Visual Storytelling: Engaging Social Media Design

I’m Isis Kenney, a Creative Director and Designer with 15+ years of experience in marketing and design, focused on helping businesses amplify their outreach and advocacy efforts nationwide

With a proven track record in driving successful social media campaigns, raising brand awareness, managing teams and developing compelling brand identities, my work combines impactful visuals with strategic messaging to deliver actionable results.

I empower mission-driven businesses to effectively engage their audiences and achieve long-term success

Creative Director

Marketing Executive My goal is to work closely with businesses to strengthen their mission and advocacy efforts through clear, compelling design that drives action

As a marketing professional, I craft strategies and manage campaigns that enhance brand visibility and drive growth.

Brand Strategist

Branding is key for success. I craft strategies that strengthen identity and drive growth with creative, impactful designs.

Senior Designer

I lead design teams, fostering collaboration, creativity, and delivering highquality projects from concept to completion

B r a n d I d e n t i t y

SOCIAL MEDIA BRANDING CAMPAIGNS

Branding is essential for businesses, especially on social media. Clear, distinct visual identities help each campaign stand out ensuring your message is memorable and easily recognized by your audience

Brand Strategy

I’ve had the privilege of helping advocacy groups and businesses across the country craft strong, impactful brand identities that truly resonate with their audiences. By collaborating closely with stakeholders, I immerse myself in each organization’s mission and vision, ensuring the brand speaks to its core values.

From defining brand personality and voice to designing logos, selecting color palettes, and establishing visual guidelines, every detail is thoughtfully crafted for consistency and clarity. For social media, I create compelling graphics, develop content strategies, and implement targeted messaging and hashtag approaches that amplify reach and engagement

The result is a cohesive, memorable brand that drives outreach, fosters community connection, and creates lasting impact because branding is about building trust and achieving meaningful change.

C a m p a i g n V i s u a l s

DEFEND CFPB CAMPAIGN IDENTITY

Campaign identity is crucial for making a clear powerful statement about an issue It helps unify messaging grab attention and connect with people.

A strong dentity dr ves engagement, builds support and ultimately strengthens the campaign s impact

I had the opportun ty to rebrand the Defend CFPB coalition a campaign dedicated to educat ng consumers about the vital role of the Consumer Financial Protection Bureau (CFPB) in protecting them from unfair financial practices Collaborating closely with the coalition we crafted compelling content and developed a v sua narrat ve that clearly communicated the CFPB s essential services, tools, and impact

The rebrand amplif ed the message that the CFPB is critical to consumer protection and financial wellbeing This effort touched all digital touchpoints we revamped email campaigns, redesigned event materials, created engag ng social media posts and deve oped dig tal too kits to empower supporters By al gning these elements we ensured a consistent un fied campa gn that boosted awareness and public support for the agency

Design is essential in education, as it simplifies complex concepts and makes them engaging Thoughtful design not only amplifies messaging but also inspires action and encourages meaningful participation.

Visual Transformation

E n g a g e m e n t S t r a t e g i e s

Banking Fair Campaign Identity

Engag ng designs are essential in a full campaign, as they visually represent products services, and outreach

When educating the public on important ssues compelling visuals capture attent on, simplify complex nformation and make the message resonate, driving action

For the Banking Fair campaign I led a comprehensive design effort, creating a cohesive strategy that included a full research report, storytelling videos, and a range of social media content The research report carefully designed and formatted, highl ghted critical findings and policy recommendations generat ng widespread press coverage and attracting funding for the coalition s in tiatives I worked closely with stakeholders to develop the campaign strategy ensuring the messaging was c ear impactfu , and aligned with the coalition’s mission

Additionally I created a coa ition toolkit with graphics and resources for partners to easily share We produced ong-format storyte ling videos alongside short engag ng social media clips to amplify the message across platforms

A targeted social media strategy including content calendars and pa d media, maximized outreach driving public engagement and support

The campaign’s successful press coverage and strong funding support demonstrated the power of well-executed design and promotion in advancing soc a change

Visual Strategy

SOCIAL MEDIA SOLUTIONS

Social media is essential for promotion, advocacy and outreach offering a powerful platform to educate the public I’ve worked w th businesses nationwide to raise awareness on key issues creating engaging content that sparks meaningful conversation and encourages people to mobilize

Through thoughtful design, I help businesses improve their outreach and fundraising efforts, ensuring their messages are clear and compe ling By understanding each organ zation s goals and conduct ng research on their ndustry and audience I create designs that speak directly to their target community

I start by col aborating closely with stakeho ders to define the brand dentity, develop creative materials, and identify key messaging that resonates

This includes des gning social media temp ates creating content calendars, and adapting designs for various platforms. With continuous testing, tracking and optimizat on I ensure that each campa gn reaches its full potential

My approach helps organizat ons strengthen their connections, ra se awareness and drive meaningful results

Digital Outreach

C o n t e n t & S o l u t i o n s

CONTENT CREATION SOLUTIONS

Creative content solutions are cruc a for businesses educating their audience on complex issues They simplify information, making it engaging and access ble, helping audiences understand and connect, encouraging informed decision-making and action.

As a designer and marketing professional with expertise across d verse ndustr es I help organizations offer ng tools and resources to communities nationwide simplify complex messages

My creative content solut ons turn these messages into clear engaging and actionable designs that resonate with target audiences

With co laboration, I ensure every piece of content, whether it's social med a graphics reports toolkits or websites, drive engagement, ncrease awareness, and support fundrais ng efforts

Through audience research, brand dentity review and content strategy development, I design platform-specific materials that tell a story and motivate engagement.

My work empowers organizations to connect with their communities, driv ng positive impact and advancing the r advocacy initiatives

Mission Amplification

C a l l - t o -

A c t i o n G r a p h i c s

IMPACTFUL DESIGNS

Call-to-action graphics are important because they tell people exactly what to do next Whether it's signing up donat ng or learning more these clear visuals guide people to take the right steps, he ping businesses and advocacy groups reach their goals

Action Graphics

My call-to-action graphics have been key in helping businesses across various industries engage both existing and new audiences I design c ear, compelling visuals that make it easy for people to understand the next steps whether it's signing a petition, subscribing to emails or registering for events

These graphics simp ify comp ex actions, prompting immediate engagement

By collaborating with advocacy groups, non-profits, and businesses, I ve boosted part cipation and conversions, driving results in key areas ike petitions event sign-ups and email subscriptions I focus on aligning each design with the brand s identity ensuring it resonates with the target audience

My approach to designing attent on-grabbing visuals helps businesses foster stronger connections, reach w der audiences and achieve campaign goals Through careful plann ng aud ence research, and performance tracking, I ensure that each call-toaction graph c is optimized for maximum impact boost ng engagement and ultimately supporting growth across digital p atforms

P r o m o t i o n a l M a t e r i a l s

ENGAGING DESIGN CONCEPTS

Graph cs are essential for promotiona materials and outreach because they grab attention, convey important messages quickly, and make content easy to remember. Well-designed visuals help businesses stand out, connect with their aud ence, and effectively promote products or causes

My promot ona graphics have p ayed a significant role in helping businesses with event outreach new in tiatives, and dynamic campaigns

For organizations like Robert W Woodruff Library, City Parks Foundation, and the Manhattan Chamber of Commerce my designs have enhanced their brands and strengthened connections with audiences

By aligning visuals with each organization’s goals, I’ve helped increase brand recognition engagement and support These des gns not only enhanced the brand s presence but also played a pivotal ro e in promoting new projects and supporting business growth.

My creative concepts are tailored to fit each business, with ongoing adjustments to optimize effectiveness The result is cohesive, mpactful promotional assets that drive engagement, generate resu ts and foster stronger brand connect ons

Audience Connection

M a r k e t i n g T e m p l a t e s

CREATIVE SUCCESS SOLUTIONS

Design and marketing templates are gamechangers, empowering staff and content creators to produce high-quality on-brand materials with ease. They streamline workflows maintain cons stency, and free up teams to focus on what really matters engaging audiences and driving impactful resu ts

Empowering Outreach

The templates I ve created for various bus nesses have been instrumenta in supporting campaign graphics, event promotions reports and more These customizable designs he p organizations maintain cons stent, high-quality materials across all their market ng efforts

By assess ng the needs of each business and understanding the r campaign goa s I design templates that a ign with the r brand identity and audience From reports to event materials, each template is carefully developed with user-friendly interfaces and responsive designs to fit multip e platforms

I incorporate call-to-action elements and ensure consistency across formats enabl ng businesses to amplify key messages and drive engagement My templates streamline workflows and empower teams to quickly adapt to different campa gns and in tiatives without compromising on qual ty.

With ongoing support and updates, these templates not only help businesses susta n the r market ng campaigns but also elevate their causes creating lasting impact and driving continued growth

A n a l y t i c s & T r a c k i n g

ANALYTICS & INSIGHT REPORTS

Social media tracking and impact reports are crucial for staff and content creators to measure campa gn performance They prov de valuable insights helping teams adjust strategies optimize engagement, and ensure content aligns with business goals for greater success

Brand Strategy

As D gital Director at Americans for Financial Reform I p ayed a pivota role in enhancing their social media presence and supporting advocacy efforts I developed and managed a comprehensive social media calendar, ensuring consistent posting across platforms whi e a igning content with campaign goals

By tracking analytics on both soc a med a and the website I provided insightful reports on the performance of each post, blog, and press release

These insights offered strategic recommendations to the policy research and campaign teams help ng refine messaging and optimize outreach strategies. AFR s social media strategy played a crucial ro e in elevat ng the organization’s brand and increasing engagement on critical policy issues

The data-driven approach allowed AFR staff to finetune efforts, measure impact and make informed decisions that resulted n a broader reach

DESIGN INFLUENCE

My designs combine creativity with strategy to amplify brand messages, engage audiences, and deliver impactful results.

I’ve led social media campaigns crafted brand identities and developed creative marketing strategies tailored to each industry s unique needs

Explore my work across these industries in the following pages

I’m confident that my expertise in marketing and creative leadership can elevate your efforts and drive meaningful outcomes.

Campaigns and Advocacy

I launch impactful campaigns that offer fresh experiences, captivate audiences, enhance identities, and revolutionize narratives

The Arts

With art, education, and strategic digital approaches, I breathe life into ideas, fostering creativity and innovation.

Culture

I shape brand culture with creativity and strategy, leveraging expertise to drive innovation into the digital landscape.

Media

Compelling designs for media organizations that amplify messaging, boost engagement, and drive results

CAMPAIGNS AND ADVOCACY

I create mpactful socia med a des gns and strategies for campaigns and advocacy groups amplifying their messages and driving engagement nationwide

My work helps organ zations effectively reach and nspire their aud ences increasing awareness and supporting advocacy efforts across diverse platforms to drive meaningfu action and support

As a designer, my career began n advocacy where I recognized the cr tical need for effect ve visual communication to support outreach and drive engagement This rea ization fueled my decision to pursue a degree in Visual Communicat ons equipping me with the skills to craft compe ling designs that amplify mportant messages

Over the years I’ve worked with nonprofits educational inst tutions and businesses across a variety of sectors, creating targeted campaigns that resonate with diverse audiences

By conduct ng thorough market research and collaborating with key stakeho ders I deve op ta lored strategies and visual narratives that reflect each organization’s mission and vision

My work focuses on building brand identities, craft ng impactfu visuals, and creating campaigns that extend reach engage audiences, and support fundraising init atives

Through strategic design and powerful storyte ling I help organ zations amplify the r advocacy efforts and elevate the r brand’s impact

THE ARTS

My work as a graphic designer n the art, music and fashion industries has helped brands discover fresh perspectives Through bo d designs and strategies,

I elevate their identities, us ng creat vity to foster stronger connections and dr ve growth across d gital platforms.

Engaging design is crucial in industries like arts because it helps brands stand out connect with their audience, and communicate their un que stories In today’s d gital age visually striking designs are essential for attract ng attention and build ng lasting relationships with fans and consumers

My work has successfully assisted artists, music labels and fashion brands in redef ning their visual identities, capturing their essence and amp ifying their reach With years of experience I craft designs that resonate, elevate brands and drive results

By combin ng creativity with strateg c th nking I create ta lor market ng campaigns album artwork event branding and dig tal content that not only look visually compelling but also deliver measurable impact

CULTURE

My expertise in graphic design and marketing allows me to deliver creative so utions that elevate brands engage audiences and dr ve measurab e success across diverse platforms

W th years of experience I create striking, impactful designs for culturedriven ndustr es like theatre, fitness, faith-based organizations and educat on

I take great pr de in working with faith-based organizat ons educat onal institutions and product distributors where I craft des gns and marketing strategies that deliver real impactful results I love collaborating with companies to discover unique opportunities where creativity can amplify their efforts

My focus is on creating visuals that tru y resonate with audiences telling each brand s story in a way that’s engaging and memorab e Whether it s boosting brand awareness, driv ng attendance or ncreas ng sales my work consistently makes a measurable impact

By understanding each client’s specific needs and goals, I tailor so utions that not only ook great but also dr ve success across all platforms, reaching the right people at the right time

MEDIA

I’ve had the pleasure of working with organ zations like Manhattan Neighborhood Network Youth Channel TV and US Res st News using visual communication and strategy to support their outreach goals My designs helped amplify their efforts to inform and educate the public on critica news and community ssues.

Brand Strategy

Whether designing promot ona materials socia media graph cs or digital content, my focus has a ways been on creating visuals that grab attention and communicate key messages clearly In the media ndustry, where the competition for audience attention is fierce, having strong effective designs is essential

My work has helped businesses not on y stand out but a so connect with their target audience in a meaningful way From increasing awareness about important issues to boosting engagement with their content my designs have made a real impact.

Through strategic design and customized marketing strategies, I ve had the privilege of helping media outlets elevate their brand and amp ify their message driving meaningful success in today s fast-paced and competitive landscape

Thank you for exploring my portfolio If you re seek ng impactfu des gns and strategic marketing to elevate your brand or cause I d love to collaborate

Whether t’s soc a med a graphics campaigns or brand narratives I’m excited to help bring your vision to life

Let s connect and make it happen!