Design & Direction: The Art of Strategy

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ISIS KENNEY

Isis Kenney's impact on culture through visual storytelling spans over 15 years, significantly contributing to the growth and advocacy efforts of numerous nonprofits, businesses, and advocacy groups nationwide.

Her ultimate goal is to educate, communicate, and inspire through her visual communications.

Kenney's work effectively exposes truths and motivates societal change, encouraging critical thinking and meaningful action.

Creative Director

An experienced director leading creative projects, teams, and strategies to elevate brands

Marketing Executive

Crafting strategies and managing campaigns to enhance brand awareness

Brand Strategist

Developing and executing strategies to elevate brand identity and drive growth, with a focus on creative and stylistic excellence

Leading teams and design projects, with expertise in managing the design process from concept to completion Senior Designer

TABLE OF CONTENTS

5 Creative Direction

7. Marketing

9 Brand Strategy

11. Senior Designer

13 Impactful Campaigns

15. Reports & Publications

17 Events & Webinar Production

19. Social Media Innovations

21 Posters & Signage Designer

22. Set Design & Development

25 Immersive Installations

27. Festivals & Trade Shows

29. Interior Design & Staging

31. Music & Entertainment Projects

33. Fashion & Apparel Design

35. Arts & Entertainment

37. Textile Creations

39. Holiday & Greeting Card Creator

41. Animation & Motion Graphics

42. Our Creative Journey

DEFEND CFPB CAMPAIGN

The Defend CFPB campaign aims to protect the Consumer Financial Protection Bureau from legislative threats.

It advocates for consumer rights by mobilizing grassroots efforts, raising awareness, and highlighting the CFPB's vital role in ensuring fair financial practices

Creative Director

As the Creative Director and graphic designer for the Defend CFPB campaign, I led event planning and created eye-catching social media graphics, marketing materials, and protest signs I also developed polling graphics and reports, ensuring our messaging resonated with a wide audience while effectively amplifying our mission across digital platforms

Graphic Design

Digital Advocacy

Campaign Design

Event Facilitation

Brand Developer

Video Production

Social Media Strategy

Marketing

Reports & Publications

Strategic Vision

Event Planning

Visual Branding

Social Media Content

Marketing Materials

Protest Signage

Polling Graphics

Reports and Publications

SUIT UP

SuitUp is a 501c3 education non-profit that increases career readiness for all students through business competitions

Marketing

As a Marketing Professional for Suit Up NYC, I developed and executed engaging campaigns that promoted youth business competitions and fostered partnerships with major brands and funders I created content, analyzed performance, and ensured our brand resonated with aspiring young entrepreneurs through effective community outreach and visual branding

Graphic Design

Brand Development

Social Media Strategy

Content Creation

Event Coordination

Marketing Campaigns

Community Outreach

Visual Branding

Promotional Videos

Swag Bag Materials

Surveys and Feedback

Analytics Tracking

Awards Design

Report & Publications Designer

AMERICANS FOR FINANCIAL REFORM

Americans for Financial Reform is a nonpartisan, nonprofit coalition working to lay the foundation for a strong, stable, and ethical financial system

Brand Strategy

As a Branding Expert at Americans for Financial Reform, I developed and implemented campaigns to promote financial reform. I managed teams and vendors, created social media calendars, produced reports, designed toolkits and websites, and coordinated fundraising efforts to enhance stakeholder engagement and support our mission.

Digital Strategy Development

Website Development

Graphic Design

Social Media Management

Content Creation

Brand Development

Reports and Publications

Email Marketing

Fundraising Campaigns

Technical Infrastructure Development

Data Analysis

Online Advocacy Tools

Video Production

Event Promotion

Stakeholder Engagement

Rapid Response Communication

Training and Workshops

ST. PAUL COMMUNITY BAPTIST CHURCH

Since 1927, St Paul Community Baptist Church in Brooklyn has been a beacon of service and spiritual growth. With a rich legacy of seven pastors, our mission emphasizes social justice, community development, and individual growth through teaching and service.

Senior Designer

As a Graphic Designer and Multimedia Producer for Saint Paul Community Baptist Church in Brooklyn, NY, I created social media graphics, produced videos for Sunday services, and designed motion graphics to enhance community engagement. My work included promotional videos, event flyers, and digital storytelling to maintain brand consistency

Social Media Graphics

Video Production

Motion Graphics

Event Promotion

Content Creation

Service Recaps

Photo Editing

Brand Consistency

Digital Storytelling

Mobile Ad Campaigns

Event Flyers

Promotional Videos

Graphic Design

Branding

Content Development

Mobile Ad Design

Event Countdown Graphics

IMPACTFUL CAMPAIGNS

Americans for Financial Reform's campaigns and policy efforts advocate for greater financial transparency and accountability By raising awareness, Americans for Financial Reform campaigns seeks to promote policy changes that protect consumers and ensure fair practices

Campaign Strategy Lead

As Creative Digital Director at Americans for Financial Reform, I led branding and marketing initiatives, developing impactful visuals and compelling content for campaigns I coordinated events, collaborated with coalitions, and drove engagement to promote sustainable policies, ensuring our messaging resonated with diverse audiences

Creative Direction

Graphic Design

Campaign Website Development

Social Media Strategy

Content Creation

Event Facilitation

Report Design

Branding and Identity Development

Analytics Tracking

Toolkits Creation

Coalition Collaboration

Promotional Materials Design

Video Production

Audience Engagement Strategies

Email Campaign Development

Media Kit Developer

Feedback and Evaluation Systems

REPORTS & PUBLICATIONS

As a Creative Director for various businesses and industries, I developed engaging reports and publications for advocacy and educational initiatives. I take pride in transforming complex data into compelling visuals, ensuring brand consistency, and creating accessible materials that effectively communicate policy impacts and foster stakeholder engagement

Educational and Advocacy Design Lead

Reports and publications are vital in education and advocacy, informing and mobilizing stakeholders with clear data that drives policy changes As a Creative Director, I’ve crafted engaging materials for diverse organizations, including faith ministries, education initiatives, and advocacy groups I specialize in turning complex data into compelling visuals while ensuring brand consistency, creating accessible materials that effectively communicate policy impacts and foster stakeholder engagement

Concept Development

Research and Data Analysis

Content Strategy

Visual Branding

Graphic Design

Layout and Formatting

Image Selection and Editing

Infographic Creation

Collaborative Workshops

Stakeholder Engagement

Feedback Integration

Final Proofreading

Publication Planning

Digital Distribution

Print Production

Performance Analysis

Presentation Development

EVENTS & WEBINAR PRODUCTION

In my role overseeing events and webinar production, I coordinated logistics and technical setups for livestreamed Zoom sessions I designed branding materials, created coalition toolkits, updated the event webpage, scheduled social media promotions, and managed post-event editing, ensuring a seamless and engaging experience

Live and Virtual Event Facilitation

Overseeing all aspects of live-streamed Zoom webinars, I coordinate technical setups, design branding materials, create participant toolkits, update websites, and schedule social media promotions This ensures a seamless experience and effective content delivery, enhancing engagement and maximizing impact for each event

Concept Development

Agenda Creation

Technical Setup Coordination

Branding Material Design

Participant Toolkit Development

Website Update and Management

Social Media Promotion Strategy

Graphic Design for Marketing

Speaker Coordination

Rehearsal Scheduling

Live Streaming Setup

Audience Engagement Planning

Post-Event Content Editing

Vendor Managment

Budget Management

SOCIAL MEDIA INNOVATIONS

As a Creative Director, I enhance organizations' social media presence by developing cohesive branding strategies, creating engaging content, designing eye-catching visuals, scheduling regular posts, and analyzing performance metrics to optimize outreach and foster audience engagement

Visual Content Strategist

Enhancing organizations' social media presence involves conducting market research on partners and competitors, developing cohesive branding strategies, and creating engaging content with eye-catching visuals. By establishing themes, scheduling posts, and analyzing performance metrics, I foster audience engagement and ensure a strong connection with followers

Strategic Campaign Development

Brand Identity Design

Content Calendar Creation

Post Scheduling and Management

Audience Analysis and Research

Social Media Audits

Engagement Tactics Development

Influencer Collaboration

Graphic Design & Polling Graphics

Video Content Production

Performance Metrics Analysis

Rapid Response Planning

Training for Social Media Teams

Community Building Initiatives

Event Promotion Strategies

Content Repurposing Techniques

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FESTIVALS & TRADE SHOWS

As an artist and designer, I’ve engaged in various trade shows and festivals Developing displays and marketing materials to amplify a brand requires both creative skill and strong leadership I prioritize understanding the brand's core values to create visually compelling displays that resonate with the audience, demanding design expertise and effective communication strategies

Exhibit Developer

Designers are essential for brands at trade shows and festivals. I create visual identities that capture audience attention and convey the brand's message My engaging displays help establish memorable experiences, making the brand stand out in a crowded environment.

Concept Development

Brand Identity Creation

Display Design

Graphic Design for Signage

3D Renderings

Material Selection

Color Palette Planning

Sourcing Vendors

Budget Management

Timeline Coordination

Logistics Planning

On-site Installation

Team Collaboration

Audience Engagement Strategies

Interactive Elements Design

Promotional Material Design

Social Media Content Creation

Photography for Events

Maintenance Planning

Sustainability Considerations

Vendor Relations Management

INTERIOR DESIGN & STAGING

With expertise in interior design and staging, I collaborate with various design firms to translate their goals and client visions into compelling renderings. My role includes designing spaces, managing rentals and equipment, overseeing staff, and executing projects from concept to completion, ensuring effective communication with clients and stakeholders

Commercial and Residential Designer

I design functional and aesthetically pleasing spaces that bring a client visions to life By developing design concepts, creating efficient layouts, and selecting materials that align with their needs, I craft detailed renderings and mood boards to facilitate seamless execution

Concept Development

Space Planning

Material Sourcing

Color Palette Selection

Furniture Selection

Lighting Design

Logistics Coordination

Vendor Management

Budgeting

Client Consultations

3D Renderings

Staging and Setup

Site Assessments

Collaboration with Contractors

Social Media Promotion

Trend Research

Post-Project Evaluation

MUSIC & ENTERTAINMENT

As an Art Director designing album covers, I craft visuals that truly capture the essence of each artist's music By connecting with their vision and understanding their audience, I create impactful designs that strengthen brand identity and attract listeners Compelling covers grab attention and effectively convey the themes of the album

Album Visual Consultant

Effective design strengthens a musician's identity, making them memorable in a competitive market. I create album art and promotional materials like posters and social media graphics to engage fans, boost sales, and foster loyalty A strong visual presence is vital for an artist's success.

Concept Development

Client Consultations

Mood Board Creation

Design Execution

Typography Selection

Image Sourcing

Photography Direction

Color Palette Selection

Collaboration with Illustrators

Print Production Oversight

Digital Asset Creation

Social Media Promotion

Market Research

Branding Consistency

Client Feedback Integration

Timeline Management

Final Presentation Preparation

FASHION & APPERAL

Design is essential for retail brands By crafting compelling visuals for lookbooks, presentations, and marketing collateral, I attract and retain customers while effectively telling the brand's story Thoughtful design concepts drive engagement and ultimately influence purchasing decisions, contributing to market success and brand loyalty.

Visual Merchandising Strategist

I create marketing materials for fashion and apparel brands, developing visually impactful content that aligns with their identity. My designs showcase products attractively, enhancing customer experience and brand loyalty

Concept Development

Visual Identity Creation

Lookbook Design

Catalog Design

Presentation Creation

Social Media Content Design

Advertising Campaign Development

Photoshoot Direction

Graphic Design for Flyers

Email Marketing Template Design

Event Branding Materials

Website Visuals

Market Research Analysis

Collaboration with Designers

Feedback Incorporation

Project Management

Brand Strategy Alignment

ARTS & ENTERTAINMENT

Effective design communicates themes that resonate with both fans and industry professionals. At Ghetto Metal, my designs contributed to the success of live events by enhancing visibility, elevating artists' presence, and fostering strong connections within the art community and their audience

Graphics and Branding Specialist

As the graphic designer for live events, I create compelling visuals that reflect the brand's cultural fusion My work enhances audience engagement, promotes artists, and elevates the overall event experience

Visual Branding Development

Promotional Material Design

Event Posters Creation

Social Media Graphics Design

Event Signage Creation

Website Updates

Collaboration with Artists

Marketing Strategy Development

Photography Direction

Press Kit Creation

Brand Consistency Maintenance

TEXTILE CREATIONS

I create unique fabrics that blend cultural aesthetics with contemporary design, gaining recognition in podcasts and TV award shows By focusing on distinctive patterns and sustainability, I enhance both aesthetics and functionality, collaborating with designers to align my work with broader visions

Fabric and Pattern Designer

Enhancing the visual appeal and functionality of textiles across industries, I elevate brands through impactful messaging and attentiongrabbing patterns My focus on distinctive colors and designs prioritizes sustainability, ensuring my creations are both beautiful and environmentally responsible By collaborating with designers and manufacturers, I align my textiles with broader design visions, enriching the final products

Concept Development

Fabric Sourcing

Pattern Design

Prototype Creation

Manufacturing Coordination

Quality Control

Branding Strategy

Marketing Material Design

Social Media Campaigns

Influencer Collaborations

Media Outreach

Podcast Placement Coordination

TV Show Partnerships

Event Promotion

Market Research

Sales Strategy Development

Feedback Collection and Analysis

HOLIDAY & GREETING CARD CREATOR

As a Holiday and Greeting Card designer and art director for hip hop fine art, I crafted unique, culturally resonant designs that celebrate the essence of hip hop My products gained notable exposure, featured in various podcasts and TV award shows, bridging art and community

Print Design Specialist

Creating visually compelling holiday and greeting card designs that truly engage customers is my focus. By crafting unique, culturally resonant designs that celebrate diverse experiences, my work gains visibility in podcasts and TV award shows, bridging the gap between art and community.

Concept Ideation

Market Research

Design Development

Illustration Creation

Copywriting

Material Selection

Prototype Production

Manufacturing Coordination

Quality Assurance

Branding Alignment

Social Media Promotion

Influencer Outreach

Media Placement

Event Participation

Sales Strategy Implementation

Feedback Collection

Packaging Design

ANIMATIONS & MOTION GRAPHICS

I love creating educational illustrations, animations, and motion graphics that bring vibrant stories to life and celebrate the culture It’s been incredible to see my work recognized across various platforms, connecting with audiences and showcasing the energy of hip hop in new and exciting ways

Storyteller and Motion Graphics Specialist

Creating educational animations and motion graphics fosters vibrant storytelling across industries My recognized work enhances communication, especially in politics, by simplifying complex ideas and making messages engaging and accessible, ultimately fostering deeper connections with audiences

Concept Development

Storyboarding

Research on Hip Hop Culture

Character Design

Asset Creation

Illustration Techniques

Animation Development

Motion Graphics Design

Sound Design Integration

Editing and Refining

Collaboration with Musicians

Feedback Collection

Social Media Promotion

Presentation Design

Event Showcases

Publication for Recognition

Portfolio Development

Isis Kenney is renowned for her creation of Hip Hop Fine Art, a distinctive artistic and decorative style that has become a trademark in its own right

Hip Hop Fine Art specializes in fine art and home decor, with a mission to preserve the history and culture of Hip Hop Kenney, who hails from Poughkeepsie, New York, was raised in an environment rich in African traditional fine art, jazz and R&B music, and African textiles, thanks to her artistically inclined parents

Growing up surrounded by these influences, Kenney developed a passion for collecting and preserving items that held personal significance to her Her collection includes hip hop photojournalism books, magazines, vinyl records, and various memorabilia

After completing her education, including a degree in Visual Communications and studies at the School of Visual Arts, Kenney embarked on a career in advocacy. Working with organizations such as the ARC, PSI Cobra Case Management, and Partnership for the Homeless, she noticed a lack of resources available to community advocates This led her to offer graphic design services to these organizations, empowering them to amplify their messages and initiatives through effective marketing materials

Kenney's commitment to education, justice, and community development is evident in her work. Over the years, she has spearheaded numerous successful campaigns and elevated the brands of various nonprofit organizations and social justice groups.

Through her designs, Kenney aims to spark dialogue and incite change on social, political, and cultural issues. Her work serves as a powerful tool for inspiring reflection and action among the public

In summary, Kenney's impact on culture through visual storytelling has spanned over 15 years, contributing significantly to the growth and advocacy efforts of numerous nonprofits, businesses, and advocacy groups nationwide Her ultimate goal is to educate, communicate, and inspire through her visual communications

Kenney's work is not only effective at exposing truths but also at motivating societal change, encouraging individuals to think critically and take meaningful action

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