MARKETING AND SALES CAPABILITIES PREPARED FOR 2912 S SHERMAN ST. & 2908 S CHEROKEE ST.
PRESENTED BY LUKE SHORT
MEET LUKE SHORT A creative spirit and old soul, Luke Short draws his inspiration from captivating homes and artful expression. As a long-time musician with a genuine appreciation for the arts, Luke focuses his attention on properties that are well-built, well-designed and overall unique. Surrounding himself with beauty and eye-catching design, Luke values working with historic buildings and adaptive re-use properties in Denver’s urban core. Luke’s interest and involvement in real estate began at a young age when the agent that listed his family’s home gave him his first job — later becoming his mentor and friend. Luke specializes in working with developers, investors, first-time homebuyers and empty nesters to discover the coolest homes in the Denver area. Additionally, Luke uncovers the unique stories of his clients’ homes through cutting-edge marketing and sales tactics. Luke is best known for his positive demeanor and his relentless negotiation skills as he expertly guides his clients through the transaction process. His listing experience in representing sellers on single-family homes, condos, townhomes and small-scale residential developments makes him a versatile and experienced broker armed with a keen eye for art and design. Professional Proficiencies: • Residential Development • Certified Negotiation Expert • First-Time Homebuyers + Downsizers • Accredited Buyer’s Representative A city dweller and active member of his community, Luke strives to give back as often as possible, whether its supporting small businesses and the arts, working with the Downtown Denver Partnership or volunteering with the Boys & Girls Club. A lover of all things classic, he enjoys retro motorcycles and cars, rock’n’roll and spending time in speakeasies and jazz clubs. You can find Luke studying wine, mezcal, food and architecture, and he never misses his daily meditation and journaling session.
C E L L P H O N E | 720.296.1055
E M A I L | LukeShort@Kentwood.com
MARKETING
M A R K E T I N G C O O R D I N AT O R
MARKETING/PR
T R A N S A C T I O N C O O R D I N AT O R
Audrey Congleton Decibel Blue Creative Marketing & PR
Elise Martin
Rachel Nobrega
TESTIMONIALS
“Luke was great to work with. Very knowledgeable about not only the buildings we would look at, but also the in-depth details of designers and architects involved. He helped me zone in on exactly what I was looking for. Highly recommend!”
“Luke showed me a condo in the downtown Denver neighborhood. He was extremely knowledgeable about the details of the listing, pros and cons of living in the area, comparable units on the market, and real estate in the Denver area.”
“Luke is one of the most authentic and knowlegeable agents in Denver. He is
“The best REALTOR®
focused on assisting his clients
“Luke went above and beyond what
in downtown Denver.
by giving them the highest
was expected to help us find exactly
This guy knows how to
level of service possible. I have
what we needed. His knowledge of
connect. Diligent in finding
worked with him, and would
local market trends is unparalleled”
properties and knows the
recommend him over again.”
market well.”
Our Story From the beginning, Kentwood was built on the foundation of broker excellence. Only the most professional, ethical and knowledgeable top-producing brokers are selected to be affiliated with our esteemed brand.
2023 Kentwood Real Estate
ACCOMPLISHMENTS
Kentwood Real Estate is the exclusive Colorado affiliate of Berkshire Hathaway’s HomeServices of America. In 2016, the organizations aligned given our shared core values of trust, integrity, stability and longevity. HomeServices companies are independent brands under the Berkshire Hathaway umbrella, not franchises. We are owned and operated as a collective of the top real estate brands in the country, yet managed locally to maintain our independence of brand, community roots and deep local knowledge. Kentwood is a member of Luxury Portfolio International® and Leading Real Estate
$2,022,219,967
2,160
2023 CLOSED SALES VOLUME
2023 CLOSED SALES TRANSACTIONS
5
280+
strategically located offices
top producing agents
43
20+
years in business
average years of experience per agent
11
170+
consecutive years with total sales over $2 billion
charitable causes supported
Companies of the World®, the largest global network of premier locally branded companies, dominated by many of the world’s top-tier independent brokerages. The LeadingRE network spans 70 countries and includes more than 130,000 real estate professionals selling more property than any of the large national brands. We are also members of Who’s Who in Luxury Real Estate, a compendium of the finest residential real estate firms from around the world from local boutique brokerages to large international brands. Active and respected in the industry, Kentwood Real Estate has a significant number of brokers serving on committees and Boards of Directors at local, state and national real estate associations including the Denver Metro Association of REALTORS®, Fort Collins Board of REALTORS®, Colorado Association of REALTORS®, and the National Association of REALTORS®. At our core, Kentwood is built on the foundation of supporting our local community. The company and brokers are passionate in our commitment to supporting organizations that aid those in need, such as The Kentwood Foundation and HomeAid Colorado, which supports non-profits that create housing solutions and ancillary support for the homeless. Kentwood brokers additionally volunteer and support over 170 local, national and international non-profit organizations.
KENTWOOD CITY PROPERTIES Recognized by Denver Metro Association of Realtors (DMAR) 2021 Winner Office 31-50 Production, $750,724,541
During the past 43 years, Kentwood Real Estate Has become the real estate brokerage of choice for many of the region’s most respected residential builders. Our Broker associates from the company’s four strategically-located offices currently serve numerous active residential developments from a variety of builders.
ACTIVE & COMPLETED PROJECTS • Laurel
• Residences 25
• University Park Row
• Lakehouse
• Perry Row
• LoHi Place
• 250 Columbine
• Osage Lofts
• Decatur Row
• Flour Mill Lofts
• Osage Rowhomes
• Park Place XII
• West End Lofts
• Aria
• Ten10 Brownstones
• 1890 Lofts
• Fire Clay Lofts
• Zuni VIII
• 16 Market Square
• Locale 24
• 1818 Clarkson
• Art House Townhomes
• Jeff Park
• Berkely Park Townhomes
• Watertower Lofts
• Clarkson Townes
• Washington Square 6
• Washington Square
• Jackson Street Townes
• 21 Downing Townhomes
• Glenarm Grove
• Downing Place
• McGregor Square
• Hallack Park
• East Village Flats
• Myridium
• Art District Row
• 24 Jefferson Park
PROFESSIONAL STAGING SERVICE
S TA G E D . Founded by Katrin Hannan-Bobe, staged is the culmination of years of soul-searching, design inspiration and travel.
28%
81%
Almost a third (28%) of buyers are more willing to
Over 81% of buyers find it easier to visualize the
“overlook property faults” when the home is staged.
property as their future home when it is staged.
PROPERTY PHOTOGRAPHY
HIGH QUALITY PHOTOGRAPHY SELLS PROPERTIES Kentwood believes that good photography speaks volumes, so we hire professional photographers to get photos that showcase every detail of your property. New and fresh photography that speaks to your buyer and helps get your property sold.
VIRTUAL REAL ESTATE
V IRTUA L TOURS Kentwood Real Estate is known for our use of advanced technology, helping to position our clients at the top of what buyers most desire to see. Among these high-tech tools is our virtual tours — giving buyers and sellers an engaging interactive experience by utilizing drone photography.
PROPERTY VIDEO These modern videos will marry the elegance and excitement of video with up-to-date visual effects and music. A fun and engaging way for buyers to tour a property, video can make a lasting emotional impact.
View the video at: KENTWOOD.RE/35SGRAPE
PRINT 5280 MAGAZINE 5280 has become a topic at cocktail parties and water coolers around Denver with coverage in other area media. Today, 5280 has more readers than any local magazine in Colorado, with a total distribution of more than 85,000. In Denver, 5280 outsells most national publications, with a readership that exceeds well-known magazines like Time, People, Oprah, and Martha Stewart Living. ••• AD SIZE: 2-PAGE SPREAD & FULL PAGE AD ••• AD PRICE: TBD ••• DISTRIBUTION: 85,000+ ••• PUBLICATION FREQUENCY: MONTHLY
AN EXCLUSIVE NETWORK OF INDEPENDENT BROKERAGES The exclusive selection of independent brokerages who are invited to be part of Luxury Portfolio offer the local expertise and exceptional service that today’s experience-oriented affluent demand. Diverse in geography and demographic, the Luxury Portfolio network is united by a desire to deliver a high-value, highly personalized experience. ••• AD SIZE: FULL PAGE & QUARTER PAGE ••• AD PRICE: TBD ••• DISTRIBUTION: 150,000 ••• PUBLICATION FREQUENCY: 6 MONTHS ••• RECOMMENDED AD FREQUENCY: 6 MONTHS
DENVER POST FEATURED ARTICLE & PRESS RELEASE The printed Denver Post has been the primary source of news and information for generations of Coloradans. Advertising is an integral part of the printed newspaper experience. With a variety of themed sections, timely special sections and in-paper features, the paper provides advertisers with audience reach, convenience, brand impact, measurable results and ROI. ••• AD SIZE: FULL PAGE ••• AD PRICE: TBD ••• DISTRIBUTION: 800,000 ••• PUBLICATION FREQUENCY: DAILY ••• RECOMMENDED AD FREQUENCY: MONTHLY
IN PERSON MARKETING
• Broker Events
• Educational Series
• Private Showings
• Open Houses
• Developer showcase at Kentwood City Properties
• Broker Tour Weekly
ONLINE PRESENCE WHERE DO KENTWOOD LISTINGS APPEAR ONLINE? Listing syndication maximizes a home’s exposure and a brokerage’s online presence. Kentwood gives your home the most exposure by syndicating the listing of your home to these popular sites with thousands of unique users every day and millions of page views every month.
YOUR HO ME W IL L BE ADVE RT I S E D O N T H E S E TO P RATED S I TES AND NUMERO US OTH ER S: * RATE D TO P 5 R E AL E S TAT E SI T ES BY I NMAN NEWS 2014
1
2 KENTWOOD.COM PROJECTS & DEVELOPMENT SECTION
3 ZILLOW.COM 44.9 MILLION VISITS PER MONTH 11.39% MARKET SHARE
6
5
4 REALTOR.COM 28.8 MILLION VISITS PER MONTH 6.56% MARKET SHARE
TRULIA.COM 33.9 MILLION VISITS PER MONTH 7.72% MARKET SHARE
HOMES.YAHOO.COM 19 MILLION VISITS PER MONTH 4.34% MARKET SHARE
HOMES.COM 17.2 MILLION VISITS PER MONTH 3.92% MARKET SHARE
LUXURY LISTINGS MAY ALSO BE ADVERTISED WITH OUR INTERNATIONAL MARKETING PARTNERS:
A D D I T I O N A L S Y N D I C AT E D S I T E S I N C L U D E : R E A LT Y T R A C . C O M • L A K E H O M E S U S A . C O M • L A N D W A T C H . C O M • H O M E W I N K S . C O M • P R O P E R T Y P U R S U I T . C O M P R O P E R T Y S H A R K . C O M • H O T P A D S . C O M VA S T. C O M • O O D L E . C O M • P R O P B OT. C O M • P R O P E R A Z Z I . C O M • F R O N T D O O R . C O M
SOCIAL MEDIA: ( FA C E B O O K , T W I T T E R , I N S TA G R A M , PINTEREST AND BLOG) The project’s social media platforms will be a core strategy of communication by providing exclusive content to increase awareness and keep the community involved in the progress of the development. Facebook, Instagram, Twitter, and a blog can be used to communicate with the community, spread event awareness, and promote the lifestyle and convenience of the project.
DRONES AND VIDEO PRODUCTION With the knowledge that the modern buyer wants to see a product in action, the use of drones and video will create a vibrant, life-like experience capturing each level’s elevation and unique views. Dynamic videos will increase exposure of the project to a large audience and will provide additional information about the lifestyle offered in a creative and unique way.
EMAIL MARKETING eFlyers: eFlyers are also used to target a large network of brokers on a local, national and international level. These eFlyers promote the property and highlight events. Newsletters: eFlyers and eNews campaigns can be used to stay in touch with buyers to give them development, event, and local happenings information.
KENTWOOD.COM K E N T W O O D C I T Y. C O M DENVERINFILL.COM
IMPRESSIONS KENTWOOD BOOST When a user sees a digital ad on their screen. The total number of times your adKentwood was displayed. BOOST’s Home Booster campaigns utilize artificial intelligence and big data in social media advertising to drive qualified potential buyers to homes showcased on Kentwood.com.
ENGAGEMENT Properties on Kentwood.com can be advertised on social media through our Social AI Engine using Kentwood BOOST. This powerful Any interaction with content. platform identifies people who are searching specifically for your For example, ad andad.going type of home andclicking shows them the your property’s Our Social AI collects and analyzes toEngine the property site. all the data in real time so we can show you your property to the people most likely to buy right now.
When the same ad is sent to the sam user due to interest in hopes that th engage with the ad.
2023 Home Booster Campaigns Performance PEOPLE REACHED VS. IMPRESSION
Impressions is the number of times y ad has been displayed on social me 965% is how many people People reached INCREASE IN PROPERTY SITE VISITS seen your ad in their social fees. Peo reached can be lower than impressi the user was retargeted with the ad TOTAL PROPERTY SITE VISITS
261,510 AVERAGE VISITS PER PROPERTY SITE
282 2,200,713 IMPRESSIONS
AD CLICKS FREQUENCY
23%
LUXURY PORTFOLIO INTERNATIONAL
LPI provides the tools to drive growth and innovation, including access to empowering technologies that result in better decisions, and coveted partnerships in the growing lifestyle market. AN EXCLUSIVE NETWORK OF INDEPENDENT BROKERAGES The exclusive selection of independent brokerages who are invited to be part of LPI offer the local expertise and exceptional service that today’s experience-oriented affluent demand. Diverse in geography and demographic, the LPI network is united by a desire to deliver a high-value, highly personalized experience. The award-winning LuxuryPortfolio.com website represents more $1 million+ properties than any other luxury network, leveraging high resolution photography and the latest mobile and video technology to create a cutting edge experience while browsing the world’s preeminent collection of fine properties.
OUR INTERNATIONAL NETWORK
AFFILIATES
550
OFFICES
4,300
SALES ASSOCIATES
135,000
SALES VOLUME ANNUALLY
$257B
50,000 properties marketed annually 55.8 Billion in current website inventory $2.5M average property value
SALES VOLUME ANNUALLY IS U.S. ONLY.
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SYNDICATIONS
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Our team at Kentwood City Properties, in partnership with Guide Real Estate and is uniquely positioned to deliver exceptional results for your luxury new construction listing. Our commitment to excellence begins with a thorough analysis of the market. We’ve diligently reviewed all comparable properties within your projects neighborhood and concluded that price is not the issue. However, we recognize that effective marketing is crucial to capturing the attention of discerning buyers. To ensure your property receives the attention it deserves, we propose a comprehensive approach. This includes revamping the marketing strategy from the ground up. We will enlist the expertise of Katrin from S T A G E D to professionally stage your property, ensuring it exudes
PROJECT CONSIDERATIONS & SALES STRATEGY
luxury and sophistication (we have had a 100% success rate with Katrin) Furthermore, our team will capture stunning new photos and produce captivating video content that highlights the essence of your home. By partnering with Kentwood City Properties as the primary listing company and Guide Real Estate as the co-listing office, along with HomeSmart as the “silent” co-listing office, we leverage a network of industry-leading professionals to maximize exposure for your property. We are willing to offer our comprehensive suite of services at a competitive 2% listing fee for each home. Additionally, we allocate 2.8% for the Buyer’s agent, ensuring a fair and equitable transaction for all parties involved. In choosing us, you not only gain access to unrivaled expertise and resources but also a dedicated team that is passionate about exceeding your expectations. Your luxury property deserves nothing less than the best, and we are here to deliver precisely that.
LUKE SHORT CELL PHONE: 720.296.1055 LUKESHORT@KENTWOOD.COM LU K E S H O RT. K E N T WO O D.CO M
All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.