WHO WE ARE
KCLS is an independent, not-for-profit community legal service. We provide free legal, social work, financial counselling and tenancy services to financially disadvantaged people in the Kimberley.
KCLS is the largest remotely located civil law service in Australia, and 89 per cent of our clients identify as Aboriginal or Torres Strait Islander.
We operate across Western Australia's Kimberley region from our offices in Kununurra and Broome, servicing urban and remote towns and communities.
Our practice is client centric, holistic and embedded in the community and region in which we work.
OUR MISSION
To support and empower Kimberley people and communities to understand their rights and responsibilities, and to overcome injustice.
OUR VISION
Dignity and justice for all people in the Kimberley.
Page 3 of 12
PURPOSE
A Communication Strategy aims to guide the ongoing communication between KCLS and the community. KCLS is committed to having open, honest, respectful, and truthful communication with the community and encourages the community to do the same.
Our Communication Strategy is informed by our Values and our Strategic Goals that are outlined fully in the KCLS Strategic Plan 2021-24
OUR PRIORITIES
Our priorities are informed by:
Community consultation
Stakeholder engagement
Internal data
Research
KCLS has a dedicated Systemic Change Advocate whose role is focused on addressing systemic issues facing our clients across the region Our current focus is:
Tenancy
Public housing
Family and domestic violence
Page 4 of 12
OBJECTIVES
The objectives of this Communications Strategy is to:
Identify key stakeholders
Establish communication objectives for each target audience
Determine the appropriate means of communication
Establish a timeline for delivery
Measure the results
This will lead to the desired outcomes:
Increased knowledge and understanding of legal issues and support for clients
Awareness of issues facing our clients through advocacy and influence over policies that impact them
Community education to help people take control of their lives
KCLS adopts a client-centered approach to communication.
1. 2. 3. 4. 5.
Page 5 of 12
PLATFORMS
There are many different ways KCLS will communicate with stakeholders, and often we will use multiple techniques to ensure a broad cross-section of the community is reached.
HOW WE WILL COMMUNICATE
To ensure our messages are conveyed effectively, KCLS communication will
be clear and concise be accessible to a diverse client group use strength-based language incorporate graphics where appropriate involve story-telling use plain language provide educational material in kriol and local languages be values based messaging
Page 6 of 12
METHODS
Methods of communication KCLS will use include:
Face-to-face advocacy
Member newsletters
Email campaigns
Posters and flyers
Client surveys
Outreach services
Workshops and meetings
Social and mainstream media campaigns
Systemic reform - submissions and advocacy
Community education
KCLS provides regular legal, social work and financial outreach to the four major towns and 16 remote communities in the region.
East Kimberley
Kalumburu Wyndham Halls Creek & Warmun Balgo & Surrounding communities Monthly Fortnightly
Every two months Every two months West
Kimberley
Fortnightly Monthly Monthly Monthly Page 7 of 12
Derby Fitzroy Crossing Bidyadanga Dampier Peninsula
OUR FOCUS
Our clients access our services for support with:
Family and domestic violence, including elder abuse
Family law - parenting
Defence of Child Protection Orders
Consumer law
Credit/debit control through financial counselling
Guardianship / administration
Infringements through financial counselling
National Redress Scheme
Social security (NDIS referred to LAWA)
Tenancy and homelessness support
Criminal injury compensation
Coronial inquests
Deceased estates, wills and probate
Demographics show that 89.1% of KCLS clients identify as Aboriginal or Torres Strait Islander and 88 5% of our clients can be defined as living below the poverty line.
Page 8 of 12
STAKEHOLDERS
Stakeholder Objective Engagement Approach
Clients Increase education and knowledge
Face-to-face, outreach services, social media, email campaigns, surveys, workshops, community education
Funding agencies Compliance
Reporting, advocacy, social media, annual report
Government agencies and community service organisations
Influence, policy and programs
Systemic reform, reporting, workshops, member newsletters, face-to-face, social media, annual report
Community/pro bono legal and social work sector partners
Inform and collaborate
Systemic reform, workshops, email campaigns, member newsletters, face-to-face, social media, collaborations, annual report
Philanthropic organisations
General public and communities
Increase funding streams
Member newsletters, face-toface, social media, annual report
Raise KCLS profile
Face-to-face, social media, outreach services, community education, workshops, email campaigns, member newsletters
Universities and tertiary education providers
Recruitment and collaborate
Email campaigns, face-to-face, workshops, member newsletters, social media
Page 9 of 12
Action Timeframe Measure Clients Post to community Facebook groups about outreach visits As scheduled Post audience reach reports Circulate flyers before outreach trips As scheduled Attendance records Develop educational posters and pamphlets on client rights and emerging topics for distribution Quarterly (minimum) Number of materials developed and distributed Raise KCLS profile and awareness of services offered Ongoing Face-to-face, newsletters, interviews and media Page 10 of 12
Action
Circulate client satisfaction surveys with case closure letters
Other Stakeholders
Build relationships with key stakeholders in outreach communities
Timeframe
Bi-annually (minimum)
Measure
Surveys returned and feedback provided
Participate in sector and stakeholder meetings and forums
As scheduled
Engagement captured in Actionstep community projects service records
Ongoing Improved service delivery and collaboration
Contribute to policy reform on issues affecting clients and participate in meetings and forums
Develop Kimberley stakeholder engagement register
Develop and maintain national and local calendar of events
Send newsletters to members through MailChimp
Annual report
As arising
Number of submissions and reports
by June 2023
Register filed and maintained
Weekly Calendar created, shared and maintained
Quarterly Campaign audience reach reports
Annually Compliance
Compliance and Funders
Funding and compliance reporting
Bi-annually Compliance
Page 11 of 12
Kim Co Ve KU 4 P PO Ku Tel Fre Em BR 3/4 PO Bro Tel Fre Em AB