MISSION STATEMENT
We successfully help clients buy and sell homes in the Portland Metropolitan area by delivering thorough & thoughtful customer service We strive to deliver service that is truly exceptional and best in class
CORE VALUES
We act from, and are dedicated to, our concierge mindset with attention to detail, expert negotiation, and a strong commitment to clear and consistent communication
We are:
Proactive: Energetic and thoughtful customer service
Relational: Our team and our clients are the most important part of our day.
Informed: Expert knowledge of the neighborhoods born from working consistently with both Buyers and Sellers in the NW/SW Hills for 25 years
Committed: We do what we say we are going to do We are here for you
The Kendall Bergstrom Team is committed to exceptional service. Your time is valuable, and it is our goal to make this process smooth and seamless.
Expert analysis of the market in order to achieve top dollar
Tailored marketing strategy allowing us to target the most appropriate and immediate buying audience
Targeted Local, National and Global outreach to key networks in our effort to expose your home to the wide & effective markets
Weekly (and often daily!) updates from our administrative team allows us to accurately focus on each detail from the date our timeline is approved by our clients.
We are a trusted referral resource for vendors, contractors and local professionals
We establish positive and proactive rapport with our co-oping brokers to facilitate a smooth closing process. Ensuring all paperwork is complete and in compliance from date of escrow to closing
We research, problem solve and ultimately celebrate your success together.
Kendall is a highly skilled and accomplished Principal Broker operating in the luxury real estate market of Portland, Oregon. Her expertise extends from the coveted NW & SW Hills of Portland to the vibrant community of Lake Oswego, Waterfront properties along the Willamette River and back up to the key neighborhoods near the headquarters of leading corporations for NIKE, Columbia Sportswear and INTEL located in the SW Hills of Beaverton.
Earned designations of International Relocation Specialist, Certified Luxury Home Marketing Specialist, and Global Mobility Specialist, Kendall brings a wealth of knowledge and experience when working with incoming Executives, Artists, and Athletes She is a keen listener, skilled negotiator and excellent educator. Kendall is widely recognized as one of Oregon’s top-performing brokers
Kendall is a long time resident of Lake Oswego, Oregon where she lives with her husband and three children. She has a strong connection to the state, having attended Beaverton High School and then on to UCLA and ultimately Washington DC before embarking on a career in real estate Her offices in NW/SW Portland and LO allow her to stay attuned to the ever-evolving social, economic and cultural nuances throughout each marketplace
Most importantly, Kendall loves what she does and takes great pride in helping people successfully invest in real estate to find their dream home She warmly invites you to get in touch and experience the exceptional service and expertise she has to offer.
We use professional real estate photographers specifically designed for luxury homes Photography helps create a compelling vision for future home buyers These professionals have a keen eye for capturing the unique qualities and architectural details of your home to give each homebuyer a powerful first impression. This includes composing interior and exterior shots, strategic lighting and skillful processing to produce a stunning lineup of photos viewed on RMLS and all affiliate real estate sites like Zillow, Redfin and Realtor.com.
We also use drone photography to capture a true sense of place These images tell a more complete story as they are able to fly above your home and neighborhood showing connectivity to parks, trails, downtown and/or civic activities. Buyers begin their shopping online so the more complete story we can tell, the more your home comes to life for potential buyers
Finally, we use twilight photography to showcase the exterior of your home at dusk Landscape uplighting, lit walkways/entryways and stunning evening hues create dramatic appeal in an effort to capture the mood of your home in the evening The enhancement of exterior lighting is well worth the investment and needs to be featured extensively; if it exists, we make sure to highlight it!
As home searches begin online, professional measurement and floor plan drawings have become an industry standard Floor plans are now critical to Buyers In the comfort of their home, they can move through the plan, identify critical or required space and add your home to their favorites list if it meets their criteria. We use a professional measurement firm to complete these floor plans.
Portland City Council unanimously adopted the Home Energy Score program. The ordinance requires sellers of single-family homes to obtain a Home Energy Score Report prior to listing their home. Once completed, the Home Energy Score is included in our marketing materials A Home Energy Score is based on a standard assessment of a home’s energy-related assets (ie. Furnace, AC, insulation, etc) to compare energy use across homes in the Portland housing market
This is a homeowner incurred cost required for the sale of your home We typically align this appointment in tandem with our floor plan measurement The cost for this Score ranges from $185$400 depending on the square footage of your home We normally receive this Score within 24 hours of the measurement and it is included in the listing of your home
WE CREATE A TIMELINE FOR YOUR REVIEW
We begin with a draft of a timeline outlining the steps forward. We determine together the best timeline that meets the needs of you and your family.
PREPARING YOUR HOME
Together, we wil walk through your home with an eye focused on prepping, decluttering, fine tuning all with the goal of helping place your best foot forward for photography.
PRE-LISTING PREP
Together, our team prepares all accurate listing documents required for the RMLS system. We create your marketing materials and begin schedule all preparatory appointments.
PHOTOS AND FLOOR PLANS
All of this prep work leads to being photo ready!
COMING SOON AND / OR LIVE ON THE MARKET
Your home is now in coming soon status or live on the market! RMLS is the central database from which subsidiary companies such as Zillow, Redfin, Trulia, Realtor com get their information
ACTIVELY BEGIN SHOWING YOUR HOME!
Realtors will begin requesting home showings. We will contact you when these requests come in as well as provide you with timely feedback!
PRE-WEEK ONE: BUILDING MOMENTUM
Building momentum during the prelisting process is important We will place your home as “Coming Soon” in the RMLS This allows all member brokers to become aware that your home is coming to the market within a few days and the energy in the marketplace begins to build
DAY ONE - YOUR HOME IS NOW GLOBAL
Your home becomes an active listing in the RMLS. This is the central database in which all realtors enter new homes on the market in Portland. From RMLS, all affiliates like Sotheby’s International Realty, Zillow, Redfin, and Realtor.com, will pull the data so that your home is ready for the world to see. A digital version of our luxury virtual tour is also posted on social media and emailed to all key Diamond and Platinum members of our local RMLS as a “New Listing.”
WEEK TWO
We invite all Cascade Hasson Sotheby’s International Realty agents, plus the top producing Portland Area brokers, and Platinum/Diamond Club Members to tour your home in-person. This invite reaches over 700 key local Realtors
WEEK THREE
We will email you an online presence
The online presence shows provides you with access to all the links where your home is published and marketed
WEEK FOUR
We mail a custom full color large format postcard, to your nearest 200 neighbors. Neighbors are also a great source for potential buyers Many have their ear to the marketplace!
WEEK FIVE
Since your home has gone live, it has been featured online in multiple locations including your individual website, social media outlets, affiliates like Zillow, and your virtual tour links We are able to track how many realtors and buyers have viewed these online marketing tools and emails We will send you a Reach Report with all of the results for each medium
WEEK SIX
Between day 40-45, Kendall will keep you abreast of the marketplace with a market update This is a summary of what’s happening in your local neighborhood We are a team and one of our most important jobs, when your home is activity listed, is to keep you well informed of the marketplace
WOW. Just wow!
That is how I would describe our experiences as both buyers and sellers fortunate enough to work with Kendall and her amazing team From start to finish, Kendall’s goal is for her clients to be happy with their decisions. Relationships are her priority. She thinks of all the little details so her clients don’t have to Her vast experience as a broker really shows. If she doesn’t know the answer, she knows someone who does If you are looking for a broker, call her immediately! You will not be sorry.
Thank you! For all of your great work selling our home and lot You and your team exceeded my expectations at every level Everyone on your team was professional, prompt, and communicative. I really appreciate the care and expertise you and your team provided throughout the entire process
Kendall and her team could not be more professional and wonderful to work with. They radiate confidence and positivity and if you are looking to sell or buy a home, this team of women is sure to get the job done! I have both sold and bought a home with them and looked forward to every meeting. Call them now!
S LIPPY PORTLAND HEIGHTS
Kendall was extraordinary! Her expertise of the market, Portland and Lake Oswego market was phenomenal Really enjoyed working with Kendall and her team is world class. I would recommend Kendall and her team over and over.
K DEE PORTLAND, OR A HOSKIN LAKE OSWEGO, OR M MONROE LAKE OSWEGO, OR
so much for your time and for the opportunity to meet with you! Our team looks forward to working with you toward a smooth, well-informed and successful home sale We truly love what we do!
Sincerely,
Kendall
