

COLOR CHAMELEON 2025

COLORS WITH ATTITUDE
Creative colorful hair is everywhere – on the catwalk, at festivals, on the street and in the office. It’s not just on-trend millenials who are wearing it. Fashionforward women and men of all ages love playing with hair color – and using it to express themselves. Color Chameleon gives them – and you, as their colorist – the freedom to match their hair color with their attitude.

WHY IT’S GREAT
From boldly outspoken hair to subtle statements, Color Chameleon includes nine intense direct dyes and two shade shifters to pastelize or deepen colors offering vibrant, fashion-forward color results. All the shades are intermixable, giving you, the colorist, the freedom to create an endless palette of new unique colors.
A high concentration of direct pigments in a pH neutral cream base
Lasts for up to 20 washes*
Fades beautifully and true-to-tone
Ready-to-use formula; no developer needed
Ammonia-free and vegan formulas
Enriched with provitamin B5 and solamer
Floral fragrance, infused with gardenia, jasmine and sandalwood
Nine intense direct dyes and two shade shifters: Clear and Dark

PRODUCT RANGE






Nine intermixable shades: Yellow, Orange, Red, Violet, Blue, Green, Maroon, Magenta, and Rose SHADES





Two shade shifters: Dark to deepen and Clear to pastelize SHADE SHIFTERS
COLOR LEVELS
For super vibrant results, the best base is pre-lightened hair on color level
10. However, most shades work on pre-lightened hair level 6 or higher. The lightest shades achieve the best results on pre-lightened hair level 8 or higher. The table below shows the color results you can achieve.
Based on hair type and condition, choose one of these Keune Ultimate Blonde lighteners to lift hair to the color level required:
→ Use Power Blonde for maximum lift on starting levels 1 - 5
→ For highlights, Cream Blonde is your go-to product
→ Magic Blonde is suitable for full-head applications and balayage
Example results on different color levels



























SHADE SHIFTERS
Use Color Chameleon shade shifters, Clear and Dark, to play with the intensity of the shades. Clear is designed to soften the intensity and create pastel hues, while Dark will deepen and create beautiful muted tones. Be inspired by the effect of Clear and Dark, and let your creativity run free.






















































Yellow Orange Red Maroon Magenta
Rose Violet Blue Green




INSPIRATION



A:



Formula B (Deeper Variation): → 15ml Rose + 15ml Red + 15ml Dark
All formulas were applied to pre-lightened level 9 hair. End result may vary if applied to different levels.
Formula
→ 10ml Rose + 15ml Red + 5ml Dark
Crushed Currant









Formula A:
→ 8ml Blue + 8ml Violet + 8ml Rose + 24ml Clear
All formulas were applied to pre-lightened level 9 hair. End result may vary if applied to different levels.
Formula B (Bluer Variation): → 8ml Blue + 8ml Violet + 20ml Clear
Amethyst Haze

INSPIRATION RECIPES






Blue Reverb
Formula A:
→ 16ml Clear + 12ml Blue + 3ml Green




Formula B (Deeper Variation): → 16ml Clear + 12ml Blue + 3ml Green + 1ml Dark
All formulas were applied to pre-lightened level 9 hair. End result may vary if applied to different levels.
INSPIRATION RECIPES










Cosmic Marigold
Formula A: → 10ml Clear + 2ml Yellow
Formula B (Deeper Variation): → 26ml Clear + 12ml Yellow
All formulas were applied to pre-lightened level 9 hair. End result may vary if applied to different levels.
SHARE YOUR COLOR CHAMELEON CREATIONS

Get inspired by the colorful creations of other hairdressers and share your own unique Color Chameleon look on Instagram with #ColorAttitude and @keunehaircosmetics
