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The UK public sector represents the single largest market in the UK Are you in the business for your share of this vast market?
Next year, government spending will reach £690 billion - 46 per cent of projected GDP Reform in local and central government continues to create opportunities. With over 60 million people now living in the UK, the government will spend an incredible £690 billion on servicing their needs.
Despite these spending increases, the constant development of business processes, people skills and technology is enabling the public sector to deliver on its promise of efficiency gains. The procurement role in government has been central to this.
n Local Government spending will increase to an estimated £188bn as decision making responsibilities for education, security and transport are devolved. Three year settlements now give local authorities the freedom to plan ahead and provide more flexible resources on housing, transport schemes and support to businesses.
Quality, sustainability and value for money are now scrutinised, as procurement hubs and buying consortia are using their collective spending power to secure better, longer term deals. This, in turn, will pass on economies of scale to suppliers and can allow them to plan for sustained growth. Through these successful partnerships, it has been demonstrated that the private sector can continue to offer better value for money in many areas of service provision.
n £74 billion is currently spent on outsourced services with organisations in the private sector, and over the next four years, estimates suggest that this market will reach over £100bn - over 6 per cent of UK GDP. n Increases in central and local government spending on security and environmental initiatives provide more opportunities for the private sector to share its expertise and create circular economies, and more opportunities for citizens to get directly involved in managing and shaping how local services are delivered.
Government Business magazine, and its accompanying website at www.governmenbusiness.co.uk, helps government specifiers and buyers find out about the latest goods and services, the latest business methods and the latest procurement practices that combine to help deliver efficiency gains while better serving citizens and increasing opportunities for all.
ties i n u t r Oppo local and ly p t p n u e s m n to ver o g l a centr increase will ally c i t a m dra t x e n e h over t ars 4 ye
Published since 1998 by Public Sector Information, the glossy A4 bi-monthly is a market leading publication for government professionals, exposure through Government Business Magazine can provide opportunities to accelerate the growth of your business by putting you in front of those who buy and getting the best return on your advertising spend.
Government Business provides opportunities to accelerate the growth of your business Circulation data
86% 58% 61% 53%
of readers identify the products and services required by their respective departments have responsibility for budgets in excess of ÂŁ300,000 of decision makers rate business to business publications like GB well ahead of their second choice
are involved in approving capital spend
Source : GB Readership Survey, April 2008
GB assists those whose function is to source goods and services on behalf of the public sector. With a total circulation of 10,345, it is the leading monthly magazine for public sector buyers as it responds rapidly to changes in government policy. This is reflected in content that is highly relevant and up-to-date. Unlike more niche oriented publishers, Government Business reaches the complete decision making team - chief executives, program managers, heads of department and procurement personnel. Magazines are distributed on a courtesy basis by name and designation, which allows specific targetting dependent of the exact content of each issue. This policy ensures that our advertisers are seen in the right place at the right time by the right people. We also publish a number of supplements and special publications that are distributed along with Government Business, and to specially selected readers. This helps to balance reader demand for quality led editorial whilst offering targeted advertising platforms for businesses. Government Business also covers exhibitions, conferences and events that are of particular interest to public sector buyers. Your business presence at this event can be enhanced by inclusion in our previews, which are distributed prior to the event and available free of charge to visitors. As local authorities and central government departments are also responsible for organising many seminars, public events, conferences etc., the magazine and website both contain regular features on destinations and venues in the UK.
Companies that have successfully and regularly used the GB brand include: n Toshiba Tec n Assaabloy n Eurovia n Fortnum & Mason n OKI n Shell Petrol n British Psychological Society n Rezidor Hotel Group n Visit Scotland n Siemens n Consilium
Target your market with the Government Business Database The GB database contains approximately 24,500 names, job titles, organisation names, postal addresses and contact details of key department heads within the Public Sector. This information forms the base from which Government Business is distributed and is updated regularly.
nt e m n r Gove s is the s Busine y to the a sure w makers. n decisio wasted No n o i t a l u circ
The job titles and responsibilities range from the Chief Executive and Finance Director, through IT Managers, Heads of Personnel and Human Resources, Facilities Managers, Procurement Managers/Officers, Marketing Managers, Health and Safety Officers, Heads of Environmental Waste and Recycling, Telecommunications Managers, Architects, Specifiers and many more. The organisations within which they work include Central Government and Local Authorities through to Executive Agencies (MOD, Government Procurement Services, Environment Agency, Highways Agency etc.), the Privatised Utilities, Emergency Services and top Housing Associations. The database has been used by many private and public sector organisations to target potential buyers using direct mail and telemarketing. As most successful advertising campaigns adopt a mixed media approach, combined with a series of advertisements in Government Business, and internet exposure on www.governmentbusiness.co.uk, the GB database allows organisations to use any mixture of methods they choose to reach their audience.
For more information on our databases please call 020 8532 0055
Editorial content is delivered through an ongoing programme of research by our editorial team who write and commission bespoke articles BUSINESS INFOR
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conference and meetings business. Every issue looks at the venues, products and services available to event organisors.
n PUBLIC SECTOR EVENTS Exhibitions and conferences of interest to public
sector procurement executives, including Public Sector Expo, LGA, FM Expo, Projectworld… and many more.
n RECYCLING AND WASTE MANAGEMENT Strategy, minimisation, what is
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look lik ich e. Alth are ndee, the nc e shee beyond 20 Albert (V& 20-25 years to com in from ly able , bugover wgo g,lifeastoSco e do earnSco da do for landscne to nmenthteincent balanc verna t we ar the a preparing an t ns the tlan e st gener highe A) at ough itclaim ing on stre and out of Scotlan have sh ttistarget tem ts look lik e owd’s h Hyded es the t lia ape production e world ta ives on with d publofishrenew amun d a ge am all the s thdyn s. 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WHY SOCIAL HOUS The LGA’s resproposals as “a deplo din DOCUME t ou vid l uld roll ferencing fac fun t of solar Gr ing g pot co ach, the : “E housing social ING rtm IS ent’s states out ocating ymen PV t to iliti in provid din all the righ 250 bu er es UK er G ys fun does will WELL for up t ilt, lay del TA increa not sa now pa POSITIONED De t pay for the egates, wit ry ed-fold within the a ssa hundr ed bylation.dInstea not bu sesupportinstal rationale TO BENE are years. xt,The tion” bu d an unnece h the to FIT ec 25 es next nte to d a and five thirddir me d d co rt em ten party eting social ht bre provides In volve of Londo rig is in a as will ad ak-out roo t the Pteg an theemes e se. al transpo housing sector e n,sch d by knew ld be dethe City locpositi strong peopl r sets ou scale sch financ duecewho video confer ms, and a ld be fre y ca to ”a separate company that nothin to LEofP are ity. 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New cide ho Thecomp deecono scale in deployment. tore while the offerin distributi t and the role of of bodies se mode nsport bo esgener toaff sella renewable energ Landlords s canngot other king. al trament en sin s ca ation in- al council y equip orand export tariff is paid to the that loc maint and withwith fit to consu al enancde operations investm s in decision mahouse e. “Fthat DfT’stobu gucomp mers are poppi bene individu strategic can from loc hip e ng up, backe l idancanys mu herealso stowns and operates the panel s an follow d bythe privat e ershipfurthe equity incene.tivEven retaile to Partners s were invited reduc apepraisa and LTB back throu s r by trainin“W t bring ll ha AG Partncosts ful hence ve anfinanc tha bT g se s their yse ing on es rs We own on all like pri hip an gh ati d em M&S, wi sp staff to ntr ter the investors. ers ult maintain sch Tesco Re ce fitnsand andmSainsb they partnury to be me ing aThis Local En with thetoco single area getting in an areagh mode E advan t equipment, r ion for l es, has ys. eip lut a ula althou to few on riti sa vo the d on rec s, us rtic it act. de an tages. Obviously, o es rds up pa ng autho on,”requir landlo it alu atinot does together er thoSocial se schem forced int of ev tative gro d. Followi e the RSL to provide d should be carefu l about not be to come represen sing on April 2n ent is due to much of to deliv ating flexible an d system its own financial resou xt ne ers ne mi clo oth rnm d ter the rces, cre th ve t although E de wi Go perio willing.” se basis, SPONSE ns, setting ou nses, the FULL RE case-by-ca coalitions of the s on transport ne’ of respo summary report sional organisatio caqeazw E LGA’S y a READ TH RE - tinyurl.com/ temporar believes decision ‘councillors alo produce following profes ultation, HE on. e ns The LGA ould be taken by ally accountable. steps. Th part of the co of the consultati sh tic Volume 19.2 | GOVE as s cra cts tie ed pe mo ori lud Ps as RNMENT BUSINESS de pri inc various MAGAZINE w that LE they are ION because ects the DfT’s vie influential role’ 19 considered E 45 SOCIAT d MAGAZIN MENT ASciation (LGA) It also rej ve a ‘central an SINESS so GOVERN ns MENT BU should ha LOCAL Government As k its pla | GOVERN hin l .2 ca ret 19 Lo to e e Th Volum the DfT prise Partnership on g llin ter is ca l En 38 Loca to fund
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SPECIAL DISCOUNTS 25-30% off for series bookings
AGENCY COMMISSION
Standard Package – £11, 500 Section Sponsorship – £3,995 Details upon request
COMPANY CASE STUDY
Product Profile (200 words)
£470
Full page advertisement plus Full page editorial – Standard rates plus 15%
For more information please call GB on 020 8532 0055 or visit the website www.governmentbusiness.co.uk Public Sector Information Limited, 226 High Road, Loughton Essex IG10 1ET. Tel 020 8532 0055 Fax 020 8532 0066
The Government Business website provides an instant way to reach key public sector personnel POSITION (sizes are in pixels)
RATE (PCM)
SPECIAL DISCOUNTS 25-30% off for series bookings
720 x 90 Leaderboard
£2,995
AGENCY COMMISSION 10% to recognised agencies 468 x 600 full horizontal banner PACKAGE DETAILS - The packages listed opposite include an 800 word company profile that details the services of the advertiser, and includes full contact details/hyperlink/ directory inclusion. Company profiles are positioned to appear on appropriate sections related to the business nature of the advertiser. For your advertisements to appear on the front page of the site, there is a premium of £500 per month. COPY TYPES - Flash, gif or jpg. If hosted on our servers, file sizes must not exceed 300KB. CUSTOM CODE - Custom code, such as provided by web advertising services such as Doubleclick, is accepted only after testing. Examples must be supplied three days prior to the commencement of the campaign.
£2,935
SPONSORSHIP PACKAGES 300 x 250 MPU
£2,495
120 x 600 Skyscaper
£2,347
120 x 90 Button
£1,170
Standard Package – £11, 500 Section Sponsorship – £3,995 Details upon request
COMPANY CASE STUDY Editorial feature containing 800 words of copy plus image or logo - £1,395
For more information please call GB on 020 8532 0055 or visit the website www.governmentbusiness.co.uk Public Sector Information Limited, 226 High Road, Loughton Essex IG10 1ET. Tel 020 8532 0055 Fax 020 8532 0066