Marketing Objectives Product Objective A: To increase product offerings. Strategy #1: To focus more on contemporary lines instead of mainly focusing on an older age group. Tactic a: Create window displays include more contemporary brands that will appeal to a younger crowd. Tactic b: Include a larger variety of contemporary clothing in each store location. As of now the areas dedicated to contemporary clothing are not very large. Strategy #2: To add a signature salon in each major store location. Tactic a: Advertise the salon as a great place to receive a high quality, relaxing beauty treatment. Tactic b: Sell products inside the salon while offering special deals on the beauty products sold in the beauty department of the company. For example, guests receive ten percent off all Clinique Cosmetics on the same day as their appointment.
Price Objective A: To expand the target market of the company. Tactic 1: Incorporate lower price point lines in the store. This way the company will attract the usual high end customers while selling to the average consumer at the same time.
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