Seller's Guide: Kathryn Scarborough Real Estate

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SELLERS GUIDE

WO

KathrynsoldourLakeAustinHome.Shewasdedicatedto answeringallofour.questionsandcommunicatedtheresultsof everyshowing.Shelistenedtoourconcernsandideaswehad.We recommendKathrynforherprofessionalism,marketknowledge, andexperiencewithhigh-endhomes.

-YVONNEN.

ONE TWO THREE FOUR FIVE SIX SEVEN

WHO YOU WORK WITH MATTERS....

KATHRYN SCARBOROUGH

EXCEPTIONAL SERVICE AND EXPERTISE WITH A GLOBAL REACH.

INTEGRITY. KNOWLEDGE. EXPERTISE.

Kathryn Scarborough is a fifth-generation Austinite and has been crafting a bespoke living experience in Austin since 2001 with over ONE AND A HALF BILLION in sales. Kathryn knows Austin better than anyone and specializes in the exceptional marketing of the finest waterfront and luxury estate homes, premiere golf course communities, central Austin, and downtown high-rise living.

Kathryn realizes that being at the top in your field is not always about awards and achievements; it has more to do with knowing the business and keeping up with market trends and statistics. It is about knowing what is on the market even before it is actively marketed. It is about understanding her client's needs and expectations and being able to deliver and surpass those expectations. It is about truly caring!

T H E S T E P S

When it comes to selling your home we've got you, every single step of the way. Here's a general breakdown of the process and what you can expect.

GET IT READY

Make repairs and updates and give your home a thorough cleaning so it shows well.

TAKE PHOTOS SET THE PRICE

We will conduct a comprehensive market analysis to determine a price

STAGE IT/PRE-MARKET

Staging your home may be necessary to get you the largest return. We'll walk you through everything!

Our photographer will make your home look its best!

CREATE MATERIALS

We'll have our in-house graphic designer create everything we need to market your home!

LIST IT

We can list on private or public markets and set up broker tours.

REVIEW OFFERS

We will negotiate on your behalf and review all offers with you.

OPTION INSPECTION PERIOD

During this time period, buyers obtain a home inspection and estimates for any repairs

CLOSING DAY

Schedule the closing, hand over the keys, and collect the check!

Working with Kathryn was an absolute pleasure! Her level of professionalism and knowledge of the Austin Real estate market are unmatched. As a result our home sold in one day and set the record price per square foot for our neighborhood.

-MIKE

T H E M A R K E T I N G

When it comes to selling your home we've got you, every single step of the way. Here's a general breakdown of the process and what you can expect.

A D S

Your home is distributed across all of our online platforms!

Photos, neighborhood flyers, and property brochures get your home noticed!

V I S U A L S E V E N T S

From neighbourhood wine & cheese to weekend open houses your home will be given the royal treatment!

T H E S T A G I N G

Buyers want to imagine themselves in your home, which means the most neutral we can make your space look the better.

D a r k a n d b a r e b e f o r e i s

t r a n s f o r m e d i n t o a n o p e n

a n d i n v i t i n g s p a c e a f t e r !

A l i g h t e r c o a t o f p a i n t a n d

m o d e r n f u r n i t u r e m a k e t h i s

b e d r o o m l o o k s l e e p r e a d y !

D a t e d d e c o r i s t u r n e d i n t o a

m o d e r n o a s i s w i t h a c l e a n c o a t

o f p a i n t a n d s t y l i s h a c c e n t s .

Understanding Market Conditions

Buyer's Market

A buyer’s market occurs when supply exceeds demand. Typically, sellers will drop their asking prices to gain an advantage in the market.

Seller's Market

A seller’s market arises when demand exceeds supply. Since there are fewer homes available, sellers are at an advantage.

Balanced Market

Supply and demand are about the same. Sellers usually accept reasonable offers, while homes generally sit on the market for an average or typical length of time.

T H E P R I C I N G

Pricing your home right means taking a variety of things into consideration. Here are somethings we factor into determining a sale price for your home.

PAST SALES

Take the time to study past sales for homes in your area and areas similar to yours. Having a clear understanding of true market value is the first step in establishing your list price.

ACTIVE LISTINGS

We study active listings and private market data to see what homes we'll be competing with. Buyers tend to compare your home to these homes.

CONDITION

We put ourselves in the buyer's shoes and ask what they would find most valuable in homes like yours. Updated kitchens? Renovated rooms? Paint can rejuvenate a space with minimum expense. These all factor into the final price.

THE MARKET

Pricing your home largely depends on what type of market we will be listing in If it's a buyer's market you'll be pricing lower, if it's a seller's market you'll be pricing higher.

T H E O F F E R

If you’re a first-time home seller, the offer process may seem overwhelming. Knowing what to expect can save you a lot of headaches and surprises in the long run.

Elements of the offer

1.Price

2.Earnest Money an Option Fee

3.Terms

4.Conditions

5.Inclusions and Exclusions

6 Finance vs Cash

7.Closing or Possession Date

Negotiating an Offer

Once an offer is received we'll review it together and decide if we want to accept, counter or refuse.

Conditions are Met

Unless a purchase agreement is free of any conditions when an offer is accepted conditions make a sale “conditional.” This simply means that the deal cannot be completed until all conditions that are part of the offer have either been fulfilled or waived by their respective expiry dates

Final Walkthrough

Earnest Money Fee Provided

Buyers will offer a deposit as a promise to the seller that they are financially capable and ready to commit to buying the home.

Buyers will typically have an opportunity to do a final walkthrough of the home before the closing date to make sure that it’s in the same condition as it was before the offer was made.

BUDGET

MARKETING

From feature sheets, to open house expenses, magazine ads, photos, floorplans, social media posts, customized websites, flyers and online ads marketing your home to the most amount of qualified buyers is our speciality.

REALTOR® FEES & ADMIN

As a REALTOR® we need to pay dues and fees to various organizations to remain licenced and legal as well as pay our admin staff.

AGENT FEE

And finally, we budget a portion of the Commission to pay ourselves, making sure we can keep doing what we love to do well.

Oil squeaky doors

Tighten doorknobs

Replace burned out lights

Clean and repair windows

Touch up chipped paint

Repair cracked plaster

Repair leaking taps and toilets

Cut lawns

Trim shrubs and lawns

Weed and edge gardens

Pick up any litter

Clear walkway of leaves

Repair gutters and eaves

Touch up exterior paint

Shampoo carpets

Clean washer, dryer, and tubs

Clean furnace

Clean fridge and stove

Clean and freshen bathrooms

Replace air filters

Clean and tidy entrance

Functional doorbell

Polish door hardware

Paint doors, railings, etc.

(as necessary)

Be absent during showings

Turn on all lights

Light fireplace

Open drapes in the day time

Play quiet background music

Keep pets outdoors

Clear stairs and halls

Store excess furniture

Clear counters and stove

Make closets neat and tidy

Kathryn worked all hours even on vacation to help sell our house. Her work ethic is superb. Her attention to detail superb, she has an amazing team around her. She fights for your price and gets outstanding results, even in a pandemic, no matter how easy or difficult the deal, she gets it done while keeping her integrity and character in check! Outstanding realtor and proud to call her a friend!

T E S T I M O N I A L S

Kathryn is second to none. She has vast market knowledge and was able to use her extensive network to give us access to properties we wouldn’t have otherwise seen. Kathryn is a nimble negotiator and had our family’s best interest at every step.

- Kendell W.

Kathryn Scarborough made our purchase of a new house and selling our old house so easy and she did it during a pandemic. We can't thank her enough.

- Terr i H.

Kathryn is absolutely top notch. Knows her business. Solves complex problems. Consummate professional. High integrity. We have bought two luxury properties through her and we’ve sold one luxury property through her. We currently have another listed with her. That’s trust!!

- Patricia Y.

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