32
/ KESTA HAPPENING MAGAZINE
/ JUNE 2014
INSPIRATIONAL
is Bringing Style to DC with Freshness and Flair By: Ellen Flores
e’re all born with a style instinct, but it takes passion and dedication to become an authority on what’s hot and what works best for a culturally diversified clientele. From DC power players to the cover of multiple publications, Marcela Urioste is a recognized authority in the fashion industry here in Washington DC. A makeup and hair design artist, Marcela is making a standout name for herself and her team at Style Salon with innovation, creativity and passion. This month, Kesta Happening had the opportunity to chat with Marcela and learn about her style philosophy, as well as, a few tips and tricks that will keep us all looking fresh for the summer! Marcela has always had an eye for fashion. Bright colors and bold statements drew her attention so much so that she decided to become a makeup artist, attending the Tony & Guy Advanced Academy in New York City and the Alfaparf Studio in Milan, Italy. “I began 25 years ago doing hair and makeup. I began doing commercials and then music videos and from there I went on to reality shows, fashion shows, editorials and different
magazines I currently collaborate with. The last step was to open my own studio which I did about 15 years ago here in Maryland.” You have seen some of Marcela’s work on TV as she has been the stylist for several music videos, commercials and reality shows like “The Real Housewives of DC” and “Say Yes to the Dress Prom Fashion Show.” When talking about DC style and the trends in our area, Marcela summarizes it as “Elegant and simple. My DC clients are much more conservative. They don’t like flashy but they do like to stay on trend.” Marcela’s creativity drove her to realize one of her most important and cherished projects to date with the launch of the book, “Extraordinary Women: Fantasies Revealed.” “Each of these women featured in the book are very influential women in United States history. Women like Madeline Albright, Linda Carter and Ann Curry were featured in the book. My job was to take the fantasies these women had and make the makeup and look come alive. It was a very fun and special project for me. Each project I’ve done is different but they are
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F M all important because they mark a different time in my career and life.” “My style is more contemporary. I love bright colors; I like to experiment a lot. I try to always develop new styles and challenge myself. I believe what makes me stand out is my fearlessness.” Her signature style has led her to her latest venture, her very own skin care product line called FoM. “It is a unisex product for men and women that want a fresh and clean look. The name comes from the blend of the words femme & homme and also from the foam from the sea because that always reminds me of cleanliness and freshness. This product is a unisex moisturizer that when you apply it,
blends with your skin color and it doesn’t look fake or oily. I really believe both men and women will love it.” When it comes to summer style Marcela’s essentials are simple. Keep your look fresh with a light lipstick or gloss, bronzer or blush and eyeliner. If can’t do eyeliner, a little bit of mascara is a must. As for summer trends we can expect to see “soft beach wavy hair, shorter hairstyles and natural colors. They always look good and fresh.” To see more of Marcela’s work and information on how to book an appointment, visit her website www. bymarcela.com. █