4 Sign Design Mistakes You Should Avoid
In today’s post, the Signworld world describes 4 sign design mistakes that business owners must avoid to get the most out of their displays.
Don’t structure your signage like an oversized business card! For business owners who are unfamiliar with the finer details of sign design, modeling their signage after business cards seems like a smart move. After all, your business card lays out your contact details, company logo,, and other pertinent information in an easily digestible format, so why not use it as signage inspiration?The main problem with this approach is that 9 times out of 10, it results in an overcrowded sign design. As we’ve discussed in previous posts, the best signs are always simple and concise, outlining straightforward action for the customer to take. Remember: most of your prospects will not study your sign; on average, we give business signage about 3 seconds of attention, and this duration only continues to decrease as our world gets cluttered up with more advertising every day. Rather than bogging down your message with details, try picking three key elements from your business card that you will incorporate into your sign design. More often than not, these three elements will be your business name, tagline, and either a website URL or phone number, depending on your preferred contact method. This method makes the most of the old adage that “less is more,” and generally will convert more prospects than the cluttered business card alternative.
Don’t penny-pinch with refurbished plywood signage. We get it; owning a small business is unforgiving in the modern market climate, and success is often proportionate to your ability to reduce unnecessary spending. However, when it comes to converting customers with business