Keep America Beautiful 2015 Annual Review

Page 1

2 0 1 5 ANNUA L R E V I E W


Table of Contents Caring for Our Beautiful Places................................................................................................. 02

Dear Friends and Supporters:

End Littering...We Fight Dirty!................................................................................................... 10

s I reflect on my second year as President and CEO of Keep America Beautiful, I continue to be profoundly moved by the work of this organization, its staff, our incredible affiliate network and the generosity of millions of volunteers, corporate partners, municipalities, elected officials, and individuals.

Making Recycling Second Nature.............................................................................................. 16 Our Grant Programs Empower Change............................................................................... 26 Our Education Programs...Changing Behavior................................................................34 Affiliate Network: The Heart of Beauty.................................................................................38 Your Commitment and Support Advance Our Mission..............................................48

About Keep America Beautiful At Keep America Beautiful, we want to ensure that beauty is our lasting signature. A leading national nonprofit, Keep America Beautiful inspires and educates people to take action every day to improve and beautify their community environment. We envision a country where every community is a clean, green, and beautiful place to live. Keep America Beautiful provides the expertise, programs and resources to help end littering, improve recycling, and beautify America’s communities. The organization is driven by the work and passion of more than 600 community-based Keep America Beautiful affiliates, hundreds of partner organizations, millions of volunteers, and the support of corporate partners, municipalities, elected officials, and individuals. Our collective action champions environmentally healthy, socially connected, and economically sound communities. Keep America Beautiful continues to bring people together to transform public spaces into beautiful places.

I’m proud of the many accomplishments in 2015 and am excited for what lies ahead in 2016 and beyond for Keep America Beautiful. We will continue to improve and take action to get better every day at doing the work required to Keep America Beautiful. And in doing so, we will inspire, educate and champion communities across America to be environmentally healthier, economically stronger, and socially more connected. More connected to each other as neighbors—not only in the individual communities we serve—but within the vast collection of urban, suburban and rural places that each day create a new chapter in the story of a cleaner, greener and more beautiful America. We had a BIG year in 2015, helping to deliver meaningful impact in the communities served by our more than 620 state and community-based affiliates. In the following pages you’ll be able to read about the impact of our collective actions in 2015 and be inspired by the stories of some of the passionate and dedicated people who play a leading role to Keep America Beautiful. As many of you know, over the past few years we set out to revitalize Keep America Beautiful as we continue to evolve with our 65th Anniversary approaching in 2018. As part of our journey, we led a thoughtful and thorough review of our Vision, Mission and Values for the first time in 15 years. Our Vision: a country where every community is a clean, green and beautiful place to live. Our Mission: to inspire and educate people to take action every day to improve and beautify their community environment. Our Values: • I nspire: We lead by example and inspire others to take action.

• T eamwork: We build community by working together.

• Integrity: We act with integrity and respect.

• Passion: We bring passion to our purpose.

Our Mission To inspire and educate people to take action every day to improve and beautify their community environment. What We Believe

We thank for your continued support of Keep America Beautiful as we strive to End Littering, Improve Recycling and Beautify America’s Communities. Beautifully Yours,

• People and places are profoundly interconnected. • Thriving communities are rooted in individual responsibility and action. • Behavior change, including education, is the foundation for lasting impact. • Positive change happens when people work together.

“ W e will inspire, educate and champion communities across America to be environmentally healthier, economically stronger, and socially more connected.”

Jennifer M. Jehn President & CEO Keep America Beautiful

(Cover Photo: Tod Martens Photography /


Jennifer Jehn with a Unilever volunteer at Unilever’s “Community Action Day” in Englewood, New Jersey.


Keep America Beautiful launched the 2015 Great American Cleanup by ringing the New York Stock Exchange (NYSE) Closing Bell® with Lowe’s Market Director Michael Ricciardi and other representatives from Lowe’s.

Great American Cleanup

The Keep America Beautiful Great American Cleanup is the nation’s largest community improvement program, engaging more than 5 million volunteers and participants every year to create positive change and lasting impact in local communities. The Great American Cleanup offers structured service projects–experiential environmental education, organized volunteer events and employee engagement opportunities–to deliver meaningful economic, environmental and social impact to communities nationwide.

Among the key values that drive the work of Keep America Beautiful is the idea that people and places are profoundly interconnected, and that thriving communities are rooted in individual responsibility and collective action.

planting trees, flowers and community gardens, among other educational and roll-up-your-sleeves volunteer opportunities.

Nothing better embodies this value more demonstrably than Keep America Beautiful’s Great American Cleanup, which celebrated its 17th year in 2015. As the nation’s largest community improvement program, the Great American Cleanup is led by more than 600 Keep America Beautiful community-based affiliates and hundreds of other partner organizations, with events formally kicking off in the spring and continuing throughout the year. The work of more than 5.4 million volunteers and participants in 2015 – 1 million more than in 2014 – generated nearly $160 million in measureable benefits to thousands of participating communities from coast to coast.

• Removed 62 million pounds of litter and debris for safer, cleaner communities;

The scope of the Great American Cleanup is far-reaching with initiatives ranging from cleaning shorelines and waterways; removing litter and debris; renewing parks, trails and recreation areas; reducing waste and improving recycling; and


In 2015, Great American Cleanup volunteers and participants:

• Cleaned 96,000 miles of streets, highways, trails, waterways and shorelines; • Cleaned and renewed 69,500 acres of parks and public lands; • Collected more than 177 million pounds of items for recycling or reusing, including PET plastic bottles, electronics, newspaper and more; and • Planted 49,500 trees and 625,000 flowers and bulbs to strengthen the green infrastructure of communities. National sponsors of the 2015 Great American Cleanup included Altria, BNSF Railway, Dow, The Glad Products Company, Lowe’s and Niagara Bottling.


2015 National Sponsors


VOLUNTEERS/IMPACT Volunteers/participants..............................................5.4 million Volunteer hours ...........................................................6.7 million Communities involved/events held..........20,000/40,000 Measurable benefits to communities involved.............................................$157 million






Newspaper recycled (lbs.) .....................................24.2 million Electronics recycled (lbs.)...........................................10 million Pounds of beverage containers..........................10.5 million

cleaned/ beautified (miles)..............................................86,000 Parks & public lands cleaned (acres)..........................69,500 Rivers, lakes & shorelines cleaned (miles).........................................................................10,000



commingled recyclables .....................................99.86 million

Pounds of other plastics collected .....................2.1 million

Roads, streets, highways


Pounds of single stream/

film collected ........................................................................106,000

Litter & debris collected (lbs.)..................................62 million


Clothing collected for reuse (lbs.)............................2 million

Pounds of plastic bags/




Other recyclable materials


collected (lbs.)...............................................................28.5 million



Flowers & bulbs planted..................................................625,000 Trees planted.............................................................................49,500 Residential & commercial buildings painted/renovated/built.......................................................1,200 Graffiti removal/sites abated...........................................69,000

COMMUNITY EDUCATION Educational workshops held: Educator Workshops...............................................................6,743 Community Workshops.........................................................3,164 Educational workshop attendees.........................2.6 million







10,000 MILES



















1. Keep Alachua County Beautiful volunteers clean up an illegal dump in Gainesville, Florida. 2. An Evergrene Master Association volunteer clears brush in Palm Beach County, Florida. 3. Friends of Lafitte Greenway participated in a Great American Cleanup mural painting in New Orleans. 4. Keep Pensacola Beautiful volunteers completed 27 oyster reefs at Bayou Grande in Pensacola, Florida 5. All hands show off Keep Bakersfield California slogan, “Litter: It’s Beneath Us.” 6. Volunteers take to kayaks for a Keep Grapevine Beautiful cleanup in Texas. 7. Employees of Eli Lilly and Company shovel sand during the annual Lilly Day of Service, coordinated by Keep Indianapolis Beautiful. 8. Memphis City Beautiful volunteer planting flowers during its Great American Cleanup “Faith in Action” event. 9. Two young volunteers from Keep Allen (Texas) Beautiful move a roll of carpet. 10. Keep Greensboro Beautiful volunteers preparing for duty. 11. Keep Riverside Clean & Beautiful volunteers remove brush in Riverside, California.





National Planting Day Celebrates the Value and Power of Local Ecosystems



Students from Knox County Career Center Landscape Design and Management Program help plant a Native Pollinator Garden at the Ohio Capitol Square apiary as part of Keep Ohio Beautiful 2015 National Planting Day.

Keep America Beautiful’s National Planting Day, a fall initiative of the Great American Cleanup, celebrates the value and power of local ecosystems by mobilizing Americans to plant native species of trees, shrubs and plants. In 2015, Keep America Beautiful asked National Planting Day participants to celebrate the theme of “Keep America Bee-utiful” by focusing their planting efforts on pollinator gardens in public places. In collaboration with dozens of conservation and gardening organizations nationwide, Keep America Beautiful became a founding member of the National Pollinator Garden Network and joined the new nationwide Million Pollinator Garden Challenge campaign in support of President Barack Obama’s call to action to reverse the decline of pollinating insects, such as honey bees and native bees, as well as monarch butterflies.

Special planting activities took place in dozens of communities. For example, Keep Ohio Beautiful partnered with the Capitol Square Review and Advisory Board at the Ohio Statehouse to plant an Ohio Native Pollinator Garden, designed by scientists at The Davey Tree Expert Co. In addition to attracting a variety of pollinators, this garden will provide nectar sources for the beehive installed earlier this year on the Statehouse grounds. To commemorate the day, Keep Ohio Beautiful kicked off the event with an interactive pollinator educational program with students from Columbus’ Annehurst Elementary, presented by senior entomologists from Scotts Miracle-Gro. High school students from the Knox County Career Center Landscape Design and Management Program, and representatives from organizations throughout Ohio, were on hand to educate attendees about native plants, pollinators and related subjects.



In the Connecticut capital of Hartford, volunteers from The Hartford insurance company, working with Keep America Beautiful affiliate KNOX, rejuvenated an intersection a few blocks from the company’s headquarters as part of a 9/11 Day of Service remembrance. Keep Sevier Beautiful’s beautification committee partnered with the Eugene Huskey Environmental Center to convert the site of its former butterfly garden into a native wildflower garden that is supporting pollinating insects. Many plants for this project came from the Knoxville Botanical Garden & Arboretum’s butterfly demonstration garden. Thanks to volunteers from the Wyndham Hotels and Resorts Green Team, the site in Sevierville, Tennessee, will not only be a beautiful addition to the landscape that supports native wildlife, but it will also serve as an education space for young visitors.


(Top) KNOX, Inc., a Keep America Beautiful affiliate in Hartford, Connecticut, conducts beautification events year-round, including around National Planting Day. Volunteers from The Hartford rejuvenated an intersection near the company’s headquarters in remembrance of 9/11. Volunteers (below) from KNOX’s Greater Hartford Green Team blazed new trails at Riverside Park.

National Pollinator Garden Network and Million Pollinator Garden Challenge


Cigarette Litter Prevention Program

The Cigarette Litter Prevention Program website was relaunched in 2015 and can be found online at View the Cigarette Litter Prevention Program PSA video on Keep America Beautiful’s YouTube channel.



For more than six decades, Keep America Beautiful has served as our country’s nonprofit steward of litter prevention. Litter is more than just a blight on our landscape. Litter is costly to clean up, impacts our quality of life and economic development, and eventually ends up in our waterways and oceans. Among our many initiatives, the Keep America Beautiful Litter Index and Community Appearance Index are step-by-step methods of assessing current litter conditions and other indicators which is used in thousands of communities and by municipalities nationwide. Today, we are as committed as ever to providing people with the resources to prevent litter with the ultimate goal of helping to end littering in America.


Keep America Beautiful achieved an average 52 percent reduction in cigarette litter in communities that implemented its Cigarette Litter Prevention Program in 2015, a 4 percent increase over the 2014 results.

butts on the ground to be “littering.” Keep America Beautiful has found that cigarette butt litter occurs most often at transition points—areas where a person must stop smoking before proceeding into another area. These include bus stops, entrances to stores and public buildings, and the sidewalk areas outside of bars and restaurants, among others.

Since its establishment, the Cigarette Litter Prevention Program has consistently cut cigarette butt litter by approximately half based on local measurements taken in the first four months to six months after program implementation. Survey results also demonstrate that as communities continue to monitor the program those reductions are sustained or even increased over time.

To address cigarette butt litter, Keep America Beautiful’s Cigarette Litter Prevention Program advocates that communities integrate four proven behavior strategies and tools:

In 2015, grants provided by Keep America Beautiful through the Cigarette Litter Prevention Program supported implementations across the country in a variety of settings including downtowns, roadways, beaches, parks, marinas, colleges/ universities, tourist locations, and at special event locations. The program has served more than 1,500 communities in 49 states, Washington, D.C., Puerto Rico and Canada over its history. Research has shown that even self-reported “non-litterers” often don’t consider tossing cigarette

• Encourage enforcement of litter laws, including cigarette litter; • Raise awareness about the issue using public service messages; • Place ash receptacles at transition points such as entrances to public buildings; and • Distribute pocket or portable ashtrays to adult smokers. The Cigarette Litter Prevention Program is supported by funding from Philip Morris USA, an Altria company; RAI Services Company; and the Santa Fe Natural Tobacco Company.

(Top) I Love A Clean San Diego installed permanent ash receptacles throughout San Diego County with the help of a Cigarette Litter Prevent Program grant. (Bottom) Lea King-Badyna (left) and Katy Smith of Keep Golden Isles Beautiful show off their “This is Litter Too” flyers. 11


served in 49 States, Washington, D.C., Puerto Rico and Canada over CLPP program history.


REDUCTION % 52 IN LITTER in communities implementing Cigarette Litter Prevention Program.


Foodservice Operators Litter Guide “Keep America Beautiful is

Although only a small portion of the total litter stream (5 percent of all litter in the U.S., according to Keep America Beautiful’s landmark “Litter in America” study), restaurant and quick-serve packaging is one of the more visible parts.

pleased to bring our knowledge and experience about littering

behavior, litter prevention and

In an effort to help foodservice operators address litter and littering behavior in and around restaurants and other foodservice establishments, Keep America Beautiful partnered with the Foodservice Packaging Institute and the National Restaurant Association to produce “Being a Good Neighbor: A Guide to Reducing and Managing Litter.” The 10-page guide has a handy audit form to measure litter around restaurants, as well as a foodservice operator checklist to identify potential litter locations inside and outside the establishment. There are also practical tips to help operators reduce and ultimately eliminate litter in and near their establishments. Recommendations for recycling bin and trash receptacle placements make proper disposal of packaging items convenient and accessible. And well-known restaurateurs provide techniques to engage employees, customers and the greater community.

To get a copy of the “Being a Good Neighbor: A Guide to Reducing and Managing Litter” guide, go to

recycling in working with the

Foodservice Packaging Institute and National Restaurant

Association in producing this

important -and relevant-guide.” - Jennifer Jehn, President & CEO, Keep America Beautiful

Foodservice packaging, defined as single-use cups, containers, wraps, boxes, bags, lids, cutlery, straws, stirrers and more, is made from a variety of materials, including paper, plastic and aluminum. It allows restaurant operators to serve guests in a sanitary, convenient and economical manner. But when the packaging isn’t disposed of properly, the ensuing litter can have harmful effects on roads and waterways, with consequences for the economy and public health.

Green Youngstown partnered with the United Way of Youngstown and the Mahoning Valley, Youngstown Neighborhood Development Corporation and the City of Youngstown, Ohio, to execute a blight-busting project on Youngstown’s South Side. CHARTING THE MULTIPLE MEANINGS OF BLIGHT

Keep Massachusetts Beautiful Litter Summit Keep Massachusetts Beautiful (KMB) gathered municipal, business, and volunteer leaders in November 2015 to discuss solutions to the litter problems that plague many of the communities across the state. Keep Massachusetts Beautiful conducted the Massachusetts Litter Summit in Plymouth,

Massachusetts, to celebrate its announcement as the 25th state-level affiliate to the Keep America Beautiful national network. Keep Massachusetts Beautiful was founded by Neil Rhein, who previously served as executive director of local community affiliate, Keep Mansfield Beautiful.

A National Literature Review on Addressing the Community Impacts of Blighted Properties

“Currently, there is little coordination of efforts across the state and low public awareness of the litter problem in Massachusetts,” said Rhein. “The goal of the Litter Summit is to get people who are passionate about cleaning up litter in Massachusetts to communicate with each other, share best practices, and implement some of Keep America Beautiful’s proven solutions to the problem.” Speakers, who shared ideas and best practices for ending litter, included: • Mike Rosen, senior vice president/ marketing and communications, Keep America Beautiful • Scott Wilson, director of roadway operations at the Massachusetts Department of Transportation Highway Division • Neil Rhein, founder and executive director of Keep Massachusetts Beautiful • Volunteer leaders from Don’t Trash Wareham, Duxbury Litter Sweep, and New Bedford’s Operation Clean Sweep

Young volunteers from Keep the Rez Beautiful, which focuses on Mississippi’s Ross Barnett Reservoir, pick up litter.



Blight Literature Review

May 20, 2015 SUBMITTED TO:

Keep America Beautiful (


The Vacant Properties Research Network A project of the Metropolitan Institute at

Virginia Tech

in collaboration with Econsult Solutions, Inc.

Keep America Beautiful released “Charting the Multiple Meanings of Blight: A National Literature Review on Addressing the Community Impacts of Blighted Properties,” which was the first initiative in Keep America Beautiful’s effort to calculate the cost of blight.

2. How policymakers and community-based organizations can leverage the report’s findings; and

Prepared by researchers through Econsult Solutions Inc., a Philadelphia-based consulting firm, in collaboration with the Vacant Properties Research Network (VPRN), a project of the Metropolitan Institute at Virginia Tech, the national report examines more than 300 academic articles as well as special policy and practitioner reports devoted to the concept of blight.

The report concludes with 10 overarching recommendations for policymakers, future research, and potential actions by Keep America Beautiful and its affiliates.

The report provides a contemporary snapshot of how researchers, experts and practitioners describe and understand the complex conditions that create blight and the many policy responses that communities are taking. The primary authors outlined: 1. What recent articles and reports say about blight;

3. How Keep America Beautiful and its network of community-based affiliates can build on this report to develop a blight cost calculator for community groups and local governments.

The next phase of the initiative will involve developing the components of a blight impact calculator tool. The tool will help serve as a launching point for discussion about community-specific cost estimates and return on investment for blight remediation as well as other attendant costs. “This pioneering synthesis of the literature will help local officials and community-based organizations, such as Keep America Beautiful and its affiliates, fashion more holistic strategies to address the community impacts of blighted properties and facilitate neighborhood revitalization,” observed


To get a copy of the “Charting the Multiple Meanings of Blight” report, go to

report co-author Joe Schilling, senior research associate, Urban Institute, and former Metropolitan Institute Senior Fellow. Report co-author Lee Huang of Econsult Solutions Inc. agrees. “What we found in our work is that ‘blight’ looks like and means different things in different settings. Our review of the existing literature really underscores this point, and has yielded a very rich look at how various communities define and deal with blight.” The literature review will benefit policymakers, particularly in understanding how different communities are addressing rising rates of vacancy and how property abandonment has come to be a common characteristic of contemporary blight. The executive summary and full report of “Charting the Multiple Meanings of Blight” is available on Keep America Beautiful’s website.


Hampton Roads Reduces Cigarette Litter Regionally City County, Newport News, Portsmouth, Suffolk and Virginia Beach.

Cigarette butts can be seen almost anywhere. They are one of the most unsightly things on street corners and intersections, gutters, parks and beaches, and outside doorways and bus shelters. Armed with a Keep America Beautiful Cigarette Litter Prevention Program (CLPP) grant, the team at, an environmental public awareness program of 17 cities and counties in southeastern Virginia administered through the Hampton Roads Planning District Commission (HRPDC), organized a region-wide campaign to reduce cigarette litter. Using the proven project model developed by Keep America Beautiful for the CLPP, askHRgreen. org, its local government partners and community volunteers organized the “Cigarette Butts = Litter” campaign. As a result of the unique, collaborative regional approach used by, participating Hampton Roads communities reported a reduction of cigarette litter by an average of 74 percent in study areas.

The “Cigarette Butts = Litter” project included seven diverse study areas across Hampton Roads. During the project, local teams and volunteers analyzed their sites, installed cigarette waste receptacles in strategic locations, conducted outreach directly to adult smokers encouraging them to be mindful of their disposal habits and offered them a pocket ashtray or auto ashtray for the cup holder of their vehicle. Study areas for the project included beaches, civic plazas and a downtown Main Street, among others, in Hampton, James



Pre-scans of a portion of each study area revealed a total of 3,223 cigarette butts and plastic cigar tips had been littered on the ground. The postscans showed that all project sites saw a dramatic decrease in cigarette litter after implementing the program. The positioning of cigarette waste receptacles combined with positive reminders, education and awareness-building helped adult smokers properly dispose of their cigarette butts. The results in different study areas demonstrated that in areas with a strong sense of ownership– namely the business or entertainment districts– realized the most significant reductions because of the support the program received from local champions: the business owners, workers and community organizations like churches and libraries.


Type of Project Site


Park/Natural Area


James City County

Commuter Lot


Newport News

Business District



Civic Plaza



Entertainment District



Business District


Virginia Beach

Park/Natural Area


Regional Average





Beautiful, According to Keep America most littered cigarette butts are the up: item in America and make

38% of roadway litter 32% of litter in storm drains 32% of litter in outdoor recreation areas

No Matter How Small, All Litter

To learn more about how reduced cigarette litter in the Hampton Roads region, head over to the Cigarette Butts = Litter program or download resources from its Online Media Toolkit.

Has An Impact

cellulose LE because they contain FILTERS ARE NOT BIODEGRADABwill persist in the environment. that acetate, a form of plastic LIFE when TO WILDLIFE AND MARINE CIGARETTE LITTER IS HARMFUL to local waterways. No one wants runoff it is carried in stormwater butts! to swim with cigarette accumulates in IS UNSIGHTLY when it creating CIGARETTE BUTT LITTER shelters, bus doorways and corners, gutters, and outside our community. about a sense that no one cares


Decrease in Cigarette Litter



Comprehensive integrated campaign

I Want To Be Recycled Keep America Beautiful’s “I Want To Be Recycled” public service advertising (PSA) and awareness campaign with the Ad Council continued to educate and inspire Americans to recycle more and recycle right in 2015 with a number of new features. Typical bathroom products like shampoo bottles, toilet paper rolls and toothpaste boxes are significantly less likely to be recycled than kitchen products, according to survey results released by Keep America Beautiful and the Ad Council. With this in mind and with support from new partners and sponsors, Keep America Beautiful and the Ad Council embarked on an exciting new phase of the campaign to take recycling beyond the kitchen and into the bathroom by launching two new :30 PSAs (Hero and Smile) in March 2015, created by San Francisco-based agency Pereira & O’Dell. The new PSAs encourage consumers to recycle their personal care products in the bathroom, while the campaign website ( provides updated educational information about which products to recycle, how to recycle these products, and what the products could potentially become when recycled properly. The site also includes infographics and detailed information on how to find a local recycling facility.

Mobile ◦ Social ◦ Outdoor ◦ Partnership ◦ TV ◦ Online ◦ Radio 21

Three key factors guide Keep America Beautiful’s work to improve recycling in America: convenience, communication and cause (getting people to understand the many benefits of recycling and why they should care). By educating and engaging individuals to recycle more of the right things the right way—at home, at work and on-the-go—we can help make recycling more economically viable, creating jobs and providing recyclables to manufacture new products and packaging, while continuing to reap greater environmental and community benefits.


Unilever also extended its generous support of “I Want To Be Recycled” with an innovative consumer promotion aimed at increasing bathroom recycling. As part of its Unilever brightFuture sustainable living platform, Unilever distributed a newspaper coupon insert featuring Keep America Beautiful to more than 44 million homes nationwide in May. Keep America Beautiful and the Ad Council also conducted an “I Want To Be Recycled” video contest, in association with Zooppa, the global social community of creative talent. The contest challenged participants to illustrate the importance of recycling in their own voice through one of three topics: Upcycling Made Beautiful, Recycling Mythbusters and Recycling Community Stars. Winning videos were selected by a panel of judges from the Ad Council, Keep America Beautiful and Zooppa.

Campaign materials are provided to help spread the message about recycling at

The campaign, which has generated more than $116 million in donated media, has driven more than 3.2 million consumers to the campaign website, which includes engaging educational resources about recycling as well as an interactive game. Since March 2015, the campaign ranks #1 in donated cable network media, #2 in broadcast media, and #5 in total donated media among nearly 80 Ad Council campaigns. The 2015 national partners of the “I Want To Be Recycled” campaign included American Chemistry Council, City of Austin, Dart Container Company, Niagara Bottling, Pereira & O’Dell and Unilever.

Campaign Partners




Founding Partners



America Recycles Day “Bathrooms, Bags & Gadgets” was the theme of the 2015 America Recycles Day (ARD) to shine a light on some of the everyday but not “top of mind” consumer products that can and should be given another life through recycling. America Recycles Day, which takes place on and in the weeks leading into Nov. 15, recognizes the economic, environmental and social benefits of recycling, and provides an educational platform to raise awareness about the value of reducing, reusing and recycling—every day— throughout the year. Local organizations, including Keep America Beautiful’s national network of more than 600 community-based affiliates, governmental institutions, schools, businesses, faith-based organizations and other community partners, schedule educational workshops and recycling collection events in communities throughout the country in celebration of ARD.

In addition to the hundreds of collection and education events that featured plastic bag recycling, Johnson & Johnson Family of Consumer Companies and its Care To Recycle® program gave away 10,000 bathroom recycling bags along with an infographic to remind individuals that personal care items in the bathroom are recyclable as well. In support of ARD, Care To Recycle® launched a nationwide educational campaign and contest in collaboration with Scholastic to teach children, grades 1-3, about the importance of recycling throughout the house, including the bathroom. To highlight the recyclability of electronic “gadgets,” CyclePoint® from SourceAmerica®, the 46-member nonprofit eRecycling network whose mission is to create jobs for people with disabilities, hosted eRecycling events nationwide, including marquee events in Maryland, Michigan and Oklahoma. Keep America Beautiful, in partnership with the Institute of Scrap Recycling Industries (ISRI) and other partners, hosted a Congressional briefing for ARD on Nov. 18. The purpose of the briefing was to






provide information to Members of Congress and staff about the state of recycling, the business of recycling, its many benefits, and the importance of engaging individuals to recycle. To encourage individuals to take the “I Will Recycle” Pledge during ARD, Keep America Beautiful conducted the “I Will Recycle” Sweepstakes, which provided four recipients with an Apple Certified Refurbished iPad mini 3. Individuals were encouraged to demonstrate their recycling spirit by posting a photo on Twitter or Instagram holding a recyclable product that they pledged to recycle. More than 215,000 people have taken the “I Will Recycle” Pledge online and in paper form at ARD events, joining a growing movement of caring citizens committed to increase recycling in America. Supporters of ARD included Amcor, American Chemistry Council, CyclePoint® from Source America®, Johnson & Johnson Family of Consumer Companies, Northrop Grumman Corporation and Pilot Corporation of America (Pilot Pen).

Keep Tampa Bay Beautiful’s annual “Recycle Regatta” provides a fun and educational way to show students how useful recycled materials can be when reused.

1. Keep Tampa Bay Beautiful’s “Trashy Flashy Fashion Show.” 2. A Creekside Forest Elementary student creates an art mosaic with plastic caps during the Woodlands Township, Texas, 3R Bazaar event. 3. An Open House at Westmoreland Cleanways and Recycling Center in Latrobe, Pennsylvania. 4. “Shred It, Recycle It, Donate It” at Keep Forth Worth Beautiful’s ARD event. 5. Winners of Eastbrook Middle School’s America Recycles Day Billboard Design Contest in Dalton, Georgia. 6. Students create a big ball of yarn by re-using textiles in school. 7. A “Bag Man” from the 3R Bazaar in The Woodlands. 8. Keep Southwest Virginia Beautiful and Sustain Abingdon (Virginia) host a recycling collection event.





America Recycles Day celebrates the benefits of recycling and provides an educational platform that motivates people to take action to recycle more and recycle right, at work, at home and on-the-go.


Reminding people that personal care items in the bathroom are recyclable as well.


1,000+ EVENTS






Public Space Recycling


As more beverages are consumed away from home, research conducted by Keep America Beautiful indicated only 12 percent of surveyed public locations had recycling infrastructure in place to recover the containers.

2015 national category winners were: Egg Harbor City Community School of Egg Harbor City, New Jersey, crowned 2014 BY was THE NUMBERS National Champion national champion of Keep Egg Harbor Community School SUMMARY America Beautiful’s 2015 (Egg Harbor City, New Jersey) Recycle-Bowl, the nationwide recycling competitionRecycle-Bowl for K-12isstudents. a fun, free, friendly competition and benchmarking tool for K-12 school recycling programs to promote waste reduction activities. School recycling programs across the nation Division: compete in a race to collect the most recyclables over a four-week timeframe in Community the fall. Bragging rights and a recycled content prize 1,300 are awarded to the school that recycles per capita. Competing against nearly schools across 45 the most Hillcrest Elementary School (Dublin, Georgia) Whether a school has an extensive recycling program or is just launching one, Recycle-Bowl is an states andway theforDistrict of Columbia, Egg Harbor excellent teachers, student green teams, and facility managers to engage their school community in recycling and provide “teaching moments” with students about the benefits of Cityrecycling. Community School students recycled 50 District Division pounds of materials per student and teacher during COMPARING 2013 AND 2014 SUCCESS Chapel Hill-Carrboro City Schools the competition. Egg Harbor City Community 2013 2014 County, North Carolina) (Orange School started its recycling program three years ago

The lack of away-from-home recycling opportunities is reflected in a separate national survey Keep America Beautiful conducted addressing which locations people normally recycle. While 92 percent said they recycled at home only 19 percent indicated that they typically recycle in public parks.

Since 2007, Keep America Beautiful, working with corporate sponsors, has placed nearly 47,000 recycling bins in public spaces – such as parks, campuses and streetscapes – and placed more than 102,000 at residential locations, including residential halls on college campuses. This initiative creates new opportunities to recycle on-the-go. In addition to expanding recycling infrastructure to increase convenience, Keep America Beautiful continues to develop new resources such as observational studies, best practices and successful case studies to help communities grow effective public space recycling programs.

Dr Pepper Snapple Group / Public Park Recycling Grant Program The Dr Pepper Snapple Group /Keep America Beautiful Park Recycling Bin Grant program, in its third year, has awarded more than 2,500 recycling bins to local governments and community organizations across 33 states to expand the availability of recycling in a variety of park settings, including neighborhood and larger regional parks, beaches, athletic fields and walking trails. In 2015, more than 900 recycling bins were distributed to 38 local and county governments to make recycling more convenient for people on-the-go. Recycling bins were placed in public spaces ranging from athletic facilities, beach areas, small neighborhood parks as well as state parks, large urban parks, and nature and walking trails, among other locations.

Number of Schools Registered


GHGs Saved

8,913 MTCO2e

Percent Registered Schools that Reported 67% The as part ofof its participation in Recycle-Bowl. Number of Students/Teachers Reached 689,044 Total Pounds Recycledwas awarded a recycled6.4 million victorious school content Average Pounds per Capita (School & District Division) 7.75 lbs/capita Percentage participantscourtesy with a hauling 64% plastic parkof bench, ofpartner Trex.

Dr Pepper Snapple Group Park Recycling Bin Grant bins will be used at the Riverside Memorial Park and Campground in Blair, Wisconsin.

The 2015 grants expanded recycling to new locations where opportunities for recycling hadn’t already existed, giving access to over 50,000 in park locations.

For more info visit public-space-recycling-resources

Coca-Cola / Recycling Bin Grant Program The Coca-Cola/Keep America Beautiful Recycling Bin Grant Program, made possible through a grant from The Coca-Cola Foundation, the philanthropic arm of The Coca-Cola Company, addresses lack of convenience by providing a significant number of bins in strategic locations. The grant program awarded 87 grants to communities in 41 states, providing 3,428 recycling bins to colleges and universities, along with 1,668 bins to local governments and nonprofit organizations. More than 66 percent of the bins are designed specifically for permanent, ongoing use in public spaces such as athletic fields, K-12 schools, fairs and festivals, special events and park settings, with the remaining 44 percent to be used by students in college residence hall settings. In addition to the grant programs to support building recycling infrastructue, Keep America Beautiful provides technical best practice guidance to grant recipients and organizations about setting up effective away-from-home and on-the-go recycling programs.




To address the dual obstacles of overcoming lack of recycling convenience and confusion about what can be recycled, Keep America Beautiful has developed several initiatives aimed at expanding and improving the effectiveness of public space recycling programs.

1,451 84% 860,250 4.4 million 8.28 lbs/capita 82% 7,187 MTCO2e

Waste Reduction Champion IS 303 Herbert S. Eisenberg School (Brooklyn, New York)

REGISTRATION PROFILE Recycle-Bowl was conducted during the four weeks  up Top participating statesRecycles were TX, AZ Day and OH. 49 Nov. states (plus leading to America on 15,DC) represented.  60% were in the School Division, 14% in the Community Division, 24% in the District Food Scrap Collection Champion 2015. Division, and 2% in the Open Division.  87% were public schools, 10% were private schools, and 3% were charter schools. Medanos Junior High Rancho  54% were elementary, 15% were middle, 19% were high schools, and 12% were a mix. (Pittsburg, California) 24% of schools were in a suburban area, 15% incompeted rural, 37% in urban and 24% in a mix. Nearly 700,000 students and teachers  43% of schools were registered by their community recycling coordinator. in Recycle-Bowl, striving to recycle as much as possible. Recyclables recovered during the 2015 comMost Improved School petition totaled 4 million pounds, which prevented Priest Elementary Middle School the release of 5,726 metric tons of carbon dioxide (Detroit, Michigan) equivalent (MTCO2E). This reduction in greenhouse gases is equivalent to the annual emissions Driftwood Middle School Atlantic City High School Bellamy Elementary School (Hollywood, FL) (Atlantic City, NJ) (Wilmington, NC) from 954 passenger cars.

equivalent (MTCO2E), were prevented from being released into the atmosphere as a result of the recycling activity from grant bins.



Students from Daggett Montessori K-8 in Fort Worth, Texas, participated in Recycle-Bowl to learn how to recycle right at home and at school.


All national and state Recycle-Bowl winners were presented with a recycled-content plaque recognizing their achievements. Keep America Beautiful’s Recycle-Bowl prizes were made possible through donations from Trex and Busch Systems. A full list of winners, including statewide winners, can be found at





“ Overcoming Barriers to Recycling” Research Project

The “Recycling@Work” Study, commissioned by Keep America Beautiful with support from PepsiCo and CBRE, was released in April 2015. The primary recommendation of the study is to provide employees with a desk-side recycling bin and a smaller trash bin – referred to as the “Little Trash” scenario – because using that bin configuration, complemented by simple, frequent and consistent messaging led to a 20 point increase in the quality of office recyclables during the timeframe of the study.

With funding from The Coca Cola Foundation and Dr Pepper Snapple Group, Keep America Beautiful launched a research study with Purdue University in August 2015 to better understand how different messages (words and icons) on recycling bins can improve recycling participation. The purpose of the project is three-fold: 1. Survey students about perceived knowledge of and barriers to recycling; 2. Test specific recycling messages (words and graphics) on bin signage to see which can influence recycling behavior; and

The purpose of the study, conducted by Action Research, was to help define best practices for workplace recycling programs so that recycling behaviors in the workplace will improve and, ultimately, will lead to an increase of quality and quantity of materials collected. The results provided a number of common-sense approaches that can be broadly applied in most workplace environments. In addition, the research team collected qualitative information about the potential issues encountered prior to and during the study’s implementation, as well as other important factors to consider when setting up a workplace recycling program.

3. Test the influence of descriptive and injunctive norms with bins to influence and improve recycling behavior. The first phase of the study, which got underway during the fall of 2015, involved laboratory-based observations of 300 paid participants to gather baseline data about people’s existing knowledge of which commonly-discarded items are recyclable or not-recyclable. With a research assistant leading the exercise, participants were instructed to correctly place items to be discarded in a trash or recycling bin based on different randomly assigned sign messages showing icon and word combinations. Separately, participants were presented with pictures of recy-

As part of the “Recycling@Work” Study, 200 baseline waste audits were conducted in partnership with Great Forest, one of the leading sustainability consultancies in the U.S. The data was used to look for changes over the course of the program, including total recycling and trash collected by weight, and weight and percentages of recyclables in the recycling and trash, among other measures. Based on the frequency of 10 targeted items in the recycling and trash identified from the baseline audits, the study suggests the following items should serve as higher priorities for an office recycling program: 1. Office paper is the most frequently recycled material, but it was still present in the trash in 79 percent of offices at the start of the study. Under the “Little Trash” scenario, it went to nearly zero paper in trash.

Building off the knowledge gained from the lab study, the second phase of the project will take place in 2016 and will involve field-testing how people sort material in real-world conditions based on different signage conditions. Bins with randomly assigned sign messages will be monitored with before-and-after waste audits to see how they influence correct sorting into both recycling and trash bins. The composition audits will determine the overall percentage of recyclable and non-recyclable items discarded at a given location by material type; the percentage of recyclable items discarded in the trash and recycling bins, respectively; and the percentage of non-recyclable items discarded in respective bins. The intended outcome of this phase will be an understanding of which signage and placement conditions lead to the highest rate of correct sorting. The research is being led by principal investigator Dr. Torsten Reimer, Associate Professor, Brian Lamb School of Communication, Purdue University, in coordination with Purdue’s Office of University Sustainability. A final report detailing the reports finding will be published in the spring of 2017.

April 2015

3. Paper towels were very frequently ending up in the recycling bin, with a steady decrease of presence over the course of the project. 4. Food scraps had enough of a similar pattern to deserve a priority focus, though they were not present in recycling bins as frequently as paper towels.

For more research findings and recommendations, go to the “Recycling@Work” website. The site includes a 10-step action plan to help pledge partners plan their approach.


THE STATE OF RECYCLING – JEHN TESTIFIES AT CONGRESSIONAL HEARING Keep America Beautiful, the Institute of Scrap Recycling Industries (ISRI), and the Congressional Recycling Caucus hosted a Nov. 18 briefing on the “State of Recycling,” highlighting the economic, environmental, and social impact of recycling in the U.S. The event took place in Rayburn House Office Building on Capitol Hill. Speakers included Recycling Caucus CoChairs Congressman John Shimkus (R-IL) and Congressman Frank Pallone (D-NJ); Robin Wiener, president, ISRI; and Jennifer Jehn, (above) president & CEO, Keep America Beautiful. “Recycling plays an important role in sustainable materials management, and we will continue to educate, motivate and activate people to better understand the ‘how, what, where and why’ of recycling today and in the future,” said Jehn. “We must all be unified in helping to encourage the American people to recycle more of the right things the right way, while working together to address the challenges to make recycling even more successful.”

To get a copy of The “Recycling@Work” Study, go to

Keep America Beautiful’s “Recycling@Work” program is a national voluntary initiative challenging businesses, government agencies, schools, hospitals and other institutions to commit to increase workplace recycling. By taking the pledge and becoming a Pledge Partner, businesses and organizations can access special recycling bin discounts, free tools, and other resources to help them increase recycling, encourage employee participation, and earn recognition for their actions.

2. Plastic beverage bottles and aluminum beverage cans are about equally present in recycling bins and trash bins. Similar to paper, these materials remain a priority for communicating what to recycle.

cling and trash bins placed in different locations and combinations to see how far they were willing to go to recycle items.

“Recycling is the first link in the manufacturing supply chain, and currently is estimated to supply 40 percent of global raw material needs,” said Wiener. “The U.S. recycling industry annual transforms more than 135 million metric tons of obsolete materials from consumers, businesses, and manufacturers into useful raw materials for manufacture into new products. Those recyclable commodities were valued at approximately $80 billion last year, a nearly three-fold increase since 2000.”

Take the pledge today! pledge-recycling-at-work/

Studying the influence of different sign conditions on recycling behavior at Purdue University.



GameDay Recycling Challenge

The University of Iowa mascot joins other students in promoting RecycleMania.

When the Ohio University Bobcats and Western Michigan Broncos football rivals from Mid-American Conference met on the field for their Oct. 17, 2015, game, the Bobcats were trounced 49-14. Despite the loss, the student body from host Ohio University (OU) ended up winning quite big in the recycling arena. Ohio University was named one of the national winners of the 2015 GameDay Recycling Challenge (GDRC), along with Louisiana State University.

(Top right) Students from North Lake College (Irving, Texas) imitated masterworks using recyclable materials for a design class as part of its participation in RecycleMania.

RecycleMania For the second year in a row, a small university in Seattle, Wash., was crowned Grand Champion of RecycleMania, a waste reduction and recycling competition among colleges and universities across 49 U.S. states and Canada. At Antioch University Seattle, just 4 percent of the “waste” generated on campus ended up in the trash, with the other 96 percent being composted or recycled. RecycleMania, a friendly competition among colleges and universities, is designed to raise awareness with students and staff about recycling and sustainability, and provide schools with a benchmarking tool to measure their progress toward waste reduction goals. Competing colleges and universities are ranked according to how much recycling, trash and food waste they collect over two months. Between the Feb. 1 kickoff and the final recycling weigh-in on March 28, participating schools recycled or composted 80.1 million pounds of recyclables

and organic materials. In the 2015 program, 394 participating schools enrolled 4.5 million students, with the American contingent representing nearly one in five U.S. college students. The colleges and universities taking home top prizes included: “Grand Champion” (percentage of overall waste that is recycled): Antioch University (96 percent) “Per Capita Classic” (total pounds of recyclables per person): Loyola Marymount University (73.9 lbs.) “Waste Minimization” (least overall waste per person): North Lake College (3.3 lbs.) RecycleMania piloted a new category, the “3R Actions Challenge,” which awards points to schools

With 22,000 fans at the Oct. 17 game, OU diverted 95.71 percent of its trash to be crowned champion of the Diversion Rate category (recycling/ organics recovery as a percent of total trash). Louisiana State was the victor in the Total Recycling category, recycling 86,400 pounds of trash at a home football game.

The national competition pitted nearly 100 colleges and universities against each other with the goal of engaging fans to reduce their game-day waste, while composting and recycling more. Participating schools are ranked based on the quantity of recyclables, food organics and other materials diverted from the landfill at college football stadiums and tailgating areas. During the competition, schools track weights for individual games, with the totals used to rank schools nationally and by athletic conferences. GameDay Recycling Challenge fans recycled or composted nearly 2.5 million pounds of game-day waste during the course of the 2015 fall season. Together, the participating colleges and universities recycled or reused 2.1 million pounds of bottles, cans, paper, cardboard and other materials, in addition to composting or recovering 457,000 pounds of food organics.

each time a student texts or tweets about reducing, reusing or recycling. RecycleMania partnered with myActions to introduce the “3R Actions Challenge” with the goal to reinforce waste reduction behavior by recognizing individual actions through campus social networks. Chatham University, University at Albany, University of Texas at Arlington, and The Ohio State University were the “3R Actions Challenge” winners in their respective school population divisions.

The complete list of national and conference winners is available on the GDRC website. The GameDay Recycling Challenge is produced through a partnership of the College and University Recycling Coalition (CURC), Keep America Beautiful, the U.S. Environmental Protection Agency and RecycleMania, Inc. The program is made possible through the generous support of the Ardagh Group.

Many schools used their participation as a means to celebrate and raise awareness about America Recycles Day.

Current results and 2015 archived results can be found at, including breakouts by category as well as how schools performed by athletic conference, institution size, state, and other groupings. RecycleMania is an independent program of RecycleMania, Inc., with program management provided by Keep America Beautiful. The 2015 competition was made possible with the sponsorship support of Alcoa Foundation and The Coca-Cola Company.

UW-Madison’s mascot Bucky Badger promotes GameDay Recycling Challenge outside of Camp Randall Stadium. (Top right) University of Utah volunteers show off their recycling signs at a Utes football game.





Lowe’s Community Partners Grants Keep America Beautiful affiliates and partnering organizations have received nearly 300 Lowe’s Community Partners Grants the past five years, including 50 service project grants in 2015. Over the course of the partnership, nearly 1,500 Lowe’s Heroes have participated alongside other community volunteers, who together contributed nearly 238,000 volunteer hours to improve local communities. In total, Lowe’s and Keep America Beautiful have mobilized nearly 46,000 volunteers who have planted more than 1 million flowers and bulbs, restored nearly 300 playgrounds and recreational areas, and planted or revitalized nearly 1,250 community gardens since the partnership began. One highlight of the 2015 program included Lowe’s extending its partnership of the 2015 Great American Cleanup with grant funding to renew JTV Hill Community Center in Indianapolis. As part of the

NCAA Final Four Legacy Project, sponsored by Lowe’s, Keep Indianapolis Beautiful worked with 75 Lowe’s Heroes to restore an indoor basketball court used by PAL youth leagues, revitalize outdoor playgrounds, and plant and mulch around the exterior of the facility. In addition, the volunteers renewed a historic wall mural of John Thomas Vastine (JTV) Hill, the first African-American admitted to the Indianapolis Bar Association. The Keep America Beautiful/Lowe’s grants supported service projects in 26 states, including the newly built Carousel Park in Kingsport, Tennessee; the Santa Ana River and City Waterways Cleanup to clean Riverside, California’s local waterways; the Keep Detroit Beautiful and the Greeley Street Block Club beautification of a highly neglected Detroit neighborhood; a tree planting project in Jersey City’s Columbia Park to restore trees that were destroyed by Hurricane Sandy; and a garden building project to transform formerly blighted vacant lots in the Ninth Ward community of New Orleans into an urban farm.




Among the many ways in which corporate sponsors support Keep America Beautiful is by providing funding for Community Impact Grants that we distribute across the country. These merit-based grant programs promote community volunteerism, and enable our affiliates and other partner organizations to launch or enhance community greening, beautification, recycling, education and other grassroots community improvement initiatives. In the past six years, Keep America Beautiful has distributed Community Impact Grants and in-kind services valued at more than $12 million.





1. Lowe’s Heroes reconstruct the Beermann Park shelter in Dakota City, Nebraska, as part of a Keep Northeast Nebraska Keep North Beautiful created handicappedBeautiful grant Platte project.and 2.Lincoln Students Oklahoma City, Oklahoma, benefit from a Lowe’s Community Partners Grant that accessible bedsOKC withHarvest its Troy-Bilt® Takinggarden Root grant. supported OKCgarden Beautiful’s community program. 3. A Lowe’s Hero helps a volunteer plant a tree at Jersey City, New Jersey’s Columbia Park.




Waste Management Think Green® Grants In 2015, Waste Management Think Green® Grants, totaling $300,000, were awarded to nearly 40 Keep America Beautiful community-based affiliates and partner organizations across the country. At the conclusion of the ninth year of the Waste Management/Keep America Beautiful collaboration, Waste Management had awarded more than $1.3 million in grant monies in support of more than 205 community service projects and programs. Grant initiatives ranged from improving recycling infrastructure and education to expanding opportunities for composting and community beautification. For example, Keep Southeast Ohio Beautiful used its Think Green® grant to help Ohio University repurpose and convert waste stations into all-purpose, co-located waste and recycling stations in high-traffic student areas. Keep Philadelphia Beautiful volunteers unload trees from its UPS Community Tree and Recovery Tree Planting Grant.

UPS Community Tree and Recovery Tree Planting Grants The UPS Community Tree and Recovery Tree Planting Grants Program awarded more than 30 Keep America Beautiful affiliates with grants totaling $160,000 in 2015. The Keep America Beautiful/UPS grant program, in its eighth year, helps sequester levels of carbon dioxide through strategic plantings; emphasize the importance of native tree planting; produce fruit from fruit trees for local consumption; and plant trees that will have a greater likelihood of withstanding natural disasters in communities susceptible to natural disasters. A UPS grant provided more than 100 trees to residents in Northeast Philadelphia, a section of the city whose tree canopy was disproportionately affected by Hurricane Sandy. In addition, local UPS employees donated their time to assist with Keep Philadelphia Beautiful’s efforts in planting the trees. The Knox Parks Foundation in Hartford, Connecticut, planted 15 fruit trees as part of a demonstration fruit tree grove designed for residents to learn proper tree care as well as provide fruit for local farmers’ markets.

Keep Athens-Clarke County Beautiful partnered with the Athens-Clarke County Community Tree Council to plant 20 large shade trees along the historic Milledge Avenue corridor, one of Athens’ most picturesque streets. Many of the trees that shaded the street were originally planted as a double allé of arching trees in the early 20th century. With many of the trees succumbing to drought, the new trees will help bring the avenue back to life. Keep Springfield Beautiful used its UPS grant to improve Springfield, Massachusett’s Maple Might - Six Corners neighborhood by restoring the tree canopy lost in a 2011 tornado. Improving the visual and aesthetic quality of the streetscape in the target area will add to the quality of life for its residents and will complement the overall beauty and ecological function of this historic district of Springfield. Another affiliate, Keep Tupelo Beautiful, used its grant to help restore a 31-mile stretch of land destroyed by a tornado in April 2014.


In Columbia, South Carolina, Keep the Midlands Beautiful established the initial phase of its Outdoor Green Steps Classroom, which requires a STEM research greenhouse powered by solar energy, using its Think Green® Grant funding. The affiliate is partnering with Dutch Fork High School in the development of outdoor and indoor research gardens, a smaller greenhouse for a Life Skills class, and composters turned by motors powered by solar power. Keep Georgia Beautiful (KGB) multiplied the impact of its Think Green® grant by awarding mini-grants to a number of Georgia-based affiliates as part of KGB’s Community Orchard Project, which focuses on planting community orchards on publicly accessible land.

Another Think Green® Grant project expanded the organics and composting program at Garden Grove Elementary in Simi Valley, California, with coordination by the West Valley Los Angeles Police Department and West Valley Community Police Advisory Board. “We are very excited to have the opportunity to expand this very important program that has so many students feeling pride in their beautiful new garden and newly acquired skills they can share with their family and loved ones,” said Captain John Egan of West Valley Los Angeles Police Department.


Above: The Terry Lee Wells Discovery Museum (The Discovery), Keep Truckee Meadows Beautiful (KTMB), and Waste Management (WM) collaborated for a “Waste Warriors Week” of educational activities at The Discovery. The Discovery, KTMB and WM volunteers and staff dedicated more than 240 hours to design and facilitate eight hands-on activities and demonstrations during the week. This partnership inspired about 3,000 kids and adults to be creative in the way they reduce their waste and reuse common items they might otherwise throw away or recycle. Below: Detroit nonprofit Southwest Detroit Environmental Vision used its 2015 Waste Management Think Green Grant for its Annual Tire Sweep Challenge.


The UPS Foundation grants are part of UPS’s Global Forestry Initiative designed to plant, protect and preserve trees in urban and rural areas in the United States and around the world. Since 2012, The UPS Foundation and its environmental partners have planted more than 3 million trees in 47 countries.






Transforming a Vacant Space into a Community Asset What was originally going to be a simple vacant lot remediation project in the Walnut Hills neighborhood of Cincinnati grew into a 10-day volunteer mission to lay garden paths, plant trees, and build a student activity center and greenhouse. Keep Cincinnati Beautiful (KCB), more than 100 Lowe’s Heroes employee volunteers and other community volunteers worked to transform a blighted, vacant lot in Walnut Hills into a thriving community garden for Frederick Douglass School and the Walnut Hills community. Volunteers from every Lowe’s store within the region came to help. Moreover, Lowe’s contributed thousands of dollars of in-kind donations that were put toward the project. The blighted property was barren for years until Gary Dangel, co-founder of Elevate Walnut Hills and a community activist, was able to secure ownership of the land. Dangel, the mastermind behind the garden’s unique landscape design, led the project.


The final plan included raised vegetable beds surrounded by Monarch butterfly-friendly shrubs, an art and Frederick Douglass School journaling area Garden Transformation for neighbor ing afterschool watch?v=MYfczASbsp8 enrichment programs, a sensory garden, and a walking meditation pathway meandering throughout the garden. Drew Goebel, vacant lot stabilization program manager for KCB explained, “Community gardens provide healthy food alternatives, improve health and overall wellbeing, encourage exercise, and teach our younger population to be good stewards of the environment.” The garden was handed off to KCB partners at the Civic Garden Center, which will maintain the property as one of its community gardens.


Lowe’s Heroes busily work on the Walnut Hills’ community garden student activity center.

“To ensure the project’s future sustainability, we are continuing to build a strong team of dedicated neighborhood volunteers,” said Dangel. “And with the ongoing support of local businesses and organizations, such as Lowe’s and Keep Cincinnati Beautiful, we will create a fun, interactive place that encourages kids to explore and discover the wonders of nature.” “We take great pride in improving our community and appreciate the opportunity to work with Keep Cincinnati Beautiful on this project, which will have a lasting impact on our neighbors and customers,” said Nick Gabel, market product service manager at Lowe’s. Cecil Evans, a Walnut Hills resident for nearly 40 years is very happy about what’s happening to the lot next door. “It’s been a nuisance! I can’t understand why people litter the earth. I lived off a farm most of my life and plan to grow vegetables here next year!”

Lowe’s Heroes start framing the student activity center for this community garden in the neighborhood of Walnut Hills in Cincinnati.



“Community gardens provide healthy food alternatives, improve health and overall wellbeing, encourage exercise, and teach our younger population to be good stewards of the environment” ‑ Drew Goebel, vacant lot stabilization program manager for Keep Cincinnati Beautiful


Anheuser-Busch Community Restoration Grant Program There have been an ever-increasing number of natural disasters – wildfires, hurricanes, tornadoes and floods – devastating communities across America in recent years. After first-responders leave the scene of the disaster, Keep America Beautiful’s community-based affiliates are often there to help clean up the community and rekindle their neighbors' sense of normalcy. The Keep America Beautiful/Anheuser-Busch Community Restoration Grant Program, launched in 2015, was established to help enable affiliates to repair, restore or replant their community's public areas that had been damaged or destroyed by a recent natural disaster. Keep Mississippi Beautiful Cemetery Restoration The property in and around Woodlawn Cemetery in Columbia, Mississippi, was destroyed by an EF3 tornado in December 2014. The tornado, which killed five people and injured 50 more, damaged both entrances to the cemetery with 40 live oak trees lost to the storm. The families who visited their loved ones at the site were devastated to see the damage done to this once peaceful resting place. Keep Mississippi Beautiful (KMB) recognized an opportunity to help rebuild the cemetery and restore hope to the families and residents of the town. Following the storm, many residents convened at Woodlawn Cemetery, where they found the

Volunteers congregate after completing the Woodlawn Cemetery restoration project in Columbia, Mississippi.

100 year-old trees that once shaded the cemetery now twisted and destroyed and grave markers now toppled and buried. KMB and partners wanted to help the town restore this place to its once peaceful state. On a very hot weekend in June 2015, volunteers from across the state came to help rebuild Woodlawn Cemetery, including Mississippi First Lady Deborah Bryant and Columbia Mayor Robert Bourne. Additionally, Mississippi Power employees volunteered the day before the event, completing the preparation work for the planting. With the grant funds, volunteers restored the south and north cemetery entrances and planted Miscanthus and Mondo grasses, 10 August Beauty Gardenias, 30 George Tabor Azaleas and 10 Sonset Lantana, as well as laying over 1,700 square feet of pine straw and cleaning up more than 220 pounds of litter and debris from the cemetery. This was the first big restoration project in Columbia after the 2014 tornado and serves as a reminder for residents to love and take pride in their town. “When we learned of this grant opportunity through Anheuser-Busch, we actively sought it for Columbia, knowing that funds would help this town replant many of the gorgeous trees that were lost,” said Stephanie Hutchins, chair of KMB’s board of directors and vice president of Southwest Distributors. “This grant opportunity is making a difference across the country, including right here in Mississippi in Columbia.”




30 10



Keep Our Coast Beautiful Community Park Restoration

Keep Columbus Junction Beautiful Park and Shelter Restoration

James Hill Park in Gulfport, Mississippi, was a beautiful recreational area with a mixture of boat launches, a playground, a pavilion and much more. The park was originally dedicated in July 1971 for James Hill, Commander of the Naval Construction Battalion Gulfport during Hurricane Camille, for his efforts in support of the cleanup following the storm.

Years after devastating floods in 2008, residents in a Columbus Junction, Iowa, are still working on recovering Monkey Run Park Makeover Video: many of their basic amenities. The watch?v=JQ4tIlqtjsk funds from its Anheuser-Busch Community Restoration Grant helped transform an unsightly area in its downtown into an aesthetically pleasing multi-use park and community shelter.

Then Hurricane Katrina struck and the park was decimated. After the hurricane, Gulfport and the Mississippi Department of Marine Resources were able to rebuild the piers and make general improvements to the area. But additional funding was needed to replace park benches and picnic tables, and add native trees and vegetation to create a sanctuary for the nearly extinct Sandhill cranes residing in the park. With an Anheuser-Busch Community Restoration Grant, volunteers from the community along with employees from Rex Distributing planted 22 Live Oak trees, 12 Southern magnolias and 15 Bald Cypresses along with materials to build and install 15 picnic tables and 20 park benches. James Hill's nephew, Henry Blanton, attended the restoration event representing the Hill family, and expressed his gratitude for this project.

Nearly 45 volunteers came together in Columbus Junction’s Monkey Run Park to plant nearly 60 trees and 1,000 wildflowers, while children from a summer recreation camp worked with master gardeners to create a wildflower nursery with trays of seed provided by the Fish and Wildlife Service.





The newly-built park shelter has been used to host local community events, and also serves as a location for summer recreation programs.

The James Hill Park Restoration Project was a successful collaboration between several entities working together to bring a very special hidden treasure back to life.

Trees and bushes are being added to restoration projects at James Hill Park (left) in Gulfport, Mississippi, and at the Woodlawn Cemetery in Columbia, Mississippi (right).



Youth Education Keep America Beautiful continues to engage, educate and inspire youth as the next generation of environmental stewards and leaders through its growing educational programs and resources. Changing attitudes and influencing behavior are brought about most effectively using a combination of methods, including experiential learning. Keep America Beautiful developed two guidebooks in 2015 — one for students and one for educators or other project leaders — that can help lead the next generation of community stewards through the process of service and project-based learning. The “Youth Guide to Service and Project-Based Learning” and “Leader Guide to Service and Project-Based Learning” were created to promote youth-led action for change with individuals joining Keep America Beautiful and its network of community-based affiliates in national events or

through the creation of service projects that reflect the needs of an individual’s community. In 2015, Keep America Beautiful embarked on developing research designed to advance the nonprofit’s environmental education programming, collaborating with higher education institutions (Texas A&M University, Texas Wesleyan University and Stephen F. Austin University) to develop lessons, activities and evaluation materials. The research with Stephen F. Austin University showed significant increases in educators’ abilities to teach environmental topics (self-efficacy) if they were first trained using Keep America Beautiful’s “Waste in Place” curricula. Keep America Beautiful also piloted a Behavior Measurement Instrument (preand post-test) in six schools which was tested and proven to be a reliable tool to measure behavior change in students.

To get copies of the “Youth Guide to Service and Project-Based Learning” and “Leader Guide to Service and Project-Based Learning” guides, go to

Education and behavior change are the cornerstones of Keep America Beautiful. We strive to educate and empower generations of community and environmental stewards with curricula and real-world experiences that teach the essentials of proactive community citizenship, including the preservation of our natural resources. Keep America Beautiful’s resources for youth and educators from pre-kindergarten through college—designed using our field-tested, proven behavior-change methodology—provide activities and tools to teach the fundamentals of litter prevention; preserving our resources; responsible solid waste management; and how to reduce, reuse and recycle. Nearly 5 million youth are reached annually through Keep America Beautiful formal classroom or informal educational presentations, projects

Elementary school students show off how they are keeping their Albuquerque, New Mexico, community clean, green and beautiful.






Keep America Beautiful’s “Waste in Place” is an educational resource developed for pre-K through sixth grade students and educators that offers an integrated approach to solid waste management. The “Waste in Place” Activity Kit includes multi-dimensional educational learning, including children’s books and games, used by thousands of educators nationwide to influence positive behavior, to foster social responsibility and respect for the environment, and to enrich their students’ learning experiences. One of Keep America Beautiful’s goals in 2015 was to increase awareness of “Waste in Place” through direct outreach and in-person training. More than 880 “Waste in Place” workshops were conducted across the country with nearly 4,800 educators provided information about the program at various conferences and training opportunities. Moreover, nearly 110,000 emails were delivered to educators about “Waste in Place” through a partnership with educational publisher Scholastic. Altogether, Keep

America Beautiful and its community-based affiliates and education partners reached more than 1.1 million youth with information from the “Waste in Place” curricula. Keep America Beautiful continued its partnership with Scholastic to provide the online resource “My Clean and Green Community” for teachers at This teacher resource section of Scholastic’s website is rich with free materials for educators to use in the classroom or other settings, including lesson plans about community gardening and beautification. The web resource along with Keep America Beautiful’s “Waste in Place” website ( includes “Waste in Place” activities and fact sheets. The “Waste in Place” website was developed with a generous contribution by the Wrigley Company Foundation.

Members of the 2014/2015 Youth Advisory Council participated in Keep America Beautiful’s 2015 National Conference.





(Top, left) Ciara Goodmanson conducting a survey with a National Conference attendee. (Middle, left) Members of the Youth Advisory Council participating in the Lowe’s “Build & Grow” session with a Lowe’s Hero. (Bottom, from left to right) Rachel Pohl, Ariel McAffrey and Deja Chappell. (Above) Deja Chappell asks a question during a National Conference session.

Youth Advisory Council Keep America Beautiful’s National Youth Advisory Council (YAC) provides a unique opportunity for high school students from diverse backgrounds across the nation to participate in a service-learning and leadership development program. Keep America Beautiful selects 10 students nationwide to contribute to and inform Keep America Beautiful on programs, while acting as ambassadors and leaders for youth service in their communities. Through the generous support of the Wrigley Company Foundation, members of the YAC had an extraordinary week of education and inspiration at Keep America Beautiful’s 2015 National Conference – Lead. Connect. Empower − in Washington, D.C. The YAC added a welcomed perspective on volunteer engagement, and inspired attendees with stories about the amazing work they accomplished during their year-long tenure.


Members of the YAC participated in two breakout sessions led by Dr. Tamberly Conway, U.S. Forest Service Partnership, Diversity and Inclusion Specialist. Participants received a step-by-step guide about youth engagement and were motivated to take what they learned and replicate it in their local communities. The 2014/2015 YAC also led an initiative called “Litter Free Schools,” which was piloted in 10 locations nationwide reaching more than 6,500 students. Members participated by measuring changes in the amount of litter on school campuses after participation in a Great American Cleanup activity, and then identified and implemented littering interventions. Members of the YAC achieved an average of a 27 percent reduction in litter on participating campuses. The members of the YAC “class” of 2015/2016 have been selected and are planning their “Litter Free Schools” initiatives.


The members of the 2014/2015 YAC class come from across the nation: Brittany Amano Honolulu, Hawaii

Rachel Pohl Fayetteville, Arkansas

Deja Chappell Montgomery, Alabama

Laine Rumreich Indianapolis, Indiana

Ciara Goodmanson Midway, Georgia Millie Ma Lexington, Kentucky Ariel McAffrey Oklahoma City, Oklahoma

Connor Stack Lake Arrowhead, California Alex White Springfield, Massachusetts Sarah Young Pflugerville, Texas


New Affiliates Allegheny Cleanways (ACW) in Pittsburgh, Pennsylvania, celebrated its 15th anniversary of keeping Pittsburgh and all of Allegheny County clean, green and beautiful in 2015. It also was the year that marked ACW’s transition to becoming Keep Pittsburgh Beautiful, one of 18 new community-based affiliates of Keep America Beautiful. The agency was formed in 2000 under the name of PA CleanWays of Allegheny County and as a chapter of what is now Keep Pennsylvania Beautiful. Its initial focus was to assess the extent of illegal dumping in its service area. In 2005, it received nonprofit status and adopted the name Allegheny CleanWays in 2007. Its focus has expanded beyond conducting illegal dump assessments and cleanups to become a more broad-based litter prevention and education organization. An example of a creative program that demonstrates its commitment to keeping Pittsburgh debris-free is the “Keep Pittsburgh Rivers Beautiful: A Tireless Project.” Since 2003, ACW has removed more than 545,000 pounds of debris, including more than 3,300 scrap tires. Its “DumpBusters” statistics are even more impressive – more than 1.3 million pounds of debris (including almost 12,000 tires) have been removed from the local landscape since 2010. Now, as a Keep America Beautiful certified affiliate, it will expand its offerings to help the greater Pittsburgh area become cleaner, greener and more beautiful.

Keep America Beautiful’s national network of nearly 600 state and community-based affiliates carries out our shared mission across the nation. Together, we envision a country where every community is a clean, green and beautiful place to live. Our affiliates and partner organizations have built a framework to deliver innovative, locally-focused programs that address the needs of diverse geographies and populations. Using the fundamentals of Keep America Beautiful’s field-tested behavior change approach, our affiliates reach deep into their communities to effect meaningful, positive change every day.


Miami, Florida, is another major urban center affiliated with Keep America Beautiful as Keep Miami Beautiful, to more effectively address general issues of street litter, illegal dumping, neighborhood blight and community beautification. Keep Miami Beautiful will be a coordinated program involving the City’s Department of Solid Waste, Neighborhood Enhancement Team, Code Compliance and Public Works with the support of the Miami Police Department and the Office Communications. In Illinois, Keep Champaign Beautiful developed into an affiliate from its beginnings as a component of the Champaign Growing Greener Environmental Sustainability Plan. A steering committee was

established with membership from the Neighborhood Services, Planning & Development and Public Works Departments, Champaign Park District, University of Illinois, Champaign Unit 4 Schools and broadcaster WCIA. The steering committee completed its certification process in 2015, becoming one of 14 affiliates in Illinois, including Keep Illinois Beautiful. The formation of Keep Champaign Beautiful is yet another example of how Keep America Beautiful multiplies the impact of our actions by bringing together civic and educational organizations with government entities and business to create cleaner, greener and more beautiful communities.

Volunteers move a couch from an illegal dump during an Allegheny Cleanways cleanup.

In June 2015 Annapolis, which participated in Keep America Beautiful’s Bud Light “Do Good. Have Fun.” grant program in 2014 to clean up and refresh Annapolis’ Ellen O. Moyer Back Creek Park, became Keep Annapolis Beautiful the second Keep America Beautiful affiliate in Maryland.

18 NEW AFFILIATES Keep Annapolis Beautiful, MD

Keep Clarksdale Beautiful, MS

Keep McNairy County Beautiful, TN

Keep Arlington Beautiful, TX

Keep Daphne Beautiful, AL

Keep Miami Beautiful, FL

Keep Bamberg Beautiful, SC

Keep DeSoto Beautiful, MS

Keep Northeastern PA Beautiful, PA

Keep Blair County Beautiful, PA

Keep Hanahan Beautiful, SC

Keep Pittsburgh Beautiful, PA

Keep Champaign Beautiful, IL

Keep Harrisburg/Dauphin County Beautiful, PA

Keep Union Parish Beautiful, LA

Keep Chester County Beautiful, TN

Keep Lake County Beautiful, FL

Keep Vestavia Hills Beautiful, AL



National Conference Keep America Beautiful’s 2015 National Conference was successfully conducted in late January in Washington, D.C., with attendance exceeding 350 people representing Keep America Beautiful state and local affiliate directors, business leaders, and policymakers. The program featured the inspirational keynote speaker Peter Kageyama, author of “For the Love of Cities” and “Love Where You Live,” and the co-founder and producer of the Creative Cities Summit, who explored the value of emotional engagement with one’s city, how that connection is created and nurtured, and how it can be turned into a local development resource. Keep America Beautiful also unveiled its national report, “Charting the Multiple Meanings of Blight: A National Literature Review on Addressing the Community Impacts of Blighted Properties,” which represented the first phase of a long-term initiative to study, measure and combat blight in our communities. John Kromer, Joe Schilling and Lee Huang of Econsult Solutions, presented the results of Keep America Beautiful’s “Blight Literature Review.” An additional highlight of the conference was the first Lowe’s-sponsored “Build & Grow” session — a fantastic team-building exercise featuring a number of Lowe’s Heroes, employee volunteers from three Washington, D.C.-area stores. The Lowe’s Heroes helped Keep America Beautiful affiliate

National Awards leaders construct 30 picnic tables, which were donated through Keep Prince George’s County Beautiful to the Prince George’s County Public School system.

Keep America Beautiful’s 2015 National Awards program, presented at it’s 2016 National Conference in Orlando, Florida, celebrates many of our country’s most dedicated community leaders – representatives from Keep America Beautiful’s affiliate network, government, civic, nonprofit and partner organizations, as well as individual volunteers – whose mission-based work helps their communities be more socially connected, environmentally healthy and economically sound.

Among the national experts who participated in Keep America Beautiful’s premier educational and networking event were: • G eoffrey Anderson, president & CEO, Smart Growth America, and Ariella Cohen, executive editor of Next City, who explored emerging trends of resilience and how smart governments are improving city services in their “Smart Cities” panel session.

The National Awards program featured a number of new categories as well as the presentation of its annual Iron Eyes Cody Award, Mrs. Lyndon B. Johnson Award and the Young Professional Award, which honor exceptional volunteer leadership.

• E lise Golan, Ph.D., director of sustainable development, Office of the Chief Economist, U.S. Department of Agriculture, who led a session on the “Future of Food,” which explored new technologies that can reduce food waste as well as inventive ways to increase composting.

The National Community Improvement Awards were presented to organizations that help create communities that are cleaner, greener and more beautiful places to live. Keep Truckee Meadows Beautiful (KTMB) in Reno, Nevada, was the recipient of the National Community Improvement Award in the “Beautification & Community Greening” category. For 11 consecutive years, KTMB has conducted the Truckee River Cleanup Day to clean a 20-mile-long span of the river, which is the lifeblood of the rapidly growing Truckee Meadows community.

• E dwin Pinero, senior vice president, sustainability and public affairs of Veolia North America, and Jay Sherman, lead specialist, freshwater programs, World Wildlife Fund, who examined “How H2O Impacts Vibrant Communities.” • C haz Miller of the National Waste & Recycling Association who shared his insights into how the waste stream is evolving and how that evolution is affecting our recycling systems. • M embers of Keep America Beautiful’s national Youth Advisory Council, supported by the Wrigley Company Foundation, who provided insights into how to engage youth in community service initiatives.

(Top, left to right) Keep Tampa Bay Beautiful Environmental Coordinator Tom Damico with KTBB volunteers Christine and Dan Fisher. Dan Fisher was the recipient of the 2014 Iron Eyes Cody Award. (Center) Keep America Beautiful National Trainer John Deuel. (Bottom) Keep Akron Beautiful Executive Director & CEO Jacqui Flaherty-Ricchiuti (right) receiving much-needed assistance at the Lowe’s “Build & Grow” session.

“ W hat you do for your communities is remarkable. It is a public service of the highest order, perhaps not fully appreciated by city leaders and citizens alike,

but one that we know is at the core of place-making, citizenship and creating cities that are not only clean, green, sustainable and livable, but lovable cities that

grab us by the heart and refuse to let us go. Long Live Keep America Beautiful!”

- Peter Kageyama, Co-founder and producer of the Creative Cities Summit,

The City of Plano, Texas, received the National Community Improvement Award in the “Litter Prevention” category, in part, because of its introduction of the Community Cleanup Trailer, which provides residents with access to tools and supplies for city- and resident-led cleanups. Keep Luna County Beautiful (KLCB) in Deming, New Mexico, also received an award in the “Litter Prevention” category because of the work of three programs – Youth Community Service Cleanup, Toss No Mas Fall Cleanup and the Great American Cleanup. There were two recipients in the “Recycling & Waste Reduction” category – Fort Hood Recycle in Fort Hood, Texas, and Western Resource Group in Ogallala, Nebraska. The efforts of Fort Hood reached soldiers, civilians and families on the installation as well as the surrounding communities. Keith County, Nebraska, entered a new phase in recycling when Western Resources Group established itself as the public recycling center. One significant 2015 highlight included a 90 percent recycling rate from local school programs. The City of Allen, Texas, was recognized as the “Overall Community Improvement” category winner. Its “Change the World” project is comprised of 37 organizations with a common goal to beautify, repair and improve the City of Allen. In 2015, the project involved civic, service, youth and faithbased organizations that completed 12 community improvement and beautification projects;


(Top) Iron Eyes Cody Award recipient Frank Austin with Keep America Beautiful President & CEO Jennifer Jehn. (Bottom, left) Keep America Beautiful Young Professional Award recipient Jenifer Pitcher with Keep America Beautiful Vice President/ Litter & Affiliate Relations Cecile Carson. (Bottom, right) Mrs. Lyndon B. Johnson Award recipient Jan Dapitan with Jehn.

11 humanitarian projects; and more. Jan Dapitan, who helped establish a culture of volunteerism in Hawaii, was the recipient of the Mrs. Lyndon B. Johnson Award, which was created in honor of the former First Lady’s contribution to beautification efforts across the country. Dapitan has spent the majority of her adult life serving the public—from teaching to directing a local Parks & Recreation Department to volunteering as Keep America Beautiful’s Hawaii State Leader. In 1995, she took the helm of the nonprofit Community Workday Program (CWD) as its executive director. She established CWD as an official Keep America Beautiful affiliate in 1998. After her retirement from CWD, Dapitan volunteered as the Keep the Hawaiian Islands Beautiful State Leader and spent nearly six years strengthening Hawaii’s network of Keep America Beautiful affiliates. Among Dapitan’s greatest achievements was spearheading the establishment of Hawaii’s Environmental Court—only the second of its kind in the U.S. Frank Austin of Macon, Georgia, was the recipient of the Iron Eyes Cody Award, which was created in 41

honor of Keep America Beautiful’s landmark public awareness campaign of the 1970s. Austin is a nonprofit advocate bringing a diverse range of approaches to the Austin Smith Center for Community Development. In 2012, he won the Keep Georgia Beautiful State Litter Prevention Award and Keep Macon-Bibb Beautiful Award. In 2015, Austin was chosen to serve on the Mayor’s Blight Task Force and received first place in the State of Georgia for Litter Prevention. Jenifer Pitcher, a Bakersfield, California, volunteer who serves on the board of directors of Keep Bakersfield Beautiful (KBB), was presented with Keep America Beautiful’s Young Professional Award, which recognizes volunteers who are younger than 40 years of age. Pitcher is the coordinator for the San Joaquin Production Region for the Western States Petroleum Association. Pitcher serves on numerous local nonprofit boards in addition to her volunteer work with KBB.


2015 State Leaders Council

Our State, Local and International Affiliate Network

Joy McKee State Leader Keep Alabama Beautiful

Jordan Muratsuchi State Leader Keep the Hawaiian Islands Beautiful

Sarah Kountouris Executive Director Keep Mississippi Beautiful/PAL

Sherryl Jenkins Director Keep South Carolina Beautiful

Jill Bernstein Executive Director Keep Arizona Beautiful

Joyce Kagan Charmatz President Keep Illinois Beautiful, Inc.

Jane Polson President Keep Nebraska Beautiful

Missy Marshall Executive Director Keep Tennessee Beautiful

Robert Phelps Executive Director Keep Arkansas Beautiful

Gerry Schnepf Executive Director Keep Iowa Beautiful

Brenda Ewadinger Executive Director Keep North Carolina Beautiful

Suzanne Kho Executive Director Keep Texas Beautiful

Keep America Beautiful’s growing network of affiliates form a direct and intimate connection in their local communities, carrying out our mission across the nation. Nearly 600 cities, towns, counties and states and international communities are implementing the Keep America Beautiful System as certified affiliates of Keep America Beautiful. And Keep America Beautiful’s depth of service in different regions of the country was strengthened during 2015 with the addition of 18 new affiliates.


• Keep North Little Rock Beautiful


• Keep Wakulla County Beautiful

Keep Alabama Beautiful

• Keep Ozark Beautiful

Keep Florida Beautiful

• Keep Winter Haven Clean and Beautiful

• Hartselle Beautification Association

• Keep Sherwood Beautiful

Ray Scott President Keep California Beautiful

Susan Russell Executive Director Keep Louisiana Beautiful

Michael Mennett Executive Director Keep Ohio Beautiful

Mike Baum Executive Director Keep Virginia Beautiful, Inc.

• Keep Albertville Beautiful

• Keep West Memphis Beautiful

• Keep Athens-Limestone Beautiful

• Pine Bluff /Jefferson Co Clean & Beautiful

Mary Jean Yon Executive Director Keep Florida Beautiful

Neil Rhein Executive Director Keep Massachusetts Beautiful

Jeanette Nance Executive Director Keep Oklahoma Beautiful

Gary Logsdon State Leader Kentucky Clean Community Program

• Keep Birmingham Beautiful Commission

Andrea Lawrence Program Manager New Mexico Clean & Beautiful

• Keep Guntersville Beautiful, Inc.

*As of Dec. 31, 2015

• Keep Phenix City Beautiful

Sarah Visser Executive Director Keep Georgia Beautiful

Shannon Reiter President Keep Pennsylvania Beautiful

Becky Bottrell Vice President Keep Michigan Beautiful, Inc.

• Keep Auburn Beautiful

• Keep Daphne Beautiful • Keep Etowah Beautiful • Keep Mobile Beautiful • Keep Opelika Beautiful, Inc. • Keep Saraland Beautiful • Keep The Shoals Beautiful • Keep Troy Beautiful • Keep Vestavia Hills Beautiful

STATE LEADERS COUNCIL The State Leaders Council provides a forum for Keep America Beautiful to share in policy development and decisions of mutual benefit at the national, state, and local levels. The Council, comprised of the lead staff person from each state affiliate, also provides an opportunity for networking and leadership development. Keep America Beautiful conducts monthly conference calls, an Annual State Leaders Council Meeting in July as well as its annual meeting during the Keep America Beautiful National Conference, when it discusses national initiatives and activities. The 2015 State Leaders Council Annual Meeting took place in Kissimmee, Florida. In 2015, the State Leaders Council, led by Keep Georgia Beautiful Executive Director Sarah Visser and Keep Pennsylvania Beautiful President Shannon Reiter, participated in the launch of Keep America Beautiful’s “Charting the Multiple Meanings of Blight,”

• Montgomery Clean City Commission a national Blight Literature Review initiative produced by Econsult Solutions Inc., a Philadelphia-based consulting firm, with the Vacant Properties Research Network (VPRN), a project of the Metropolitan Institute at Virginia Tech.

• Operation Green Team/ Keeping Huntsville Beautiful

Visser serves on Keep America Beautiful’s Blight Task Force, while Keep Arkansas Beautiful Executive Director Robert Phelps served on Keep America Beautiful’s National Awards Committee. Visser and Reiter also represent the State Leaders Council on Keep America Beautiful National Board of Directors.

• Keep Casa Grande Beautiful

The State Leaders Council’s goals included affiliate growth, training and prioritization of research.

ARIZONA Keep Arizona Beautiful • Keep Phoenix Beautiful • Keep Scottsdale Beautiful

• Keep Brevard Beautiful, Inc. • Keep Broward Beautiful • Keep Calhoun County Beautiful, Inc. • Keep Charlotte Beautiful, Inc.


• Keep Bryant Beautiful • Keep El Dorado Beautiful

• Santa Rosa Clean Community System, Inc.


Keep California Beautiful

• Keep Clay Beautiful, Inc.

Keep Georgia Beautiful

• Keep Collier Beautiful, Inc.

• Gwinnett Clean & Beautiful, Inc.

• Keep Ft. Pierce Beautiful

• Keep Albany-Dougherty Beautiful

• Keep Highlands County Beautiful

• Keep Alpharetta Beautiful

• Keep Highway Park Beautiful • Keep Indian River Beautiful

• Keep Athens-Clarke County Beautiful

• Keep Jacksonville Beautiful

• Keep Atlanta Beautiful

• Keep Key West Beautiful

• Keep Barrow Beautiful

• Keep Lake County Beautiful

• Keep Bartow Beautiful

• Keep Lake Placid Beautiful

• Keep Bulloch Beautiful

• Keep Lee County Beautiful, Inc.

• Keep Carroll Beautiful

• Keep Manatee Beautiful, Inc.

• Keep Charlton Beautiful

• I Love A Clean San Diego, Inc. • Keep Bakersfield Beautiful • Keep Downey Beautiful • Keep Glendale Beautiful • Keep Los Angeles Beautiful • Keep Moreno Valley Beautiful • Keep Oakland Beautiful • Keep Riverside Clean & Beautiful • Keep San Jose Beautiful • Looking Good Santa Barbara

• Keep Martin Beautiful

• Keep Chatham County Beautiful


• Keep Miami Beautiful

• Keep Colorado Springs Beautiful, Inc.

• Keep Miami Gardens Beautiful

• Keep ChatsworthMurray Beautiful

• Keep Nassau Beautiful, Inc.

• Keep Denver Beautiful

• Keep North Miami Beautiful

• Keep Edgewater Beautiful

• Keep Orlando Beautiful

• Keep Englewood Beautiful

• Keep Palm Beach County Beautiful

• Keep Milliken Beautiful

• Keep Pasco Beautiful

• Keep Pueblo Beautiful Assoc.

• Keep Pensacola Beautiful, Inc. • Keep Pinellas Beautiful, Inc.

• Keep Woodland Park Beautiful

• Keep Polk County Beautiful, Inc.

• Keep Cobb Beautiful • Keep Columbia County Beautiful • Keep Columbus Beautiful Commission • Keep Conyers-Rockdale Beautiful • Keep Covington/Newton Beautiful • Keep Crisp Beautiful • Keep Dade Beautiful

• Keep Port St. Lucie Beautiful

• Keep Dalton-Whitfield Beautiful, Inc.


• Keep Putnam Beautiful, Inc.

• Keep Dawson County Beautiful

• Keep New Milford Beautiful

• Keep Sarasota County Beautiful

• Keep Decatur County Beautiful

• Keep Norwalk Beautiful

• Keep South Miami-Dade Beautiful

• Keep Dekalb Beautiful, Inc.

• Knox Parks Foundation

• Keep Tallahassee Leon County Beautiful

• Keep Douglasville Beautiful

• Keep Fayetteville Beautiful

• Keep Tampa Bay Beautiful

• Keep Dublin/Laurens Beautiful, Inc.

• Keep Jacksonville Beautiful


• Keep Taylor County Beautiful

• Keep East Point Beautiful

• Keep Little Rock Beautiful

• Keep Washington D.C. Beautiful

• Keep Volusia County Beautiful

• Keep Effingham County Beautiful, Inc.

• Keep Newport Beautiful 42

• Lakeland Clean & Beautiful

• Keep Citrus County Beautiful, Inc.

Keep Arkansas Beautiful • Hot Springs/Garland County Beautification Commission

• Keep Winter Park Beautiful


• Keep Thornton Beautiful

• Keep Faulkner County Beautiful Keep Tennessee Beautiful Executive Director Missy Marshall.

• Keep Alachua County Beautiful

• Keep Van Buren Beautiful



• Keep Elbert County Beautiful

• Keep Vienna Beautiful


• Keep New Roads Beautiful




• Keep Ashe Beautiful

• Keep Forest Park Beautiful

• Keep Walton Beautiful

New Mexico Clean & Beautiful

• Keep Belmont Beautiful

• Keep Ouachita Parish Beautiful

Keep Mississippi Beautiful/PAL

• Keep Cape Beautiful

• Keep Ware County Beautiful

• Keep America BeautifulTopeka/Shawnee County

• Keep Opelousas Beautiful

• Keep Forsyth County Beautiful • Keep Fort Stewart/Hunter Army Airfield Beautiful

• Keep Warner Robins Beautiful

• Keep Dodge City Beautiful

• Keep Slidell Beautiful

• Keep Bay Saint Louis Beautiful

• Artesia Clean and Beautiful

• Keep Bladen Beautiful

• Operation Brightside, Inc.

• Keep St. James Beautiful

• Keep Clarksdale Beautiful

• Bloomfield Pride Commission

• Keep Brunswick County Beautiful

• Keep St. John Beautiful

• Keep Cleveland Beautiful

• Farmington Clean & Beautiful

• Keep Catawba County Beautiful

• Hobbs Beautiful

• Keep Charlotte Beautiful

• Keep Alamogordo Beautiful

• Keep Clay County Beautiful

• Keep Albuquerque Beautiful

• Keep Durham Beautiful


• Keep Bosque Farms Beautiful

• Keep Eden Beautiful

Keep Nebraska Beautiful

• Keep Carlsbad Beautiful

• Keep Fayetteville Beautiful

• Grand Island Area Clean Community System

• Keep Clovis Beautiful

• Keep Franklin County Beautiful

• Keep Doña Ana County Beautiful

• Keep Gastonia Beautiful

• Keep Alliance Beautiful

• Keep Hatch Beautiful, Inc.

• Keep Greenville Beautiful

• Keep Beatrice Beautiful

• Keep Las Cruces Beautiful

• Keep High Point Beautiful

• Keep Cass County Beautiful

• Keep Las Vegas Beautiful

• Keep Iredell Clean/KAB

• Keep Chadron Beautiful

• Keep Luna County Beautiful

• Keep Maxton Beautiful

• Keep Columbus Beautiful

• Keep Rio Rancho Beautiful

• Keep McDowell Beautiful, Inc.

• Keep Creighton Beautiful

• Keep Roswell Beautiful

• Keep Mecklenburg Beautiful

• Keep Fremont Beautiful

• Keep Ruidoso Beautiful

• Keep Moore County Beautiful, Inc.

• Keep Keith County Beautiful

• Keep Ruidoso Downs Beautiful

• Keep Kimball Beautiful

• Keep Santa Fe Beautiful

• Keep New Hanover County Beautiful

• Keep Lexington Beautiful

• Keep Tucumcari Beautiful • Keep Tularosa Beautiful

• Keep Golden Isles Beautiful • Keep Grady County Beautiful


• Keep Hall Beautiful

eep the Hawaiian K Islands Beautiful

• Keep Haralson Beautiful

• Keep Hawaii Beautiful

entucky Clean K Community Program

• Keep Jackson County Beautiful

• Keep Honolulu Beautiful

• Brightside

• Keep Jones Beautiful Commission

• Keep Kalaupapa Settlement Beautiful

• Keep Covington Kenton County Beautiful

• Keep Habersham Beautiful

• Keep Kennesaw Beautiful • Keep Liberty County Beautiful

• Keep Kauai Beautiful

• Keep LexingtonFayette County Beautiful

• Keep St. Martin Beautiful • Keep St. Mary Parish Beautiful • Keep Terrebonne Beautiful • Keep Union Parish Beautiful

• Keep Clinton Beautiful • Keep Columbia and Marion County Beautiful

• Keep Vernon Parish Beautiful

• Keep Columbus/Lowndes Beautiful

• Keep Washington Parish Beautiful

• Keep Copiah County Beautiful, Inc.

• Keep West Baton Rouge Beautiful

• Keep Corinth-Alcorn Beautiful

• Keep West Feliciana Beautiful

• Keep DeSoto County Beautiful

• Keep West Monroe Beautiful

• Keep Diamondhead Beautiful

• Shreveport Green

• Keep Flora Beautiful

• TEAM GREEN of Southwest Louisiana

• Keep Greenville Beautiful

• Keep Lowndes/Valdosta Beautiful

• Malama Maui Nui

• Keep Macon-Bibb Beautiful Commission

• Nani ‘O Wai anae KAB Program

• Keep Madison County Beautiful



Keep Illinois Beautiful, Inc.

Keep Louisiana Beautiful, Inc.

• Keep Hattiesburg Beautiful, Inc.

• Keep Carbondale Beautiful, Inc.

• Keep Abbeville Beautiful

• Keep Indianola Beautiful

• Keep Centralia Beautiful

• Keep Assumption Beautiful

• Keep Marietta Beautiful • Keep McIntosh Beautiful • Keep Milledgeville and Baldwin County Beautiful

• Pride, Inc.

MAINE • Keep Pemaquid Peninsula Beautiful

• Keep Harrison County Beautiful

• Keep Jackson Beautiful, Inc. • Keep Jones County Beautiful

• Keep Morgan County Beautiful

• Keep Champaign Beautiful

• Keep Baton Rouge Beautiful, Inc.

• Keep Newnan Beautiful

• Keep Chicago Beautiful, Inc.

• Keep Bossier Beautiful

• Keep Kosciusko Beautiful

• Keep North Fulton Beautiful, Inc.

• Keep Elmwood Park Beautiful

• Keep Calcasieu Beautiful

• Keep Leake County Beautiful, Inc.

• Keep Oconee County Beautiful Commission

• Keep Moline Beautiful

• Keep Cenla Beautiful

• Keep Northern Illinois Beautiful

• Keep Our Mountains Beautiful • Keep Paulding County Beautiful • Keep Peach County Beautiful

• Keep Covington Beautiful

• Keep Annapolis Beautiful

• Keep Madison the City Beautiful

• Keep Loup Basin Beautiful

• Keep Oak Park Beautiful

• Keep DeRidder Beautiful

• Keep Rock Island Beautiful

• Keep East Feliciana Parish Beautiful

• Keep Meridian/Lauderdale County Beautiful

• Keep Norfolk Beautiful

• Keep Peoria Beautiful

• Keep Prince George’s County Beautiful

• Keep Vermilion County Beautiful

• Keep Evangeline Beautiful

• Keep Pickens Beautiful

• Keep West Cook Beautiful

• Keep Grambling Beautiful

• Keep Polk Beautiful

• Keep Hammond Beautiful

• Keep Randolph County Beautiful

• Keep Iberville Beautiful

• Keep Roberta/Crawford Beautiful


• Keep Rome/Floyd Beautiful

• Keep Evansville Beautiful

• Keep Lacombe Beautiful

• Keep Roswell Beautiful

• Keep Indianapolis Beautiful

• Keep Lafayette Beautiful

• Keep Savannah Beautiful

• Keep Stockwell Beautiful

• Keep Lincoln Parish Beautiful

• Keep Screven Beautiful

• Keep Terre Haute Beautiful

• Keep Livingston Parish Beautiful

• Keep Jefferson Parish Beautiful

• Keep Smyrna Beautiful

• Keep Madisonville Beautiful

• Keep South Fulton Beautiful, Inc.

• Keep Mandeville Beautiful


• Keep Monroe Beautiful

Keep Iowa Beautiful

• Keep Tift Beautiful

• Keep Columbus Beautiful

• Keep Toccoa-Stephens County Beautiful

• Keep Council Bluffs Beautiful

• Keep Troup Beautiful

• Keep Miles City Beautiful

• Keep Lincoln County Beautiful

• Keep Eunice Beautiful

• Keep Thomas County Beautiful

• Bright & Beautiful


• Keep Salem Beautiful

• Keep Sumter Beautiful


• Keep Lincoln & Lancaster County Beautiful

• Keep Pembroke Beautiful

• Keep Peachtree City Beautiful, Inc.

• Keep Kansas City Beautiful

• Keep Scott County Beautiful /ilivehere

• Keep Monroe County Beautiful

MASSACHUSETTS Keep Massachusetts Beautiful • Keep Mansfield Beautiful • Keep North Attleborough Beautiful • Keep Springfield Beautiful

• Keep Morton Beautiful • Keep Natchez/Adams County Beautiful

• Keep Valencia County Beautiful

• Keep Northeast Nebraska Beautiful

• Keep Albany Beautiful • Keep Brookhaven Beautiful

• Keep Oxford/Lafayette County Beautiful

• Keep Schuyler Beautiful

• Keep Islip Clean, Inc.

• Keep Scottsbluff-Gering Beautiful

• Keep Mohawk Valley Beautiful

• Keep Sidney Beautiful

• Keep New York City Beautiful • Keep Rockland Beautiful, Inc.

• Keep Pearl Beautiful

Keep Michigan Beautiful, Inc.

• Keep Las Vegas Beautiful

• Keep Detroit Beautiful

• Keep Simpson County Beautiful, Inc.

• Keep Truckee Meadows Beautiful

• Keep Genesee County Beautiful

• Keep The Rez Beautiful

• Keep Morehouse Beautiful

• Keep Tupelo Beautiful


• Keep Natchitoches Beautiful

• Keep Vicksburg Beautiful

• Keep Jersey City Beautiful

• Keep New Iberia Beautiful

• Keep Waveland Beautiful


OHIO Keep Ohio Beautiful • City of Cuyahoga Falls, Litter Prevention & Recycling • City of Newark Litter Prevention & Recycling

• Keep Western New York Beautiful

• Defiance County Environmental Services/KAB


• Geneva Clean & Green

Keep North Carolina Beautiful

• Keep New Orleans Beautiful


• Wake County Keep America Beautiful

• Keep America Beautiful of Rome

• Keep Ridgeland Beautiful

• Keep Wilkes Beautiful • Keep Winston-Salem Beautiful, Inc.

• Keep Rushville Beautiful


• Keep Shelby Beautiful

• Glen Cove Beautification Commission

• Keep Omaha Beautiful, Inc.

• Keep Pike County Beautiful

• Keep Richmond County Beautiful

• Keep Wilson County Beautiful

• Keep North Platte/Lincoln County Beautiful


• Keep Onslow Beautiful


• Keep New Albany/Union County Beautiful

• Keep Pascagoula Beautiful

• Keep Bessemer City Beautiful

• Green Youngstown • Hancock County SWMD Environmental Services

• Asheville GreenWorks

• Keep Akron Beautiful

• Greensboro Beautiful, Inc.

• Keep Allen County Beautiful

• Keep America Beautiful of Nash/ Edgecombe Co.

• Keep Alliance Beautiful • Keep Cincinnati Beautiful, Inc.


• Keep Clark County Beautiful

• Reading Beautification, Inc.


• Keep Angleton Beautiful

• Keep Clermont County Beautiful

• Westmoreland Cleanways and Recycling

Keep Tennessee Beautiful

• Keep Athens Beautiful

• Keep Cleveland Beautiful

• Cleveland/Bradley KAB SYSTEM, Inc.

• Keep Columbus Beautiful • Keep Delaware County Beautiful • Keep Grove City Beautiful • Keep Hardin County Beautiful

RHODE ISLAND • Keep Blackstone Valley Beautiful

• Keep Jefferson-Belmont Beautiful • Keep Lake Milton Clean & Beautiful, Inc. • Keep Lakewood Beautiful • Keep Logan County Beautiful

SOUTH CAROLINA Keep South Carolina Beautiful


• Keep Aubrey Beautiful • Keep Austin Beautiful, Inc.

• Keep Anderson County Beautiful

• Keep Big Spring Beautiful

• Keep Blount Beautiful

• Keep Brazos Beautiful, Inc.

• Keep Bristol Beautiful

• Keep Brownsville Beautiful

• Keep Chester County Beautiful

• Keep Brownwood Beautiful

• Alaskans for Litter Prevention & Recycling

• Keep Cocke County Beautiful

• Keep Burleson Beautiful

• Arizona Recycling Coalition

• Keep Coffee County Beautiful

• Keep Cedar Hill Beautiful

• Keep Fayetteville/Lincoln County Beautiful

• Keep Colleyville Beautiful

• Arkansas Recycling Coalition

• Keep Greene Beautiful

• Keep Copperas Cove Beautiful

• Association of Ohio Recyclers

• Keep Coppell Beautiful

• Keep Marion County Beautiful

• Keep America Beautiful of Anderson County

• Keep Mentor Beautiful

• Keep Bamberg Beautiful

• Keep Jackson Beautiful

• Keep Corpus Christi Beautiful

• Keep Middletown Beautiful, Inc.

• Keep Beaufort County Beautiful

• Keep Johnson City Beautiful

• Keep Cuero Beautiful

• Keep Montgomery County Beautiful

• Keep Charleston Beautiful

• Keep Jonesborough Beautiful

• Keep Dallas Beautiful, Inc.

• Carolina Recycling Association

• Keep Colleton County Beautiful

• Keep Kingsport Beautiful

• Keep Denton Beautiful, Inc.

• Georgia Recycling Coalition

• Keep Darlington County Beautiful

• Keep Knoxville Beautiful, Inc.

• Keep Dickinson Beautiful

• Keep Dorchester County Beautiful

• Keep Lakeland Beautiful

• Keep El Paso Beautiful, Inc.

• Illinois Recycling Association

• Keep Edisto Beautiful

• Keep Maury Beautiful

• Keep Fort Worth Beautiful

• Indiana Recycling Coalition

• Keep Florence Beautiful

• Keep McMinn Beautiful

• Keep Garland Beautiful

• Iowa Recycling Association

• Keep Grand Prairie Beautiful

• Keep Perrysburg Beautiful • Keep Southeast Ohio Beautiful • Keep The Mahoning Valley Beautiful, Inc. • Keep Toledo/Lucas County Beautiful, Inc.

• Keep Georgetown Beautiful

• Keep McNairy County Beautiful

• Keep Wickliffe Beautiful

• Keep Greenville County Beautiful

• Keep Grapevine Beautiful

• Lorain County Beautiful

• Keep Greenwood County Beautiful

• Keep Monroe County Beautiful, Inc. • Keep Morristown Hamblen Beautiful, Inc.

• Keep Harlingen Beautiful

• Keep Hampton County Beautiful


• Keep Hanahan Beautiful • Keep Horry County Beautiful

Keep Oklahoma Beautiful

• Keep the Midlands Beautiful

• Ardmore Beautification Council, Inc.

• Keep Newberry Beautiful

• Keep Broken Arrow Beautiful

• Keep North Myrtle Beach Beautiful

• Keep McAlester Beautiful • Oklahoma City Beautiful, Inc.

• Keep Putnam County Beautiful • Keep Roane Litter Free (KRB) • Keep Sevier Beautiful • Keep Tipton County Beautiful

• Keep North Charleston Beautiful

• Keep Union County Beautiful • Keep Williamson Beautiful

• Keep Oconee Beautiful Association

• Memphis City Beautiful Commission

• Keep Orangeburg County Beautiful


• Keep Williamsburg Beautiful

Keep Pennsylvania Beautiful

• Keep York County Beautiful

• Keep Allentown Beautiful

• Rock Hill Clean and Green

• Keep Blair County Beautiful

• Sumter County Keep America Beautiful

• Keep Harrisburg/Dauphin County Beautiful • Keep Lancaster County Beautiful • Keep Northeast Pennsylvania Beautiful

• Keep Houston Beautiful • Keep Irving Beautiful • Keep Katy Beautiful • Keep Killeen Beautiful • Keep Lake Jackson Beautiful • Keep Laredo Beautiful • Keep Lewisville Beautiful • Keep Longview Beautiful • Keep Lubbock Beautiful, Inc.

• Scenic Cities Beautiful Cmsn./ Chattanooga KAB

• Keep Mesquite Beautiful, Inc.

• Keep McAllen Beautiful, Inc. • Keep Midland Beautiful • Keep Muenster Beautiful

Keep Texas Beautiful SOUTH DAKOTA • Keep Yankton Beautiful, Inc.

• Keep Philadelphia Beautiful • Keep Pittsburgh Beautiful • Keep York Beautiful


• Kansas Organization of Recyclers

A little cleanup excitement generated by OKC Beautiful volunteers.

• Maryland Recycling Network

• Keep Haltom City Beautiful

• Metro Beautification & Environmental Commission


• Association of Oregon Recyclers

• Massrecycle • Keep San Antonio Beautiful

• Keep Norfolk Beautiful


• Keep San Saba Beautiful Commission

• Keep Portsmouth Beautiful

• Keep Greater Milwaukee Beautiful, Inc.

• Keep Sanger Beautiful

• Keep Southwest Virginia Beautiful

• Keep Southlake Beautiful

• Keep Suffolk Beautiful

• Keep Sugar Land Beautiful

• Keep Virginia Beach Beautiful

• Keep Temple Beautiful

• Keep Wise County Beautiful

• Keep Tyler Beautiful

• Keep York County Beautiful

• Keep Utopia Beautiful • Keep Van Alstyne Beautiful

• Newport News Public Works Recycling

• Keep Victoria Beautiful

• Richmond Clean City Commission

• Keep Waco Beautiful, Inc.

• WasteWatchers of the Eastern Shore

• Keep Whitehouse Beautiful

WYOMING • Keep Casper Beautiful • Keep Gillette Beautiful

INTERNATIONAL • Bahamas National Pride Association

• Missouri Recycling Association • New Mexico Recycling Coalition • New York State Association for Reduction, Reuse & Recycling • Northeast Recycling Council • Professional Recyclers of PA • Recycle Hawaii

• Conserva el Encanto

• Recycling Association of Minnesota

• Keep Abaco Beautiful

• Recycling Coalition of Utah


• Keep Bermuda Beautiful • Keep Hamilton Beautiful

• Southeast Recycling Development Council

• Keep Wichita Falls Beautiful

• Keep Nacogdoches Beautiful • Keep Odessa Beautiful

• Keep Prince William Beautiful, Inc

• Michigan Recycling Coalition

• Keep Pearland Beautiful


Keep West Virginia Beautiful

• Angelina Beautiful/Clean, Inc.

• Keep Plano Beautiful

Keep Virginia Beautiful, Inc.

• Keep Fayetteville Beautiful

• Clean Galveston, Inc.

• Keep Port Aransas Beautiful, Inc.

• City of Chesapeake

• Keep Abilene Beautiful

• Keep Richland Hills Beautiful

• Hampton Clean City Commission

• Keep Allen Beautiful

• Keep Richwood Beautiful

• Keep Buchanan County Beautiful

• Keep Alvin Beautiful

• Keep Rowlett Beautiful

• Keep Hopewell Beautiful

• Take Pride Winnipeg!

• State of Texas Alliance for Recycling • Virginia Recycling Association



Partners and Donors Keep America Beautiful gratefully acknowledges the following corporations, foundations and individuals that provided contributions in 2015.

$1 million and above • Lowe’s

$500,000 to $999,999 • Altria Group • The Coca-Cola Company and The Coca-Cola Foundation

$250,000 to $499,999 • Dow • Dr Pepper Snapple Group • RAI Services Company • Waste Management • Wrigley Company Foundation

A leading national nonprofit, Keep America Beautiful inspires and educates people to take action every day to improve and beautify their community environment. We envision a country where every community is a clean, green, and beautiful place to live. The organization is driven by the work and passion of more than 600 community-based Keep America Beautiful affiliates, millions of volunteers, and the support of corporate partners, municipalities, elected officials, and individuals. Our collective action champions environmentally healthy, socially connected, and economically sound communities. Keep America Beautiful continues to bring people together to transform public spaces into beautiful places.

$100,000 to $249,999 • American Chemistry Council • Anheuser-Busch • BNSF Railway Company • CyclePoint® from SourceAmerica® • Dart Container Corporation and Dart Foundation • Illinois Tool Works Inc. • PepsiCo, Inc. • Santa Fe Natural Tobacco Company • Unilever • UPS Foundation




$50,000 to $99,999 • Alcoa Foundation • Caterpillar Inc. • Caterpillar Western Dealers Association

-- Cashman Equipment Company --Empire Southwest --Harnish Group Inc. --Hawthorne Machinery Co. --Holt of California --Johnson Machinery --Peterson CAT --Quinn Company --Wagner Equipment -- Western States Equipment Company -- Wheeler Machinery --Wyoming Machinery • Johnson & Johnson Family of Consumer Companies • Keurig Green Mountain • Nestlé Waters North America • Niagara Bottling, Inc.

$5,000 to $9,999

• Northeast Caterpillar Dealers Association

• Altorfer, Inc.

--Alban CAT --Carter Machinery --Cleveland Brothers --Foley, Inc. --Hewitt Equipment --H.O. Penn Machinery --Milton CAT --Ransome CAT

• Busch Systems International, Inc. • Dow Corning Corporation • Earth Friendly Products • Georgia-Pacific Corporation

--Blanchard Machinery --Carolina Cat --Fabick Cat --Gregory Poole --J.A. Riggs --Louisiana Cat --Mustang Cat --Puckett Machinery --Ring Power Corp. --Stowers Machinery --Thompson Machinery --Thompson Tractor --Yancey Cat

$25,000 to $49,999 • Amcor Rigid Plastics North America

• Kevin Johnson

• Tyler Orton

• G. Marlin Stover

• Margaret E. Dembofsky

• Bradley Katz

• Glen Osborn

• James Stricker

• Thomas H. Tamoney, Jr.

• Heather Elise Dennis

• Aaron Kaufman

• Susan Parsons

• Cynthia Sullivan

• Howard I. and Elissa M. Ungerleider

• Michael Diener

• Lawrence J. Kaufman and Mary McNeel

• Mary Partin

• Ankit Sur

• Cynthia DiNetta

• Lynn Patinkin

• Discovery Digital Networks

• Grace Keegan

• Maurice Patrick

• Tarbut V’Torah Community Day School

• Jeffrey Dobrinsky

• Keep Albany-Dougherty Beautiful

• Eduardo Patrocinio

• Carianne P. Torrissi

• Miriam Patrocinio

• Merle Visser

• Gary Wygant

• Harmon Foundation

Up to $1,000

• Therese Dreckman

• Keep Indianapolis Beautiful

• The Jeffery Family Fund

• James Addison

• Brooke Drzyzga

• Keep Mississippi Beautiful

• Angela Pelle

• Sarah Visser

• Jennifer M. Jehn

• Keep Oklahoma Beautiful

• Michael Pengue

• Tom E. Waldeck

• Outerwall

• Alex and Ani, LLC

• Jane Drzyzga

• Local Search Association

• Ryan Drzyzga

• Suzanne Marie Perala

• Kevin A. Waterbury

• Owens-Illinois, Inc. and O-I Charities Foundation

• AmazonSmile

• Keep Philadelphia Beautiful

• New Mexico Clean & Beautiful

• Bart Andrews

• Ted Drzyzga

• Keep Phoenix Beautiful

• Andy Pharoah

• Waterways Council, Inc.

• Ducks Unlimited

• Keep Riverside Clean & Beautiful

• Michael Pilsner

• April Wennerstrom

• Donald F. Dufek

• Keep Tupelo Beautiful

• Maral M Poladian

• Lauren Wittig

• Patrick Dunn

• Christina Kiernan

• John W. and Lynda N. Pope

• Steve Wolford

• Dunwoody Woman’s Club Inc.

• Jovan Kirovski

• Laura Prados

• James Woods

• Suzanne Edelberg

• Lynn Kofoed

• Michael Pratt

• Susanne M. Woods

• Eric Ertz

• Barbara Kotick

• Brenda Pulley

• Carol Woodworth

• Marcia Ferreira

• Jay Laney

• Malin Ferris

• Putnam Community Medical Center

• Chundi Zhang

• Connie Librenjak

• Thomas Frame

• Meredith Lynch

• Kathleen Quinn

• Michael Frankowski

• Rebecca W. Lyons

• Mary Jane Quinn

• Timothy J. Gardner

• Troy Macera

• Recast Glass

• Amy Gaus

• Danielle Maiello

• Corinn Reinhard

• Kris Gilbert

• Brian Malec

• Shannon and Bryan Reiter

• Larisa Gilmore

• Christophe Marche

• Christine Renner

• Renee Giordano

• Marc Maricondo

• Bonnie Rice

• Lisa Gosnell

• David T. Marko

• Stacey E. Rice

• Raymond Gottschalk

• Travis Marks

• RJ’s Window Cleaning

• Matthew Guercio

• Missy Marshall

• Roberta Glidden Fund

• Coca-Cola Foundation Matching Gifts Program

• Parumita Sen Gupta

• Jennifer Massey

• Mike Rogers

• EarthShare

• Gwinnett Clean & Beautiful, Inc.

• George Alphonse Maynard

• Natalie Ronstadt

• Halliburton Giving Choices

• Carey Hamilton

• Tim and Meredith McClung

• Mike Rosen

• Hammond Farms Landscape Supply

• Tom and Jennifer Michael

• Elana Rothschild

• Siemens Caring Hands Giving Campaign

• MissionFish

• Shana Ruffus

• Jonathan Hardin

• Tommy Morales

• Roxanne Russell

• Michael Hart

• Richard Moran

• Brit Saboe

• Bob and Edith Heller

• Dean Morton

• SCE Federal Credit Union

• Richard N. Hevener

• Mark Murphy

• Ludy Schlicher

• Eric Hoffmann

• Steve M. Navedo

• Claudia Schmitt

• Bart and Sharla E. Hotchkiss

• Network for Good

• Wesley Schultz, Ph.D.

• Houston Distributing Co., Inc.

• Cindy Noah

• Jason Scott

• Paula Howard

• Kaitlin Nolan

• Erin Senft

• Stephen Howe

• Lisa O’Brien

• Kevin and Melissa Seplowtiz

• Institute of Scrap Recycling Industries, Inc.

• Sue O’Brien

• Molly Sims

• Shannon O’Donnell

• Jason M. Smith

• Oklahoma City Beautiful, Inc.

• Randall Steele

• Ian Olson

• Robert and Erin Steele

• Osterman & Co. Inc.

• PwC • Ravago Americas • Recyclebank • Shell Oil Company

• North American Power

• Anonymous

• PolyOne

• Katherine Ansis

• Siemens Caring Hands Giving Campaign

• Aon Foundation

• Trinseo LLC

• Steel Recycling Institute

• Gina Artese • AT&T Employee Giving Campaign • Randy Babish

• Teneo Holdings LLC • TerraCycle, Inc.

$2,500 to $4,999

• Wrigley

• Phyllis and Barry Caldwell Charitable Gift Fund

• Mary Bailey • Abby Beach • Benevity Community Impact Fund

• HDR Engineering

• Helene Bergeman

$10,000 to $24,999

• Keep Los Angeles Beautiful

• Robin Blut

• Caren Brooks

• Merchants Distributors, Inc.

• Brad Bonn

• Caterpillar Plains Dealers Association

• Ohio Cat

• Judy Bowles

• Patten Industries, Inc.

• The Bowling Family Foundation

• Publix

• Peggy I. Brighton

• Whayne Supply Co.

• Beth Buehler

• YKK Corporation of America

• Patrick Byrne, CPA

--Butler Machinery Company --Foley Equipment Company --Holt CAT --Mustang CAT --NMC Group, Inc. --Warren Cat --Ziegler CAT

• Jayme Campbell • Allison Canady $1,000 to $2,499 • Louis and Anne Abrons Foundation, Inc.

• Citigroup • Dell Inc.

• BASF Corporation

• Deloitte LLP • Ernst & Young

• Coca-Cola Foundation Matching Gifts Program

• Victor Gallo

• Custom Polymers

• Honeywell

• EarthShare

• Kelly Tractor Co.

• Gen Re

• Morgan Stanley

• Halliburton Giving Choices

• CharityBuzz

• National Association of Manufacturers

• Hanson Professional Services Inc.

• The Clorox Company

• Pilot Corporation of America

• Liberty International Underwriters

• Praxair, Inc.

• M. Klein & Company

• Share Fund

• McDonald’s USA

• Stanley Black & Decker

• McKinsey & Company, Inc.

• State of Connecticut

• Natura

• Tenneco

• Bank of America Merrill Lynch

• Draconis Deciryan

• H.O. Peet Foundation

• Northrop Grumman Corporation • Southeast Caterpillar Dealers Association

• Southern Wine & Spirits Foundation

• The J.M. Smucker Company


• Tim Carey • Tina Carlucci • Daniel Carmona • Cecile Carson • William C. Caruthers, Jr. • John Cates • Judy Chall • Chevron Matching Employee Funds • Community Foundation of Utah • Alec Cooley

• Greg Jozwiak

• Corinth Coca-Cola Bottling Works, Inc.

• Keep Las Vegas Beautiful

• Debra Culbertson

• Brian Peace

• Kyra Davis

• The Progress Family Foundation

• Thomas Deantonio

• Gregory Ray

• Paul and AnnMarie DeBenedittis

• Rhonda Jinks • Anne Johnson • Bill Johnson


• Wenhong Zu

Employee Giving and Matching Programs • Aon Foundation • AT&T Employee Giving Campaign • Benevity Community Impact Fund • Chevron Matching Employee Funds

In-Kind Support • Anheuser-Busch • Busch Systems International, Inc. • DCI Marketing • Dow • Earth Friendly Products • The Glad Products Company • Glasdon • Niagara Bottling • Pilot Pen • Trex • Wrigley • Zane’s Inc


Vision for America Award The 2015 Vision for America Award was presented to Doug Oberhelman, chairman and CEO of Caterpillar Inc., in New York City on behalf of Caterpillar and its global workforce. The Vision for America Award is presented annually to distinguished leaders whose personal and corporate commitments have significantly enhanced civic, environmental and social stewardship throughout the United States. Caterpillar is committed to building a better world. Its vision is a world in which all people’s basic needs—such as shelter, clean water, sanitation, food and reliable power—are fulfilled in an environmentally sustainable way. Caterpillar is a company that improves the quality of the environment and the communities where its employees live and work. Its mission is to enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet. Caterpillar’s strategy is to provide work environments, products, services and solutions that make productive and efficient use of resources as it strives to achieve its vision.

Partnerships and Initiatives “I am proud to accept this award from Keep America Beautiful. I’m honored by what this award represents – that Caterpillar is a company our people can be proud to work for,” said Oberhelman in accepting the Award. “As the world’s population increases, demand for resources and infrastructure will increase, too. Sustainable progress to meet these needs and support economic growth will remain absolutely necessary. Caterpillar will continue to lead the world in making this sustainable progress possible. We have the experience, the products and the commitment. Our shorthand description for our sustainability value is: The power of endurance – and that’s Caterpillar.”

Working toward aggressive sustainability goals, Caterpillar’s tremendous progress motivates its employees to continue working toward its vision. For example:

Caterpillar applies innovation and technology to improve the sustainability performance of its products, services, solutions and operations. The company believes sustainable progress is made possible by developing better systems that maximize life cycle benefits, while also minimizing the economic, social and environmental costs of ownership, as reflected in its sustainability principles.

• Caterpillar recycled 90.6 percent of its by-product materials in 2014.

Caterpillar recognizes that sustainable progress represents a balance of environmental stewardship, economic growth and social responsibility.

• Eighteen percent of 2014 sales and revenues were derived from products, services and solutions with an improved sustainability benefit. • From 2006 to 2014, Caterpillar’s facilities have reduced greenhouse gas (GHG) emissions intensity by 38 percent. And energy intensity of its operations decreased 28 percent from 2006 to 2014.

“ C aterpillar has demonstrated an unwavering commitment to sustainability and the belief that conservation isn’t just good for business, it’s good for the world.” The Vision for America Award Dinner Chairman Jay Timmons, president & CEO of the National Association of Manufacturers (NAM), presented the Award to Oberhelman, who served as chairman of the NAM Board of Directors from 2013 through 2014. “Caterpillar has demonstrated an unwavering commitment to sustainability and the belief that conservation isn’t just good for business, it’s good for the world,” said Timmons. “Doug knows the best way to lead meaningful change is to lead by example, and indeed many are following his example. Across the country, manufacturers are responding to the challenges and opportunities facing our communities and our environment by adopting sustainable best practices to ensure a healthier, more beautiful America.” To see Caterpillar’s latest progress, visit Caterpillar’s Past recipients of the Vision for America Award, which was established in 1986, include PepsiCo, Wrigley, Waste Management, Nestlé Waters North America, Xerox and, most recently, Inc.

(From left) Jay Timmons, President and CEO, National Association of Manufacturers; Doug Oberhelman, Chairman and CEO, Caterpillar Inc.; Jennifer Jehn, President & CEO, Keep America Beautiful (Photo by Kate Eisemann)


Keep America Beautiful gratefully acknowledges the following companies and organizations whose grants and sponsorships advanced our mission in 2015. Great American Cleanup

Public Space Recycling

UPS Community Tree and Recovery Tree Planting Grants



• Altria Group

• The Coca-Cola Foundation


• BNSF Railway

• Dr Pepper Snapple Group

• The UPS Foundation


Waste Management “Think Green” Grants

Award Partners


• Dow • The Glad Products Company • Lowe’s • Niagara Bottling

“I Want To Be Recycled” Campaign Campaign Partners • American Chemistry Council • City of Austin • Dart Container Company

Waste Management 2014• BY THE NUMBERS SUMMARY

• Busch Systems • Trex Toolkit Partners

Keep America Beautiful Educational Initiatives

Recycle-Bowl is a fun, free, friendly competition and benchmarking tool for K-12 school recycling programs to promote waste reduction activities. School recycling programs across the nation compete in a race to collect the most recyclables over a four-week timeframe in the fall. Bragging rights and a recycled content prize are awarded to the school that recycles the most per capita. Whether a school has an extensive recycling program or is just launching one, Recycle-Bowl is an excellent way for teachers, student green teams, and facility managers to engage their school community in recycling and provide “teaching moments” with students about the benefits of recycling.

• Consumer Aerosol Products Council • Weisenbach Recycled Products


• Wrigley Company Foundation


Environmental Literacy Partners


• Niagara Bottling

• American Forest Foundation/ Project Learning Tree

• Pereira & O’Dell

• Earth Day Network

• Unilever

• Eco-School USA (National Wildlife Federation)

Number of Schools Registered Percent of Registered Schools that Reported Number of Students/Teachers Reached Total Pounds Recycled Average Pounds per Capita (School & District Division) Percentage of participants with a hauling partner GHGs Saved

     




• Amcor

• Alcoa Foundation

• American Chemistry Council

• The Coca-Cola Company

• Lowe’s

• Santa Fe Natural Tobacco Company Stewardship Sponsor Atlantic City High School

Cigarette Litter Prevention Program

• Northrop Grumman Corporation


• Pilot Corporation of America (Pilot Pen)

• Philip Morris USA, an Altria Company

• Microsoft • PepsiCo Recycling

• Wrigley Company Foundation


• Altria Group

• Johnson & Johnson Family of Consumer Companies

• Alcoa Foundation

4.4 million 8.28 lbs/capita 82% 7,187 MTCO2e

8,913 MTCO2e

Leadership Sponsors

(Atlantic City, NJ)


6.4 million 7.75 lbs/capita

Top participating states were TX, AZ and OH. 49 states (plus DC) represented. 60% were in the School Division, 14% in the Community Division, 24% in the District Division, and 2% in the Open Division. 87% were public schools, 10% were private schools, and 3% were charter schools. 54% were elementary, 15% were middle, 19% were high schools, and 12% were a mix. 24% of schools were in a suburban area, 15% in rural, 37% in urban and 24% in a mix. 43% of schools were registered by their community recycling coordinator.

• CyclePoint® from Source America®



Title Sponsor 64%

America Recycles Day



67% 84% Keep America Beautiful National Conference 689,044 860,250

Bellamy Elementary School

Driftwood Middle School

(Wilmington, NC)

(Hollywood, FL)

• Anheuser-Busch

Strategic Sponsors • Dow • Dr Pepper Snapple Group

• RAI Services Company

• Keurig Green Mountain, Inc.

• Santa Fe Natural Tobacco Company

• RAI Services Company • Steel Recycling Institute

Anheuser-Busch Disaster Restoration Grants

Supporting Sponsors


• Northrop Grumman

• Anheuser-Busch

• Owens-Illinois, Inc. Scholarship Support

Blight Literature Review Lowe’s Community Partners Grants

• Altria Group

• Santa Fe Natural Tobacco Company


• Dr Pepper Snapple Group

• Keep America Beautiful Affiliates and Individual Contributors (13)

• Lowe’s


In-Kind Support • Anheuser-Busch



Consumer and Retail Partnerships

Nonprofit and Government Alliances

Keep America Beautiful gratefully acknowledges the following companies for their creative retail, online and consumer product partnerships during 2015.

These governmental, civic and nonprofit organizations helped to multiply the effectiveness of Keep America Beautiful programs and initiatives in 2015.

Alex and Ani

American Association of Code Enforcement

College & University Recycling Coalition

Local Search Association

Gift retailer Alex and Ani conducted a Charmed by Charity event in its Rye, New York, location, with 15 percent of event proceeds donated to Keep America Beautiful. This event is part of Alex and Ani’s Charity by Design initiative which supports philanthropy in a variety of ways, including allowing consumers to enter the charitable world through their purchases.

American Association of Code Enforcement (AACE) is a national nonprofit association representing the profession of code enforcement. Keep America Beautiful and AACE work together on code enforcement education and training as well as the development of Environmental Courts materials.

Keep America Beautiful administers a webinar series and conference workshop for the College & University Recycling Coalition (CURC), a membership-based, nonprofit organization. Keep America Beautiful also partnered with CURC to promote recycling bin grant programs designed to expand recycling in college dormitories and on college campuses.

Keep America Beautiful and the Local Search Association partner to promote the recycling and waste reduction of telephone directories as part of America Recycles Day, a Keep America Beautiful initiative.

Project Learning Tree, an American Forest Foundation program

CharityBuzz Keep America Beautiful, in partnership with Anheuser-Busch, had a very special Valentine’s Day in 2015 through two CharityBuzz. com auctions — in Los Angeles and Philadelphia, respectively — for a one-year lease on a stunning red 2014 Tesla Model S and a $2,500 credit courtesy of Mike Albert Fleet Solutions (to be used towards taxes, licenses, and registration fees). The auction received more than $31,000 in combined bidding, netting Keep America Beautiful more than $25,000. Keep America Beautiful shared a portion of the proceeds with Keep Philadelphia Beautiful and Keep Los Angeles Beautiful.

Keep America Beautiful works with the American Forest Foundation (AFF) to raise environmental awareness among youth through various educational initiatives, including AFF’s Project Learning Tree.

Arbor Day Foundation and Dimensions Educational Research Foundation’s Nature Explore

Earth Friendly Products Earth Friendly Products, a green cleaning product company, partnered with Keep America Beautiful to make available an in-kind donation of cleaning products to members of Keep America Beautiful’s network of community-based affiliates.

rinse. recycle. reimagine. Start recycling in the bathroom. Give your plastics a whole new life. IN PARTNERSHIP WITH

Learn more at

Natura Wines Natura Wines, produced by Emiliana Organic Vineyards, the world’s leading organic winery, offered its first ever social media photo contest with support from Keep America Beautiful. The voting initiative was supported nationally through social media.

North American Power Mission to Millions put the power to give in the hands of North American Power’s customers. When consumers signed up for any North American Power service, they were given

the opportunity to select a charity of choice from a list of nonprofit partners. For every month one remained a North American Power customer, North American Power would donate $1 to the selected cause.

BoatUS Foundation The BoatUS Foundation, the foundation for the Boat Owners Association of the United States, engages marina partners in KAB’s Cigarette Litter Prevention Program in an effort to lessen cigarette butt litter in our waterways.

Keep America Beautiful partnered with Green Schools National Network (GSNN) during the Green Schools National Conference in Virginia Beach, Virginia. Representatives from schools, nonprofits and industry discussed the elements of green schools and barriers to zero waste and recycling.

Earth Day Network Earth Day Network promoted youth initiatives, including Keep America Beautiful’s Youth Advisory Council, Recycle-Bowl, and shared affiliate information through its network.

rinse. recycle. reimagine.

Keep America Beautiful partners with National Wildlife Federation to engage students in grades K-12 as environmental stewards through recycling and community greening initiatives. The relationship extended to RecycleMania, to recognize the colleges and universities that did noteworthy promotional campaigns as part of the competition.

North American Association of Environmental Educators North American Association of Environmental Educators promotes youth initiatives, including Recycle-Bowl, and seeks ways to partner with Keep America Beautiful on behavior-change topics and educating initiatives.

Ocean Conservancy International City/ County Management Association The ICMA and KAB shared educational resources and programs that benefit community leaders in both organizations, including promoting grants for the Cigarette Litter Prevention Program.


Unilever extended its generous support of Keep America Beautiful’s “I Want To Be Recycled” public service advertising campaign with an innovative consumer promotion Start recycling in the bathroom. Give your plastics a whole newaimed increasing bathroom recycling. As part of its Unilever IN PARTNERSHIP WITH Santa Fe Natural Tobacco brightFuture sustainable living platform, Unilever Learn more at Santa Fe Natural Tobacco distributed a newspaper coupon insert featuring included Keep America Keep America Beautiful to more than 4.4 million Beautiful among a group of homes nationwide. five nonprofits for an online Earth Day promotion to Santa Fe Natural Tobacco customers.


Keep America Beautiful expanded its experiential learning programs for children through Arbor Day Foundation’s Nature Explore outdoor classrooms. Arbor Day promotes Keep America Beautiful affiliates who have developed Nature Explore Classrooms.

Green Schools National Network

National Wildlife Federation


International Downtown Association

Keep America Beautiful joined Ceres as a member of the Ceres Coalition. The Ceres Coalition works to promote sustainability by moving companies, policymakers and other market players to incorporate environmental and social factors into their decision-making and to mobilize investor and business leadership to build a thriving, sustainable global economy.

The International Downtown Association promotes Keep America Beautiful’s Cigarette Litter Prevention Program grants to its business-member organizations in its effort to create healthy and vital urban centers.


Ocean Conservancy and Keep America Beautiful cross-promoted their respective signature programs, the Great American Cleanup and International Coastal Cleanup.

Points of Light Institute Points of Light involved Keep America Beautiful affiliates in nationally-recognized service days and offered volunteer leadership to Keep America Beautiful affiliates through resources from HandsOn Network and generationOn.


2015 Board of Directors and Officers Julia Bowles Executive Director Keep Albany-Dougherty Beautiful

Connie Librenjak Executive Director Keep Riverside Clean & Beautiful

Beth Buehler Senior Vice President, Digital Strategy & Operations Rodale Inc.

Ian Olson Director, Sustainability Strategy and Restaurants McDonald’s USA, LLC

Barry H. Caldwell* Senior Vice President Corporate Affairs, Chief Legal Officer Waste Management Tim Carey Senior Director, Sustainability PepsiCo Carolyn Crayton Founder of Keep Macon-Bibb Beautiful Ex-Officio Board Member, Keep Macon-Bibb Beautiful Troy A. Ellis Senior Vice President, Conversion Manufacturing, Transportation, Short term Planning, 3PL Coca-Cola Refreshments

A Keep Knoxville Beautiful “Beautification Mob” planted 60,000 daffodils on three I-275 exit ramps around Knoxville, Tennessee.

Sustainable Electronics Recycling International (SERI) Keep America Beautiful was among the initial coalition of 10 SERI R2 Leaders partners, which is designed to support efforts by companies and organizations to advance the responsible reuse and recycling of used electronics. Other partners include DIRECTV, Goodwill Industries International, Greeneye Partners, Microsoft, Panasonic, Sony America, SourceAmerica, Wistron Corporation and Xerox.

Top Ladies of Distinction

United States Department of Agriculture

Keep America Beautiful and Top Ladies of Distinction (TLD) joined together to promote clean and beautiful communities, civic leadership, and youth engagement among TLD’s national membership. Since its inception, the organization has expanded its objectives to include its focus on youth (known as Top Teens of America), improving the status of women, service to senior citizens, community beautification, and community partnerships.

Keep America Beautiful works with the United States Department of Agriculture to promote the People’s Garden initiative, which incorporates sustainable practices such as capturing rainwater, composting and planting native species, and is a collaborative effort among community members.

Sustainable Urban Forests Coalition

United States Composting Council

Keep America Beautiful worked with Sustainable Urban Forests Coalition, an assembly of national organizations working to advance a unified urban forest agenda for our nation’s communities, to help plan its annual conference as well as serve on its Vibrant Cities task force.

Keep America Beautiful and United States Composting Council raised awareness of the important role composting plays in waste reduction, improved soil structure, improved water quality, and reduced soil erosion by sharing educational resources and collaborating on various programs.


University of Georgia Keep America Beautiful and the University of Georgia are partnering to test how eco-feedback recycling bins are affecting behavior change and an on-the-go recycling interactive map and database.

Monique Oxender Chief Sustainability Officer Keurig Green Mountain, Inc. N. Brian Peace Executive, Corporate Administration Lowe’s Companies, Inc. Michael J. Pengue President, Nestle Waters Brands Nestle Waters North America Inc. Andy Pharoah Senior Vice President, Corporate Affairs, Sustainability & Strategy Wrigley Gregory H. Ray Senior Vice President, Smokeable Manufacturing Philip Morris USA, Inc.

Cathie Gail Executive Director Keep Texas Beautiful

Shannon Reiter President Keep Pennsylvania Beautiful

Timothy J. Gardner* Board Advisor

Shana Ruffus Director, CSR-Environment Anheuser-Busch

Carey Hamilton Executive Director Indiana Recycling Coalition Kim Jeffery* Principal Jeffery Advisors Jennifer M. Jehn* President & CEO Keep America Beautiful Anne Johnson Vice President & Principal Resource Recycling Systems Greg J. Jozwiak Commercial Vice President-North America Packaging and Specialty Plastics The Dow Chemical Company

Directors Emeritus Richard D. Hofmann* Stephen K. Lambright A. Maurice Myers

Officers Howard Ungerleider Chairman Thomas H. Tamoney, Jr. Secretary Tom Waldeck Treasurer Jennifer M. Jehn President & CEO Rebecca Lyons Chief Operating Officer Mike Rogers Chief Development Officer Brenda Pulley Senior Vice President, Recycling Mike Rosen Senior Vice President, Marketing & Communications * Members of the Executive Committee

Wesley Schultz, Ph.D. Professor of Psychology California State University, San Marcos Thomas H. Tamoney, Jr.* (Secretary) Counsel Day Pitney LLP Howard Ungerleider* Vice Chairman and Chief Financial Officer The Dow Chemical Company Tom Waldeck* President & CEO Keep Phoenix Beautiful James Woods Senior Director, Communications American Iron & Steel Institute


*As of Dec. 31, 2015


EMPLOYEE ENGAGEMENT One way in which Keep America Beautiful works with our corporate partners is to coordinate employee engagement programs that connect our partners with the communities in which they operate. During the 2015 Great American Cleanup, Keep America Beautiful worked with Dow and Unilever on Dow’s “Propel to Excel” leadership development program and Unilever’s “Community Action Day” volunteer program, respectively.

Day in the District: A Day of Beautification and Art



Keeping Englewood’s Greenways Green Approximately 25 Unilever employee volunteers, including Unilever North America President Kees Kruythoff, were joined by Keep America Beautiful, members of the Englewood, New Jersey, Department of Public Works and Englewood Garden Club to restore four beautiful garden beds in the heart of Englewood. The project was a highlight of Unilever’s “Community Action Day,” which focused on beautifying Englewood, the location of Unilever’s North American headquarters.

“ T he good thing about this

is you see immediate benefit and effect. The harder...” - Kees Kruythoff, Unilever North America President

The garden beds were created by the Englewood Garden Club in 2000 as part of a national Garden Club of America initiative but eventually were turned over to the city. In addition to supplying the volunteer manpower, Unilever donated five wheelbarrows and gardening tools to Englewood’s Department of Public Works to use for the project. Volunteerism is part of “who we are and what we stand for,” said Kruythoff. “The good thing about this is you see immediate benefit and effect,” he added. “The harder we work in life, the more of an effect that we have.” “Green gateways are an important part of any community from an overall beautification and appearance perspective,” said Jennifer Jehn, president and CEO of Keep America Beautiful. “It’s the entry point that sets the tone for the community.”


Dow’s “Propel to Excel” leadership development program descended upon Houston in 2015, where they helped Keep Houston Beautiful beautify Crockett Elementary School.

Houston, like many American cities, is constantly reimagining itself. Areas that were historically industrial in nature are becoming havens for the arts and artists. Houston’s First Ward and Washington Avenue Arts District are no exception, having undergone a significant revitalization. The Washington Avenue Arts District is home to several converted warehouse studio buildings, which house more than 250 studios of artists and creative entrepreneurs as well as vast amounts of exhibition and event spaces. Because of this unique accumulation of creative space, the District boasts what is believed to be the highest concentration of working artists in all of Texas. This was the site of the Great American Cleanup event, “Day in the District: Urban Playground,” which brought together Keep America Beautiful and Keep Houston Beautiful (KHB) in collaboration with Dow’s “Propel to Excel” leadership development program to help transform this historic area.

On April 18, some 200 Dow employee volunteers began at Spring Street Studios with the colorful painting of 480 protective wood bollards that line the Nicholson Bike Trail that runs from Sawyer St. to Holly St. After the colorful transformation, volunteers headed to Crockett Elementary to clean and beautify the school’s fields, gardens, pond, playground and other outdoor areas. Volunteers also assembled mobile furniture pieces, including benches, performance platforms and art walls designed by local architectural firm Asakura Robinson Company. The “moveable furniture” is now housed in different locations throughout the district so that “incidental” spaces, such as underutilized concrete parking or other vacant lots, can be transformed into impromptu “urban playgrounds” accessible to residents and visitors alike.

Unilever North America President Kees Kruythoff (left) “digs in” as his colleagues (right) restore a garden bed during Unilever’s “Community Action Day” in Englewood, New Jersey.

As part of the 2015 Great American Cleanup, more than 1,000 Dow employees and their families and friends volunteered at more than 60 locations throughout the country. 58



Staff Directory Office of the President and CEO

Marketing & Communications

Jennifer M. Jehn President & CEO

Mike Rosen Senior Vice President, Marketing & Communications

Kathleen Quinn Director, Finance Jane Drzyzga Executive Assistant to the CEO

Affiliate Services Becky Lyons Chief Operating Officer Cecile Carson Vice President, Litter & Affiliate Relations April Buther Wennerstrom Director, Affiliate Development Grace Keegan Director, Affiliate Communications Shannon O’Donnell Senior Manager, Affiliate Services Tom Morales Program Manager, Education & Litter

Larry Kaufman Director, Communications Susan Parsons Director, Digital Strategy & Design Danielle Maiello Manager, Program Marketing

Susanne Woods Director, Vision for America Award Stacey Rice Manager, Development Associate Manager, Vision for America Award

Great American Cleanup

All Keep America Beautiful programs and services are made possible through the generosity and commitment of corporations and their employees, foundations and people like you— caring individuals from all across our beautiful land.

Corporate Headquarters 1010 Washington Boulevard Stamford, CT 06901 Tel: 203.659.3000

Join the millions of Keep America Beautiful volunteers, individual donors and our valued partners who support our work to end littering, improve recycling and beautify America’s communities.


Litter Programs Erin Senft Program Coordinator, Litter Programs

Recycling Programs


If you would like to make a gift of securities, or become a corporate supporter, please contact Keep America Beautiful’s Development Office at 203.659.3072 or write to:

Twitter YouTube

Keep America Beautiful 1010 Washington Blvd. Stamford, CT 06901 Attn: Development Office Email:

Instagram Tumblr

Brenda Pulley Senior Vice President, Recycling


Alec Cooley Director, Recycling Programs

Sara Brody Director, Development

Washington, D.C. Office 1030 15th Street, NW, Suite 600E Washington, D.C. 20005 Tel: 202.688.0600 Find us on Social Media

Visit Keep America Beautiful at!

Jason Smith Senior Director, Program Operations

Steve Navedo Vice President, Development Meredith Lynch Director, Annual Giving & National Conference Corporate Relations

Contact Us

Berett Garbus Coordinator, Development

Development Mike Rogers Chief Development Officer

Giving to Keep America Beautiful

(Below) Volunteers from Keep Palm Beach County Beautiful show the fruits of their cleanup labor during the 2015 Great American Cleanup. (Photo courtesy of Keep Palm Beach County Beautiful)

Tyler Orton Manager, Recycling Programs

(Back Cover) Volunteers from Keep Jersey City Beautiful and the New Jersey Tree Foundation participated in a Keep America Beautiful/Lowe’s Community Partners Grant tree-planting project. A number of Lowe’s Heroes, Lowe’s employee volunteers, joined the effort at Jersey City, New Jersey’s Columbia Park.