of the key issues facing SMEs in 2023. Inflation can significantly affect the cost of doing business and thus, the profitability of an SME. At the CommBank SmallBiz Sessions, you will gain insights into the economic environment, what economic indicators to track and how to plan for inflation. You will also learn about financial strategies to help mitigate the impact of inflation.The session will also explore other changes in the economy and how they could affect inflation. These include the impact of global events, currency exchange rates, and the increasing demand for certain commodities. With the help of the experts, you will gain the tools and strategies to protect your business from the effects of inflation.

Rising Costs of Doing Business

The cost of doing business is constantly increasing, so it is important for SMEs to stay on top of

these costs in order to remain competitive. At the CommBank SmallBiz Sessions, you will learn about the key factors that are driving up the cost of doing business, such as rising raw material costs, labour costs, and energy costs. You will also gain insights into how to effectively manage these costs to remain competitive.The session will also explore the impact of technological advancements on the cost of doing business. This includes the impact of automation, AI, and machine learning on the cost of production and labour costs. With the help of the experts, you will gain the tools and strategies to reduce the costs of doing business and remain competitive.

Labour Shortages

Labour shortages are becoming an increasingly pressing issue for SMEs in 2023. This is due to the increasing demand for skilled workers, as well as the lack of qualified candidates in the market. At the CommBank SmallBiz Sessions, you will learn about the factors driving the labour shortage, such as the aging workforce, increasing competition for skilled workers, and the changing face of the workforce. You will also gain insights into how to retain the best employees and how to find the right talent for your business.The session will also explore alternative solutions to the labour shortage, such as automation and AI. With the help of the experts, you will gain the tools and strategies to help you manage the labour shortage

in your business and remain competitive.

Increasing Cyber Attacks

Cyber attacks are becoming an increasingly pressing issue for SMEs in 2023. At the CommBank SmallBiz Sessions, you will learn about the key security threats facing SMEs, such as phishing, ransomware, and malware. You will also gain insights into how to protect your business from cyber attacks, such as implementing strong cybersecurity protocols, developing a culture of security, and investing in cyber security technologies.The session will also explore the legal and regulatory requirements for cyber security, and the impact of GDPR and other data privacy regulations. With the help of the experts, you will gain the tools and strategies to help you protect your business from cyber attacks and remain compliant with the law.

Conclusion

Are you ready to take your SME to the next level? Join us at the CommBank SmallBiz Sessions and gain invaluable insights into the most critical topics affecting SMEs today. With the help of the experts, you will gain the tools and strategies you need to protect your business and take it to the next level.

ATTEND FREE.

future is electric

Explore a fantastic showcase of the latest electric vehicles, plug in hybrids, e-motorbikes, e-bikes and e-scooters from top brands leading the charge towards a greener future.

Discover the latest advancement in charging technology and learn everything you need to know about charging at home and on the go.

Join the EV Live sessions for the latest innovations, best charging strategies, maintenance tips and EV finance options and get all your burning questions answered in the interactive Q&As.

If you’re curious about the latest cutting-edge technology, an EV enthusiast, considering your next vehicle purchase, or simply eager to tread lightly on our planet, Melbourne EV Show 2023 is an event you won’t want to miss!

melbourneelectricvehicleshow.com.au

Get ready for a revolutionary experience at the biggest electric vehicle show of the year!

The biggest business expo in Melbourne

28-29 November 2023

Marvel Stadium, Docklands, Melbourne

B2B Enterprise Week is a major B2B event showcasing Australia’s medium-to-large growing enterprise sector.

B2B Enterprise Week is poised to reach thousands of business owners, senior management, entrepreneurs and startups across Australia. The media campaign begins in May 2023 and drives engagement all the way up to the final event in October 2023.

B2B Enterprise Week is anticipated to host over 3000 visitors with free online registration.

Over 1000 delegates are expected to participate in the summit, networking functions, workshops and corporate luncheon.

B2B Enterprise Week provides medium-tolarge organisations with an excellent platform focused on connecting businesses across all industry sectors and helping them to grow and succeed.

120+ Exhibitors

4K+ Visitors & Delegates

70+ Speakers

The major business functions to CONNECT - GROW AND EXPAND

28-29 November 2023

Marvel Stadium, Docklands, Melbourne

ABF will present the seventh annual B2B EXPO in 2023, a well-established and market-leading B2B event made for Australia’s medium-tolarge growing enterprise sectors. B2B EXPO showcases business innovation, cutting-edge technologies, products and services as well as the latest trends and market solutions.

Exhibitor/Sponsor

Partner & Speaker Packages Available

Contact: info@abfgroup.com.au

Phone: +61 3 8689 9898

B2B Enterprise Summit features prominent CEO’s, business leaders and industry experts delivering a series of keynote presentations and panel discussions that will provide attendees with important insights into the future of the industry as well as advice on challenges and opportunities facing businesses for the remainder of 2023 and beyond.

FREE TICKET

INDIVIDUALLY MADE, UNIVERSALLY SOLD.

Visa connects buyers and sellers around the globe.

Shape the growth of your business

At Visa, we believe all small business owners should feel in control of their future. Visa Business Solutions can help you unlock growth on your terms, with simplified business payments, plus tools and offers to grow your business. All backed by Visa’s world-class fraud security and reliability.

Visa Business Solutions

For most small business owners, solar is a great idea because you’re going to save a lot of money.”

Grant, Business owner

Solar powering your morning cup of coffee

“There is no planet B,” says Chris. “One thing we have done as a business is try and offset our energy use by putting solar panels on, and to try and be as sustainable as we can.”

Chris says, installing solar PV on the building housing Selvatica has had a positive impact on the small business’s bottom line.

Selvatica is a family owned coffee roastery in Coburg in Melbourne’s northern suburbs. Co-owned by Chris, her husband Seb and her coffee-roaster brother-in-law Mauro, Selvatica aims to be as sustainable as possible.

“I’ve run hospitality businesses in the past and just seen a lot of the profit go in electricity bills. Now with solar on the building it’s just so much easier to do business because there aren’t the massive overheads, and we just don’t have that massive commitment every month of a huge electricity bill. I think we’ve paid about $150 odd for the first four months of the year in electricity bills which is pretty great and the solar covers the rest of it,” she says.

Solar is ‘cheaper by miles’

Cheaper Buy Miles provides discounted food and supermarket goods at three locations in Melbourne’s western suburbs, and its latest Footscray shop has solar PV installed using a Solar for Business rebate. Owner Grant Miles said the cost of the installation was around $10,500, after receiving the Solar Victoria rebate.

With the shop using most electricity during the day, when the panels are generating at the highest level, he estimates that the energy saving it provides means the installation will have paid for itself in around two and a half years.

Like many small businesses, Selvatica rents the premises they operate from so Chris needed her rental providers permission before going ahead and installing the solar PV system.

“It was pretty easy speaking with the landlord. We said can we put solar panels on your building and they said yes by all means upgrade our infrastructure! It was not a difficult conversation at all and we’ve got a 20-year lease so we know that we’ll more than pay off the solar panels in the time,” she says.

“Just do it,” she says when asked what her advice would be for other small businesses considering installing solar.

I always say that installing solar is like that old Chinese proverb, ‘the best time to plant a tree is 20 years ago, the second best time is now!”

Find out how these Solar Victoria customers are saving big on their business electricity bills with solar!

Do it for the planet, do it for your community do it because it’s the right thing to do and because you’re going to save outrageous amounts of money!”

Your business deserves the right technology partner to succeed

In today’s fast-paced world businesses are looking for advanced technology to help give them an edge through increased mobility, connectivity, security and collaboration.

Making the right technology decisions for your business requires deep tech know how and the resources to be able to deploy them at pace. This is where JB Hi-Fi Business can help you shine.

Technology is our business. We love listening to our business customers’ ambitions and providing the best-fit technology solutions that empower people in your business to be their best.

Whether you’re a start-up or an enterprise, you can feel confident knowing that we take pride in guiding you toward the right technology decisions to make your vision of success a reality.

More available products

When you collaborate with us, you have hundreds of innovative tech brands and products at your fingertips, ensuring your business technology needs will be met.

More competitive pricing

By signing up for a free online business account, you gain access to specialised commercial pricing, and our dedicated business team who are on-hand to help you with your tech requirements.

More (convenience) locations and people

Reap the benefits of one-stop purchasing, available 24/7 through our business portal and supported by our advanced national fulfilment capability, backed by our network of over 200+ stores across the country for click and collect.

JB Hi-Fi Business | Capability Statement

Telco

As one of Telstra’s largest partners, we support you with a comprehensive telecommunications solution that is not only reliable, but flexes and stretches with the evolving needs of your business.

Our telco offering spans Mobility, Business Internet, IT Integration and Network Services. We can help you harmonise your entire communications suite with our Unified Communications for optimal productivity and collaboration. JB Hi-Fi Business also offers a Service Desk to provide user support for devices purchased through us.

There’s a better way to telco. Talk to us and say goodbye to hang-ups with your business communications.

Solutions & Services

We’ve identified the most useful, value-driven business solutions to help take today’s workplaces into tomorrow.

Our TechOnDemand solutions include Meetings (subscription-based conferencing with enterprisegrade hardware), Cloud Collaboration (the transitioning of on-prem systems into a unified cloud platform), Device as a Service or ‘DaaS’ (flexible, secure, and scalable procurement and support for fleets of devices) and Managed Mobility (a comprehensive mobile management program keeping your users connected and your people focused on business).

Find out more about these unified, hybrid and remote working solutions, and empower your business with increased productivity.

Our partnership promise looks like this

Your business deserves more from your technology investment. When you work with us, you gain access to an exceptional range of products, pricing, and know-how, combined with a thorough lifecycle management approach that informs every step of our journey together.

Here are the four stages of our engagement with your business:

1. Consult

We ask you the right questions to fully understand what you’re trying to achieve and where you’re at. Only once we’re satisfied that we’re all on the same page do we move to the next stage.

2. Design

Firstly, we select vendors and create a solution roadmap and proposal for you. Next, we finalise solutions and develop a detailed design. This may include a site audit and assessment to test assumptions and risk as part of the validation of our proposed solution.

3. Build

We construct the final solution from our detailed design, including staging and lab acceptance testing. Then, we deploy the lab-tested solution, rolling out equipment at your site. Quality testing is performed to complete this stage.

4. Manage

Our ongoing commitment to your business means we focus on continuous improvement, which includes sales and project implementation review and handover. We use a feedback loop to improve services and keep innovating alongside your business.

Don’t be a stranger – it’s time to connect for your business success.

Fast. Reliable.

Fast. Reliable.

What your business needs for a fast-paced world

What your business needs for a fast-paced world

In today’s global business environment, the internet is more essential than ever before. We depend on it for virtually all aspects of our working lives; from phone calls and email contacts, to video conferencing and accepting payment from our customers - virtually everything we do in business requires the internet.

In today's global business environment, the internet is more essential than ever before. We depend on it for virtually all aspects of our working lives; from phone calls and email contacts, to video conferencing and accepting payment from our customers - virtually everything we do in business requires the internet.

In today's global business environment, the internet is more essential than ever before. We depend on it for virtually all aspects of our working lives; from phone calls and email contacts, to video conferencing and accepting payment from our customers - virtually everything we do in business requires the internet.

Fast. Reliable.

Yet often when selecting a new internet service provider the first aspect considered is price. Whilst this may certainly be one deciding factor, the ISP’s reliability is actually an even more important gauge of quality.

What your business needs for a fast-paced world

Yet often when selecting a new internet service provider the first aspect considered is price. Whilst this may certainly be one deciding factor, the ISP’s reliability is actually an even more important gauge of quality.

With technology what it is today, it’s inevitable that we’ve all experienced those unfortunate times when our connectivity was lost for a period of time - typically always at the worst possible moment: perhaps your payroll was due - or a major tender was about to close. At some stage, all internet services can experience downtime or degraded speeds.

In today's global business environment, the internet is more essential than ever before. We depend on it for virtually all aspects of our working lives; from phone calls and email contacts, to video conferencing and accepting payment from our customers - virtually everything we do in business requires the internet.

With technology what it is today, it’s inevitable that we’ve all experienced those unfortunate times when our connectivity was lost for a period of time - typically always at the worst possible moment: perhaps your payroll was due - or a major tender was about to close. At some stage, all internet services can experience downtime or degraded speeds.

Australia’s NBN rollout was intended to be the solution to this type of connectivity unreliability; however, due to political changes in direction the quest for cost-cutting and faster rollouts has resulted in a piecemeal approach that deployed mixed technologies - at the expense of consistent speed and stability.

Yet often when selecting a new internet service provider the first aspect considered is price. Whilst this may certainly be one deciding factor, the ISP’s reliability is actually an even more important gauge of quality.

Yet often when selecting a new internet service provider the first aspect considered is price. Whilst this may certainly be one deciding factor, the ISP’s reliability is actually an even more important gauge of quality. With technology what it is today, it’s inevitable that we’ve all experienced those unfortunate times when our connectivity was lost for a period of time - typically always at the worst possible moment: perhaps your payroll was due - or a major tender was about to close. At some stage, all internet services can experience downtime or degraded speeds.

So what can you do to protect your business? The first thing we recommend is to install a 4G Backup. Having this functionality available is one of the simplest methods to safeguard connectivity for your business.

Australia’s NBN rollout was intended to be the solution to this type of connectivity unreliability; however, due to political changes in direction the quest for cost-cutting and faster rollouts has resulted in a piecemeal approach that deployed mixed technologies - at the expense of consistent speed and stability.

With technology what it is today, it’s inevitable that we’ve all experienced those unfortunate times when our connectivity was lost for a period of time - typically always at the worst possible moment: perhaps your payroll was due - or a major tender was about to close. At some stage, all internet services can experience downtime or degraded speeds.

Additionally, it’s crucial to assess the market to determine if there is an alternative type of connection available to your property. Switching over to a fibre connection (if available) offers far greater levels of stability than services still running over sections of the old copper network, or utilising wireless technology.

Australia’s NBN rollout was intended to be the solution to this type of connectivity unreliability; however, due to political changes in direction the quest for cost-cutting and faster rollouts has resulted in a piecemeal approach that deployed mixed technologies - at the expense of consistent speed and stability.

So what can you do to protect your business? The first thing we recommend is to install a 4G Backup. Having this functionality available is one of the simplest methods to safeguard connectivity for your business.

At URL Networks we pride ourselves on placing our customers first. We run our own network and partner with various wholesalers, which allows us to genuinely determine the ‘best fit’ available service for your location.

So what can you do to protect your business? The first thing we recommend is to install a 4G Backup. Having this functionality available is one of the simplest methods to safeguard connectivity for your business.

Furthermore, we take a proactive role in keeping your business online. We utilise a variety of monitoring tools to diagnose our customer services in real time, and if we determine there’s a problem - we’ll let you know, often before you’ve even noticed it yourself!

Australia’s NBN rollout was intended to be the solution to this type of connectivity unreliability; however, due to political changes in direction the quest for cost-cutting and faster rollouts has resulted in a piecemeal approach that deployed mixed technologies - at the expense of consistent speed and stability. So what can you do to protect your business? The first thing we recommend is to install a 4G Backup. Having this functionality available is one of the simplest methods to safeguard connectivity for your business. Additionally, it’s crucial to assess the market to determine if there is an alternative type of connection available to your property. Switching over to a fibre connection (if available) offers far greater levels of stability than services still running over sections of the old copper network, or utilising wireless technology.

Additionally, it’s crucial to assess the market to determine if there is an alternative type of connection available to your property. Switching over to a fibre connection (if available) offers far greater levels of stability than services still running over sections of the old copper network, or utilising wireless technology.

Additionally, it’s crucial to assess the market to determine if there is an alternative type of connection available to your property. Switching over to a fibre connection (if available) offers far greater levels of stability than services still running over sections of the old copper network, or utilising wireless technology.

So, if your Telco is complacent with your internet connectivity, reach out to us to find out how we can better support your needs. Because here at URL Networks, we aim to take the stress out of business telecommunications.

At URL Networks we pride ourselves on placing our customers first. We run our own network and partner with various wholesalers, which allows us to genuinely determine the ‘best fit’ available service for your location.

At URL Networks we pride ourselves on placing our customers first. We run our own network and partner with various wholesalers, which allows us to genuinely determine the ‘best fit’ available service for your location.

Furthermore, we take a proactive role in keeping your business online. We utilise a variety of monitoring tools to diagnose our customer services in real time, and if we determine there’s a problem - we’ll let you know, often before you’ve even noticed it yourself!

@urlnetworks url.net.au

Furthermore, we take a proactive role in keeping your business online. We utilise a variety of monitoring tools to diagnose our customer services in real time, and if we determine there’s a problem - we’ll let you know, often before you’ve even noticed it yourself!

hello@url.net.au 1800 875 638 stress-free telecommunications

At URL Networks we pride ourselves on placing our customers first. We run our own network and partner with various wholesalers, which allows us to genuinely determine the ‘best fit’ available service for your location. Furthermore, we take a proactive role in keeping your business online. We utilise a variety of monitoring tools to diagnose our customer services in real time, and if we determine there’s a problem - we’ll let you know, often before you’ve even noticed it yourself!

So, if your Telco is complacent with your internet connectivity, reach out to us to find out how we can better support your needs. Because here at URL Networks, we aim to take the stress out of business telecommunications.

So, if your Telco is complacent with your internet connectivity, reach out to us to find out how we can better support your needs. Because here at URL Networks, we aim to take the stress out of business telecommunications.

So, if your Telco is complacent with your internet connectivity, reach out to us to find out how we can better support your needs. Because here at URL Networks, we aim to take the stress out of business telecommunications.

@urlnetworks

Protect your brand with these tips for small business

A strong brand helps a small business to establish its identity and stand out from competitors. One way to protect your brand is with a registered trade mark.

A registered trade mark legally protects your unique brand, and helps customers distinguish your products or services from other businesses in the market.

Understand how a trade mark can support your business’ success, and follow these tips before you apply for one:

Tip #1: Understand the difference between a business name, trade mark and domain name

As you establish your business, you may be thinking about registering a business or company name, domain name and/or a trade mark. It’s common for these to be the same, or similar for a business, but each of these require different registrations.

A business name is the name your business trades under.

A registered trade mark legally protects your brand, products or services. There are different types of trade marks available to suit your business. Search your word or image trade mark with IP Australia’s free TM Checker tool.

A domain name is a registered internet address. https://www.auda.org.au/

Tip #2: Search to check your brand name or logo isn’t already being used

Before finalising your brand name or logo, do a thorough search across registered trade marks, business name check, domain name registrations and the internet. Doing your research ensures your chosen name is available and will help you avoid conflicts and potential legal disputes down the track.

Tip #3: Secure your brand

• Apply for a business name and key business registrations through theBusiness Registration Service

• Use IP Australia’s free pilot tool TM Checker to check the availability of your trade mark and apply.

• Register your domain name through a registrar or reseller listed on the .au Domain Administration Ltd (.auDA) website.

Tip #4: Monitor and enforce your trade mark

Registering your trade mark is a key step in protecting your brand. Regularly monitor for unauthorised use of your brand. If you encounter any infringement, you can take action to protect your rights. IP Australia has more information about how to determine if your IP is being infringed, and what you can do to stop it.

Check your trade mark with TM Checker

TM Checker is a free AI-assisted trade mark tool created by IP Australia to make it easier for businesses to check the availability of a trade mark. You can use the pilot tool to check the potential registrability of a trade mark and complete the application process in minutes. www.ipaustralia.gov.au

Get on-trend

5 key business messaging trends to help you stand out.

Ready to know what customers want, and when they want it? Well, you’re in luck.

Recently we conducted research in Australia to help small and medium-sized businesses, like yours, better connect with your customers via conversational messaging.

And the intel is all yours, in your free playbook

Get on-trend

Here’s a sneak peek of what’s inside.

5 key business messaging trends to help you stand out.

Ready to know what customers want, and when they want it? Well, you’re in luck.

Customers want to talk to you via SMS and MMS.

Recently we conducted research in Australia to help small and medium-sized businesses, like yours, better connect with your customers via conversational messaging.

In fact, 65% of Australians open a text message within 5 minutes of receiving it. Phew.

And the intel is all yours, in your free playbook

Give your audience the answers they need – now.

Here’s a sneak peek of what’s inside.

Respond within 24 hours or startup a two-way conversation. Or it’s sayonara, sale.

Customers want to talk to you via SMS and MMS.

SMS needs to get more personal.

In fact, 65% of Australians open a text message within 5 minutes of receiving it. Phew.

50% of consumers said they would ignore an offer if it wasn’t personalised. Ouch.

Give your audience the answers they need – now.

Go omnichannel or go home.

Respond within 24 hours or startup a two-way conversation. Or it’s sayonara, sale.

Almost 40% of consumers expect businesses to engage with them on social media.

SMS needs to get more personal.

50% of consumers said they would ignore an offer if it wasn’t personalised. Ouch.

Use AI to your advantage.

Go omnichannel or go home. Almost 40% of consumers expect businesses to engage with them on social media.

30% of consumers already expect businesses to offer a chatbot experience.

Use AI to your advantage. 30% of consumers already expect businesses to offer a chatbot experience.

messagemedia.com

messagemedia.com

“This guide is designed to help businesses of any size better navigate the rapidly growing communication services landscape, design strategies to cut through the clutter, and stand out with customers. Enjoy.”

- Kate Gerwe, Chief Marketing Officer, MessageMedia

Ready to start putting these trends into place?

Ready to start putting these trends into place?

Download your free playbook now.

Download your free playbook now.

“This guide is designed to help businesses of any size better navigate the rapidly growing communication services landscape, design strategies to cut through the clutter, and stand out with customers. Enjoy.”

- Kate Gerwe, Chief Marketing Officer, MessageMedia

Introducing Manual handling basics

New education program

Are you an employer, manager or supervisor with OHS responsibilities at work? Feeling overwhelmed and unsure where to start?

Manual handling basics has been designed with you in mind. Specifically for those working in small to medium sized businesses, the course covers introductory information to help you understand what manual handling is, and provide you with practical advice and tools.

The new program is:

Free Conveniently delivered online

Suitable for all industries

Register your interest

Facilitated by experts in ergonomics and OHS, the sessions help you to identify and manage the risks of hazardous manual handling in the workplace.

To be eligible, you must be a Victorian employer, supervisor or manager in a small to medium sized business (1 – 199 staff) with OHS responsibilities.

For early bird access to the program, subscribe to WorkSafe Victoria’s manual handling mailing list.

For more information visit: worksafe.vic.gov.au/ manual-handling-basics

Free business support

Introducing Manual handling basics

OHS Essentials Program

A free workplace safety consultation service, delivered by independent occupational health and safety experts. The service provides free, tailored advice on how to manage safety in your workplace.

To apply visit the website here: worksafe.vic.gov.au/ohs-essentials-program

Confidential

The program’s consultants are not employed by WorkSafe and their recommendations are completely confidential.

The WorkWell Mental Health Toolkit

The WorkWell Toolkit is a free online tool that provides a step by step approach to help business leaders prevent mental injuries, and create safe and mentally healthy workplaces.

To access the toolkit visit: worksafe.vic.gov.au/workwell-toolkit

Independent Practical, tailored safety advice from an independent consultant.

Personalised Consultant comes to your workplace for tailored recommendations.

WISE – WorkSafe Incentive Scheme for Employers

The WISE program incentivises employers to hire someone with a work-related injury or illness who is ready to return to work, but can’t return to their previous employer.

WISE not only helps injured people return to work, but it can help your business grow!

For more information visit: worksafe.vic.gov.au/WISE

You’ll be protected against premium costs if the employee is re-injured.

HP Advantage For Small Business

Expert advice:

Gain access to our expert small business specialist team. We can save you time by providing valuable advice on choosing the right solutions to suit your business.

Flexible payment options:

Need more flexibility? We got you. Send us your Purchase Order Number and enjoy a 30-Day Credit Account and Leasing options. *T&C apply

Access to new HP tech:

We can provide your business with the newest devices HP has to offer. Featuring the latest in device security, durability, and collaboration.

Sign up for your Chance to Win:

Grand Prize: Hybrid WFH bundle worth over $1,700:

Includes:

635 Wireless Mouse

235 Wireless Keyboard

E27m Conferencing Monitor

120 Watt Thunderbolt Dock

Poly Voyager Focus 2

Major Prize:

4 x Poly Voyager Focus 2

PHONE: 1800 891 209

Delivering gourmet gifts of opulence around Australia.

Our customers range from parents sending their children a celebratory food and wine hamper, to multi national companies sending their sta and clients a gourmet Christmas gift hamper at the end of the year. We specialise in bespoke corporate gifting solutions, complete with corporate colours and branding.

Utilising the Australia Post network, Hamper World can have a gourmet gift hamper delivered to any part of Australia in time for that special occasion.

Tourism industry forecasted to return to pre-pandemic spending in 2023

Australia’s visitor economy is forecast to bounce back to pre-pandemic expenditure this year, and grow to $227.7 billion by 2027, according to new forecasts out today.

In very welcome news for the sector, this year’s annual Tourism Forecasts for Australia project a brighter future for the visitor economy from now until 2027.

International tourism will continue its recovery, with international visitor expenditure to exceed pre-pandemic levels in 2024, and visitor arrivals to top pre-pandemic arrivals by 2025.

This year, nearly 3.5 million international visitors are forecast to arrive in Australia, rising to 9.5 million in 2025 and 11 million in 2027.

By 2027, New Zealand Europe, the US, UK and India are projected be among our leading sources of international visitors, with China also expected to return to prominence over the forecast period.

Overseas holidays are also back on the cards for Australians, forecast to rise from 6 million departures for Australian residents in 2022 to 13.4 million in 2027, enabling us to reunite with family, pursue business opportunities, and engage with other cultures.

Trusted by thousands of Aussie businesses

“Smartpay’s Zero Cost EFTPOS was a great discovery. They are truly a payment specialist with a fresh approach to EFTPOS.”

We are saving around $24,000 per year. We have incurred significant business cost increases in the last 12 months and these savings are helping us to cover these

“I have recommended Smartpay to a number of local businesses. It’s a great payment solution for businesses.“

“We are saving around $10,000 to $14,000 per year, which makes a big difference to our cash flow. It’s money we can now use to cover other expenses.”

CHRIS Kogarah Deli

DAVID Chillcotts Family Butchery

SUZIE Wallis Lake Fishermen’s Co-Op

CATI Si Senorita Bar

Your specialist in business energy

At Blue NRG, we understand that you need a reliable and trusted partner to power your business into the future.

As a 100% Australian owned and operated business, we know that every business is unique, and that’s why we work closely with you to provide an energy plan that

meets your specific needs. From small start-ups to large corporations, we have the expertise and experience to help your business thrive.

THE FUTURE OF NOVATED LEASING IS ELECTRIC

By Simplygreen

With the Australian Government’s new National Electric Vehicle Strategy, a new era for Electric Vehicles (EVs) and Novated Leasing has begun in Australia The legislation aims to promote EV adoption and encourage car manufacturers to import more affordable electric models to path the way for an electric future

Switching from petrol and diesel vehicles to electric vehicles offers numerous advantages for Australia These include lower carbon emissions, better air quality, enhanced energy security, economic prospects, and long-term savings Electric vehicle adoption in Australia has been slower compared to the global trend Factors contributing to this include limited infrastructure, availability, and higher initial costs. In contrast, Norway has emerged as a global leader in EV adoption, with over half of their new vehicle sales being electric in 2020 This discrepancy can be attributed to Norway's robust government incentives, extensive charging infrastructure, and supportive environmental policies

In 2022 EVs accounted for 3 8% of new vehicles sold in Australia The Australian Government’s answer to re-charging the EV appetite is the National Electric Vehicle Strategy As part of this strategy, the Electric Car Discount exempts EVs priced below the luxury car threshold of $84,916 from Fringe Benefits Tax (FBT).

FBT is a tax applied to a non-cash benefit supplied from an employer to an employee When you salary package a vehicle via a Novated Lease it is deemed a fringe benefit under taxation law, making you liable for FBT With the Electric Car Discount now in place, the cost of purchasing and running electric vehicles has become more economical than ever With these new government incentives the CSIRO projects that Australia's car fleet could be fully electric by 2050, which would mean meeting the government’s net zero emissions target by 2050 Since our establishment in 2007, Simplygreen has been dedicated to offering ecofriendly salary packaging and novated leasing solutions We are committed to supporting our clients on their EV journey

While all of these economic and environmental benefits sound great, what are the actual cost savings? The FBT exemption makes EVs the most budget friendly choice across all price points Previously, a Tesla Model 3 would set you back around $1,350 per month (inclusive of all running costs like registration and insurance) With the introduction of the Electric Car Discount, an EV leased through Simplygreen (inclusive of finance payments and running costs) is reduced to $750 per month For a bit of perspective, that is around the same cost as a $29,000 petrol vehicle, inclusive of running costs It’s the ultimate way to purchase a

Why 60% of SMEs go bankrupt within 6 months of a cyberattack

60% of small companies go bankrupt within six months of a cyberattack — expert tips on how to avoid it.

By 2025, financial damage from cybercrime is expected to rise to over 10 trillion USD. The threat is often underestimated by companies of all sizes. The stakes are extremely high for small and medium businesses (SMBs). Eightythree percent of small businesses do not have additional funds set aside in case of such an event. Thus, 60% of small companies go bankrupt within six months after a cyberattack.

Mindset is key

According to research, most SMBs are unprepared for cyberattacks, and decisionmakers are to blame for it. For instance, 66% of leaders have a strong belief that their business will not face a cyberattack. Paradoxically, at least 67% SMBs reported a cyberattack in 2019. In addition, a common mindset includes thinking that a company “is too small, too new, or too unappealing to be targeted.” In reality, absolutely every kind of business can be a target of a cyberattack.

Carlos Salas, engineering manager at NordLayer, Nord Security’s product for business network

protection, says, “A mindset like ‘hackers only target big companies, so we’re safe being an SMB’ is problematic. Yet many decision-makers have this mindset. We need to understand that attackers can come in any shape, size, or form — from curious high schoolers trying to get recognition from their hacking forums to statebacked hacking squads. No target is too small.”

A cyberattack checklist for businesses Salas explains, “As always, preventive measures are the easiest (and cheapest) way to avoid data leaks, ransomware, and scams. If an attack has already happened, the best thing to do is contact the countries’ respective authorities in charge of cybercrime and get an assessment (post-mortem analysis) by a cybersecurity expert to prevent further damage.”

Additionally, Salas shares the following tips for businesses to minimize damage from a cyberattack:

- Make sure to change all the associated passwords.

- Disconnect from the internet.

- Disable remote access.

- Run a malware test.

Therecovery for our domestic travel has been much quicker, with overnight and day trip expenditure already surpassing pre-pandemic levels. While the recovery has been uneven across states and territories, visitor nights are forecast to be a minimum of 9 per cent higher that prepandemic in all states and territories by 2027.

I have been delighted to see Australians getting out and about around our country this year, and I look forward to our tourism and travel businesses welcoming more international

visitors in coming years.

The Albanese Government is committed to supporting the visitor economy both now and in the future. Tourism is not only a major employer and export earner for Australia, it also showcases to the people of the world the cultures, landscapes, and attractions that make Australia unique. While the pandemic stunted growth in international visitor numbers by several years, travellers are returning, and Tourism Australia’s new global campaign is sure to convert

the pent-up demand for an Australian holiday to see our iconic destinations and friendly faces, into bookings.

The recent Federal Budget provided $48 million in new funding to attract and skillup workers, support quality tourism products, and deliver infrastructure upgrades. These initiatives add further impetus to Australia’s national long-term strategy for the visitor economy, THRIVE 2030.