Business trends to watch for in 2016

Business trends to watch for in 2016

2015 has come to a close, and whether you already own a SignWorld business or whether you are considering investing in one, it is important to look ahead at the trends of 2016. The following is a list of trends to look out for this year Continued Growth of Digital marketing Looking back a decade ago, the most effective way of marketing a business would have been through television and/or print media. Today however, with the exponential growth of the internet and the decline of print, companies are turning their interests to online marketing. 2016 will be no different – each and every day the internet continues to grow and attract more consumers. We will see more and more social media, mobile, and content marketing this year.

Rise of the Entrepreneur Corporate workers have it tough right now – they are overworked, underappreciated and are often placed in negative environments. On top of that, they waste a lot of time in the awful commute every single day. Many people will be laid off or even just quit, leaving behind their office and corporate life for good.

A lot of these people have great ideas, they will find the confidence they need to branch off on their own and start their own business, be their own boss. While some may fail, many will others will not let up and this year will be great for the entrepreneur.

Focusing on our well-being Baby boomers are aging and acknowledging their bodies are not what they once were. Expect to see many people spending less time at the office, and more time being active – they will be buying home fitness equipment, memberships to gyms, and anything else to try and get in shape.

Additionally, consciousness towards the ‘all work and no play’ mentality is shifting. People are looking for ways to relax and eliminate the unnecessary stresses of life. We will see a rise in things such as meditation, spirituality, and yoga activities.

Less is more As days pass we are draining our resources more and more and there is a currently a collective shift building against excessive materialism that will continue to grow.

Less is certainly becoming more. A quieter, simpler life is what many people are beginning to desire. This year many of us will be cutting back, and taking more time out of the hustle and bustle of modern day life to make more time for ourselves. There will be less eating, buying, and worrying. We can expect to see more time spent with the people that matter, more time figuring out what truly matters.

Rise of Corporate Responsibility To more and more people, running a successful company means helping out the community around you, as well as helping those less fortunate around the globe. In 2016 we will see more businesses realize that there is more to a company than just making money. You have to show you care about others and use what you have to help them.

Activism The internet is teaching us that society is not perfect. Activism will increase as people realize they must fight for the causes they see fit. Climate Change, war, and poverty will all be hot button topics. People are realizing that what happens on one side of the earth can very well affect the other side.

Follow these trends, and expect to see success in the business world, and beyond.

See more at: http://signworld.org/business-trends-to-watch-for-in-2016/