Visual Storytelling: Engaging Social Media Design

DESIGN SAMPLES

Artist: Isis Kenney

Date 2025

Website jumpintodigital.com

I’m Isis Kenney, a Creative Director and Designer with 15+ years of experience in marketing and design, focused on helping businesses amplify their outreach and advocacy efforts nationwide.

With a proven track record in driving successful social media campaigns, raising brand awareness, managing teams, and developing compelling brand identities, my work combines impactful visuals with strategic messaging to deliver actionable results.

I empower mission-driven businesses to effectively engage their audiences and achieve long-term success.

Creative Director

My goal is to work closely with businesses to strengthen their mission and advocacy efforts through clear, compelling design that drives action.

Marketing Executive

As a marketing professional, I craft strategies and manage campaigns that enhance brand visibility and drive growth.

Brand Strategist

Branding is key for success. I craft strategies that strengthen identity and drive growth with creative, impactful designs.

Senior Designer

I lead design teams, fostering collaboration, creativity, and delivering highquality projects from concept to completion.

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TABLE OF CONTENTS

02. Introduction 04. Brand Identity 06. Campaign Visuals 08. Engagement Strategies 12. Content & Solutions 14. Call-to-Action Graphics 16. Promotional Materials 18. Marketing Templates 20. Analytics & Tracking 22. Design Influence

EXPLORE BOLD DESIGN STRATEGIES NOW!

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Brand Identity

SOCIAL MEDIA BRANDING CAMPAIGNS Branding is essential for businesses, especially on social media. Clear, distinct visual identities help each campaign stand out, ensuring your message is memorable and easily recognized by your audience.

Brand Strategy I’ve had the privilege of helping advocacy groups and businesses across the country craft strong, impactful brand identities that truly resonate with their audiences.

By collaborating closely with stakeholders, I immerse myself in each organization’s mission and vision, ensuring the brand speaks to its core values.

From defining brand personality and voice to designing logos, selecting color palettes, and establishing visual guidelines, every detail is thoughtfully crafted for consistency and clarity. For social media, I create compelling graphics, develop content strategies, and implement targeted messaging and hashtag approaches that amplify reach and engagement.

The result is a cohesive, memorable brand that drives outreach, fosters community connection, and creates lasting impact— because branding is about building trust and achieving meaningful change.

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Campaign Visuals

DEFEND CFPB CAMPAIGN IDENTITY Campaign identity is crucial for making a clear, powerful statement about an issue. It helps unify messaging, grab attention, and connect with people.

A strong identity drives engagement, builds support, and ultimately strengthens the campaign's impact.

Visual Transformation I had the opportunity to rebrand the Defend CFPB coalition, a campaign dedicated to educating consumers about the vital role of the Consumer Financial Protection Bureau (CFPB) in protecting them from unfair financial practices. Collaborating closely with the coalition, we crafted compelling content and developed a visual narrative that clearly communicated the CFPB's essential services, tools, and impact.

The rebrand amplified the message that the CFPB is critical to consumer protection and financial wellbeing. This effort touched all digital touchpoints: we revamped email campaigns, redesigned event materials, created engaging social media posts, and developed digital toolkits to empower supporters.

By aligning these elements, we ensured a consistent, unified campaign that boosted awareness and public support for the agency.

Design is essential in education, as it simplifies complex concepts and makes them engaging.

Thoughtful design not only amplifies messaging but also inspires action and encourages meaningful participation.

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Engagement Strategies

Banking Fair Campaign Identity Engaging designs are essential in a full campaign, as they visually represent products, services, and outreach.

When educating the public on important issues, compelling visuals capture attention, simplify complex information, and make the message resonate, driving action.

Visual Strategy For the Banking Fair campaign, I led a comprehensive design effort, creating a cohesive strategy that included a full research report, storytelling videos, and a range of social media content. The research report, carefully designed and formatted, highlighted critical findings and policy recommendations, generating widespread press coverage and attracting funding for the coalition's initiatives. I worked closely with stakeholders to develop the campaign strategy, ensuring the messaging was clear, impactful, and aligned with the coalition’s mission.

Additionally, I created a coalition toolkit with graphics and resources for partners to easily share.

We produced long-format storytelling videos alongside short, engaging social media clips to amplify the message across platforms.

A targeted social media strategy, including content calendars and paid media, maximized outreach, driving public engagement and support.

The campaign’s successful press coverage and strong funding support demonstrated the power of well-executed design and promotion in advancing social change.

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Engagement Strategies

SOCIAL MEDIA SOLUTIONS Social media is essential for promotion, advocacy, and outreach, offering a powerful platform to educate the public.

I’ve worked with businesses nationwide to raise awareness on key issues, creating engaging content that sparks meaningful conversation and encourages people to mobilize.

Digital Outreach

Through thoughtful design, I help businesses improve their outreach and fundraising efforts, ensuring their messages are clear and compelling.

By understanding each organization’s goals and conducting research on their industry and audience, I create designs that speak directly to their target community.

I start by collaborating closely with stakeholders to define the brand identity, develop creative materials, and identify key messaging that resonates.

This includes designing social media templates, creating content calendars, and adapting designs for various platforms. With continuous testing, tracking, and optimization, I ensure that each campaign reaches its full potential.

My approach helps organizations strengthen their connections, raise awareness, and drive meaningful results.

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Content & Solutions

CONTENT CREATION SOLUTIONS Creative content solutions are crucial for businesses educating their audience on complex issues. They simplify information, making it engaging and accessible, helping audiences understand and connect, encouraging informed decision-making and action.

Mission Amplification

As a designer and marketing professional with expertise across diverse industries, I help organizations offering tools and resources to communities nationwide simplify complex messages.

My creative content solutions turn these messages into clear, engaging, and actionable designs that resonate with target audiences.

With collaboration, I ensure every piece of content, whether it's social media graphics, reports, toolkits, or websites, drive engagement, increase awareness, and support fundraising efforts.

Through audience research, brand identity review, and content strategy development, I design platform-specific materials that tell a story and motivate engagement.

My work empowers organizations to connect with their communities, driving positive impact and advancing their advocacy initiatives.

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Call-to-Action Graphics

IMPACTFUL DESIGNS Call-to-action graphics are important because they tell people exactly what to do next. Whether it's signing up, donating, or learning more, these clear visuals guide people to take the right steps, helping businesses and advocacy groups reach their goals.

Action Graphics My call-to-action graphics have been key in helping businesses across various industries engage both existing and new audiences. I design clear, compelling visuals that make it easy for people to understand the next steps, whether it's signing a petition, subscribing to emails, or registering for events.

These graphics simplify complex actions, prompting immediate engagement.

By collaborating with advocacy groups, non-profits, and businesses, I’ve boosted participation and conversions, driving results in key areas like petitions, event sign-ups, and email subscriptions. I focus on aligning each design with the brand’s identity, ensuring it resonates with the target audience.

My approach to designing attention-grabbing visuals helps businesses foster stronger connections, reach wider audiences, and achieve campaign goals.

Through careful planning, audience research, and performance tracking, I ensure that each call-toaction graphic is optimized for maximum impact, boosting engagement and ultimately supporting growth across digital platforms.

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Promotional Materials

ENGAGING DESIGN CONCEPTS Graphics are essential for promotional materials and outreach because they grab attention, convey important messages quickly, and make content easy to remember. Well-designed visuals help businesses stand out, connect with their audience, and effectively promote products or causes.

Audience Connection My promotional graphics have played a significant role in helping businesses with event outreach, new initiatives, and dynamic campaigns.

For organizations like Robert W. Woodruff Library, City Parks Foundation, and the Manhattan Chamber of Commerce, my designs have enhanced their brands and strengthened connections with audiences.

By aligning visuals with each organization’s goals, I’ve helped increase brand recognition, engagement, and support. These designs not only enhanced the brand’s presence but also played a pivotal role in promoting new projects and supporting business growth.

My creative concepts are tailored to fit each business, with ongoing adjustments to optimize effectiveness. The result is cohesive, impactful promotional assets that drive engagement, generate results, and foster stronger brand connections.

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Marketing Templates

CREATIVE SUCCESS SOLUTIONS Design and marketing templates are gamechangers, empowering staff and content creators to produce high-quality, on-brand materials with ease. They streamline workflows, maintain consistency, and free up teams to focus on what really matters—engaging audiences and driving impactful results.

Empowering Outreach

The templates I’ve created for various businesses have been instrumental in supporting campaign graphics, event promotions, reports, and more.

These customizable designs help organizations maintain consistent, high-quality materials across all their marketing efforts.

By assessing the needs of each business and understanding their campaign goals, I design templates that align with their brand identity and audience. From reports to event materials, each template is carefully developed with user-friendly interfaces and responsive designs to fit multiple platforms.

I incorporate call-to-action elements and ensure consistency across formats, enabling businesses to amplify key messages and drive engagement. My templates streamline workflows and empower teams to quickly adapt to different campaigns and initiatives without compromising on quality.

With ongoing support and updates, these templates not only help businesses sustain their marketing campaigns but also elevate their causes, creating lasting impact and driving continued growth.

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Analytics & Tracking

ANALYTICS & INSIGHT REPORTS Social media tracking and impact reports are crucial for staff and content creators to measure campaign performance. They provide valuable insights, helping teams adjust strategies, optimize engagement, and ensure content aligns with business goals for greater success.

Brand Strategy

As Digital Director at Americans for Financial Reform, I played a pivotal role in enhancing their social media presence and supporting advocacy efforts. I developed and managed a comprehensive social media calendar, ensuring consistent posting across platforms while aligning content with campaign goals.

By tracking analytics on both social media and the website, I provided insightful reports on the performance of each post, blog, and press release.

These insights offered strategic recommendations to the policy, research, and campaign teams, helping refine messaging and optimize outreach strategies.

AFR's social media strategy played a crucial role in elevating the organization’s brand and increasing engagement on critical policy issues.

The data-driven approach allowed AFR staff to finetune efforts, measure impact, and make informed decisions that resulted in a broader reach.

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DESIGN INFLUENCE My designs combine creativity with strategy to amplify brand messages, engage audiences, and deliver impactful results.

I’ve led social media campaigns, crafted brand identities, and developed creative marketing strategies tailored to each industry’s unique needs.

Explore my work across these industries in the following pages.

I’m confident that my expertise in marketing and creative leadership can elevate your efforts and drive meaningful outcomes.

Campaigns and Advocacy

I launch impactful campaigns that offer fresh experiences, captivate audiences, enhance identities, and revolutionize narratives.

The Arts

With art, education, and strategic digital approaches, I breathe life into ideas, fostering creativity and innovation.

Culture

I shape brand culture with creativity and strategy, leveraging expertise to drive innovation into the digital landscape.

Media

Compelling designs for media organizations that amplify messaging, boost engagement, and drive results.

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CAMPAIGNS AND ADVOCACY I create impactful social media designs and strategies for campaigns and advocacy groups, amplifying their messages and driving engagement nationwide.

My work helps organizations effectively reach and inspire their audiences, increasing awareness and supporting advocacy efforts across diverse platforms to drive meaningful action and support.

As a designer, my career began in advocacy, where I recognized the critical need for effective visual communication to support outreach and drive engagement. This realization fueled my decision to pursue a degree in Visual Communications, equipping me with the skills to craft compelling designs that amplify important messages.

Over the years, I’ve worked with nonprofits, educational institutions, and businesses across a variety of sectors, creating targeted campaigns that resonate with diverse audiences.

By conducting thorough market research and collaborating with key stakeholders, I develop tailored strategies and visual narratives that reflect each organization’s mission and vision.

My work focuses on building brand identities, crafting impactful visuals, and creating campaigns that extend reach, engage audiences, and support fundraising initiatives.

Through strategic design and powerful storytelling, I help organizations amplify their advocacy efforts and elevate their brand’s impact.

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THE ARTS My work as a graphic designer in the art, music, and fashion industries has helped brands discover fresh perspectives.

Through bold designs and strategies, I elevate their identities, using creativity to foster stronger connections and drive growth across digital platforms.

Engaging design is crucial in industries like arts, because it helps brands stand out, connect with their audience, and communicate their unique stories. In today’s digital age, visually striking designs are essential for attracting attention and building lasting relationships with fans and consumers.

My work has successfully assisted artists, music labels, and fashion brands in redefining their visual identities, capturing their essence, and amplifying their reach. With years of experience, I craft designs that resonate, elevate brands, and drive results.

By combining creativity with strategic thinking, I create tailor marketing campaigns, album artwork, event branding, and digital content that not only look visually compelling but also deliver measurable impact.

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CULTURE My expertise in graphic design and marketing allows me to deliver creative solutions that elevate brands, engage audiences, and drive measurable success across diverse platforms.

With years of experience, I create striking, impactful designs for culturedriven industries like theatre, fitness, faith-based organizations, and education.

I take great pride in working with faith-based organizations, educational institutions, and product distributors, where I craft designs and marketing strategies that deliver real, impactful results. I love collaborating with companies to discover unique opportunities where creativity can amplify their efforts.

My focus is on creating visuals that truly resonate with audiences, telling each brand’s story in a way that’s engaging and memorable. Whether it's boosting brand awareness, driving attendance, or increasing sales, my work consistently makes a measurable impact.

By understanding each client’s specific needs and goals, I tailor solutions that not only look great but also drive success across all platforms, reaching the right people at the right time.

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MEDIA I’ve had the pleasure of working with organizations like Manhattan Neighborhood Network, Youth Channel TV, and US Resist News, using visual communication and strategy to support their outreach goals. My designs helped amplify their efforts to inform and educate the public on critical news and community issues.

Brand Strategy

Whether designing promotional materials, social media graphics, or digital content, my focus has always been on creating visuals that grab attention and communicate key messages clearly.

In the media industry, where the competition for audience attention is fierce, having strong, effective designs is essential.

My work has helped businesses not only stand out but also connect with their target audience in a meaningful way. From increasing awareness about important issues to boosting engagement with their content, my designs have made a real impact.

Through strategic design and customized marketing strategies, I’ve had the privilege of helping media outlets elevate their brand and amplify their message, driving meaningful success in today’s fast-paced and competitive landscape.

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Thank you for exploring my portfolio. If you're seeking impactful designs and strategic marketing to elevate your brand or cause, I’d love to collaborate.

Whether it’s social media graphics, campaigns, or brand narratives, I’m excited to help bring your vision to life.

Let’s connect and make it happen!

Isis Kenney

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DESIGN SAMPLES

Artist: Isis Kenney

Date 2025

Website jumpintodigital.com