5 Signage Hacks: How to Get Your Message Out There
In today’s post, the Signworld team shares 5 signage hacks you can use to ensure your brand message is read and absorbed by as many people as possible.
The best signs are collaborative efforts. Though confidence is key for business owners, the best companies understand that creating a sign is a job for more than one person. This is true for a number of reasons. First of all, it’s often advantageous to involve a larger team in the design phase. Though it can be true that “too many cooks spoil the broth,” involving more people from your company in your sign design will help build a sense of collegiality and cooperation even before your doors open for business. More importantly, getting more than one mind involved increases your chances of nailing your brand message. Additional opinions can also help you select the right color and graphic scheme. Ultimately, the final and most important bit of signdesign collaboration should occur between the business owner and their Signworld consultant; once the team has brainstormed a few strong ideas, your Signworld consultant will help you optimize it. Keep it simple, stupid! The “K.I.S.S” rule has helped people in all walks of life avoid overthinking and overcomplicating their work. This old adage is especially useful when it comes to sign design, where your message should be kept clear and concise at all costs. When you’re trying to catch somebody’s eye, brevity is king; force yourself to find ways to communicate your desired message in as few words as possible, and avoid complicated, multi-syllabic words as often as you can. In doing so, you’ll get your message out there to more people, and elevate yourself above other vendors who lose their prospects with walls of text!