IN BIZ NC JUNE JULY 2021 qxp.qxp_A4 size 14/05/2021 09:59 Page 30
TALKING BUSINESS
WE’RE NOT NEW AND WE’VE NEVER BEEN NORMAL That’s the strapline from one of the adverts that Wilson Browne Solicitors ran, capturing the firm's spirit perfectly. For a firm with a bear as a mascot and a #SingingSolicitor they undoubtedly break the mould when it comes to showing the human side to the legal world. There’s no stuffiness or ‘BEING GOOD old fashioned stereotypes of what a solicitor is like – the firm is most definitely made up of LAWYERS IS A people with their very own character. GIVEN – WHAT Everyone that works there is clear that the firm is about much more than one person, MATTERS ARE one small management group, one team, and CLIENTS’ the firm is keen that no one person takes centre stage. When asked for his view, Wayne Jenkins, Business Development & Marketing Director, commented: “It’s hard to do these type of articles without sounding like a thinly veiled sales pitch, or for it to be very selfserving and self-congratulatory, so let’s get the buzzwords out of the way first… ‘award winning’ or ‘multi-award winning’…tick, ‘nominated for…’…tick, ‘proud to support…’…tick, ‘one-stop shop’…tick, ‘transformative, agile, pivot’…tick.” Kevin Rogers, Chairman of the Board and also President of the Northamptonshire Chamber, adds: “Where do we start? There’s no single stand-out thing; no single big deal; no single initiative that we would choose to focus on. Like any business worth its salt, we know that business is about doing the basic things well and doing them consistently well. That includes everything from managing the profile of the firm, to how it delivers on the needs of its clients, and how it supports and develops people.” From the moment the world changed, the firm was able to carry on (almost) as normal thanks to the ICT team's efforts, getting everyone up and running in a matter of days, with remote working. From there, everything else flowed. The ability to deliver the same high standards has seen the firm gain more Legal 500 entries than ever before – something the firm is proud of, given the Legal 500 is a who’s who of the legal world. Being good lawyers is a given – what matters are clients. The firm went out of its way to ensure that clients were always supported; they always had access to a solicitor remotely or face-to-face. It’s that kind of commitment that ultimately led to a Feefo Platinum ‘Trusted Service’ award for service – the highest possible. Clients really appreciate the little touches that the firm delivers – from cake during lockdown; to bonfire night treats to try and compensate for the lack of any real celebration; to festive gingerbread men…all designed to add a little cheer. Keeping her foot firmly on the accelerator is Jennie Jahina, Employment Partner. As well as looking after and advising clients on a constant flow of changing legislation during lockdown and furlough, she has found time to share her knowledge with businesses via the coronavirus Hub (most probably the first and most used such resource in the region); has written a tremendous amount of content for publication; and found time to give updates to the CIPD (Chartered Institute Of Personnel & Development) and hireful (Chamber member). 30 inbusiness JUNE/JULY 2021
