Listical 2

THE SEXUALIZATION OF WOMEN IN EDM MUSIC FESTIVAL VIDEO ADVERTISEMENTS

By Justin Benedict

ULTRA MIAMI OFFICIAL AFTERMOVIE 2015

Views: 1,171,203

https://www.youtube.com/watch?v=F0xoBUDUYyo

EDC LAS VEGAS 2015 OFFICIAL TRAILER

Views: 1,174,610 https://www.youtube. com/watch?v=vu4dsCtsocE

LIFE IN COLOR WASHINGTON, DC 2015

Views: 3,441

https://www.youtube.com/watch?v=H21fjrFBV1Q

U.M.E SOUTH PADRE 2015 OFFICIAL TRAILER

Views: 80,911

https://www.youtube.com/watch?v=Ujt2HK799Fs

ELECTRIC ZOO 2014 OFFICIAL AFTERMOVIE

Views: 279,237

https://www.youtube.com/watch v=B1KMuHRWnBA

HOLY SHIP! 2014 OFFICIAL VIDEO

Views: 1,268,493 https://www.youtube.com/ watch?v=B1KMuHRWnBA

SUMMARY ¡ It’s not news to anyone that the current EDM music culture is saturated with sexual content, most of which is focused on the female body. All of these music festival video advertisements have multiple clips focused solely on the female body as a sex symbol. While going through these videos, I actually found it hard to find over 30 seconds of content without scantily clothed or sexually posed women pictured. It has become more and more common for music festivals to use such content to attract teens and young adults, and it has proven effective. In truth, this may be a vicious cycle as women who attend these festivals feel inclined to wear little clothing in hopes of being featured in these videos, and to better fit in with “rave culture.”

WORKS CITED ¡ https://www.youtube.com/watch?v=4KSTjka0uJ8 ¡ https://www.youtube.com/watch?v=Ujt2HK799Fs ¡ https://www.youtube.com/watch?v=H21fjrFBV1Q ¡ https://www.youtube.com/watch?v=vu4dsCtsocE ¡ https://www.youtube.com/watch?v=F0xoBUDUYyo ¡ https://www.youtube.com/watch? v=B1KMuHRWnBA