Listing Presentation: Waterfront

Live your Luxury.

KATHRYN SCARBOROUGH Real Estate

Topics Covered

WHAT TO EXPECT

About Kathryn

4

Building Your Listing

9

Core Values

5

Marketing Strategy

10

Engel & Völkers Difference

6

Marketing Examples

12

Our Global Reach

7

Just Sold

18

Meet the Team

8

Next Steps

20

ABOUT KATHRYN Kathryn knows Austin, and specializes in the exceptional marketing of the finest waterfront and luxury estate homes, premiere golf course communities, central Austin, and downtown high-rise living. No job is too small and no task unattainable.

Kathryn brings a higher level of service and sophistication to Austin real estate with a true global reach. Whom you work with matters! @kathrynscarboroughatx

Achievements

About Kathryn Kathryn is one of Austin’s top luxury agents and has been recognized as the #1 agent citywide by the Austin Business Journal

Over $1.25 Billion in sold real estate Private Office Advisor, less than 40 in the US Member of Luxury Forum, Luxury League and Elite 25 Ranked Top .001% among Texas Realtors

Volunteering Women of Hope - Safe Alliance Dell Women's Trust Dell Children's Trust Austin Children's Shelter

Austin 20 Board Member Women's Chamber of Commerce Woman of the Year by National Association of Professional Women Campaign Board Member for Dell

In the News Top 50 Women Leaders in Real Estate of 2022 Top 100 Luxury Real Estate Agents On Social Media Barron's Live Podcast Appearance Most Expensive Home in Austin, Texas, Sells in Off-Market Deal

The value in what we offer

PROFESSIONAL PHOTOGRAPHY

WORLDWIDE ENGEL & VÖLKERS NETWORK

EXCLUSIVE PRINT MEDIA

CUSTOM CONCIERGE SERVICES

ENGEL & VÖLKERS CORE VALUES Competence

Exclusivity

Passion

Every property is unique and deserves an individual approach. Our client requests have the upmost priority. We understand the real estate business and aim to provide the same quality of service worldwide.

As well our strong premium brand presence, our unique and expanding international network gives us access to an exclusive client base. We feel at home where the discerning feel comfortable.

Real estate is our passion. We have a team of the very best agents, all of whom undergo comprehensive training and professional development at our in-house Engel & Völkers academy.

Our Global Network With help from our partners: Engel & Völkers

1,000

16,500

700,000

Locations around the World in 35 Countries on 5 Continents

Engel & Völkers Direct Contacts

Search Customers for Residential Properties

MEET OUR TEAM

LIZA RICHARDSON

DIRECTOR OF OPERATIONS

JAKE GERVASE

ASSOCIATE ADVISOR

NICOLE CRENSHAW ASSOCIATE ADVISOR

LIBBY FISH

ASSOCIATE ADVISOR

HANNA WHITLEY MARKETING

Photography

We put your property in the best light as we build an exposé with a variety of assets.

High-quality photography which complies with Engel & Volkers guidelines

Floor Plans Professional floor plan editing and design

Property Description Detailed description of the property including amenities, specific characteristics and location

Marketing Strategy Digital Marketing We will market your property on the Engel & Völkers website, property search applications, through various email publications including our Engel & Völkers newsletter, online marketplace, and social media channels.

In-Shop Presence In-shop display In-shop event Seach customer consultation

Silent Marketing Approaching selected search customers Networking among our local groups

Local Marketing We will utilize sale signs as well as open houses to attract those in the area all while we mail out neighborhood postcards and magazines (including the GG Magazine and Private Residences)

EV Network From property fairs, Engel & Völkers Shop TV, InHouse to more than 12,500 individuals, and Private Office- a VIP service for selected search customers.

Private Office

Specifically Targets

VIP Mailing

Personal Cover Letter

And beyond!

the most discerning selected prospective buyers

is discretely sent to a selected group of clients in the uppermost property segment

Signed by Christian Völkers

Private Office is a networking advantage you don’t want to miss out on!

Social Media Worldwide Reach Our social platforms can reach millions of people from one post

Paid Advertising Our Marketing staff will create ads and boost posts as needed

We actively market on: Instagram Facebook LinkedIn TikTok Youtube Pinterest

MARKETING EXAMPLES

DIGITAL BROCHURE

MARKETING EXAMPLES

SAMPLE LISTING VIDEO

MARKETING EXAMPLES

JUST LISTED MAILERS

MARKETING EXAMPLES

MARKETING EXAMPLES

CURRENT LISTINGS: 400 Academy Drive | Travis Heights Listed for $10,000,000 S. Quinlan Park Road | Lake Austin Listed for $24,995,000 Sundown Parkway | Westlake Listed for $24,000,000 W. Fitzhugh Ranch | Dripping Springs Price Upon Request Courtyard Drive | Westlake Listed for $10,000,000 4646 Rockcliff Road | Lake Austin Listed for $7,995,000 23 St. Stephens School Road | Westlake Listed for $6,900,000 2201 Far Gallant | Westlake Listed for $4,895,000 504 Konstanty Circle | Westlake Listed for $4,440,000

SEE ALL EXCLUSIVE LISTINGS

RECENTLY SOLD: WATERFRONT 11705 Shoreview Overlook $5,250,000 1900 Cliffwood $7,950,000 13312 Shore Vista $10,250,000 1446 Rockcliff $32,500,000 12712 Cedar Street #4 $3,700,000 535 Del Rio $2,292,777 13240 Shore Vista $7,900,000 203 Bella Riva $2,500,000 22032 Briarcliff $1,150,000 2105 Island Wood $10,950,000 14321 Geronimo $2,895,000 535 Vista Del Rio $2,950,000

VIEW ALL NOTABLE SALES

NEXT STEPS: Contract

Photoshoot

Exposé

Networking

Marketing

LET’S SIGN

VIDEOS, TOO

PRESENTATION

BEFORE LAUNCH

ALL PLATFORMS

Signing your contract with us is the first step in our process. It guarantees the safety of both parties and outlines what to expect

We take pride in our photo and video content. Next, we’ll build out your custom floorplans

Creting your website, listing messaging, and more utilizing your professional property description

We’ll reach out to our client database before your property hits the market

Your listing will go out on all of our social media platforms, email blasts, client lists, paper brochures... all while being discussed in depth with our networks

We’re Here for You. (512) 970-1355

kathrynscarborough.com

Kathryn Scarborough Real Estate Group 3700 Bee Caves Rd Suite 102

kathryn.scarborough@engelvolkers.com