Postal Envy Kaitlyn Kelly Kelly Deasy Alex Calder Elizabeth Arnott Donnie Sherr
Product
• One-of-a-kind, handmade envelopes • 100% recycled materials • Ready to mail upon purchase
Pricing
• $2 for 1, a la carte style • $5 for 6 • $8 for personalized orders • Bulk orders require individual quotes • Multi-layered pricing structure allows for flexibility in purchasing our products
Brand
• Eco-friendly • Unique, artisan product • High-quality • Customizable • Font• Color Palette- Black and White
Promotion
• Facebook.com/PostalEnvy • postalenvy.tumblr.com • Word of Mouth- business cards, leaflets • Public sales
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Strengths
• Low cost, recycled materials • Simple and quick mass-production • Personalization capability
Weaknesses
• Limited distribution • Lack of durability • Under-established brand name
Opportunities
• Small-business partnerships • Niche product- lack of competitors
Threats
• Simplicity- outside ability to duplicate • Individual sellers • Regular envelope alternative
Competitors
• Independent Etsy Sellers • Independent Bonanza.com Sellers
How Postal Envy Differs...
• 100% recycled • Unique, affordable pricing structure • Personalization capabilities • Ready-to-mail features • Dedicated customer service
Sales Report
• Total Sales- $43 • Total Expenses- $6.28 • Net Profit- $36.72
Sales Goals
• Make $200 by the end of April • Discover new streams of revenue • Obtain a large quantity order, ideally $50$100.
Business-wide Goals
• Expand distribution and sales • Obtain partnerships with local small • • •
businesses and event planners Develop branding and image Invest in advertising and promotion Be present at more local events
Problems
• Obtaining consistent sales • Coordinating meeting times • Obtaining partnerships to increase our outlets for sale