2.1 Strategisk position ................................................................................................................................... 4 2.2 Disse virksomheder og målgrupper vil UF fokusere på ........................................................................... 5 2.3 Fordeling af erhvervsfremme-indsatser mellem aktørerne .................................................................... 6 2.4 Turismeindsatsen i Udvikling Fyn 2.0 ...................................................................................................... 7
3.0 Forretningsmodellen – derfor giver den mening ............................................................ 9 3.1 Fokus på værdikæderne .......................................................................................................................... 9 3.1.1 Værdikædemodel: ............................................................................................................................ 9 3.2 Innovation i værdikæden....................................................................................................................... 10 3.3 Regionalt lederskab ............................................................................................................................... 10 3.4 En SWOT-analyse for Fyn....................................................................................................................... 11
4.0 Forretningsområder ..................................................................................................... 13 4.0.1 Maritim ........................................................................................................................................... 13 4.0.2 Cleantech ........................................................................................................................................ 14 4.0.3 Bygge/Anlæg................................................................................................................................... 14 4.0.4 IT samt Robot og Automation ........................................................................................................ 15 4.0.5 Food/Foodtech ............................................................................................................................... 15 4.0.6 Oplevelsesøkonomi ........................................................................................................................ 16 4.1 Eksempel på en værdikæde................................................................................................................... 17 4.2 Snitflader mellem forretningsområderne ............................................................................................. 17
5.0 Forretningsmodellens værktøjer .................................................................................. 18 5.1 Strategisk markedsindsigt: .................................................................................................................... 18 5.2 Forretningsudvikling: ............................................................................................................................. 18 5.2.1 Iværksætteri ................................................................................................................................... 19 5.2.2 Tiltrækning ...................................................................................................................................... 19 5.3 Tværgående kompetenceområder/ydelser .......................................................................................... 20 Fundraising: ............................................................................................................................................. 20 Projektcontroller: .................................................................................................................................... 20 Marketing, branding og digital platform: ................................................................................................ 20 Event: Event og konceptualisering .......................................................................................................... 21 Miljøledelse: ............................................................................................................................................ 21 Vækst med viden: .................................................................................................................................... 21
6.0 Strukturen i Udvikling Fyn ............................................................................................ 22 6.1 Aktiviteter for Udvikling Fyn .................................................................................................................. 22
7.0 Faser, handlingstiltag og tidsplan ................................................................................ 23 Bilag 1: Ordliste samt begrebsafklaring ............................................................................. 24
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