Brand Guideline

Page 5

How we got started

Petline was idealized by our founder, Mark Spiegelman in the mid 2000’s. With a history in the tele-medicine industry and medical instrument sales, Mark has been a lifelong entrepreneur, possessing an insatiable desire to help others. Becoming the owner of two dogs, Mark fully realized the identity of a Pet Parent, driving him to think of ways he could help all pets throughout the United States.

His knowledge of streamlined operations coupled with his business acumen, Petline was morphed from an idea to a fully realized company in early 2018. Combining advanced operations platforms, multi-channel communication tools, and a driven pet-loving staff, Petline is positioning itself to be a ground-breaking, industry interrupter.


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