Seller Guide by kailimoore

G U I D E T O S E L L I N G Y O U R H O M E

ABOUT ME

Born and raised on Mount Desert Island, my love for Maine and for adventure started at a very young age. I moved to Portland in 2013 and I cannot think of a more perfect place to live; the food is amazing, we have so many opportunities to get outside, and the people could not be nicer

Prior to real estate, I worked in mental health as a Licensed Clinical Social Worker and still maintain my license. Portside's commitment to our community is unmatched and the dedication to helping our neighbors is in large part what motivates me to operate at the highest level possible. I continue to put my master’s degree to work, both as a founding member of 1% Back to Maine and as a volunteer for various local non-profits.

In addition to being a Broker, I own a property management company with my husband, managing 100+ rentals in Portland. As a real estate investor, I have vast personal experience with property ownership and the connections needed to make a home stand out

I love the power of human connection and the opportunity to help people achieve their goals My goal throughout the transaction is to alleviate the stress and take items off your plate. Attention to detail, thoroughness, and strong communication have been essential to my career so far and I strive to make the process of buying or selling a property smooth, informative, and fun.

MOORE

Learn more about real estate investing with Portland Women Investors and join our monthly meetups!

MEET OUR TEAM

CINDY DEWITT

BUYER SPECIALIST

With her entrepreneurial spirit, outgoing personality, and more than a decade of experience in customer service and marketing, Cindy knew a career in real estate was the perfect way for her to showcase her skills. Cindy strives to offer clear and consistent communication, guidance, and support throughout the entire real estate process.

KELSEY MOORE TRANSACTION MANAGER

Kelsey is a behind-the-scenes power house. As my dedicated real estate transaction coordinator, she is committed to ensuring the smooth and efficient processing of every detail involved in buying or selling a property. With a keen eye for organization, attention to detail, and a passion for facilitating seamless transactions, she plays a pivotal role in coordinating the various elements of each transaction from start to finish Kelsey’s main objective is to help streamline the home-buying and selling process, alleviate stress, and help clients achieve their real estate goals with confidence and ease

O U R T E A M P H I L O S O P H Y EXCELLENT CUSTOMER SERVICE

Our highest priority is moving beyond the typical sales process to offer a high level of customer service that starts long before a contract is written and extends well beyond closing. We are here to be your trusted advisors and resources for all things real estate.

KIND WORDS

There are truly not enough good things I can say about my experience working with Kaili She represented us on both a home purchase and sale. The wealth of knowledge she has is insurmountable and put my mind at ease on both transactions. My husband and I have purchased 3 other homes in the past and this was by far the best experience from start to finish. When selling our home, she put her best foot forward, offering to stage the home, professionally clean it, and gave us a full presentation on where to be priced most competitively. She was always available and her communications were well thought out, giving us an educated perspective - no matter the topic Not only was she impressive with her knowledge of Real Estate, Kaili is very well connected. If I needed a contractor, Mortgage Lender, Professional Cleaner, even a top real estate firm in another state, she always proved to have a qualified contact and made the initial correspondence a breeze. Put your trust in Kaili - you will not be disappointed!

Kaili helped me rent, purchase, and sell homes in the greater Portland area. I'm a repeat customer! Kaili is an expert in local real estate. She's also very knowledgeable on home maintenance, repairs and upkeep which helps me make educated buying and selling decisions.

- JESSICA A., SCARBOROUGH

- SHANNON V., FALMOUTH

C O N N E C T I O N S

We're Local. We're Global. Our connections reach far beyond the State. Through LeadingRE, we are connected to the top 565 independent brokerages in the World.

EXPOSURE

Your home gets seen by more consumers with Portside. Our social media and digital marketing reach far exceed our local competitors.

MORE BUYERS

In the last 12 months, Portside has represented more buyers in Maine than any other company with the exception of one national franchise.

TOP 1% IN MAINE

Portside is in the Top 1% in Maine for number of transactions, with $824+ million in real estate sales in 2024!

With one in six homes in Portland sold by a Portside agent and 40% of transactions sourced through our internal network, we have the expertise and connections to sell your home for top dollar

Kaili leads a top-performing team in Greater Portland with over a decade of combined experience. We've successfully navigated shifting markets, proving our expertise through every high and low. Our deep market knowledge and strategic approach give our clients a competitive edge.

$1.1B

INDIE BROKERAGE IN MAINE 7

PORTSIDE TOTAL SALES VOLUME 2024

$87M+

BROKERAGE LIST TO SALE PRICE RATIO 103%

BROKER LIST TO SALE PRICE RATIO

BROKER TOTAL SALES VOLUME

$1,000,000+

Raised for Maine Non-profits

63+ Grants Funded

PORTSIDE GIVES BACK

We believe in giving back to our local community by bringing people together for "Portside Gives Back" events that directly benefit local non-profits, now raising over $200,000 annually.

At Portside Real Estate Group, we also happily donate 1 % of top-line revenue to Mainebased non-profits. That means by choosing to work with us, you will help make a difference in our communities!

1% back to Maine focuses on supporting the next generation of Mainers, Maine’s youth, helping to give them the greatest chance at creating a more wonderful world Selling homes in the community affords us the privilege of giving back to the communities that we live and work in

Portside agents give 1% of top-line revenue to local nonprofits supporting systemic Maine problems. These issues include: education, generational poverty + affordable housing, substance abuse, limited access to medical care, and food insecurity. As a board member of 1% Back to Maine, I have seen firsthand the impact of our giving and appreciate the opportunity my clients give me to participate in this incredible program!

You can learn more about our mission at www.1percentback.org

MARKETING YOUR HOME

S E R V I C E S O F F E R E D :

Professional photography

Customized marketing and social media campaign to our 65,000 monthly and 780,000 yearly digital users

Professional staging consultations

Open house (if desired)

SERVICES OFFERED WITH OUR LISTING CONCIERGE:

Professionally designed marketing materials

Additional photography including videography, drone, and floor plans

Targeted social media and newspaper ads

Complimentary photo primp/light stage

Full pre-listing inspection, including water, sewer, and septic

General Contractor services as needed

COSTS ASSOCIATED WITH THE SALE OF YOUR HOME

+ Sales price

+ Mortgage payoff or other debt owed related to the house

+ Transfer tax (calculated by total sales price/500 x 1.1)

Example: $600,000 sale price is $600,000/500 =$1,200 x 1.1 =$1,320

+ Real estate commission (percentage of sale price)

+ Deed prep ($250 approximately)

ABOUT YOUR SITUATION

HELPING YOU NAVIGATE THIS SEASON

As your Real Estate Agent, my number one goal is to help you achieve your own. I make it my priority to understand your situation when it comes to selling your home so we can build a tailored plan to meet your needs.

STRATEGIC PRICING

PRICING YOUR HOME TO SELL

As the seller, it’s easy to let emotions influence what you believe your home is worth. Pricing your home too low can cost you money while pricing too high can cost you buyers.

As your REALTOR®, you can trust my pricing strategy to be unbiased, and with my skill set, I can list your home at an accurate price, which will benefit you in the long run. I will also determine the best strategy for you with genuine and practical intentions. Your home will warrant its own particular pricing strategy based on several factors.

PRICING FACTORS TO CONSIDER

THE MARKET

Your local area’s current housing market conditions will play a large factor in helping determine the best price for your home to be listed at.

THE COMPETITION

We will look to see what other homes are on the market to determine how your listing will compare to other listings in your area.

YOUR TIMELINE

We will determine your urgency and flexibility for selling your home to set the best listing price for your home to meet your goals.

WHAT YOU NEED TO KNOW:

COMMISSION IS NEGOTIABLE

My commission rates are designed to reflect the comprehensive, high-quality service you'll receive and are in line with what you can expect in today’s market but are not set by law. We can set a commission rate that reflects the value you will receive and the results you’re aiming for.

WHAT DOES IT PAY FOR?

The commission is your investment in my expertise to effectively market and sell your home by implementing everything I have presented so far I’ll work hard to find the right buyer and manage the sale process with care I’ll ensure that every aspect of selling your home is handled with care, and secure a successful sale.

KEEPING IT OFF THE MLS

NAR agreed to prohibit offers of compensation on the MLS. This ensures that each property still has an equal opportunity and that compensation becomes negotiable during the offer-to-purchase stage.