SUBROSA 2015 1stperiod hgpb

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2015 1st Period Hardgoods PRE-book


Welcome to the Subrosa 1st ordering period prebook! Most of this offering was just debuted at Interbike 2014 so many of you may have gotten to see this goodness in person. For others this will be your first introduction to some of our new product we’re rolling out for 2015. With our frames growing in popularity, and our team being stoked on their current models we held off on major changes, and added some awesome new color options. We added a longer top tube option to Scott Ditchburn’s Thunderbeast frame, and the newly dubbed Noster III by Simone Barraco will go back to a 75° headtube angle and new “S” bend chainstays for a stiffer rear end. Our Bitchin Cranks have received a complete make over and now dubbed the “Big Bitchin” cranks. Now with a 22mm spindle and a 3pc design, and a version without bosses specifically for spline drive. We’ve also revamped our seats and added some signature designs from Subrosa pro riders Nick Bullen and Hoang Tran and for our aluminum parts you’ll see new colors including Nüde Metal, 3rd Place Bronze, Blue/Black Fade, and of course Matte Black. As we set out to do, our continued effort to expand our categories never offered to BMX before were continuing our Locks and Light lines, and adding new accessories for the Subrosa Street Rail so riders can now connect two rails together! Thanks you all for your continued support and I’m looking forward to push the good word of Subrosa even harder and further than we did this year. To start the new year out, we’ll be launching a new website to help make it even easier and more exciting for our fans, new riders, lifetime riders, haters, and future fans to follow and stay up to date with everything Subrosa. -Ryan Sher Subrosa Brand Manager


NEW PARTS COLORWAYS

N端de Metal

Blue/Black Fade

3rd Place Bronze

*AVAILABLE ON ALL ANODIZED PARTS PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


NEW TIRE COLORWAY

SAME SPEC. NEW COLOR! GRAVEDIGGER & STREETDIGGER TIRES now AVAILBLE IN GREY. PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


NEW GRIP COLORWAY SAME SPEC. NEW COLOR! VILLICUS & THE SKELETON CREW GRIPS now AVAILBLE IN VINTAGE MOTO SILVER & GOLD

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


NOSTER III FRAME Simone Barraco Signature model Like we mentioned in the intro, Subrosa pro rider Simone Barraco’s frame had a few minor changes, but we felt it was enough to give it a new title to avoid confusion in the market. The Noster III frame has been dialed in perfectly by Simone, and it’s everything he wanted in a frame. Now featuring a 75° headtube angle, and now with s-bend chain stays. The chain stay s-bend chain stays create a wider connection with the BB, and offer just a little bit more sideto-side stability. The final addition Simone wanted so badly was to bring back the Subrosa Satin Raw finish, and it looks killer! - Completely brakeless frame with additional rear end width for large tire clearance - Material: 4130 Sanko chromoly, double butted top tube, double butted down tube - Top Tube: 20.6”, 20.8”, & 21.15” - Chain Stay: 13.75” with room to remove wheel, 13.5” fully slammed - Head tube: 75.°, integrated CNC machined, T5 Deathproof heat treated - Seat tube: 71°, internally butted, 9.0” stand over height - Integrated seat clamp w/replaceable nut and bolt - BB Type: Mid, T5 Deathproof heat treated - BB Height: 11.6” - Dropouts: Laser cut 6mm smaller dropouts to match 34mm peg, T5 Deathproof heat treated - Custom Noster laser cut seat stay bridge - Weight: 5.1 oz. for 21.15” - Colors: matte black, matte raw • THIS FRAME IS BRAKELESS ONLY. YOU CANNOT INSTALL BRAKES ON THIS FRAME!

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


VILLICUS PRIME II FRAME Hoang Tran Signature Model The longest running frame in the Subrosa line up just got better; again. Spec wise Hoang wanted more pop out of his bike, so we shortened the rear end to 13.5, 13.25 fully slammed. We also added our new custom Subrosa cast seat stay bridge so you can rock the Subrosa logo loud and proud! We added thicker chain stays to resist denting and increase strength, and removed some of the features that didn’t help with the function of the bike to reduce cost, making this the strongest most affordable Villicus to date. - Material: 4130 Sanko chromoly, double butted top tube, double butted down tube - Top Tube: 20.5”, 20.75”, 21” - Chain Stay: 13.5” with room to remove wheel, 13.25” fully slammed - Head tube: 75°, integrated, CNC machined, T5 Deathproof heat treated, drilled for gyro tabs - Seat tube: 69°, internally butted, 8.75” stand over height, - Integrated seat clamp w/ replaceable nut and bolt - BB Type: Mid, T5 Deathproof heat treated - BB Height: 11.6” - Low profile removable brake mounts - Investment cast wishbone and seat stay bridge - Dropouts: Laser cut 6mm smaller dropouts to match 34mm peg, T5 Deathproof heat treated - Weight: 4.8 oz. for 20.5” - Colors: matte black, trans navy

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


SILVA II FRAME Mark Mulville Signature Model No one flows through trails quite like Mark Mulville, so we wanted his Silva II to have a super clean, flowing look to it. Clean, curved seat stay and chain stay bridges, small drop outs, and a single gusset on the downtube, keep this bike looking extra clean without sacrificing the strength Subrosa is know for. A slightly taller standover height will help you control this bike almost as good as Mark does. - Material: 4130 Sanko chromoly, double butted top tube, double butted down tube - Top Tube: 20.5”, 20.75”, 21” - Chain Stay: 13.75” with room to remove wheel, 13.5” fully slammed - Head tube: 74.5°, integrated, CNC machined, T5 Deathproof heat treated - Seat tube: 71°, internally butted, 9.0” stand over height - Integrated seat clamp w/replaceable nut and bolt - BB Type: Mid, T5 Deathproof heat treated - BB Height: 11.6” - Low profile removable brake mounts - Dropouts: laser cut 5mm dropouts, T5 Deathproof heat treated - Weight: 4.8 lbs for 20.5 top tube - Colors: matte black, trans gold

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


THUNDERBEAST FRAME Scott Ditchburn Signature Model We completely redesigned Scott’s signature Balum frame, and the Thunderbeast was born. We kept all the features that made the Balum so dependable while removing some of the features that didn’t help with the function of the bike to reduce cost. The ovalized downtube provides dent resistance, the fully custom cast Subrosa wishbone keeps the back end straight, and the thick 6mm drops won’t bend or pinch shut. The Thunderbeast is the built for any street abuse you can put it through. - Ovalized down tube and thicker chain stays to stop denting associated with grinding - Material: 4130 Sanko chromoly, double butted top tube, double butted down tube - Top Tube: 20.5”, 20.75”, 21”, 21.5” - Chain Stay: 13.75” with room to remove wheel, 13.5” fully slammed - Head tube: 75°, integrated, CNC machined, T5 Deathproof heat treated, drilled for gyro tabs - Seat tube: 69°, internally butted, 9.0” stand over height, - Integrated seat clamp w/replaceable nut and bolt - BB Type: Mid, T5 Deathproof heat treated - BB Height: 11.6” - Low profile removable brake mounts - Investment cast wishbone and seat stay bridge - Dropouts: Laser cut 6mm smaller dropouts to match 34mm peg, T5 Deathproof heat treated - Weight: 5.1 lbs for 21.0” - Colors: matte black, black / red fade

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


BIG BITCHIN' CRANKS Introducing the larger and tougher evolution of our original Bitchin cranks named the “Big Bitchin” cranks. The Big Bitchin cranks utilize a hollow, 22mm, 48 splined spindle, and 100% Death Proof post-weld heat treatment on the arms for increased stiffness and strength. The custom forged Subrosa shape tubing flawlessly wraps the spindle boss and the square design offers stability on crank arm slides, which was a feature our team insisted on keeping. We also rounded the front of the spindle boss to reduce ankle damage and increased the crank arm angle for a wider stance while riding, and to easily clear any BMX frame. We decided to go with a 3 piece design for spline drive compatibility and will offer these cranks in a boss less spline drive version as well as a RHD/LHD bossed version. - Bigger, stronger, more refined versions of the popular Bitchin’ Cranks

- Seamless 4130 chromoly with oversized welds

- 3 pc construction for compatibility with spline drive

- Full Deathproof heat treatment after welding

- 22mm spindle - Available in 170mm and 175mm - Weight: 31.2 oz.

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


SUBROSA SAVES BAJA SEAT Add some color to your bike with the new Subrosa Baja seat. Custom sublimated to match seamlessly with your Baja Venom Denim Wallet and Baja Icon Shades. Detailed “Subrosa Saves” woven label lets everyone know you’re proudly rocking Subrosa products. The Subrosa Baja seat will be available in both Tri-Pod and Pivotal versions. - Mexican blanket styled goodness - Sublimated graphics with Subrosa Saves patch - Pivotal or Tri-Pod styles - Mid size - Weight: 9.3 oz for Tri-Pod

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


NICK BULLEN - PIZZA SEAT Nick Bullen is a simple man. He likes many things, but when he was asked what he would want on his first signature seat with Subrosa he just said pizza. As you can see we listened. We ordered up the finest pie in the land, complete with Subrosa Brand Secret Marinara Sauce, Subrosa Brand Peperoni, and an all natural Subrosa Brand 69 Cheese Blend. The Nick Bullen Pizza Seat will be offered in both Tri-Pod and Pivotal versions. - Available in Pivotal or Tri- Pod designs - Mid size only - Sublimated graphics - Weight: 9.4 oz for Tri-Pod

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


HOANG TRAN - EASY RIDER SEAT Hoang Tran found inspiration for his Easy Rider seat in his other favorite 2-wheeled machine: his motorcycle. After many vintage moto swap meets later Hoang knew he wanted to bring that 70’s chopper feel to his current bike. The single needle stitched Aztec pattern captures the vibe of a fully custom vintage motorcycle seat with 100’s of road miles and even more stories to tell. Start adding stories of your own to the Subrosa Easy Rider seat by Hoang Tran. - Hoang Tran Signature - Vintage styled mid size seat - Faux leather with deboss and embroidery

- Pivotal or Tri-Pod styles - Weight: 9.9 oz for Tri-Pod

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


PIVOTAL & TRI POD SEATPOSTS

Pivotal Seatpost

Tri Pod Seatpost

- 6061 forged alloy construction

- 6061 forged alloy construction

- 25.4mm diameter

- 25.4mm diameter

-135mm length

-135mm length

- Weight: 3.5 oz

- Weight: 3.9 oz

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.




SUBROSA STREET RAIL - RAIL CONNECTOR KIT Subrosa Street Rail - Connector Kit Coming off an extremely positive response from riders, shops, and distros at Interbike for the Subrosa Street Rail, we’re very happy to announce that we are now offering the Connector Kits! The Connector Kit allows riders to safely and securely connect two fulllength Subrosa Street Rails together creating a monstrous 16 foot long rail! We’ve also added replacement bolts, washers, and parts.

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.




COMBAT LIGHTS

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


COMBAT LIGHT - FRONT WHITE LIGHT In most major cities around the world, riding at night without lights is illegal. Fortunately for you, we have something that will help avoid the headache from law enforcement and help to keep you safe! The Subrosa Combat Light is bright enough to be seen from up to 1950 feet away, but is also small enough to be easily taken on and off and put in your pocket when not in use. Don't give police any reason to ruin your night ride, and stay safer at night with the Subrosa Combat Light. - 2 extra bright LED's (visible up to 1950 feet) - 14 lumen front light and 14 lumen rear light - 38 hours of steady light & 175 hours of flashing light - 3 different light modes including Steady, Fast Flash, & Slow Flash

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


COMBAT LIGHT - REAR RED LIGHT In most major cities around the world, riding at night without lights is illegal. Fortunately for you, we have something that will help avoid the headache from law enforcement and help to keep you safe! The Subrosa Combat Light is bright enough to be seen from up to 1950 feet away, but is also small enough to be easily taken on and off and put in your pocket when not in use. Don't give police any reason to ruin your night ride, and stay safer at night with the Subrosa Combat Light. - 2 extra bright LED's (visible up to 1950 feet) - 14 lumen front light and 14 lumen rear light - 38 hours of steady light & 175 hours of flashing light - 3 different light modes including Steady, Fast Flash, & Slow Flash

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.



WAR ON THEFT - LOCKS

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


HIGH Quality THEFT DETERRENT

Short Term Theft Deterrent

Nothing is worse than running into a gas station or convenience store for a drink or a snack only to see someone riding off on your bike. this short term theft deterrent is the perfect solution when you need to lock up for just a minute.

LOCK YOUR BIKE

Lock your camera bag

LOCK YOUR LUGGAGE

HIGH Quality bicycle lock

MEDIUM SECURITY BIKE LOCK

the subrosa warhead bike lock is ouR medium level of security in our war on theft series. this lock offers an increased level of protection, but is still small enough to be easily carried from spot to spot. the warhead lock is not recommended for overnight protection, but works great on a bike rack or for a quick stop for some food.

LOCK up at the store

LOCK up to your car rack

LOCK up at school





COMBAT LOCK Combat Lock Nothing is worse than running into a gas station or convenience store for a drink or a snack only to see someone riding off on your bike. this short term theft deterrent is the perfect solution when you need to lock up for just a minute. - High impact ABS composite plastic case - 1.2mm thick, 32" long stainless steel braided cable - Die cast SK5 steel latch - Key entry (includes 2 keys) - Weight: 3.7 oz. - Colors: orange

Short Term Theft Deterrent PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


WARHEAD & Warhead XL LOCK Warhead Lock The Subrosa Warhead bike lock is our medium level of security in our war on theft series. This lock offers an increased level of protection, but is still small enough to be easily carried from spot to spot. The Warhead lock is not recommended for overnight protection, but works great on a bike rack or for a quick stop for some food. - High impact ABS composite cover over steel locking mechanism - 10mm thick, 22" long stainless steel braided cable with plastic cover - Key entry (includes 2 keys) - Weight: 9.8 oz - Colors: orange / smoke Warhead XL Lock - High impact ABS composite cover over steel locking mechanism - 10mm thick, 7' long stainless steel braided cable with plastic cover - Key entry (includes 2 keys) - Colors: orange / smoke

MEDIUM SECURITY BIKE LOCK PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


SHIELD LOCK Shield Lock The Subrosa Shield Lock was specifically designed to be our top level of security. We've created brute strength in a manageable shape and size that still fits in the back pocket of your jeans. There is absolutely no reason to go ride without it! - Hardened steel body and shackle resists cutting, sawing and prying - Fits in back pocket of most jeans - Soft PVC shackle cover to resist paint damage

- Double locking shackle withstands enormously high pull force - Disc Lock barrel with 1400 minimum key combinations for superior picking protection

- Tough POM body cover for scratch and weather resistance - Size: 8" long x 5.25" wide - Weight: 31.6 oz

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. All rights reserved 2014.


POP We also have a ton of stuff for your shop! Check out these Subrosa POP items: - Sticker Packs - Posters - Banners - Shopping Bags - Complete Bike Booklet - Combat Lock Counter Display

PLEASE NOTE: Parts and color ways are subject to change without notice. Do not post, link or forward this information. For authorized dealer reference only.

The Subrosa name, icons and artwork are worldwide trademarks of American Mentality. 2013. All rights reserved 2014.


THANK YOU www.subrosabrand.com


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