KCLS Communications Strategy

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Communications Strategy

Kimberley

Contact us

KUNUNURRA

4 Papuana Street

PO Box 622

Kununurra WA 6743

Tel: (08) 9169 3100

Freecall: 1800 686 020

Email: office@kcls org au

BROOME

3/41 Carnarvon Street

PO Box 2715

Broome WA 6725

Tel: (08) 9192 5177

Freecall: 1800 797 088

Email: broomeoffice@kcls org au www.kcls.org.au

@kimberleycls

ABN: 63 535 078 148

Community Legal Services would like to acknowledge that we work on Aboriginal land and pay respect to elders past and present.

WHO WE ARE

KCLS is an independent, not-for-profit community legal service. We provide free legal, social work, financial counselling and tenancy services to financially disadvantaged people in the Kimberley.

KCLS is the largest remotely located civil law service in Australia, and 89 per cent of our clients identify as Aboriginal or Torres Strait Islander.

We operate across Western Australia's Kimberley region from our offices in Kununurra and Broome, servicing urban and remote towns and communities.

Our practice is client centric, holistic and embedded in the community and region in which we work.

OUR MISSION

To support and empower Kimberley people and communities to understand their rights and responsibilities, and to overcome injustice.

OUR VISION

Dignity and justice for all people in the Kimberley.

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PURPOSE

A Communication Strategy aims to guide the ongoing communication between KCLS and the community. KCLS is committed to having open, honest, respectful, and truthful communication with the community and encourages the community to do the same.

Our Communication Strategy is informed by our Values and our Strategic Goals that are outlined fully in the KCLS Strategic Plan 2021-24

OUR PRIORITIES

Our priorities are informed by:

Community consultation

Stakeholder engagement

Internal data

Research

KCLS has a dedicated Systemic Change Advocate whose role is focused on addressing systemic issues facing our clients across the region Our current focus is:

Tenancy

Public housing

Family and domestic violence

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OBJECTIVES

The objectives of this Communications Strategy is to:

Identify key stakeholders

Establish communication objectives for each target audience

Determine the appropriate means of communication

Establish a timeline for delivery

Measure the results

This will lead to the desired outcomes:

Increased knowledge and understanding of legal issues and support for clients

Awareness of issues facing our clients through advocacy and influence over policies that impact them

Community education to help people take control of their lives

KCLS adopts a client-centered approach to communication.

1. 2. 3. 4. 5.
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PLATFORMS

There are many different ways KCLS will communicate with stakeholders, and often we will use multiple techniques to ensure a broad cross-section of the community is reached.

HOW WE WILL COMMUNICATE

To ensure our messages are conveyed effectively, KCLS communication will

be clear and concise be accessible to a diverse client group use strength-based language incorporate graphics where appropriate involve story-telling use plain language provide educational material in kriol and local languages be values based messaging

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METHODS

Methods of communication KCLS will use include:

Face-to-face advocacy

Member newsletters

Email campaigns

Posters and flyers

Client surveys

Outreach services

Workshops and meetings

Social and mainstream media campaigns

Systemic reform - submissions and advocacy

Community education

KCLS provides regular legal, social work and financial outreach to the four major towns and 16 remote communities in the region.

East Kimberley Kalumburu Wyndham Halls Creek & Warmun Balgo & Surrounding communities Monthly Fortnightly
Every two months Every two months West
Kimberley
Fortnightly Monthly Monthly Monthly Page 7 of 12
Derby Fitzroy Crossing Bidyadanga Dampier Peninsula

OUR FOCUS

Our clients access our services for support with:

Family and domestic violence, including elder abuse

Family law - parenting

Defence of Child Protection Orders

Consumer law

Credit/debit control through financial counselling

Guardianship / administration

Infringements through financial counselling

National Redress Scheme

Social security (NDIS referred to LAWA)

Tenancy and homelessness support

Criminal injury compensation

Coronial inquests

Deceased estates, wills and probate

Demographics show that 89.1% of KCLS clients identify as Aboriginal or Torres Strait Islander and 88 5% of our clients can be defined as living below the poverty line.

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STAKEHOLDERS

Stakeholder Objective Engagement Approach

Clients Increase education and knowledge

Face-to-face, outreach services, social media, email campaigns, surveys, workshops, community education

Funding agencies Compliance

Reporting, advocacy, social media, annual report

Government agencies and community service organisations

Influence, policy and programs

Systemic reform, reporting, workshops, member newsletters, face-to-face, social media, annual report

Community/pro bono legal and social work sector partners

Inform and collaborate

Systemic reform, workshops, email campaigns, member newsletters, face-to-face, social media, collaborations, annual report

Philanthropic organisations

General public and communities

Increase funding streams

Member newsletters, face-toface, social media, annual report

Raise KCLS profile

Face-to-face, social media, outreach services, community education, workshops, email campaigns, member newsletters

Universities and tertiary education providers

Recruitment and collaborate

Email campaigns, face-to-face, workshops, member newsletters, social media

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Action Timeframe Measure Clients Post to community Facebook groups about outreach visits As scheduled Post audience reach reports Circulate flyers before outreach trips As scheduled Attendance records Develop educational posters and pamphlets on client rights and emerging topics for distribution Quarterly (minimum) Number of materials developed and distributed Raise KCLS profile and awareness of services offered Ongoing Face-to-face, newsletters, interviews and media Page 10 of 12

Action

Circulate client satisfaction surveys with case closure letters

Other Stakeholders

Build relationships with key stakeholders in outreach communities

Timeframe

Bi-annually (minimum)

Measure

Surveys returned and feedback provided

Participate in sector and stakeholder meetings and forums

As scheduled

Engagement captured in Actionstep community projects service records

Ongoing Improved service delivery and collaboration

Contribute to policy reform on issues affecting clients and participate in meetings and forums

Develop Kimberley stakeholder engagement register

Develop and maintain national and local calendar of events

Send newsletters to members through MailChimp

Annual report

As arising

Number of submissions and reports

by June 2023

Register filed and maintained

Weekly Calendar created, shared and maintained

Quarterly Campaign audience reach reports

Annually Compliance

Compliance and Funders

Funding and compliance reporting

Bi-annually Compliance

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Kim Co Ve KU 4 P PO Ku Tel Fre Em BR 3/4 PO Bro Tel Fre Em AB

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