Kairos Seller/Buyer Guide

Page 1

K A I R O S

kai ros [kī räs] noun a time when conditions are right for the accomplishment of a crucial action : the opportune and decisive moment.

Seller/Buyer Guide

We are committed to serving our community with excellence & integrity. Every Client. Every Time.

C O N T E N T S

HOW YOUR TEAM WORKS

We are a full service boutique real estate firm that is committed to serving our community with excellence and integrity. We want you to have confidence in every stage of the home selling process. We will advise, connect, and guide through the entire process from vendors, lenders, attorneys and more. In order to provide this level of service, clear communication from all parties is key. We will adjust our speed, communication style, and offerings to your preferences, needs., and unique situation

S E R V I C E

*Working With Real Estate Agents Disclosure*
1

THE EMOTIONAL ROLLERCOASTER

Selling your home is an emotional process. As your agent, our role is to alleviate as much stress and pressure as we can during these emotional moments: home preparation, pricing selection, going live, showings, negotiations, moving out, and closing.

In order to do this, we will aim to:

Simplify and guide you through the process

Communicate clearly and quickly in emotionally heightened times

Protect you from unnecessary stressors

2

Sign Listing Agreement

3
01 Home Tour Understand your needs and desires Obtain information for our analysis Education on the home selling process Listing Consultation 02 Prep and Price Analysis Zoom or in person meeting to review our prep and pricing recommendations 04
Home Determine the level of prep you want to do Hire your project manager or line up vendors yourself GET TO WORK! 05 Notify us when you are 2 weeks from prep completion. We schedule measurements, cleaning, staging, photographs, & enter the property in MLS - this is a TIGHTLY scheduled week! Sell your house! 06
Offers & Negotiations Provide timely access for showings and inspections Respond to repair requests in fairness 07 Contract to Close DD check or wire delivered to you Buyer inspections and repair requests Paperwork, change utilities, forward mail, pack up and leave home "broom clean" or better by the day before closing. Put all keys and manuals, and explanation of any home "quirks" in kitchen drawer
THE HOME SELLING process
Prepare Your
Showings,
analysis
your
options. 03
We provide you with a prep check list & pricing
and talk through the
strategy
4
Timeline Buyer FindLenderFindyourAgentPreQualifyCriteriaSearch Showings Offer NegotiationContract(DD&EMDue)Inspections&Negotiations FinalWalkThroughClosing ! Your timeline is our timeline! 1-3 days 14-21 days Estimated 30 Days Ready to Buy a House! New Beginning! Under Contract EndofDueDiligence DD Period Discuss Home Owner’s Insurance Loan Approval Your timeline is our timeline. Timeline Seller Contract(DD&EMDue) Prep&PriceAnalysisListingConsultationObtainprepquotes(ifapplicable) Showings&OffersNegotiation Buyer 'sFinalWalkThrough Closing ! 1-3 days 14-21 days Let's Sell Your Home! SOLD! GO ACTIVE WEEK! Estimated 30 Days Under Contract EndofDueDiligencePeriod DD Period Measuring, Photos, &Signage Seller info sheet Utilities shutoff Prep House Hard work is worth it! Goactive! 5

D D

EARNEST MONEY

This refundable fee goes towards the purchase price of the home at closing. Earnest Money is paid into an escrow account with your closing attorney. This fee is refundable until the end of the due diligence period. Once DD is over, this fee is nonrefundable. The typical reason to default on the contract after the DD period is issues with lending. Stay in close communication with your lender.

Seller Approach for Success

It is important to do everything possible to keep the contract moving towards successfully closing. You need to respond to repair requests in fairness, and allow the buyer(s) and vendors timely access to the property for them to perform inspections and obtain quotes. If you have to re-list your home you risk getting lower offers AND you would have to fix or disclose all material facts revealed in the buyer's inspection and repair requests.

6

place your home is marketed to buyers. MLS syndic other commonly used buyer search engines.

Offer - The start of a contract that includes the bu commitment to buying your home.

Office Exclusive - Your home is for sale but only m our firm. You do not have to have the home fully p buyer expectations are different than when your hom

Coming Soon - The home is for sale but not open to

Active - The home is for sale and open for showings

Days on Market (DOM) - How many days the home has been marketed on MLS which drives the buyer's perception of your home.

Contract - When an offer is accepted and signed, you are under contract and bound to the terms of the offer made/negotiated. READ THE CONTRACT!

Home Spotter - A useful app that pulls from MLS real time and provides a navigation feature to look up nearby home.

Coming Soon - The home is for sale but not open to showings yet.

Appraisal - The valuation of your home that is ordered by the lender.

Survey - A drawing of your property that details the location of the lot, property lines, home, and any other structures within its bounds. The purpose of a survey is to confirm land boundaries in the event of a legal dispute.

KEY TERMS

7

LISTING

PREPPING AND PRICING!

Days on Market (DOM) is the NUMBER ONE SELLING FEATURE OF YOUR HOME! Once your home has been on the market 10-14 days the buyers begin to ask what is wrong with the house and your chances of getting a strong offer begin to decrease. The first two weekends are when ready, able, and confident buyers will see your home. Once those two weekends have passed, the showings will be buyers who are newer to the process and showings will slow down considerably. Your best chance to get a strong offer, or multiple offers, is in those first two weeks; therefore, the home being fully prepared and priced right is critical!

COMPONENTS OF AN OFFER

Purchase Price

Due Diligence (non-refundable unless seller breaches contract)

Earnest Money (refundable during DD period, non-refundable after DD period)

Due Diligence period - usually 14-21 days

Closing Date - usually 30 days

Type of Financing - Conventional, FHA, VA, USDA, CASH

Pre-approval letter and sometimes proof of funds for DD and/or appraisal gap.

COMPETITIVE OFFERS

In a multiple offers situation we can gain leverage for you:

Increased Purchase Price (most important)

Increased Due Diligence fee (most important)

Increased Earnest Money

Obtain an appraisal gap addendum

Agreement to waive all repair requests or only request single items over a certain cost

Obtain a shortened Due Diligence period

Obtain special requests like a certain closing date and seller possession after closing

9

SHOWINGS

Showing Access

Allowing open and flexible showing access is key to selling your home. You should arrange to be out of the house from 9am until 5pm, longer if possible, on the weekends. Keep your home showing ready during the week with a quick exit plan when showings are scheduled.

The first weekend your home is on the market could be a great time for you to take a weekend trip

Showing Ready

Keep home free of clutter

Put away evidence of pets

Put away toys and other items

Make the beds

Close shower curtains

Put toilet seats down

Remove everything but staging items in bathrooms and the kitchen

Refresh vacuum marks

Sweep and mop if needed

Keep grass mowed and yard clean

Bake something that smells nice

Showing Traffic

We watch showing traffic and feedback to determine if our pricing is aligned with market demands. We watch this especially closely during the first two weekends to determine if price adjustments are needed. In the first weekend, if we have no showings or very few showings then we are likely 810% overpriced and need to consider a price adjustment sooner rather than later

If we have steady showings but no offers, or only low offers, then we are likely 2-3% overpriced and will discuss a price adjustment timeline.

10
Listing

SELLING STRATEGIES

"AS IS"

Selling "AS IS" requires a lower listing price to attract enough buyers wanting to "find a deal" and "put their own touch on it" to get strong offers, maybe even multiple offers. In some situations, sellers simply need to get the home on the market FAST and need to list it "AS IS"! You CAN list "AS IS" but depending on the condition of your home you may risk getting low offers or staying on the market a long time, which could result in reducing your list price and negotiating leverage. To help avoid this, we have several project management vendors who could prep your home for you in a quick manner.

BASIC PREP

SELLING WITH "BASIC PREP"

We consider basic preparation as the items on the checklist that cost little or no money and what we consider generally necessary to sell your home. This should not cost you a lot of money to complete and will always bring a return on the time and minimal funds invested.

SELLING UPDATED & ON TREND

Buyers get most excited about homes that are updated and "on trend" with paint colors, fixtures, and home layouts. Doing these recommendations will cost money and require professional services, but it will make you money too! If your home appeals to the masses then the masses will come and make strong offers. If your home is updated and on trend then we can stretch the listing price! Don't worry, we have reliable vendors to get upgrades completed in a timely, affordable way! We will provide you with a customized preparation list for your home and our recommended vendors for completion.

11

A HOME RUN HOME SALE

As your real estate market experts...

It is our job to know what buyers are looking for, to have a handle on current buyer behavior trends, to understand the market data, and to advise you from that expertise so you can have the best chance at getting the fastest, highest-priced sale of your home.

Most buyers want a move-in ready home with a neutral, fresh palate, and NO PROJECTS. We will only recommend what is necessary to sell, and our goal is to always bring you a return on any financial investment you make.

Be cautious to not project "what you would want" onto the buyer market.

Having your home 100% prepped and priced right for the market is critical to selling your home for the highest price in the fastest time.

Remember, "days on market" is the #1 selling feature of your home so your listing needs to go active on the market with with our A+ game!

The amount of our recommended preparations completed in the house will be taken into account in our pricing analysis.

12 Listing

BUYING

UNDERSTANDING LENDING

Communicate thoroughly with your lender: In order to protect you, make sure to disclose all financial information to your lender so he/she can problem solve on your behalf and advise you accordingly. Surprises to your lender can result in financial hardship for you. Things that jeopardize your lending:

Changes to your credit - do not purchase on credit cards, open new credit lines, get new personal or auto loans, or spend large amounts of your cash on hand. Run these decisions by your lender for advice! Changing jobs or the way you get paid - W2 vs 1099 Neglecting to provide requested documentation.

COMPONENTS OF AN OFFER

Purchase Price

Due Diligence (non-refundable unless seller breaches contract)

Earnest Money (refundable during DD period, non-refundable after DD period)

Due Diligence period - usually 14 days

Closing Date - usually 30 days

Type of Financing - Conventional, FHA, VA, USDA, CASH

Pre-approval letter and sometimes proof of funds for DD and/or appraisal gap.

COMPETITIVE OFFERS

In a multiple offers situation we can leverage the following options:

Increase Purchase Price (most important)

Increase Due Diligence fee (most important)

Increase Earnest Money

Provide an appraisal gap addendum

Waive all repair requests or only request single items over a certain cost

Shorten the Due Diligence period

Offer seller requested terms like a certain closing date, seller possession after closing

Write a personal letter to the seller telling them all that you love about the house

14 Buying

CLOSING PROCESS

FINAL WALK-THROUGH

A final walk through of the property takes place just before closing or late afternoon the day before. It takes about 15 minutes and serves the purpose of ensuring the home is in the expected condition - empty of personal items and "broom clean" with no damages from the seller's moving out of the house. While at the home, we will get a testimonial and your photo. Don't forget to tag us if you share on social media. @kairos_properties

CLOSING

Closing or "settlement" is a 30-60 minute meeting with your attorney. The attorney will walk you through your closing package and give you the opportunity to ask questions. Mail-away closing options are available in some scenarios.

DEED RECORDS

After signing, the attorney will confirm with lender and submit the deed for recording. All funds will be distributed at this time. This usually takes 1-3 hours.

KEYS

After settlement, you will receive your keys and can move into your new home! Make every effort to take off work for the entire day and the following. Most closings run on time but be prepared for potential delays.

15

SEARCH & SHOWINGS Buying

Showing Service

Your agent will aim to be at your showings but when that is not possible we utilize our network of Showami agents who are trained and vetted for safety, excellence and integrity.

Fill Your Tank

Showing days are long, and sometimes move fast, so fill your gas tank and be ready to GO! Bring:

notebook phone for pictures and video snacks and drinks

We do not show you homes above your budget unless the days on market justify a below-asking offer. If at any time, you know you are not interested in a home on your list, tell us so we are strategic with our schedule.

How to Dress

Wear comfortable clothes, and be aware that shoes may get dirty.

Who should attend showings

It is ideal to tour homes with only the primary decision maker(s) to ensure the least amount of distractions & opinions as possible. Once you have chosen a home, we are happy to take anyone back to evaluate the home. As always, we serve first, so we will accommodate your needs and preferences.

16
C O N S T R U C T I O N 17
N E W

THE PROCESS

YOUR HOME SEARCH

We will set up a search for the MLS & local builders in your area. Appointments can take 1-2 hours. Instead of a due diligence fee, you will pay a non-refundable builder deposit.

DESIGN CENTER

Every builder has different processes for design. Depending on the stage and builder, you may be able to pick out the finishes and features on your home.

INSPECTIONS CLOSING

New construction inspections take place at the pre-drywall stage and the final inspection. We highly recommend both of these!

Closing is the same as resale homes except you usually get your keys at closing and can go straight to moving in!

Whenvisitingnewconstructionsiteswithoutyourrealestateagent,please discloseyourrelationshipandrepresentationatfirstvisittothebuilder. Somebuildersmayrequireyouragenttobepresentatthefirstvisit.

18

WHAT'S NEXT?

Team Communication

Today, we will start a group text to house all communications regarding your home sale. This will include members of our team who will assist in your home selling process.

Our Promise to You

We strive to serve our community with excellence and integrity. In your Kairos moment, we promise to serve first, always be transparent, and advise you well as you embark on the journey of selling your home.

Working by Referral

My business is built by referral. This pushes me to always give excellent service so you feel confident in recommending me to your friends and family.

Congratulations! You've completed the first stage of the home selling process. Your real estate team is here to serve so you can feel confident at every stage of the process.

19
525 S. White Street, Wake Forest, NC 27587 www.kairos-properties.com 919-647-7954

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Kairos Seller/Buyer Guide by kairos-properties - Issuu