KEEP AMERICA BEAUTIFUL 2015 ANNUAL REVIEW
Consumer and Retail Partnerships
Nonprofit and Government Alliances
Keep America Beautiful gratefully acknowledges the following companies for their creative retail, online and consumer product partnerships during 2015.
These governmental, civic and nonprofit organizations helped to multiply the effectiveness of Keep America Beautiful programs and initiatives in 2015.
Alex and Ani
American Association of Code Enforcement
College & University Recycling Coalition
Local Search Association
Gift retailer Alex and Ani conducted a Charmed by Charity event in its Rye, New York, location, with 15 percent of event proceeds donated to Keep America Beautiful. This event is part of Alex and Ani’s Charity by Design initiative which supports philanthropy in a variety of ways, including allowing consumers to enter the charitable world through their purchases.
American Association of Code Enforcement (AACE) is a national nonprofit association representing the profession of code enforcement. Keep America Beautiful and AACE work together on code enforcement education and training as well as the development of Environmental Courts materials.
Keep America Beautiful administers a webinar series and conference workshop for the College & University Recycling Coalition (CURC), a membership-based, nonprofit organization. Keep America Beautiful also partnered with CURC to promote recycling bin grant programs designed to expand recycling in college dormitories and on college campuses.
Keep America Beautiful and the Local Search Association partner to promote the recycling and waste reduction of telephone directories as part of America Recycles Day, a Keep America Beautiful initiative.
Project Learning Tree, an American Forest Foundation program
CharityBuzz Keep America Beautiful, in partnership with Anheuser-Busch, had a very special Valentine’s Day in 2015 through two CharityBuzz. com auctions — in Los Angeles and Philadelphia, respectively — for a one-year lease on a stunning red 2014 Tesla Model S and a $2,500 credit courtesy of Mike Albert Fleet Solutions (to be used towards taxes, licenses, and registration fees). The auction received more than $31,000 in combined bidding, netting Keep America Beautiful more than $25,000. Keep America Beautiful shared a portion of the proceeds with Keep Philadelphia Beautiful and Keep Los Angeles Beautiful.
Keep America Beautiful works with the American Forest Foundation (AFF) to raise environmental awareness among youth through various educational initiatives, including AFF’s Project Learning Tree.
Arbor Day Foundation and Dimensions Educational Research Foundation’s Nature Explore
Earth Friendly Products Earth Friendly Products, a green cleaning product company, partnered with Keep America Beautiful to make available an in-kind donation of cleaning products to members of Keep America Beautiful’s network of community-based affiliates.
rinse. recycle. reimagine. Start recycling in the bathroom. Give your plastics a whole new life. IN PARTNERSHIP WITH
Learn more at projectSunlight.us
Natura Wines Natura Wines, produced by Emiliana Organic Vineyards, the world’s leading organic winery, offered its first ever social media photo contest with support from Keep America Beautiful. The voting initiative was supported nationally through social media.
North American Power Mission to Millions put the power to give in the hands of North American Power’s customers. When consumers signed up for any North American Power service, they were given
the opportunity to select a charity of choice from a list of nonprofit partners. For every month one remained a North American Power customer, North American Power would donate $1 to the selected cause.
BoatUS Foundation The BoatUS Foundation, the foundation for the Boat Owners Association of the United States, engages marina partners in KAB’s Cigarette Litter Prevention Program in an effort to lessen cigarette butt litter in our waterways.
Keep America Beautiful partnered with Green Schools National Network (GSNN) during the Green Schools National Conference in Virginia Beach, Virginia. Representatives from schools, nonprofits and industry discussed the elements of green schools and barriers to zero waste and recycling.
Earth Day Network Earth Day Network promoted youth initiatives, including Keep America Beautiful’s Youth Advisory Council, Recycle-Bowl, and shared affiliate information through its network.
rinse. recycle. reimagine.
Keep America Beautiful partners with National Wildlife Federation to engage students in grades K-12 as environmental stewards through recycling and community greening initiatives. The relationship extended to RecycleMania, to recognize the colleges and universities that did noteworthy promotional campaigns as part of the competition.
North American Association of Environmental Educators North American Association of Environmental Educators promotes youth initiatives, including Recycle-Bowl, and seeks ways to partner with Keep America Beautiful on behavior-change topics and educating initiatives.
Ocean Conservancy International City/ County Management Association The ICMA and KAB shared educational resources and programs that benefit community leaders in both organizations, including promoting grants for the Cigarette Litter Prevention Program.
Unilever
Unilever extended its generous support of Keep America Beautiful’s “I Want To Be Recycled” public service advertising campaign with an innovative consumer promotion Start recycling in the bathroom. Give your plastics a whole newaimed life.at increasing bathroom recycling. As part of its Unilever IN PARTNERSHIP WITH Santa Fe Natural Tobacco brightFuture sustainable living platform, Unilever Learn more at projectSunlight.us Santa Fe Natural Tobacco distributed a newspaper coupon insert featuring included Keep America Keep America Beautiful to more than 4.4 million Beautiful among a group of homes nationwide. five nonprofits for an online Earth Day promotion to Santa Fe Natural Tobacco customers.
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Keep America Beautiful expanded its experiential learning programs for children through Arbor Day Foundation’s Nature Explore outdoor classrooms. Arbor Day promotes Keep America Beautiful affiliates who have developed Nature Explore Classrooms.
Green Schools National Network
National Wildlife Federation
Ceres
International Downtown Association
Keep America Beautiful joined Ceres as a member of the Ceres Coalition. The Ceres Coalition works to promote sustainability by moving companies, policymakers and other market players to incorporate environmental and social factors into their decision-making and to mobilize investor and business leadership to build a thriving, sustainable global economy.
The International Downtown Association promotes Keep America Beautiful’s Cigarette Litter Prevention Program grants to its business-member organizations in its effort to create healthy and vital urban centers.
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Ocean Conservancy and Keep America Beautiful cross-promoted their respective signature programs, the Great American Cleanup and International Coastal Cleanup.
Points of Light Institute Points of Light involved Keep America Beautiful affiliates in nationally-recognized service days and offered volunteer leadership to Keep America Beautiful affiliates through resources from HandsOn Network and generationOn.