S O L D
A REFINED SELLING EXPERIENCE
WELCOM
Hi,I’mKeriandIbelieve in
living beautifully.
Home is more than just a physical space. It's where you've created countless memories, shared moments with loved ones, and where you feel most comfortable. It’s the backdrop for you big, beautiful life!
When it comes time to sell your home and begin a new chapter, the process can oftentimes feel overwhelming. Selling a home can be an emotional journey, and it's understandable to feel apprehensive
Rest assured that together, we will navigate the process with ease I'll outline the process and together we will create & curate a plan for success, so you don't have to do any of the heavy lifting.
From staging your home, to finding the right buyers, negotiating the best terms for you & creating a smooth close, myself, along with my savvy team at First & Main Real Estate, will be your guides. You’ve got this, let’s go!
ABOUT ME▫PAGE 3
MY EXPERIENCE | MY TEAM | FIRST AND MA
TIMELINE▫PAGE 11
THE HOME SELLING TIMELINE
ELEVATE | STYLE & STAGE | PHOTOGRAPHY 01
EXCLUSIVE PREPARAT
02
MARKETING STRATEGY | CURATED CONNE
STRATEGIC MARKETIN 03
TESTIMONIALS▫PAGE
WHAT OTHERS ARE SAYING
T A B L E O F C O N T E N
Beautiful homes are sort of my thing I believe that Real Estate has the power to change lives & help individuals to build wealth for generations to come, all while providing a beautiful backdrop for the memories that make up everyday life
This belief is my guiding principle in all I do and what allows me to provide exceptional, luxury representation in the Seattle, Suncadia & Eastside markets
A proud mother of two and deeply involved Woodinville Wine Country resident (the heart of the Eastside), my extensive knowledge of the local markets and lifestyles provide you with all you need to find not only the perfect fit home, but the perfect fit life for the chapter you are in
As a client you’ll benefit from bespoke, personalized care, innovative marketing, thoughtful design expertise, and consistent, collaborative communication - all services with have helped me achieve an impressive collection of top Eastside home sales, earning admiration from clients and peers alike. I can’t wait to get started . . . let’s go build your most beautiful life
DESIGNATED BROKER/LEGAL M A T T H A R T
TRANSACTION CONCIERGE Z O E R Y Z N A R M A D D I E C A H I L L S T E P H A N I E R O S T
MARKETING SPECIALIST STAGING & DESIGN
When it comes to buying or selling a home, having a Real Estate team on your side is a game-changer. While I will always be your main contact, having a team ensures someone will they always be available to take calls, show properties, help answer legal questions simply put, we will not let anything get in the way of progress. Together we bring a wealth of experience and expertise to the table - who you work with matters
When it comes time to take your largest asset to market, it's vital to have a variety of perspectives to build your specific marketing plan As a team we build a plan just for your home, highlighting its unique qualities, ensuring we always put our best marketing foot forward and that your home is ALWAYS the coveted listing debuting to market
Our job is to get you the best offer possible & often times that is through leveraging our combined skill sets, and NETWORKS
While we personalize our marketing approach, we systemize our approach to paperwork, ensuring you always know what's coming next.
0 1 T I M E L I N E
LISTING CONSULTATION, GATHERING AND SHARING ALL THE FACTS
PRETTILY PREPARE YOUR HOME TO STAND OUT IN THE LOCAL MARKET
05 06 OFFICIALLY ON THE MARKET
04
OFFER PRESENTATION & SELCTION + NEGOTIATING ANY CONTINGENCIES
CLOSING DAY
P R E P A R A T I O N 0 2
PREPARING YOUR HOME TO SELL
DECLUTTER & DEPERSONALIZE
A cluttered and personal space can make it difficult for potential buyers to envision themselves in the space Remove personal items and keep the space clean and organized Live like you’re vacationing with only the everyday essentials available IF you are able to move out prior to selling, well this changes everything, making life & selling easier for all!
INSPECT, CLEAN & STAGE
A MUST for my listings, a professionally, “move out” cleaned home, including making those windows shine inside & out, and if carpets are present, a scrub to make them feel brand new Another must do, a pre-inspection, streamlining the offer process & helping to retain your negotiation power Staging highlight the home's best features & helps attract quality buyers to the lifestyle your home offers
MAKE NECESSARY REPAIRS
See above Address any necessary repairs or improvements before listing the property This can include fixing leaky faucets, patching holes in walls, and updating outdated fixtures The goal is to create a move-in ready setting, one that buyers will want to compete for
IMPROVE CURB APPEAL
First impressions matter, so take time to improve the exterior of the home fresh landscaping, painting the front door, updating fixtures & power-washing the exterior of the house go far A warm welcome is everything when it comes to selling your home
PROFESSIONAL PHOTOS & VIDEOS
Another must for me, magazine quality, swoon worthy, professional photos & video These are essential for marketing your property & the foundation of your marketing campaign.
01
UNDERSTAND
The first step in dev is to conduct a com local real estate m on recent sales and sense of what simila in the area
02 03 04 05
CONSIDER THE PROPERTY'S UNIQUE FEATURES
We'll evaluate your property's unique features and amenities to consider how they impact its value relative to comparables in the area.
SET A PRICE
Based on the market analysis and your property's features, we'll set a realistic and competitive price Keep in mind that overpricing can lead to a longer time on the market and potentially lower offers, while underpricing can leave money on the table
CONSIDER PRICING STRATEGIES
In a competitive market, pricing the property slightly below market value could attract more buyers and result in multiple offers. Alternatively, if the property has highly sought-after amenities or is in a desirable location, pricing it higher could lead to a quicker sale at a higher price
BE OPEN TO FEEDBACK
It's important to be open to feedback from potential buyers and their agents. If you're not receiving the level of interest you had hoped for, we'll consider adjusting the price or marketing approach to better align with market demand
ELEVATE. An easy home preparation solution.
ELEVATE,PresentedexclusivelybyFIRSTAND MAIN&poweredbyHouseAmp,isaplatform thatstreamlinestheprepare-to-sellprocess A programdesignedespeciallyforthosesellersthat arewantingtouseanticipatedproceedstofund theirlistingpreparations Elevategivesyour instantaccesstofundingforsale-related expensesthatgobeyondhomeimprovements anduseanyserviceprovideryouchoose
M A R K E T I N 0 3
PROFESSIONAL PHOTOGRAPHY
01 02
The first step is to have a professional photographer take high-quality photos and videos of your property The photos and videos should be bright, clear, and showcase the best features of the home
VIRTUAL TOUR
Creating a virtual tour of your property will allow potential buyers to view the home from the comfort of their own computer or smartphone This will give buyers a better sense of the layout and help them visualize living in the space
ONLINE LISTING 04DIGITAL ADVERTISING
03
Your property will be listed on popular online real estate websites such as Zillow, Redfin, and Realtorcom Detailed description of the property, its features, and its location to be included
Your property will be shared on social media platforms such as Facebook, Instagram, TikTok and Twitter to reach a wider audience Additionally, targeted ads will run to reach specific demographics and increase exposure
Marketing
OPEN HOUSES
I will host open houses for potential buyers to come and view your property in person This is a great opportunity to highlight the features of the home and answer any questions that buyers may have
07 CORE PROPERTY BOOST
CORE PropertyBoost is a one-of-akind social media marketing program for listings It uses intelligent automation to maximize listing exposure for every listing
PRINT ADVERTISING
06
Custom flyers, brochures and mailers will be designed and distributed to local businesses and prospective buyers We'll also place ads in local newspapers and real estate magazines to target the ideal buyer
08NETWORKING
I will utilize FIRST AND MAIN's network to spread the word about your property and its unique features via email, social media and in person interactions
CONNECTED
AS SEEN FEATURED IN
Social Presence. 525,000+ Followers.
110,000+ readers each and every issue. 30,000 + copies printed. 9000 + copies distributed throughout our region in top producing real estate offices and other luxury venues.
C L O S I N G P R O C E S S 0 4
Some offers will include 1 to 10-day inspection contingency This is where the buyer is able to do their due-diligence on the property with a professional inspection. I urge sellers to pre-inspect your homes prior to listing, allowing us to present the facts of your home transparently & avoid the need for a buyer inspection period once in contract
Most offers are also contingent on the buyer's financing. I NEVER accept an offer without a buyer's pre-approval from an established, reputable lender
AppraisalContingency
Inside the buyer's financing their is often an appraisal contingency. This means the buyer's financing is contingent upon the home appraising for their purchase price If the home appraises for LESS than the offered price, with an appraisal contingency the buyer can ask for a price reduction, walk away from the purchase OR make up the difference in cash
Some contracts are also contingent upon the buyer selling and closing on their current home. There will be additional paperwork and dates we abide by with this type of contingency
HOUSECLOSINGPROCESS
HOMEINSPECTION
Typically, the buyer arranges for a home inspection to ensure that there are no major issues with the property. If any issues are identified, the buyer may request repairs or a reduction in the purchase price.
TITLESEARCH&INSURANCE
A title search will be conducted to ensure that the seller has clear ownership of the property and that there are no liens or other issues with the title The buyer will typically purchase title insurance to protect against any issues that may arise in the future
CLOSINGDOCUMENTS
The closing disclosure outlines the final terms and costs associated with the purchase Both the buyer and seller will need to review and approve this document before moving forward.
CLOSINGCOSTS
The buyer and seller will need to pay closing costs, which can include fees for the title search, title insurance, appraisal, attorney fees, and other expenses.
TRANSFEROFOWNERSHIP
The title company will transfer ownership of the property from the seller to the buyer. The seller will need to provide the keys to the property, and the buyer can take possession of the home.
AARON & JEN
Keri was amazing! We have moved 7 times & this was far and away our best experience Not only did she sell our home in 1 day, she also found & negotiated us into our dream home, under the asking price Professional, fun, determined, highly communicative, there is no one we would trust more!
NEIL & SHEREE
Your tireless efforts & support while working through a very tight timeline, along with your care, savvy & wisdom, well you demonstrated your abilities within the Real Estate business are unparalleled
