SELLERS GUIDE


KathrynsoldourLakeAustinHome.Shewasdedicatedto answeringallofour.questionsandcommunicatedtheresultsof everyshowing.Shelistenedtoourconcernsandideaswehad.We recommendKathrynforherprofessionalism,marketknowledge, andexperiencewithhigh-endhomes.
-YVONNEN.
ONE TWO THREE FOUR FIVE SIX SEVEN
EXCEPTIONAL SERVICE AND EXPERTISE WITH A GLOBAL REACH.
Kathryn Scarborough is a fifth-generation Austinite and has been crafting a bespoke living experience in Austin since 2001 with over ONE AND A HALF BILLION in sales. Kathryn knows Austin better than anyone and specializes in the exceptional marketing of the finest waterfront and luxury estate homes, premiere golf course communities, central Austin, and downtown high-rise living.
Kathryn realizes that being at the top in your field is not always about awards and achievements; it has more to do with knowing the business and keeping up with market trends and statistics. It is about knowing what is on the market even before it is actively marketed. It is about understanding her client's needs and expectations and being able to deliver and surpass those expectations. It is about truly caring!
When it comes to selling your home we've got you, every single step of the way. Here's a general breakdown of the process and what you can expect.
Make repairs and updates and give your home a thorough cleaning so it shows well.
We will conduct a comprehensive market analysis to determine a price
Staging your home may be necessary to get you the largest return. We'll walk you through everything!
Our photographer will make your home look its best!
We'll have our in-house graphic designer create everything we need to market your home!
We can list on private or public markets and set up broker tours.
We will negotiate on your behalf and review all offers with you.
During this time period, buyers obtain a home inspection and estimates for any repairs
Schedule the closing, hand over the keys, and collect the check!
Working with Kathryn was an absolute pleasure! Her level of professionalism and knowledge of the Austin Real estate market are unmatched. As a result our home sold in one day and set the record price per square foot for our neighborhood.
-MIKE
& TIFFANY H.
T H E M A R K E T I N G
When it comes to selling your home we've got you, every single step of the way. Here's a general breakdown of the process and what you can expect.
A D S
Your home is distributed across all of our online platforms!
Photos, neighborhood flyers, and property brochures get your home noticed!
V I S U A L S E V E N T S
From neighbourhood wine & cheese to weekend open houses your home will be given the royal treatment!
Buyers want to imagine themselves in your home, which means the most neutral we can make your space look the better.
D a r k a n d b a r e b e f o r e i s
t r a n s f o r m e d i n t o a n o p e n
a n d i n v i t i n g s p a c e a f t e r !
A l i g h t e r c o a t o f p a i n t a n d
m o d e r n f u r n i t u r e m a k e t h i s
b e d r o o m l o o k s l e e p r e a d y !
D a t e d d e c o r i s t u r n e d i n t o a
m o d e r n o a s i s w i t h a c l e a n c o a t
o f p a i n t a n d s t y l i s h a c c e n t s .
A buyer’s market occurs when supply exceeds demand. Typically, sellers will drop their asking prices to gain an advantage in the market.
A seller’s market arises when demand exceeds supply. Since there are fewer homes available, sellers are at an advantage.
Supply and demand are about the same. Sellers usually accept reasonable offers, while homes generally sit on the market for an average or typical length of time.
Pricing your home right means taking a variety of things into consideration. Here are somethings we factor into determining a sale price for your home.
Take the time to study past sales for homes in your area and areas similar to yours. Having a clear understanding of true market value is the first step in establishing your list price.
We study active listings and private market data to see what homes we'll be competing with. Buyers tend to compare your home to these homes.
We put ourselves in the buyer's shoes and ask what they would find most valuable in homes like yours. Updated kitchens? Renovated rooms? Paint can rejuvenate a space with minimum expense. These all factor into the final price.
Pricing your home largely depends on what type of market we will be listing in If it's a buyer's market you'll be pricing lower, if it's a seller's market you'll be pricing higher.
If you’re a first-time home seller, the offer process may seem overwhelming. Knowing what to expect can save you a lot of headaches and surprises in the long run.
1.Price
2.Earnest Money an Option Fee
3.Terms
4.Conditions
5.Inclusions and Exclusions
6 Finance vs Cash
7.Closing or Possession Date
Once an offer is received we'll review it together and decide if we want to accept, counter or refuse.
Unless a purchase agreement is free of any conditions when an offer is accepted conditions make a sale “conditional.” This simply means that the deal cannot be completed until all conditions that are part of the offer have either been fulfilled or waived by their respective expiry dates
Earnest Money Fee Provided
Buyers will offer a deposit as a promise to the seller that they are financially capable and ready to commit to buying the home.
Buyers will typically have an opportunity to do a final walkthrough of the home before the closing date to make sure that it’s in the same condition as it was before the offer was made.
From feature sheets, to open house expenses, magazine ads, photos, floorplans, social media posts, customized websites, flyers and online ads marketing your home to the most amount of qualified buyers is our speciality.
As a REALTOR® we need to pay dues and fees to various organizations to remain licenced and legal as well as pay our admin staff.
And finally, we budget a portion of the Commission to pay ourselves, making sure we can keep doing what we love to do well.
Oil squeaky doors
Tighten doorknobs
Replace burned out lights
Clean and repair windows
Touch up chipped paint
Repair cracked plaster
Repair leaking taps and toilets
Cut lawns
Trim shrubs and lawns
Weed and edge gardens
Pick up any litter
Clear walkway of leaves
Repair gutters and eaves
Touch up exterior paint
Shampoo carpets
Clean washer, dryer, and tubs
Clean furnace
Clean fridge and stove
Clean and freshen bathrooms
Replace air filters
Clean and tidy entrance
Functional doorbell
Polish door hardware
Paint doors, railings, etc.
(as necessary)
Be absent during showings
Turn on all lights
Light fireplace
Open drapes in the day time
Play quiet background music
Keep pets outdoors
Clear stairs and halls
Store excess furniture
Clear counters and stove
Make closets neat and tidy
Kathryn worked all hours even on vacation to help sell our house. Her work ethic is superb. Her attention to detail superb, she has an amazing team around her. She fights for your price and gets outstanding results, even in a pandemic, no matter how easy or difficult the deal, she gets it done while keeping her integrity and character in check! Outstanding realtor and proud to call her a friend!
- PHIL & SHANNON D.
Kathryn is second to none. She has vast market knowledge and was able to use her extensive network to give us access to properties we wouldn’t have otherwise seen. Kathryn is a nimble negotiator and had our family’s best interest at every step.
- Kendell W.
Kathryn Scarborough made our purchase of a new house and selling our old house so easy and she did it during a pandemic. We can't thank her enough.
- Terr i H.
Kathryn is absolutely top notch. Knows her business. Solves complex problems. Consummate professional. High integrity. We have bought two luxury properties through her and we’ve sold one luxury property through her. We currently have another listed with her. That’s trust!!
- Patricia Y.