Brand Manual of a Fashion Photographer

brand manual kanishka sonthalia | zarah hooda

contents about logo logo construction variations usage colour palette typeface stationery collaterals

logo The logo is the key image for Zarah Hooda.

The logo consists of 22 hexagons of varied sizes. Each hexagon is rotated at a constant angle forming a shutter.

The symbol is also quite inspired from the letter ‘z’.

The key word that describes Zarah Hooda is dynamic- both in personality and work, which is potrayed through the form and the colours.

about Zarah Hooda, is a young professional fashion photographer.

A graduate in fashion photography from The Brook’s University, Santa Barbara, USA. She has been actively shooting in India since 2007.

Zarah has been the face of the professional division of Canon in the country, for the last 2 years.

Her editorial work appears in the edition of cosmopoliton l’official and vogue on a regular basis. She has been a recipient of the prestigiuos FAB award UK.

logo

construction

y

The logotype is positioned at the side of the symbol.

z

The size of x will differ according to the increase/ decrease of thr size of the logo.

x

0.5x

The hexagons rotate at a constant angle of -90.04 (89.96 ).

The size of each hexagon keeps increasing by 6mm.

logo

usage

To maintain a strong distinctive brand the logo should be used in a consistent way. Alongside are few examples of what should not be done.

The dynamism of the logo is maintained by the clear visibility of the gradient formed by the strokes.

The logo should be used on a dark background to make it look more dynamic.

logo

usage

A clear space need to be deďŹ ned around the logo to ensure clear visibility. The x size would increase/ decrease according to the size of the logo.

The logo should not be decreased more than 1.5cm

1x 0.75x

clearspace

]

1.5 cm

minimum size

colour palette Colours shown here are just indicative, actual pantone or cmyk or rgb value may differ on the screen. The colour values mentioned should be strictly followed.

PANTONE AB4B9C C M Y K

35 85 0 0

R 171 G 75 B 156

PANTONE 983E88 C M Y K

35 85 0 0

R 152 G 62 B 136

PANTONE 823377 C M Y K

35 85 0 0

R 130 G 51 B 119

PANTONE 6D2763 C M Y K

35 85 0 0

R 109 G 39 B 99

PANTONE 591950 C M Y K

35 85 0 0

R G B

89 25 80

PANTONE 42073A C M Y K

35 85 0 0

R G B

66 7 58

PANTONE 240F1F C M Y K

35 85 0 0

R 36 G 15 B 31

logo

variation

According to the personality and the business of the photographer, different logo variations are tried.

one colour

one colour + shades / tints

two colours

typeface primary typeface

IrisUPC

ABC

secondary typeface

Eurostile

ABC

2cm

stationery

1.5cm 2cm

LETTERHEAD

2.5cm

8.5” x 11” Shown at 50% of the actual size Type Specifications Date & Address: Arial 9 pt Body Copy: Arial 9 pt Address: Eurostile 12 pt

1.5cm

9 cm

1cm

stationery MAILING ENVELOPE 9” x 4” Shown at 50% of the actual size Type Specifications Mailing Address: Eurostile 8pt

zarah hooda atelier, 17th road, khar west, mumbai- 43 | +91 9820692339 | www.zarahhooda.com

stationery BUSINESS CARD 3.5” x 2” Shown at 50% of the actual size Type Specifications Address: Eurostile 5 pt Printing: Smallest hexagon is dye cut Screen printed with logo embossed.

zarah hooda atelier, 17th road, khar west, mumbai- 43

|

+91 9820692339

|

www.zarahhooda.com

collaterals Z Card A Z card (postcard) potrays a photographer’s work.

Z card: 6”X 4.25” Type Specifications: Message: joeHand2 9pt Address: Eurostile 8pt

collaterals bio

portfolio contact

20%

WEBSITE WELCOME TO THE OFFICIAL SITE OF PHOTOGRAPHER ZARAH HOODA

The website should mainly showcase the kind of work she specializes in alongwith other information like her biography and contact details.

78%

WELCOME TO THE OFFICIAL SITE OF PHOTOGRAPHER ZARAH HOODA

bio

other pages

portfolio contact