Property with intelligence
In a world of generalists, Kay & Co are specialists. Since we opened our doors in 1982, we have focused on London W1 and W2, and surrounding areas including Regent’s Park, Knightsbridge and Belgravia. If you’re selling or letting a property, you cannot find a more informed and experienced resource. If you’re buying, renting or investing, we know every road, street, lane and mews, and every café, school and restaurant. Today, our area is home to diplomats and an ex-British Prime Minister, lawyers, actors, entrepreneurs – and people who simply want the very best of Central London, right on their doorstep. Yet there is also a true feeling of quiet and space here too, with tree-lined avenues, exquisite Georgian squares, Regency crescents and the glorious expanse of the Royal Parks.
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A little about us
Kay & Co is a proudly independent business and we believe this brings you genuine benefits. We are free to give transparent advice without the agenda of a remote head office. We care about our business in a way no passing manager of a chain ever could. And, in a tight-knit local area, we live and thrive by word of mouth. Integrity is paramount. In turn, we attract and retain a negotiating team of the highest calibre. We equip them with the latest market intelligence, as well as cutting edge technology to make our service faster and more responsive. Even so, there is no substitute for shoe leather. Each year our teams collectively cover thousands of miles, serving our clients, buyers and tenants.
02 2012: Kay & Co’s viewings were up by a remarkable 420% over 2011.
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Explore our
London
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Area Highlights W1 The Wallace Collection Selfridges La Fromagerie Ginger Pig 221b Baker Street Home House The Arts Club Providores Funky Buddha Nordic Bakery W2 Hyde Park Serpentine Gallery Coco Maya Frontline Club Queens Ice and Bowl Patey Hats Bombay Palace
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Intelligent selling
Selling a property effectively is founded on knowledge. We begin the process with a thorough appraisal of your property and priorities. We then make a pricing recommendation based on a sound business case. This is derived from first-hand knowledge of similar property transactions; from independent market intelligence; and from the elusive factor of market sentiment. We carefully pre-screen potential buyers to ensure they are ready and able to proceed. We also look for quality rather than quantity: three serious buyers are preferable to a dozen casual viewers. Even then, securing the right offer is just the start of the process. Every Kay & Co sale is overseen by a director and a highly experienced team, focused on navigating your sale to a timely and successful conclusion.
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2012: Achieved 98.6% of the asking price on sold properties. Kay & Co
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Marketing your property
08 Your property is seen worldwide. Indeed, 50% of our sales go to international purchasers.
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Every property demands a bespoke marketing strategy. A five-bedroomed house and a two-bedroomed apartment have quite different audiences. Our extensive database is our first port of call, containing high quality owner occupiers, investment buyers and tenants. We also tailor advertising and PR strategies in local media, and upload to every leading internet portal. Your property is therefore broadcast to desktops, mobiles and iPads all over the world. This is key because Kay & Co is expert in attracting and converting foreign buyers. Around 50% of all our sales go to purchasers from abroad.
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A city of villages
Connaught Village Marylebone Fitzrovia Portman Village Bayswater Regents Park Notting Hill Paddington
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Minimum voids. Maximum yields. Our ‘home turf’ of London W1, W2 and Regent’s Park is an enviable location for letting. We attract excellent corporate tenants including senior employees from Marks & Spencer, BNP Paribas, Orange and the London Business School. Even so, achieving minimum voids and maximum yields is a specialist skill. We guide our landlords on every aspect: from décor and furnishings to mortgage consents and legal obligations. Kay & Co also offers full property management, which in turn drives better rents. Indeed, over 75% of our tenants opt for managed properties because our property management team is on hand 24/7, supported by our database of carefully screened suppliers and contractors. In addition to numerous private landlords, Kay & Co is entrusted with instructions to find high-quality tenants for major property owners including The Crown Estate, The Howard de Walden Estate, Portman Estate, British Land and Dolphin Square Foundation.
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e regularly review the agents we W choose to use. Kay & Co have worked hard and delivered consistent results for the Estate which is why they have retained our business for such a prolonged period. Simon Baynham Property Director , The Howard de Walden Estate.
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Intelligence gathering
London is a series of micro-markets and the key metrics governing residential and commercial property require constant tracking. Kay & Co therefore commissions detailed independent market research on property data in our core areas. This reveals a wealth of information including movement in prices, prices per square foot, year-on-year comparatives, numbers of new buyers and viewings, and percentages of sales at key price points. This data, coupled with our own week-on-week experience, gives us the firmest base on which to advise clients and formulate strategy.
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2012: A £2m buyer in the Marylebone/Regent’s Park area now gets 479 sq. ft. more area than in Mayfair. Kay & Co independent research
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New Homes, development and investment consultancy From a brownfield site to an existing property ripe for redevelopment, Kay & Co offers a full consultancy service to developers. The goal is simple: to minimise risk and maximise return on investment. We advise on residential and mixed-use development opportunities ranging from small conversion projects to major new-build schemes. This includes giving expert input at every stage from viability studies and initial planning to detailed specification, unit mix and pricing, development branding and marketing. Recent projects have included an unmodernised Grade II* Robert Adam house, transformed from offices to a private residence, and sold for more than ÂŁ17,000,000. Our consultancy clients include Galliard Homes, British Land, Redrow Homes and numerous private property developers worldwide.
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Block Management
Kay & Co is a boutique block management provider for both leaseholder-owned blocks and new developments. This side of our business has consistently grown because we offer excellent communication coupled with service levels that are pledged, delivered and audited. We are also able to drive down building running costs through efficient and creative working. Indeed in the last two years, we have reduced service charges to lessees by an average of 15%. For new-builds, we work with developers at the planning stage to design a strategy that addresses every facet of block management. This includes the basic – but crucial – details such as refuse and mail management, right through to lease structure, service charge apportionments, landscaping, communal area interiors and training on-site staff.
18 Kay & Co manages building portfolios for some of the most prestigious property institutions.
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RSVP
Whether you are actively looking to sell or let, or would simply like to take the temperature of the market, we are always delighted to share our knowledge with you. Similarly, if you’re looking to buy or rent, we are here to guide you through this special part of London and our finest properties, including those which are not being openly marketed. Please call, or even better pop in for coffee. We look forward to meeting you.
Hyde Park & Bayswater: 24/25 Albion Street London W2 2AX
Marylebone & Regent’s Park: 20a Paddington Street London W1U 5QP
+44 (0)20 7262 2030
+44 (0)20 7486 6338
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Hyde Park & Bayswater: 24/25 Albion Street, London W2 2AX 020 7262 2030 Marylebone & Regent’s Park: 20a Paddington Street, London W1U 5QP 020 7486 6338
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