Customer Loyalty: Three Tips for Securing Repeat Business Part 1
Unless you’re an undertaker, you’re probably going to aim for repeat customers throughout lifespan of your company. The majority of Signworld business owners attribute 80% of their revenue to roughly twenty to thirty top accounts, a relatively small pool of valuable clients. This post series will highlight three major elements of the all important customer retention efforts that will give your business a solid and sustainable base from which to grow. First and foremost, the foundation of your business will be the selfsame foundation for your repeat business: excellent customer service. Even if you produce an amazing product, repeat business is likely to be slow if your customers feel they must micromanage you through the entire transaction. Customers are more likely to offer consistent business if they hear from you on a regular basis, even between orders. Creating a communications calendar to maintain consistency with your “touching base” calls, emails or site visits will help you remain in the forefront of their minds for future orders. Your communication, like most things, should be about quality more than quantity. When you reach out to your customers for anything other than a “checking in” call, make sure you’re adding value to their time. One efficient tool for making sure your customers are glad to hear from you is a regular