MARKETING DIRECTOR
INTRODUCTION/ MISSION
Marketing Leadership Built on Experience, Strategy, and Innovation
STRATEGIC VISION
With over 25 years in creative direction and real estate marketing, I specialize in building brands, leading teams, and delivering innovative campaigns that drive measurable results. My passion lies in combining strategy, design, and cutting-edge technology to tell compelling stories that grow brokerages, empower agents, and delight clients.
Kent Loving Marketing/Creative Direction
WHY DUDUM, WHY NOW
Having spent over 12 years leading Dudum’s marketing department, I understand the nuances of real estate marketing and the critical need to align brand, strategy, and execution across all audiences:
“I have a deep appreciation for Dudum Real Estate Group’s collaborative culture and community-focused values.”
• Marketing the brokerage to the public
• Marketing the brokerage to agents (recruitment + retention)
• Marketing agents to the public
• Marketing properties to the public
This unique perspective enables me to hit the ground running while innovating for the future.
THE VALUE I BRING TO DUDUM
BRAND DEVELOPMENT & STRATEGY
Building compelling, consistent brands that tell a story and resonate.
TEAM LEADERSHIP
Inspiring and managing designers and marketing professionals.
REAL ESTATE EXPERTISE
Specialized knowledge of luxury property marketing.
DATA-DRIVEN DECISIONS
Tracking performance to optimize campaigns and ROI.
AI INTEGRATION
Leveraging cuttingedge tools to streamline workflows and innovate.
12+ YEARS OF GROWTH AND TRANSFORMATION
During my tenure at Dudum Real Estate Group, I led transformative growth by scaling systems, people, and processes to support the company’s expansion.
• 500% growth in marketing department staffing
• Supported 1100% growth in salesforce size
• Contributed to $1.5B annual sales volume in 2021
• Managed team of six creatives across design, social, and operations
• Safeguarded brand consistency across all print, digital, and event marketing
MARKETING IS STORYTELLING WITH MEASURABLE IMPACT
Great marketing is a balance of creativity and data. My approach is built around a continuous cycle of planning, execution, measurement, and innovation.
PLAN
Develop long-term strategies and campaign calendars.
MEASURE EXECUTE INNOVATE
Lead creative direction and flawless rollouts across platforms.
Use analytics and reporting to track ROI and optimize efforts.
Incorporate emerging trends and technologies to stay ahead.
PROVEN TRACK RECORD OF SUCCESS WITH DUDUM REAL ESTATE GROUP
Great marketing is a balance of creativity and data. My approach is built around a continuous cycle of planning, execution, measurement, and innovation.
• Built an in-house marketing team from the ground up, scaling during rapid company growth while maintaining brand integrity.
• Established a culture of collaboration, aligning marketing with operations, leadership, and agents.
• Led a six-person creative team, ensuring deadlines, collaboration, and quality outputs.
• Supported record-breaking performance with campaigns driving engagement and recruitment.
• Consistently adapted strategies to match evolving market conditions and client expectations.
EMPOWERING MARKETING THROUGH TECHNOLOGY
My recent focus is on leveraging technology and AI to enhance creativity, improve efficiencies, and generate data-driven insights. Technologies exist that can increase agent self-reliance as well as staff efficiencies.
Core Tools:
• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
• Adobe After Effects
• Sketch
• Procreate
• MS Word
• MS Excel
• Power Point
• G-Suite
• Mailchimp
• Constant Contact
• Sales Force
• WordPress
• Wix
• Squarespace
• CRMs, CMA tools,
• Google Analytics
• Mailchimp, Constant Contact
• Adobe Creative Suite
• AI-driven workflows for design, content, and reporting
Certifications:
• Claude AI
• Jasper AI
• ChatGPT Mastery
• Stable Diffusion
• MidJourney
• DALL·E
• Currently enrolled in AI for Marketing –Emory University
BUILDING AND INSPIRING HIGH-PERFORMING TEAMS
I thrive in fast-paced environments where collaboration, mentorship, and leadership are key. My approach to team management is centered on open communication, recognition, and shared success.
Key Leadership Activities:
• Managed a cross-functional team of six designers, social media, and marketing managers.
• Conducted bi-weekly team meetings to align on priorities and celebrate wins.
• Created systems and workflows that streamlined production and reduced bottlenecks.
• Mentored team members to expand their skills and career growth.
OPPORTUNITIES FOR GROWTH AND INNOVATION
As Marketing Director, my immediate priorities would focus on strengthening Dudum’s brand, elevating agent marketing support, and expanding digital engagement.
First 90-Day Goals
• Audit and refine brand guidelines for consistent agent and company materials.
• Research and design a recruitment marketing program to attract top talent.
• Introduce AI-powered workflows for faster, smarter campaign creation.
• Expand storytelling through video, community-focused content, and multiplatform campaigns.
• Establish robust analytics reporting for clear performance insights.
MARKETING DIRECTOR/GRAPHIC DESIGNER
HIRING CHALLENGE
Deliverables
• Visual Design Assets
• Multi-platform adaptation
• Innovation Idea
• Agent Marketing Piece
• Property Marketing Piece
VISUAL DESIGN ASSETS
Click on the graphic to be taken to their full size representation.
Brand Advertisement
Brand Advertisement
Personal. Professional. Powerful. Proven.
Style is representative of a softer more elevated feel. Appropriate for luxury marketing channels. Especially print portals such as Diablo, Luxury Home Magazine.
We’re Everywhere You Want to Live
Style is representative of a bolder, more photo-forward style, that hints at a National Geogaphic magazine cover suggesting a destination locale. The headline is playful while poigniant. This would be appropriate as a 6 month digital or print ad campaign.
MULTI-PLATFORM ADAPTATION - AGENT RECRUTING
Click on the graphic to be taken to their full size representation.
Campaign Copy:
Come Home. We’re so much more than simply different.
Every brokerage says they’re different—different technology, splits, culture. At Dudum Real Estate Group, our difference isn’t a tagline. It’s you.
We’ve carefully built a team of 150+ exceptional professionals across six strategic locations, united by one shared mission: your success.
Imagine being part of an organization where your growth isn’t just supported—it’s encouraged, expected, and celebrated. Here, leadership, staff, and fellow agents collaborate to help you achieve your goals, and we celebrate every win right alongside you.
We already have over 150 incredible examples of what makes us extraordinary—and we’d love for you to be the next.
Reach out today and come home to Dudum.
One-sheet
INNOVATION
Click on the graphic to be taken to their full size representation.
AI Image/Illustration
Using AI to create period appropriate illustrations for the sale and branding of Eichler homes.
AI Image/Illustration
Using AI to create vintage style travel posters of iconic local landmarks. Using artwork in social media, wearables, etc.
AGENT MARKETING
PROPERTY MARKETING
Instagram Post
Featuring the fabulous Angie Clay and a testimonial from a client. Using her Logo icon as a subtle background while maitaining Dudum’s branding overall.
4 Page Luxury Brochure
Non-traditional horizontal format allows for room around the photos as well as opportunities for using type as a design element making a more elevated, modern statement.
Click on the graphic to be taken to their full size representation.
Where does the story continue...