Kairos Listing Guide

Listing Guide

KAIROS

kai ros

[kī räs] noun a time when conditions are right for the accomplishment of a crucial action : the opportune and decisive moment.

We are committed to serving our community with excellence & integrity.

Every Client.

Every Time.

CONTENTS How your Team Works PAGE 1

The Rollercoaster PAGE 2

Home Selling Process PAGE 3

Listing Timeline PAGE 4

Prepping, Pricing & Offers PAGE 5

Due Diligence & Earnest Money PAGE 6

Showings PAGE 7

Marketing PAGE 8

Key Terms PAGE 9

A Home Run Sale PAGE 10

Selling Strategies PAGE 11

Communication PAGE 12

We are a full service boutique real estate firm committed to serving our community with excellence and integrity. We want you to have confidence in every stage of the home selling process. We will advise, connect, and guide through the entire process from vendors, lenders, attorneys and more. We will adjust our speed, communication style, and offerings to your preferences, needs, and unique situation. *Working With Real Estate Agents Disclosure*

SERVICE

HOW YOUR TEAM WORKS

1

THE EMOTIONAL ROLLERCOASTER Selling your home is an emotional process. As your agent, our role is to alleviate as much stress and pressure as we can during these emotional moments: home preparation, pricing selection, going live, showings, negotiations, moving out, and closing.

In order to do this, we aim to: Simplify the process Communicate clearly and quickly Protect you from unnecessary stressors

2

THE HOME SELLING

process

Listing Consultation Home Tour Understand your needs and desires Obtain information for our analysis Education on the home selling process

Home Prep and Price Analysis Zoom or in person meeting to review our prep and pricing recommendations We provide you with a prep check list & pricing analysis and talk through the your strategy options.

Determine the level of prep you want to do Hire your project manager or line up vendors yourself GET TO WORK!

Go Live Week!

We schedule measurements, cleaning, staging, photographs, & enter the property in MLS - this is a TIGHTLY scheduled week!

Showings, Offers & Negotiations Provide timely access for showings and inspections Respond to repair requests in fairness

Under Contract Due Diligence & Earnest Money check or wire delivered to you Buyer inspections and repair requests Paperwork, change utilities, forward mail, pack up and leave home "broom clean" or better by the day before closing.

Put all keys and manuals, and explanation of any home "quirks" in kitchen drawer

3

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Listing Timeline

Buyer’s Final Walk-Through

Under Contract Estimated 30 Days

Let's Sell Your Home!

SOLD!

Sunday - YOU are Finished Prepping!

Mon/Tues - Professional Cleaning and Staging Tues/Wed - Staging and Pictures Wed/Thurs - Active on MLS Fri-Sat - Highest Showing Traffic Days Mon-Wed - Evaluate Showing Traffic and Strategy

4

PREPPING AND PRICING! Days on Market (DOM) is the NUMBER ONE SELLING FEATURE OF YOUR HOME! Once your home has been on the market 10-14 days the buyers begin to ask what is wrong with the house and your chances of getting a strong offer begin to decrease. The first two weekends are when ready, able, and confident buyers will see your home. Once those two weekends have passed, the showings will be buyers who are newer to the process and showings will slow down considerably. Your best chance to get a strong offer, or multiple offers, is in those first two weeks; therefore, the home being fully prepared and priced right is critical!

COMPONENTS OF AN OFFER

Purchase Price Due Diligence (non-refundable unless seller breaches contract) Earnest Money (refundable during DD period, non-refundable after DD period) Due Diligence period - usually 14-21 days Closing Date - usually 30 days Type of Financing - Conventional, FHA, VA, USDA, CASH Pre-approval letter and sometimes proof of funds for DD and/or appraisal gap.

COMPETITIVE OFFERS

In a multiple offers situation we can gain leverage for you: Increased Purchase Price (most important) Increased Due Diligence fee (most important) Increased Earnest Money Obtain an appraisal gap addendum Agreement to waive all repair requests or only request single items over a certain cost Obtain a shortened Due Diligence period Obtain special requests like a certain closing date and seller possession after closing

5

DUE DILIGENCE Due Diligence (DD) is a fee the buyer pays to you once the offer is accepted and you have signed the contract. It is usually delivered to you within one day of going under contract.

Typically, the fee starts around $1,000 $5000 in a non competitive offer situation and can be upwards of $10,000-$50,000+ in a multiple offer situation.

You should immediately deposit this money in your bank account, however, we recommend you do not spend these funds until after repair negotiations are complete.

EARNEST MONEY This refundable fee goes towards the purchase price of the home at closing.

Earnest Money is paid into an escrow account with your closing attorney. This fee is refundable until the end of the due diligence period. Once DD is over, this fee is nonrefundable. The typical reason to default on the contract after the DD period is issues with lending.

Seller Approach for Success It is important to do everything possible to keep the contract moving towards successfully closing. You need to respond to repair requests in fairness, and allow the buyer(s) and vendors timely access to the property for them to perform inspections and obtain quotes. If you have to re-list your home you risk getting lower offers AND you would have to fix or disclose all material facts revealed in the buyer's inspection and repair requests.

6

SHOWINGS Showing Access Allowing open and flexible showing access is key to selling your home. You should arrange to be out of the house from 9am until 5pm, longer if possible, on the weekends. Keep your home showing ready during the week with a quick exit plan when showings are scheduled.

The first weekend your home is on the market could be a great time for you to take a weekend trip.

Showing Ready Keep home free of clutter Put away evidence of pets Put away toys and other items Make the beds Close shower curtains Put toilet seats down Remove everything but staging items in bathrooms and the kitchen Refresh vacuum marks Sweep and mop if needed Keep grass mowed and yard clean Bake something that smells nice

Showing Traffic We watch showing traffic and feedback to determine if our pricing is aligned with market demands. We watch this especially closely during the first two weekends to determine if price adjustments are needed.

In the first weekend, if we have no showings or very few showings then we are likely 810% overpriced and need to consider a price adjustment sooner rather than later.

If we have steady showings but no offers, or only low offers, then we are likely 2-3% overpriced and will discuss a price adjustment timeline.

7

MARKETING EFFECTIVELY MARKETING YOUR LISTING

MLS

The multiple listing Service is the most important aspect of marketing as it give your home exposure to buyers with active searches and syndicates to platforms like Realtor.com, Zillow, etc

OFFICE EXLUSIVE LISTING PERIOD

While you are completing your home prep we market your home to our agents and their clients giving your home early exposure to buyers.

SOCIAL MEDIA MARKETING

We strategically leverage the power of social media to maximize the visibility of your listing to ensure your property receives the attention it deserves.

LOCATION & COMMUNITY GROUP MARKETING

We tailor our marketing efforts by employing a localized approach - utilizing community groups to elevate your listing.

TARGETED AGENT EMAILING

To ensure that your property stands out and remains top-of-mind, we harness the potential of targeted email marketing to promote your listing among real estate professionals.

NETWORK MARKETING

Using our extensive network connections with other reputable agents, your listing will be shared within a trusted professional community.

OPEN HOUSE | FOOD DRIVE

Open houses can be a great way to accelerate the sales process. By creating an inviting atmosphere, we work to give potential buyers the opportunity to personally connect with the property.

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MLS - Multiple Listing Service where homes are listed by Realtors, AKA the primary place your home is marketed to buyers. MLS syndicates to Zillow, Realtor.com, and other commonly used buyer search engines.

Offer - The start of a contract that includes the buyer's purchase terms and their commitment to buying your home.

Office Exclusive - Your home is for sale but only marketed to agents internally in our firm. You do not have to have the home fully prepped for these showings, the buyer expectations are different than when your home is active on MLS. Coming Soon - The home is for sale but not open to showings yet.

Active - The home is for sale and open for showings.

Days on Market (DOM) - How many days the home has been marketed on MLS which drives the buyer's perception of your home.

Contract - When an offer is accepted and signed, you are under contract and bound to the terms of the offer made/negotiated. READ THE CONTRACT!

KEY TERMS

9

A HOME RUN HOME SALE

As your real estate market experts...

It is our job to know what buyers are looking for, to have a handle on current buyer behavior trends, to understand the market data, and to advise you from that expertise so you can have the best chance at getting the fastest, highest-priced sale of your home.

Most buyers want a move-in ready home with a neutral, fresh palate, and NO PROJECTS. We will only recommend what is necessary to sell, and our goal is to always bring you a return on any financial investment you make.

Be cautious to not project "what you would want" onto the buyer market.

Having your home 100% prepped and priced right for the market is critical to selling your home for the highest price in the fastest time.

Remember, "days on market" is the #1 selling feature of your home so your listing needs to go active on the market with with our A+ game!

The amount of our recommended preparations completed in the house will be taken into account in our pricing analysis.

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SELLING STRATEGIES "AS IS" Selling "AS IS" requires a lower listing price to attract enough buyers wanting to "find a deal" and "put their own touch on it" to get strong offers, maybe even multiple offers. In some situations, sellers simply need to get the home on the market FAST and need to list it "AS IS"! You CAN list "AS IS" but depending on the condition of your home you may risk getting low offers or staying on the market a long time, which could result in reducing your list price and negotiating leverage. To help avoid this, we have several project management vendors who could prep your home for you in a quick manner.

BASIC PREP WITH "BASIC PREP" SELLING

We consider basic preparation as the items on the checklist that cost little or no money and what we consider generally necessary to sell your home. This should not cost you a lot of money to complete and will always bring a return on the time and minimal funds invested.

SELLING UPDATED & ON TREND Buyers get most excited about homes that are updated and "on trend" with paint colors, fixtures, and home layouts. Doing these recommendations will cost money and require professional services, but it will make you money too! If your home appeals to the masses then the masses will come and make strong offers. If your home is updated and on trend then we can stretch the listing price! Don't worry, we have reliable vendors to get upgrades completed in a timely, affordable way! We will provide you with a customized preparation list for your home and our recommended vendors for completion.

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WHAT'S NEXT? Team Communication Today, we will start a group text to house all communications regarding your home sale. This will include members of our team who will assist in your home selling process.

Our Promise to You We strive to serve our community with excellence and integrity. In your Kairos moment, we promise to serve first, always be transparent, and advise you well as you embark on the journey of selling your home.

Working by Referral My business is built by referral. This pushes me to always give excellent service so you feel confident in recommending me to your friends and family.

Congratulations! You've completed the first stage of the home selling process. Your real estate team is here to serve so you can feel confident at every stage of the process.

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525 S. White Street, Wake Forest, NC 27587 www.kairos-properties.com 919-647-7954