Why women make great signworld business owners

Why Women Make Great SignWorld Business Owners

When one thinks of the traditional sign shop of yesteryear, they usually envision a business that consists of mostly (or entirely) men. But at SignWorld, more and more women are finding their niche in the sign making business. And in fact, women typically make great SignWorld business owners.

Let’s take a look at a few qualities that help women succeed in SignWorld businesses: Women tend to be great connectors A big part of being successful in business to business sales is having a strong network and being able to connect with others. Many women tend to be more at ease making these social connections than their male counterparts – whether it be through their local chamber of commerce or other business and social circles.

Women are better multi-taskers

Designing amazing looking signs for your clients is only one part of the SignWorld business. There is also keeping in touch with clients, managing your books, supervising employees, attending additional training and so forth. Most women entrepreneurs have a knack for managing a full schedule and know how and when to move on to the next task.

Women are perfectionists While this can be a disadvantage if taken to the extreme, having high standards for producing a quality product and providing great customer service is very important in the operation of a successful SignWorld business.

SignWorld owners who refuse to settle for mediocre work are the ones who will get loyal, repeat customers.

Women consider the needs of others One thing that really makes some of the most successful SignWorld owners stand out amongst the crowd is how they take their customers’ needs into consideration. Being able to anticipate the needs of your customers and making suggestions for signage that will really benefit their business will not only have them coming back time and time again but it will also have them referring your business to their contacts as well.

Women are not afraid of hard work Building any type of business takes effort and sweat equity – and a SignWorld business is no exception.

Women entrepreneurs are willing to put in the long hours and hard work that it takes to build a business from the ground up.

Women share the credit Healthy self-confidence is important for any business owner, but a huge ego can be a detriment. Female business owners tend to have a healthy enough self-image to be able to give credit where credit is due.

This becomes especially important when you start to hire your first employees. If you are willing to share the credit with your team, it will be easier to attract and retain great workers.

Women take fewer risks While they take fewer risks, the risks that women entrepreneurs do take tend to be more calculated.

Female SignWorld owners are less likely to gamble a large chunk of the company budget on an unproven piece of equipment or computer program – but when they do take a risk, the potential ROI has been carefully considered.

Women are not workaholics Female entrepreneurs are hard workers but they also value their family and social lives and do their best to maintain a healthy work-life balance. This balance helps to keep them from getting burnt out.

While these attributes are generalizations and not necessarily true for all women, they are certainly true of many of our female SignWorld business owners – and these attributes are key factors their success.

About Signworld Signworld is a national organization with more than 290 independently owned sign companies, which provide commercial custom signage and graphics. It’s personable, creative, rewarding and ideal for people-oriented individuals who have the desire to learn how to manage a sales and production business. Signworld has been a part of the industry’s profit and fun since 1988. With over 27 years in the business, Signworld has established itself as the leader in the no-royalties and no-rules sign business concept. The ongoing support and training along with state-of-the-art equipment helps leave the competition behind. For more details visit – http://signworld.org/ See more at: http://signworld.org/why-women-make-great-signworld-business-owners/