MIT ID Prospectus 2011, Book 2

To design is to change. Any act of design in a way is a proof of a designer’s basic instinct and acquired competence to bring about a change; whether it is a smallest improvement in whatever exists or a comprehensive innovation.

Design Disciplines

contents

03 Design as a Career 05 Programme Structure 06 Pre Design 07 PreDiscipline Experience 09 Disciplines

09 Product Design

11 Transportation Design

13 Interior Space & Equipment Design

15 Retail & Exhibition Design

17 User Experience Design

19 Graphic Design

21 Animation Design

23 Film & Video Design

25 Strategic Design for Business

27 Social / Industrial Projects

Design as a Career Take a look around you. The window, the desk, the chair, your mobile phone; everything has been ‘designed’ because someone made a decision, conscious or otherwise, on the way it would look. Design is, however, about, more than appearance. Good design is equally concerned with function: a well designed chair looks good, but is also comfortable; a well designed tea-pot is elegant, but also pours well; a well designed car is something to covet, but is also economical on fuel, doesn’t pollute, doesn’t rust and doesn’t need servicing every week. Things that work well have been designed to work well. When you consider design as a career option, you may think about products, interiors and communication graphics.

Design affects every aspect of our lives. Products from cars to cups and from beds to binoculars, all have to be designed, as do shops, homes, schools, hospitals and offices. Design is probably one of the fastest growing sectors in the Indian economy and we are witnessing an economic growth as has never been seen, as dynamic and full of promises as ever before. More and more players find the Indian markets attractive. This has brought about a growth and intensity in competition for the sellers of goods. This has in turn empowered the India consumer with a wide array of choices in the range of products available in the market. This has also resulted in an enhanced market segmentation powerfully supported by the media. The new Indian consumer is now very much aware about “quality” in products.

There are heightened aspiration and expectation levels in the consumers.

The implications of the above is that there is a growth in the demands in industry for trained designers who are, meaningfully and professionally, able to contribute to the expectations of the markets. Over the years, in India, designers have been successfully working with industry, advertising agencies and studios, in the areas of communication and industrial design. Many designers have also lucratively established their own organizations to offer their services to industry.

04 Design as a Career

The Programme Structure Below is the structure for the Graduate and the Post-Graduate programmes.

The following pages introduce one to each of the three stages followed by brief contents for each of the disciplines.

The Graduate Programme

Predesign (2 semesters) Prediscipline (1 semester) (Any one of industrial OR Communication design stream) Discipline( 6 semesters) (Any of the offered discipline under the chosen stream)

The Post-Graduate Programme

Presesign(1 semester) Prediscipline (1 semester) (Any one of the industrial OR communication design stream) Discipline( 3 semesters) (Any of the offered discipline under the chosen stream)

05 Programme Structure

Predesign As mentioned earlier, all learners at the MIT Institute of Design begin with a special programme known as Predesign. It takes its name from the fact that the learners for the first time are introduced to a special way of learning that challenges them to reawaken their inherit ability of innovative thinking that has been hitherto lying dormant. This has been mainly because of the mono directional thinking habit they have inherited from the existing system of general education; mostly secondary but partly also primary education. Hence, it is the Predesign experience that gives them necessary insight and confidence, so that they are able to work on design problems of general nature, followed by those that are specific to all the fields of design they would select later. The programme in Predesign also unfolds for the first time for the learners the fundamentals of three domains of design learning namely SADHAN, SADHANA, SADHYA. Typical areas of learning under Sadhan would by and large relate to the acquisition of skills essential for designers. This would include various methods of drawing, working with simple as well as complex tools for manipulating materials, new and old skills of verbal communication. On the other hand the domain of Sadhana at its basic level would comprise of extensive exploration of design fundamentals at conceptual level, which is guided by the imperatives of our human and natural environments. It would further include, gaining understanding of human physical and psychological behavior when in close contact with object and communication systems and living and working spaces in our environment; history and philosophy of design and related areas, design case studies and field experience. The combined exposure to the first two domains prepares learners to experience the third domain of Sadhya, which largely comprises of learning and practicing the problem solving process that is specific to design. This is the final proof of the proverbial pudding; a simple problem of design undertaken and solved while keeping within the accepted parameters.

06 PreDesign

Introduction To Design Disciplines The Predesign experience ends with a bifurcation into two parallel design streams. The MIT Institute of Design offers two design disciplines: Industrial Design and Communication Design. A learner, at this point, would be expected to select any of these two as it rightly acts as a gateway to the design discipline she/he would eventually like to specialize in. Hence each stream provides an essential learning experience that can only be described as Prediscipline. At the Institute, the selected design stream would lead to any of the mentioned design discipline.

The Prediscipline Experience

• Industrial Design Product Design Transportation Design Interior Space and Equipment Design Retail and exhibition Design User Experience Design • Communication Design Graphic Design Animation Film Film and Video Design

08 Pre Discipline Experience

Product Design

The Product Design discipline emphasizes on various courses for students regarding the designing, production and marketing of utility products. This course focuses on the comprehensive process of designing in terms of systems and services.

These products, systems and services are used in homes, workplaces, institutions, places of leisure and outdoor spaces for public interaction.

09 Product Design

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01 Aakanksha Rajhans 02 Aastha Parikh 03, 06, 08 Vedang Kulkarni 04 Rahul Minda 05 Srishti Mokha 07 Amita Jain

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Transportation Design

Transportation Design, exclusively explores an inborn human need, and a propensity, to devise appropriate means for enhancing human mobility. Beginning with the concept of transporting people and commodities using a variety of means, its emphasis would vary from individual to collective carriers, from human and animal power to fossil fuel power, from the conventional and non-renewable

energy sources to non- conventional and renewable variety.

Considerations for physical environments within and outside a transport vehicle also form a crucial aspect of learning. Learners’ innovative ability is challenged further when the scope of a transport vehicle is extended from land, water to air even outer space. Also, the physical environment in which the vehicle travels is a vital part of learning.

11 Transportation Design

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01, 02, 04 Vipin George

03 Rigun

05 Arun Thomas 06 Nikhil Mansukhani

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Interior Space & Equipment Design

Interior Space and Equipment Design, the courses of study though structured on the same lines as those for Product Design would eventually include the contents that are entirely devoted to organizing and planning of interior spaces for all kinds of human needs. The learners concentrate on designing interior spaces according to their functional hierarchies and interrelationships.

As a rule the elements that conventionally define the functional hierarchy of a built space is termed as furniture, seating systems

for playgrounds and stadiums, transportation seating and allied systems, health care and hospital furniture etc. Apart from this, the lighting and climate control systems, form an integral part of furniture system. Hence this particular component of interior space design is treated in spirit of equipment, which acts as a means to achieve harmonious interaction among the functional hierarchies and to make the built space respond like an efficient, well designed mechanism.

13 Interior Space & Equipment Design

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01, 04 Uday Kiran

02, 03, 05, 06 Pranjal Singh Thakur

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Retail & Exhibition Design

Retail and Exhibition Design find that the courses of study, besides concentrating on a rigorous learning of advanced graphic reproduction techniques, would also require them to gain an insight into creating images in the fourth dimension that is, moving images.

Related inputs across the stream from the disciplines of Product Design and Interior Space and Equipment Design are welcomed in the true spirit of generalism. The learners become quite adept in absorbing the skills, media and the knowledge base from

across disciplines and employ them in order to design display systems for exhibitions and museums, and sets for theatre, film and television. There is a further learning in designing special events such as fashion and road shows, major product launches, tableaux, floats etc. Typical components of design process for any such event may include planning of choreography, lighting effects, graphic communication system, music, multimedia presentations, publicity strategies etc.

15 Retail & Exhibition Design

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01, 04 Mamta Khanna 03, 05 Palak Kabra

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User Experience Design

The aim of this program is to study concepts, methods, and techniques of information architecture, usability engineering, information design, interaction design, visual design, ethnography and prototype engineering with focus on artifacts’ where user experience is essential. Historically, usability has covered aspects such as efficiency, learnability, etc.

Today, a large number of IT artifacts include other measures of success, such as playability, engagement, entertainment, immersion and aesthetics. After the program, students will be able to design and conduct usability studies of both traditional artifacts’ and systems where experience is important.

17 User Experience Design

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01 Amit Aggarwal Aditi Tayade Kanishka Sonthalia Mikail Hussain Varun Panesar

02 George Joseph Manasi Nandakumar Maseeh Ali Khan Tanya Bhandari

03 Rohan Saraf Srishti Mokha

03

Graphic Design

Graphic communications includes packaging, branding, signage and corporate design as some of its major courses.

The study of Typography, Type design, digital and conventional illustrations,photography provide the skill sets required for crafting

effective communication. The application of information technology and graphic software helps students in the field of computer graphics, multimedia, web and interaction design.

19 Graphic Design

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01, 03 George Joseph

02 Kanishka Sonthalia

04 Amit Aggarwal

05 Maseeh Ali Khan

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06 Dhruvi Tolia

07 Varun Panesar

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disciplines

Animation Film Design

Animation film design is about achieving skills over different techniques of animation dealing with moving images, both manual and computerized. The learners of Animation Design must acquire special skills and techniques of animation, both manual and

computerized. Here the essential grasp over the narrative content combined with proficiency with 2D and 3D animation techniques goes toward creating an effective piece of communication. They are equipped with a very essential grasp over narrative content.

21 Animation Design

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01 Parvati Pillai

04, 07 Devika Menon 03 Rohun Rege 02, 05, 06, 08 Nityanshu Sharma

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Film & Video Design

Film and Video Design puts a strong emphasis on narrative content, which is to be communicated by achieving proficiency in using tools like film and video cameras, editing systems, along with building rigour in conceptual processes in addressing the communication needs of the social and commercial sectors.

Narratives unfolding in the fourth dimension of time, require a certain kind of problem solving, both visual and conceptual. From production design to visual, temporal and aural composition, the film and video designer will be expected to address a wide range of communication needs.

23 Film & Video Design

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Strategic Design For Business

The Design Management Program is a two-year program created with an aim to create Design Professionals as Business Managers or Leaders. This unique program bridges the disciplines of design and business management. The Program is perfectly tailored to provide an executive education to the fresh Graduates/ Experienced professionals in a focused way than any MBA program.

The program is suitable for the aspiring professionals who wish to manage the Design Teams in any Creative Industry or Firms engaged in Innovation and creativity. Targeted participants can be from a variety of disciplines, including industrial design, interior design, graphic design, fashion design, communication

and information design, interactive media design, advertising, crafts and architecture. The program can also be suitable for fresh engineering graduates who wish to enter in Engineering Design Services. The curriculum covers various aspects of management like operations management; financial management; marketing management; organization and human resource management; management of innovation; and management of local, regional, and global suppliers, distributors, and markets. The courses provide participants with an integrated focus on the role of design in the creation and management of strategic and sustainable advantage.

25 Strategic Design for Business

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1a

Social / Industrial Projects 1. Tools for women under the national scheme ‘National Rural Employment Guarantee Scheme’ This project was initiated by ‘National Knowledge Commission’ to address need expressed by NGOs working in State of Rajasthan, helping rural population to access the benefits of ‘National Rural Employment Guarantee Scheme’ (NREGS). The project is indented to address design need linked to the NREGS, which concerns those who seek employment opportunities in roads development and other public works.

Three basic implements used in rural roads development and other public works namely ‘Pick-axe’ (Gainti), ‘Grub Hoe’ (Phawda) and Metal ‘Basket’ (Tagada) to carry head load of earth & bricks needed design intervention from ergonomical perspective particularly for Women.

2a

2. Hand tools / trolleys developed for rag pickers of SWACH Seva Sahakari Sanstha Maryadit (SWACH), Pune, approached the MIT Institute of Design (MIT ID), Pune to develop hand tools for rag pickers and trolley for waste collection to collect and segregate waste collected from homes and administrative ward across Pune. The learners of MITID and the faculty members critically observed the waste management activities as well as existing hand tools & trolley in details to analyse and arrived at design issues and concerns of the stakeholders to be addressed in order to design the trolley and the tools.

The design intervention has specifically addressed the key issues of removing work drudgery and waste collectors to work with dignity. It was a perfect joint efforts of co-creation between the waste collectors, rag pickers and staff of SWaCH as well as learners and faculty members of MITID. 3a

3. Corporate Identity and product development / training program designed for ARUNIM ARUNIM (Association for Rehabilitation under National Trust Initiative in Marketing) is the National Trust initiative for marketing products made by people with disabilities. Its a dream project aimed to transform sheltered workshops into small business enterprises. ARUNIM was seeking professional support from MIT ID in Business strategies, Design & product development, training & skill up gradation, capacity enhancement, brand building and quality benchmarking for ARUNIM to become commercially feasible and sustainable initiative.

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28 Social / Industrial Projects

Concept: Kanishka Sonthalia Layout: Aditi Tayade, Amit Aggarwal, Kanishka Sonthalia Printed at: Pragati Offset, Hyderabad

MAEER’s MIT Institute of Design, Rajbaug, Next to Hadapsar, Loni Kalbhor, Pune- 412201. INDIA T: +91-20-30693666/ 696, F: +91-20-30693601, M: +91 9850 994211/ +91 9763715974 admissions@mitid.edu.in, www.mitid.edu.in