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Current


Concept 1


Logo design Playful and modern, this look is all about fun. The speech bubble exactly represents the core of the product, with the subtle “P” shape harkening back to the name. The bubble’s descender curves down echoing a tail, giving the shape even deeper meaning. All the typography has rounded sensibilities tying the mark together in a cohesive unit.


Primary Colors For color, we are leading with yellow for it’s bright, attention grabbing nature. We also want the positivity and general happiness yellow brings with it. To make sure contrast is represented, we’ve opted for two shades, to be used accordingly given the communication. Also shown here is the all black version for single color requirements.

Yellow

Ochre

Black


Secondary Colors

Blue

As a secondary palette, we have 4 bright colors to complement the primary. These will be used to highlight and augment different details within channels like the website, app, etc. Pink

Purple

Coral


Pattern Design As an option where needed, we have created some patterns to pepper into areas where it would be nice to have an added touch representing health, nutrition, and recreation.


Applied Identity Here are a couple quick mockups to see the identity in play.


Mobile


Webpage


Concept 2


Logo design Pets are weird. Their humor is weird. This identity concept is weird. We created a representative character of a pet that is cute, quirky, and possibly mischievous to represent Petline. Within the circle, we see a series of animated actions that are always in that range, anywhere from playful (attacking a hanging string) to maybe terrorizing (attacking the logo). The letters are made to be dimensional and have the ability to push in, like an old school push button phone.


Color Palette The color palette here is meant to be bizarre and exciting as well. Mixing a strange green, a rich bold blue, with two vibrating secondary colors is a fresh take for the web.

Bold Blue

Weird Green

Innocent Blue

Mischief Red


Mobile


Webpage


Concept 3


Logo design This sophisticated, high brow approach swings editorial and stylish. To keep it fun, in certain instances, a pet comes in and plays with the dot in the logo as if it were a toy. The type has been made to be timeless with a serif typeface that has a modern take on old world typefaces.


Color Palette The colors here are muted and calming. Combining the colors in this fashion feels modern, fresh, and confident.They live in the “all-natural� space and completely harmonious with our furry friends.


Mobile


Webpage


Concept 4


Logo Design This look simply zeroes in on the heartwarming connection between you and your pet. The logo is soft and bright and is really just all in on love.


Primary Colors Combing a blue, yellow, purple, and peach makes for a warm and fun palette. This concept uses the peach and blue as a flood for larger areas, with the yellow and purple assisting as pops here and there.

Blue

Yellow

Purple

Peach


Pattern Design Patterns work well to round out and complement this concept, giving it texture and rhythm in areas where it might seem too stark.


Applied Identity Here are a couple quick mockups to see the identity in play.


Mobile


Webpage


Recap Concept 1

Concept 2

Concept 3

Concept 4

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